A great value proposition might entice a user in the beginning, but you still need a way to maintain their loyalty for years to come.

Apple’s Face ID and Spotify’s Discover Weekly are delighter features. And adding them to your next product will bring smiles. Learn more in this blog.

Product testing evaluates a product’s performance, safety, quality, and compliance with established standards and set goals.

An email list is a collection of email addresses that individuals or businesses use to send messages and newsletters to a group of people.

A/B testing is a method of comparative analysis where two versions of a product change (A and B) are tested against each other.

You could say that a landing page is the modern equivalent of flyers, but not limited to their static, limited form.

Team alignment is a state where team members understand, agree upon, and are committed to achieving clearly defined goals.

Customer behavior analysis (CBA) is the study of how individual customers, groups, or segments act when interacting with your product.

Product-led marketing is a strategy that focuses on the product itself as the main driver of customer acquisition, conversion, and retention.

A product specialist (PS) is a person with extensive knowledge about a specific product or product management-related responsibility.

A data product manager (DPM) is a type of PM who specializes in managing products that are heavily reliant on data.

The V2MOM framework encourages continuous communication and updates, making it a dynamic tool for managing progress towards goals.