Diogo Roberte

This fintech company disrupted the entire industry in 6 years. Its Brex. They turned a small startup into a $12.3B giant. How? Here’s the story: Henrique Dubugras and his co-founder, Pedro Franceschi, dropped out of Stanford to start Brex in 2017. They wanted to solve a real pain point they experienced firsthand, "startups’ difficulty in securing corporate credit cards". Traditional banks failed to serve startups with no credit history, so they thought of building a financial services platform that addressed these challenges. Built from scratch, no relying on third-party processors. Brex created a solution for startups: No personal guarantees, fast signups, and higher limits. Now it's $12.3B company. And here's how they did it in just 6 years: 1. Targeted User Acquisition Cold emails, billboards, and champagne, their growth strategy was unorthodox but effective. They built a pipeline by marketing where their users hung out, even on LinkedIn.     2. Nailing Retention Early Brex understood retention was critical. They used churn data to improve customer service and even developed white-glove support to keep customers happy. 3. Iterating for Scale From a simple corporate card, Brex grew into a financial platform. They created multiple revenue streams — expense management, bill pay, and even venture debt.     4. Creating a Moat The founders kept adding value with features like a cash management account and travel integration. Customers were more likely to stay, leading to strong expansion revenue.     5. Non-traditional marketing They experimented with unique tactics, driving demo bookings through creative campaigns — this set them apart from competitors.     When faced with growing pains, Brex doubled down on venture-backed startups, offloading SMBs to maintain their premium positioning. Brex’s journey proves that success comes from understanding your market’s pain points and solving them better than anyone else. What can you take from this? Focus on retention, find creative marketing channels, and don’t be afraid to pivot. #startup #casestudy

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15 comentários

You think your company is lean? Well, then always remember: ➡️ There’s a Brazilian moving company that operates without trucks!  ______ Need help making your finances as lean as they are? 😉🛵 Let’s talk!🤝 #VentureCapital #Startups #Finance #Business #CFO #Consulting

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12 comentários

Capital Investment and Fundraising: Fundraising: Economic Terms: Vesting (Part of Value Creation and Corporate Finance for Tech Entrepreneurs course on Udemy) ................................... Vesting In the context of startups, vesting refers to the process by which founders, employees, or advisors earn ownership rights in the company over time, typically subject to certain conditions.... Vesting serves as a retention tool by encouraging recipients to remain with the company for the duration of the vesting period. It also aligns the interests of stakeholders with those of the company by ensuring that ownership is earned over time and tied to ongoing performance and contributions.... #entrepreneurship #startup #finance #fundraising #financingterms #terms #vesting

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VC Value Chain by Private Equity Insights #venturecapital #vc #vcmarket #startups #venturecapitalists

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Valuation: VC Edition by London School of Economics: Venture Capital (VC) valuation isn't just about numbers; it's about understanding the high stakes of new ventures. This comprehensive guide breaks down the critical aspects of VC valuation, offering essential insights for startups and investors alike: 1) Risk vs. Reward: Higher risks and potentially higher rewards shape the valuation landscape of new ventures. 2) Valuation Methods: From Discounted Cash Flow (DCF) to the Venture Capital Method, learn how different approaches can apply to your startup. 3) Strategic Exit Planning: Understanding the importance of exit strategies and how they influence investment decisions. PS. check out 🔔 for a winning pitch deck the template created by Silicon Valley legend, Peter Thiel https://lnkd.in/ejp-Bhnu

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2 comentários

As trapped capital builds up, who loses? First-time VCs. PitchBook estimated that more than 246 first-time managers who entered the VC playing field between 2019 and 2021 will not be able to raise money the second time around. As more venture-backed startups stay private longer and valuations return to reasonable levels, successful exits will be few and far between. Who loses second? The startups that are coming off very high valuations in 2019-2021 and are running out of money this year and next. With demand for additional funding overshadowing supply by a ratio of 2 to 1, VCs sitting on a healthy dry powder will choose startups with a clearer path to a profitable M&A scenario. But as with all types of storms, this too shall pass. And whoever is left still standing gets to enjoy the spoils from the carnage.

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3 comentários

As a VC I get 100+ cold messages a day through email, LinkedIn, other social media and messengers. Most of them are ChatGPT generated starting with "I hope this message finds you well", they are too long, not very personalized, and most of the time people are bombarding with no specific target. This morning I got this original message : "SOO this is crazy... I told my co-founder PauI was trying to get in touch with you last week. Turns out he went ahead and got a billboard with your name on it! I didn't believe it either!! I literally did a double take when he told me LOL. Now, you're probably wondering why this random company, XXXXXXXX , got a billboard with my name on it. The reason is quite simple: XXXXXXXXXX delivers the most comprehensive fund insights to help Vibranium Venture Capital gain an edge. With features like automated SEC and news alerts, historical performance data, and GP/LP relationship mapping, our platform is designed to save you time and improve decision-making. So, can I send you more info or more photos of your billboard?" Guess what, I did open it, did read it and actually replied, because I liked the originality and bold move. So be original in your cold outreach, but don't overdo it 🙂 Subscribe to ‘Siliconnector’ Telegram channel for insights and news from Silicon Valley and the Tech world: https://t.me/siliconnector

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25 comentários

NU is not seen as a tech company it’s still seen by people as a bank and it’s that that is driving the growth. And this growth is because TRUST is flowing into the digital banking market. Trust is all that is needed for people to leave ‘traditional’ banks and go to new digital banks like Nubank, Wise, Revolut, TymeBank and others. Why? Because of UX. These new banks’ UX is still light years ahead of tranditional banks. UX isn’t just the UI of an app or a website it’s how you feel when you interact with them. There is such a big difference between the new and traditional banks the the only thing stopping a massive exodus (this is already starting) is trust. We should expect to see way more growth as more people switch. We are still at the beginning of ‘the early majority’.

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4 comentários

Sharing the 13th Video from the Entrepreneurship Series. This video is about Cash Burn Rate and Cash Runway. #entrepreneurship #startup #business #finance

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Corporate Venture Capital by BCG & Insead: Did you know that Corporate Venture Capital (CVC) is reshaping the startup landscape, delivering not just funding but strategic value to parent companies? Here are some game-changing insights: 1️⃣ **Massive Growth:** In 2020, CVCs poured in around $73 billion, primarily during the Series A and B stages. That’s nearly a quarter of all VC-backed deals! 2️⃣ **Strategic Moves:** Top CVCs nail the balance between strategic and financial gains. They often operate independently, ensuring agility and swift decision-making. 3️⃣ **Industry Focus:** IT and Healthcare are leading the charge, with a significant pivot towards Asia. This shift mirrors broader market trends and untapped opportunities. 4️⃣ **Creating Synergies:** It’s more than capital. CVCs are driving partnerships that boost innovation, build synergies, and create immense value for both startups and parent firms. PS. check out 🔔 for a winning pitch deck the template created by Silicon Valley legend, Peter Thiel https://lnkd.in/ejp-Bhnu

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4 comentários

McKinsey: Scaling national e-Health: Best practices from around the world > Data privacy and IT security protections, while necessary and important, can frustrate users’ attempts to log in to apps. > McKinsey research indicates that both clearly defined consent management policies and measures that mandate high data privacy and cybersecurity standards could potentially cultivate user trust in e-health solutions (a prerequisite for scaling new use cases) > In Denmark, patient health data is automatically integrated in the national health portal, sundhed.dk. The government system, which contains each resident’s health status, medical history, prescriptions, and other relevant health information, is now mandatory for all HCPs in the country, and patients may not opt out of it. Notably, the system is highly transparent about how patients’ data is used, and strict rules and regulations limit access to and use of the EHR system to authorised HCPs for legitimate medical purposes https://lnkd.in/eCvNWtEE

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1 comentário

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