Siprocal

Siprocal has been ranked #1 SSP in North America for Samsung devices by Pixalate’s Q3 2024 Seller Trust Index. This achievement underscores our commitment to transparency and delivering trusted solutions in programmatic CTV advertising.🚀 👉 https://lnkd.in/dETkYrEh #Siprocal #CTV #ProgrammaticAdvertising #Transparency #Innovation

2024’s Trillion-Dollar Ad Boom Faces Slowdown as U.S. Agencies Crack Down on Data Sharing 💰⚖️ 2024 was a trillion dollar year that signals slower days ahead 💰 Ad #spending growth will slow in 2025, reflecting a maturing post-pandemic market. Digital ad spend is projected to grow 8.4%, down from 2024's 14.3%, with total revenue rising 7.7% to $1.1T. Regional disparities, political uncertainty, and shifting trends in retail and social media will shape the year. What does this mean for you? 🤔 The slowdown signals a mature ad #market, urging advertisers to refine strategies and publishers to adapt to shifting trends in retail, social media, and emerging tech like AI and #streaming. US federal agencies FTC & CFPB crack down on data sharing, ringing warning bell in adland ⚖️ The CFPB proposed stricter oversight for data brokers, targeting the sale of sensitive personal info like Social Security numbers and requiring #data sharing only for legitimate purposes. Meanwhile, the FTC settled with Mobilewalla and Gravy Analytics over unlawful data practices, enforcing stricter safeguards. What does this mean for you? 🤔 Stricter data regulations limit advertisers’ access to detailed user data, challenging targeting strategies while pushing publishers to adopt more transparent and compliant data practices. Stay informed, stay ahead with your weekly news roundup on the digital advertising market, #CTV, and mobile #ads Start your week well-informed and in no time ⏰

A Watch Brasil e a Siprocal uniram forças para levar inovação e crescimento ao mercado de streaming e CTV. Com o uso da tecnologia da Siprocal, a Watch Brasil vai expandir sua base de usuários e potencializar ações publicitárias em suas plataformas, tanto no Brasil quanto internacionalmente. Essa parceria também abrange a Watch Labs, ampliando oportunidades no mercado europeu e explorando novas estratégias de monetização digital. 👉 Leia mais sobre essa parceria: https://lnkd.in/dQGsvtmt

As we close the chapter on 2024, it’s time to reflect on the digital advertising trends that shaped the industry and set the stage for 2025. From the rise of Connected TV and AI-powered campaigns to the shift toward first-party data and sustainability, this year redefined how publishers and advertisers connect with audiences. Discover the key takeaways and how Siprocal is empowering businesses to stay ahead in this ever-evolving landscape. 📖 Read the full blog here: https://lnkd.in/dxsm9Pdt

Operating Systems Become Battlefields in the CTV World, While Consumers Embrace More Holiday Ads, Doubling Retailer Revenues 📱🎄 Operating Systems Are Now Battlefields – At Least In The CTV World📱 TV remains central in American homes, especially during holidays like Thanksgiving. However, the TV industry is shifting focus from hardware to operating systems (OS) due to streaming services and ad revenue potential. With thin hardware margins, brands compete in the "OS Wars" for user loyalty, data, and control, but consolidation may limit innovation. Familiarity and ad-supported streaming (FAST) channels are gaining popularity, blending linear TV's structure with data-driven personalization. What does this mean for you? 🤔 CTV's "OS Wars" reshape advertising by giving manufacturers more control over user data and ad delivery. Advertisers gain precise targeting opportunities, while publishers face challenges adapting content to dominant systems, risking limited reach and visibility. AdExchanger https://lnkd.in/dr8yMhJh Consumers welcome more holiday messages, doubling retailer revenues 🎄 Consumers are more receptive to frequent messaging during the holidays than expected, says Attentive. Personalized, timely messages, like deal alerts and delivery updates, boost engagement and double revenues without increasing opt-out rates. Success relies on relevance and strategic timing. What does this mean for you? 🤔 The finding that consumers welcome more holiday messages, boosting retailer revenues, impacts advertisers and publishers by encouraging more frequent, personalized messaging. This offers new opportunities for engagement and revenue growth, particularly during peak seasons. EMARKETER https://lnkd.in/d6ziQMUY Stay informed, stay ahead with your weekly news roundup on the digital advertising market, #CTV, and mobile #ads. Start your week well-informed and in no time ⏰

Vem aí o Fala Norte Nordeste 2024 🎙✨ O evento é um dos principais encontros voltados para profissionais de rádio e TV, com foco em inovação e desenvolvimento de conhecimento. Yassue M Inoki, Diretora de Novos Negócios da Siprocal, no painel 'Canais FAST: Estratégias de Implantação e Monetização', ao lado de grandes nomes do mercado. 🕙 Dia 28 de Novembro, entre 10h e 11h. E ainda, Marcus Imaizumi participa do painel 'Advanced Advertising', explorando as tendências mais inovadoras em estratégias publicitárias, também dia 28 de Novembro às 14h. Para maiores informações sobre o evento, acesse: https://lnkd.in/e7jNJDQF

Did you know that Baby Boomers are among the most brand-loyal consumers across multiple categories? This generation values consistency and trust, with 76% showing loyalty in groceries and household goods. But even loyal audiences can be influenced by strategic messaging, and that's where precision matters. At Siprocal, we help brands connect with their audience using curated content strategies designed to engage every generation effectively. Curious about how to boost loyalty with data-driven campaigns?

Ad Buyers Boost Walmart’s Retail Media Growth, While Disney Realigns Ad Sales to Attract New Advertisers 🛒📺 Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow🛒 Walmart is rapidly expanding its retail media business, gaining ground on Amazon as global retail media spend surpasses $150 billion. Walmart Connect has doubled its marketer adoption, driven by search, e-commerce growth, and data-sharing deals. While not yet a threat to Amazon, it’s shifting ad budgets upward. What does this mean for you? 🤔 Walmart’s retail media growth offers advertisers access to vast physical and digital audiences, driving investments in its ad network. For publishers, Walmart's focus on e-commerce and data-sharing partnerships increases demand for cross-channel ad opportunities. Digiday https://lnkd.in/dxKBcZ8U How Disney Realigned Its Ad Sales to Reach More New Advertisers 📺 Disney Advertising is shifting its ad sales strategy to target midmarket advertisers, focusing on localized support and automation. This includes new regional teams and enhanced tools like outcomes-based measurement and advanced targeting. The goal is to make premium content accessible to smaller brands and independent agencies. What does this mean for you? 🤔 Disney's realigned ad sales strategy benefits advertisers by making premium content and advanced tools more accessible, fostering regional support and automation. Publishers gain by attracting midmarket brands, boosting ad spend across connected TV and programmatic campaigns. ADWEEK https://lnkd.in/dBzq5zfA Stay informed, stay ahead with your weekly news roundup on the digital advertising market, #CTV, and mobile #ads. Start your week well-informed and in no time ⏰

#TBT to an inspiring week at AdWeek Latam, where industry leaders gathered to discuss the future of advertising and the role of innovation in shaping it. Our team, represented by Gabriela Velazquez and Josh Feuer, had the opportunity to connect with brilliant minds and explore key topics like CTV, mobile ads, and emerging technologies. Events like these fuel our drive at Siprocal to build meaningful connections and leverage cutting-edge solutions that empower brands, publishers, and advertisers across the Americas. #AdWeekLatam #Siprocal #AdvertisingInnovation #CTV #MobileAds

Nossa People Manager, Letícia Tainá Langhamer, compartilhou com a STARTUPI como buscamos valorizar nosso time ao oferecermos benefícios flexíveis e alinhados às necessidades do nosso time. Acreditamos que iniciativas como essas fortalecem conexões e criam um ambiente onde cada pessoa se sente valorizada e amparada. 👉 Confira a matéria completa 🔗 https://lnkd.in/d7hhUQSH