Fábio Salvanini de Brito

In Brazil, the integration of creative and media capabilities is not just a trend – it’s a proven formula for success pioneered by WPP 👉 https://ow.ly/oKSC50S9jhO Harnessing the power of AI, Carolina Buzetto, CEO of WPP Media Services, explains how this fundamentally collaborative approach is sparking a new era of marketing innovation in Brazil.

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In the USA, #marketing represents an annual #advertising expenditure of around $240 billion, with a focus on digital strategies and influencers. Meanwhile, in Brazil, the advertising market reaches approximately $20 billion annually, driven by the rise of content marketing and social media. A noteworthy curiosity: while #Americans value individuality, #Brazilians prioritize personal relationships with brands, offering different approaches for campaign success. Knowledge leads to a sharp market #strategy, not just general content. That was one of the topics I discussed on the PodDarnegocio #podcast: a recurring subject about the differences between the two markets. Thank you PodDarnegocio.

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It's forecasted that Brazil will experience the highest growth in advertising spending in 2025 among the 10 largest ad markets worldwide, with a projected increase rate of 12.4%. China and India will follow with estimated expansions of approximately 10.8% and 8.7%, respectively. Meanwhile, ad expenditures in Germany, Japan, and Australia were predicted to rise by less than 4% in 2025. For more industry updates, visit https://ampx.io/ #programmaticadvertising #advertisingspend #ad #ADGrowth #digitaladvertising #advertisement

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We talk to co-founder Fernando Musa about how the network is evolving with age, plus how he balances his unusual dual roles as chairman at David and CEO at Ogilvy Brasil

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“I truly believe if you take the creative path in the long run, it produces better results for your brand and for your business,”. -Fernando Machado, Global Chief Marketing Officer of NotCo By choosing creativity over conventional strategies, brands can distinguish themselves, build stronger emotional connections with their audience, and inspire long-term loyalty. In a world where consumers are constantly bombarded with content, taking risks and offering fresh, bold ideas helps businesses stand out, leading to greater visibility, relevance, and growth. Click the link below to read more from Fernando Machado on Creativity and building your brand! https://lnkd.in/4G0r4+ #HHM2024 #HispanicHeritageMonth2024 #LatinxHeritageMonth #MesDeLaHerencia #CulturalDiversity #CelebrateHeritage #ThePhoenix

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Paulo Salomao, founder and CEO of agency King Ursa, says the marketing industry faces a massive problem and has a three-step plan to solve it. ➡ Read the article: https://lnkd.in/gSRxZrR4 The #ICA’s Report on Marketing, in partnership with Globe Media Group, is where Canada’s leading agencies and brands discuss insights, cutting-edge research, and drivers of effectiveness. #ReportOnMarketing #AttentionEconomy #CreativeMedia

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"We are about to enter an era of unprecedented fragmentation, and unless brands have a measurement plan for this future, they’ll be flying blind."   Jasvinder Singh Bindra, Commerce Media Director M&C Saatchi Performance explores why integrated, cross-channel campaigns are essential and how to stay ahead in the booming retail media space.  Read the full article in Campaign UK here 👉https://lnkd.in/e6gTbq9c

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According to this WARC report, brand safety and suitability are at the top of the 'worry list' for marketers and agencies. For me, the trust conversation has to be at the publisher level, not the word level. Keyword block lists are a bit like setting a mallet on a Brazil nut – it's overkill, and it wipes out far too much. Very few words are, in and of themselves, unsafe or unsuitable – it's the context in which they are used that determines brand suitability. As a glaring recent example, Reach had 45% of their Euro 2024 coverage marked as unsafe for including words like 'shoot'. In the context of football, the word 'shoot' is clearly harmless. 🙈 In the early days of digital, and before programmatic advertising, advertisers trusted websites to do the right thing with their brands, and it worked for the most part. I think we need to return to a trust conversation at the publisher level, with advertisers building a list of trusted sites to partner with. Only 30% have done so thus far, according to this report ... I think we need to see that number rise. 💬 - What are your views on managing brand safety? 60% of advertisers and agencies are concerned about brand safety in programmatic advertising - https://lnkd.in/g49s9hCH #brandsafety #programmatic #advertising

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In our latest episode of The Inside Stories, the three CCOs of Ogilvy India – Kainaz Karmakar, Harshad Rajadhyaksha, and sukesh nayak talk about the agency's four diverse campaigns that made their mark at Cannes Lions and India’s performance at the festival that was labeled as ‘disappointing’ by the media. Follow the link in the comments to know more! #advertising #marketing #interviews

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As the digital landscape evolves, organizations are continually seeking new methods to engage their target audiences and highlight their products and services. One effective tool that has risen to prominence is the WhatsApp Business Catalog. This feature allows organizations to present their offerings with visual appeal directly within the messaging platform. In this blog post, we will delve into the importance of WhatsApp Business Catalogs and how they can enhance the presentation of products and services for businesses looking to attract and captivate their target market. 👉Follow me at ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness https://lnkd.in/eb_tqR24

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📣 Full report out now! Inclusion = income, and we have the data to prove it! Based on data from hundreds of brands in dozens of countries over several years, an industry first study led by the Unstereotype Alliance and Dr Felipe Thomaz and myself from the Saïd Business School, University of Oxford shows that brands with more inclusive advertising practices perform better in terms of increased sales, better customer acquisition, better customer retention, and higher brand equity. Download the full UN report here: https://lnkd.in/eba5TuSJ

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The B2B sector is entering a new era, embracing storytelling, community-building, and brand loyalty in ways that rival even the most emotional consumer campaigns. Havas’ new Meaningful Brands™ Special Report, “Decoding B2B’s Brand Boom,” explores how brands in this space are transforming their approach in an increasingly digital and competitive landscape. Read more in LBB (Little Black Book) here: https://lnkd.in/exi6RakQ #OneHavas #MeaningfulDifference #MeaningfulBrands #B2BMarketing Havas

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