Gabriela Tersi

In developing countries characterized by economic inequality, scaling up a profitable quick commerce company can be possible due to the combination of low-cost logistics and high-margin baskets. However, the challange is replicating this success in developed markets like mid-EU, UK & USA. It requires a different approach in people management and a significantly more sophisticated courier optimization algorithm to maintain efficiency and profitability in a more competitive and costly environment.

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🌏 B20 Summit: Shaping the Future of Business The B20 Brasil Summit is finally here! This annual event brings together 1,000 business leaders from G20 countries, guest countries, and international organizations to discuss economic and business issues. Inclusive Growth for a Sustainable Future This year's theme focuses on 5 key pillars: - Promote inclusive growth and combat poverty - Accelerate net zero transition - Increase productivity through innovation - Foster resilient global value chains - Enhance human capital Join the Conversation! Let's Work Together Towards a Sustainable Future! #B20Summit #Sustainability #BusinessLeaders #G20 #InclusiveGrowth

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The standard provided by Chainlink is powering the CBDC project for Brazil’s central bank (Banco Central do Brasil) by enabling onchain transactions to be settled with a central bank local to another country. https://lnkd.in/dzEZh5wG Drex brings together industry leaders such as Banco Central do Brasil (BCB) alongside Chainlink and others to collaborate on cross-border settlement via multi-CBDCs. https://lnkd.in/dKxCh4g4 We’re excited to work alongside Banco Central do Brasil (BCB), Microsoft, Inter&Co, and 7COMm to advance cross-border CBDC transactions for trade finance!!!! Thanks to everyone who has helped make this happen including Fabio AraujoJeff BeltrãoRoger BroganAngie WalkerMark RaynesPhD. João Paulo Aragão PereiraBruno Grossi, MScBruno MonizTiago CarvalhoSergio YamaniArnaud Lanna Chainlink LabsANBIMAInter7COMm - People and tech to transformMicrosoftBanco ItaúVince TurcotteNiki AriyasingheDavid FuchsMark RaynesRyan LovellJoAnn HealyIskra DobrevaTodd Barr

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🌟 The e-commerce landscape in Brazil is evolving at full speed! Koin's latest insights unveil the key trends shaping the future of online shopping in the region. Here's a snapshot: 📈 Accelerated Growth: Brazil's e-commerce is projected to grow over 10% annually, driven by the rise of Pix and innovative digital strategies. 🏢 Market Concentration: The top three players control ~60% of the market, but there’s room for growth in less explored categories. 🛍️ Digital Consumers: Classes C/D/E lead online purchases. Instagram and WhatsApp are the go-to platforms for support and product research. 🌐 Game-Changing Trends: Open Finance, Social Commerce, Omnichannel strategies, and Artificial Intelligence are reshaping the sector. 💳 Challenges & Opportunities: Digital credit solutions and innovation are critical to meet growing demand and boost efficiency. 🚀 Brazil remains one of the most dynamic and promising e-commerce markets worldwide. 👉 Download the full report here: https://lnkd.in/dapRQJ_t

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In 2014, Brazil faced economic challenges that forced VTEX's founders Geraldo Thomaz and Mariano Gomide de Faria - VTEX to make some tough decisions, including layoffs and company adjustments. Despite these challenges, the team held on to three core fundamentals: 1️⃣ Commitment to Software as a Service (SaaS): The company prioritized SaaS over on-premise solutions, maintaining this approach even when it was not the market norm. This decision involved turning down immediate revenue in favor of a sustainable, cloud-based future. 2️⃣ Focus on scalability: The decision was made to empower external agencies to implement the software rather than doing it in-house. This approach sacrificed short-term revenue but was essential for achieving long-term scalability. 3️⃣ Pursuit of internationalization: despite financial constraints, the company pushed for global expansion. An early entry into the Argentine market marked the beginning of its international growth, driven by proactive efforts to adapt and sell in new regions. These core principles were non-negotiable and laid the foundation for global scalability and success. Below is a snippet of our conversation on the topic 👇🏻 To watch the full The J Curve episode with Geraldo Thomaz, head over to our channels on YouTube, Spotify, and Apple Podcasts 🔗🚀

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🌟 Proud to share this comprehensive report on Investing in Minas Gerais (my state) from the Financial Times! 🚀 🔍 Key Insights: - Minas Gerais: Brazil's bellwether state, reflecting the nation's diverse political, economic, and social fabric. - Governor Romeu Zema: A potential dark horse in Brazil's next presidential race, navigating the delicate balance between business and politics. - Belo Horizonte: Embracing tech and quality of life initiatives to rejuvenate Brazil's first large planned city, confronting modern-day challenges head-on. - Brumadinho Dam Disaster: The 2019 tragedy continues to shape global mining industry standards, highlighting the importance of safety and transparency. - Lithium Potential: Minas Gerais emerges as a hotspot for lithium exploration, revitalizing regions once overlooked. - Niobium Niche: Delving into the energy sector, Brazilian niobium gains attention with implications for global markets. 📈 Don't miss this opportunity to gain insights into how Minas Gerais is driving Brazil's future! Dive deeper into the report here: #Investing #MinasGerais #Brazil #Economy #Insights 🇧🇷 https://lnkd.in/dGmJmUrr

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Nubank's Fintech revolution in Brazil Before Nubank entered the scene, the Brazilian banking sector was notorious for its bureaucracy, inefficiency, and high fees, creating a frustrating experience for consumers. Traditional banks, with their cumbersome processes and lack of innovation, failed to meet the evolving needs of a digitally savvy population. This was the world that Nubank sought to change. Founded in 2013 by Colombian entrepreneur David Vélez, Nubank began in a modest office in São Paulo. From the outset, Vélez was clear about his vision: to simplify banking for Brazilians using technology and design, and to deliver customer-centric financial services. This vision was ambitious, given the dominance and inertia of established banks. One of Nubank's first and most significant departures from the norm was its leadership hiring strategy. Rather than sourcing talent from within the banking industry, Vélez focused on individuals from diverse backgrounds, including tech and customer service, who shared an entrepreneurial spirit and were aligned with the vision of transforming banking. This approach brought fresh perspectives into Nubank and avoided the entrenched thinking that plagued traditional banks. To keep everyone aligned with its core mission, Nubank instituted weekly alignment meetings. These weren't just routine check-ins; they were dynamic sessions where team members from various levels were encouraged to voice opinions, challenge processes, and suggest innovations. This level of openness was rare in traditional banking environments, where decisions typically flowed top-down and employees rarely felt empowered to influence strategy. Moreover, Nubank’s competitors, burdened by legacy systems and hierarchical structures, struggled to adapt to the changing landscape. Their inability to quickly innovate or realign their operations meant they couldn't offer the same level of customer satisfaction or adapt to market changes as swiftly as Nubank. The tangible impact of Nubank's aligned and empowered team was evident in its product offerings, starting with the launch of a no-fee credit card managed entirely through a mobile app. This product was a game-changer in the Brazilian market, where high fees were the norm and digital solutions were nascent. The credit card was met with massive customer approval, and within three years, Nubank reached a million users, a feat that took traditional banks decades to achieve. Nubank's success story is a testament to the power of clarity of vision, the right team, and consistent alignment. By building a culture that valued innovation and customer feedback, Nubank not only transformed the banking experience for millions of Brazilians but also established a new benchmark for service in the financial industry. #StoriesOfAlignment

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In 2023, 4.4% of the Brazilian population experienced extreme #poverty, defined by The World Bank as individuals with a monthly #income lower than R$ 209. This was the lowest level registered since 2012. Additionally, individuals living below the poverty line (earning less than R$ 665 per month) accounted for 27.4% of the population. Althought the trend is positive, a significant portion of the population still is struggling from an economic point of view. #Brazil #economy

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📈 Online Shopping Trends: MercadoLibre's Reign in Brazil's eCommerce Market! Since Q1 2022, Brazil's eCommerce market has seen a dramatic transformation. What was once a competitive battle for market share is now a story of MercadoLibre's (also very popular as Meli) overwhelming dominance! 💪 👑 Meli has not just kept its crown but expanded its lead, capturing a whopping 34.6% of the market in 2023, up from 31.5% in 2022. Predictions show Meli will reach 37.1% in 2024! Their success comes from strategic foresight, a strong marketplace, payment platform, and logistics network, making them a force to be reckoned with! 🔗 Other major players like Magalu, Americanas, and Via are struggling to keep up, with their market shares at 14.5%, 5.4%, and 5.9% respectively. 😬 Recent challenges like Via's Chapter 11 filing and Americanas' fraud scandal highlight the brutal nature of the market. ⚠️ With the top 5 players now controlling 64% of sales (down from 70.3% in 2022), the market is increasingly tough for new entrants. The cost of acquiring new buyers rose to $61.7 per user in 2023, up from $37.5 in 2021. 💰 Wanna piece of this? Get a free estimate of how much you can win 👉 https://lnkd.in/gZHGxRiB #eCommerce #MarketDominance #MercadoLibre #Brazil #OnlineShopping #BusinessTrends

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Ana Zucato knows how to fight her corner! She’s the cofounder and CEO of Brazilian neobank, Noh, which I have previously described as ‘a lifestyle bank for couples’ (see https://lnkd.in/dfCrqVSX). But this proposition is proving to be as much a challenge as an opportunity. So today (4/12/24) Ana banged the drum on her LinkedIn feed to try to dispel the myth that a bank just for couples is too niche. I must admit, that was my worry when I first heard about Noh, but Ana has since convinced me otherwise. She makes three what she sees as compelling arguments. First, ‘couples’ are not a niche target market. She reckons up to 80% of the Brazilian adult population are in some sort of couples relationship; and second, even if you are not in a relationship today, one day the chances are you will be. But it’s her third argument that I think is key. Ana presents Noh as a ‘horizontal’ bank – a sort of ‘overlay’ bank, built by design to use Open Finance to link to users’ accounts with other banks, both traditional and neo (see pic below). Indeed, she says you should think of Noh as ‘seu primeiro segundo banco’ (your first second bank). That’s a great strapline! It’s also a nod to the reality that Noh – in common with most other neobanks – does not yet offer the full range of financial services that established players offer. These services take time to build. In Noh’s case, Ana is creating a network of partner financial services organisations that expand Noh’s offerings, rather than build the services in-house. Other neobanks make use of ‘neobank as a service’ suppliers, such as Celcoin, the Brazilian banking infrastructure software startup presciently founded in 2016 by former banking industry CTO, Marcelo França Corrêa, which raised $125m in a Series C funding round in June this year. Both strategies for bank-building are perfectly valid. I see partnering as being the quicker route to market, whereas ‘NbaaS’ (Neobank as a service – geddit?) offers a more bespoke ‘white label’ approach. Whichever suits best. Ana Zucato is, rightly and relentlessly, front and centre of Noh’s market visibility. Judging from the hundreds of ‘likes’ and multiple comments on her LinkedIn post, she is making real headway in changing the hearts and minds of the sceptics.

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A Major Milestone in Technology in Brazil and… in My Career 🚀 I am thrilled to share a significant achievement: I led the delivery of the FIRST PUBLIC TOKENIZED COMMERCIAL INVOICE (Nota comercial) in Brazil at Liqi Digital Assets! 🎉 When I joined Liqi just a few months ago, after three years deeply involved in the blockchain market, my goal was clear: to develop projects that drive innovation and transform the Brazilian financial market. After just four months, I am proud to announce that my first project was: THE tokenization of a commercial invoice! And… it was a resounding success! What We Achieved: 🔹 Tokenization of R$ 40 million (≈ 7 million dollars) in commercial invoice: We transformed a traditional debt instrument into 40,000 tokens, each representing R$ 1,000. 🔹 Automation and Reliability: We encoded all business rules and legal contracts into smart contracts, designed for the next five and a half years. The payment of debt installments is fully automated, ushering in a new era of efficiency in financial operations. 🔹 Innovation in Post-Fixed Debt: For the first time, Liqi implemented a post-fixed debt using Fact Finance’s oracle, which brings information from a Brazilian market index directly to the blockchain, ensuring reliability and accuracy in indexing. 🔹 Efficiency and Security: We utilized blockchain technology and smart contracts to ensure a transparent, secure operation with significant cost reductions. 🔹 Democratized Access: We facilitated investment access for a broader range of investors, promoting financial inclusion and greater market participation. Special Thanks to: 🌟 Liqi’s Technology, Product, Marketing and Business Teams: Daniel Coquieri, Fabio Santos, André Pina, Persio Flexa, Karen Lopes, Marcio Ribeiro, Victor Yen, Fernanda Garanhani, William Fabre, Thiago Santos, Jose Airton, Felipe Prado, Gabriel Moreira, Izabella Ribeiro, André Gomes, Hudson Salles, Jorge Claudio, Philippe Lima, Leonardo Alexandre, Raine Bernadoque and Claudia Bukowski, Gabriel Ferreirinho, and Flavia Jabur. Without the dedication, innovation, and expertise of every team member, this project would not have been possible. When we work with purpose, focus, and unity, innovative results emerge. You were simply exceptional! 🌟 Our Partners: Itaú BBA, Oliveira Trust, Laqus, and VBSO Advogados. The collaboration between our teams was crucial to the success of this initiative. 🌟 CVM: For creating a regulatory environment that enabled the realization of this innovative offering. This achievement is a powerful testament to how technology can transform traditional sectors and create new opportunities. I am immensely grateful for the trust and the effort of the team who worked tirelessly to make this a reality. This is a milestone not just for Liqi, but for the entire Brazilian technology market. Newspaper articles in the comments 👇 #Technology #Blockchain #Tokenization #Innovation #FinancialMarket #AmazingTeam #DigitalTransformation

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of course, we tend to miss some of the great stories in our lives. in just 4 years and its current valuation is mind-blowing. I would like to learn detailed business case studies. Share your thoughts on how it just destroyed its commepetteiors. what kind of technologies are they implementing? what technology there willing to apply in future?

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New customer in Brazil: Americanas S.A., leading retail chain in Brazil, will implement a host of RELEX AI-powered capabilities, including RELEX advanced forecasting and replenishment. Read the full press release here: https://lnkd.in/gsq_XJqn

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Brazil's iFood sees financial arm growing revenue by more than half in 2025 Brazil's leading food delivery platform, iFood, is poised for significant growth in its financial services division. Owned by Dutch tech investment giant Prosus, iFood announced that it expects a 52% increase in revenue from its financial arm by the 2025 fiscal year. This expansion underscores iFood's ambition to diversify beyond food delivery and solidify its role as a comprehensive financial services provider for the restaurant industry, as reported by Reuters. Currently, iFood handles over 80 million deliveries monthly in Brazil, Latin America’s largest economy. The company also extends financial services to the restaurants on its platform, including credit options and digital accounts. For the fiscal year ending March 2024, iFood projects its financial services will generate revenues of 658 million reais ($121.3 million). By the end of the following fiscal year, it aims to boost this figure to 1 billion reais. Bruno Henriques, head of iFood Pago, the newly branded financial services division, emphasized their vision: "We have the mission to be the bank of the restaurants." This rebranding is part of a broader strategy to offer integrated financial solutions tailored specifically for the food service sector. In line with this vision, iFood is piloting the rollout of point-of-sale (POS) terminals for its restaurant partners. The company plans to distribute about 5,000 terminals in the coming months, with a goal of having 20,000 restaurants equipped with them by next March. These terminals are expected to streamline payment processes and enhance operational efficiency for restaurants. Founded in 2011, iFood has rapidly expanded, reflecting its strong market presence with total revenues reaching 7.1 billion reais during the 2023 fiscal year. This growth trajectory was further bolstered when Prosus, which already had a controlling interest, acquired the remaining 33% stake from European delivery giant Just Eat Takeaway for an initial payment of 1.5 billion euros ($1.61 billion) in 2022. As Prosus prepares to release its latest financial results on June 24, iFood's strategic push into financial services highlights its evolving business model. By integrating robust financial solutions into its core delivery operations, iFood is not only enhancing its value proposition for restaurants but also positioning itself as a pivotal player in Brazil’s digital economy. Stay ahead with the latest in food delivery news from the weekly Boolanga Bites newsletter, brought to you by Boolanga Business. Sign up for our LinkedIn newsletter now to receive weekly updates directly to your inbox every Monday.

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🔍 Solving problems effectively starts with understanding them deeply. Discover how understanding problems better can lead to more effective solutions with real examples from Locaweb, Conta Azul, and Gympass (Wellhub) in our new article: https://lnkd.in/dSjzYZkm #Gyaco #DigitalTransformation #DigitalProducts #ProductManagement #ProdutDevelopment

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Mercado Libre is a juggernaut - 25 years and still growing at 40%. The company literally changed my life and helped inspire the launch of EMQQ Global 10 years ago. Thanks Marcos Galperin! Also - Did you know that $MELI is NOT included in most of the #emergingmarkets #etfs from iShares or Vanguard (EEM, IEMG, VWO, etc.)? Neither is Nubank. You get 2x Petrobras and neither of the top #latinamerica internet companies. #internet #ecommercenews #brazil #nubank #mercadolibre #mercadolivre #frontiermarkets #mexico #colombia #argentina

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🌎 🇧🇷 Product innovation created in rising markets, changing the digital economy: We shared with the world's leading news outlets a historic moment in the digital payments market. For the first time, in 2025, an instant payment method will surpass credit cards in value transacted in online purchases in Brazil. The PCMI’s projection for 2025 estimates that Pix will account for 44% of this value, while cards will have a 41% share. Pix has been serving as a gateway to digital commerce. It has positively impacted not only the financial and digital inclusion of Brazilians but also the businesses of merchants who offer this payment method to their customers. Alongside Pix's growing popularity, credit cards maintain relevance and strength in Brazil, with a projected annual growth rate of 21% until 2027. This is proof that merchants should not focus on one method or the other, but rather have a combination of methods, tailored to their vertical and the country they are focusing. #payments

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