Syed Khurram Haider

🌟 NHBC Management Consultancy: Empowering FMCG Brands to Reach New Heights 🌍 We specialize in providing comprehensive FMCG solutions across India. With a robust distribution network spanning General Trade, Modern Trade, HORECA, E-com, Institutions (CSD, CPC, and IRCTC), we ensure our clients' products reach every corner of the market efficiently. Our extensive experience in the FMCG sector allows us to deliver end-to-end solutions, from brand creation to nationwide distribution & successful marketing. 🚀 Key Achievements:🏋‍♀️ In a short period, NHBC has successfully helped build and scale iconic FMCG brands:⏬️ BumSuit Baby Diapers: Rapidly expanded to become one of the top brands in the baby care category, growing by 40% month-on-month 📈 Mauri Herbals: Elevated from a niche brand to a market leader in herbal wellness with 300% sales growth in its first year 💚 Gangotri Camphor: Increased market penetration by 50% in just 6 months, becoming a household name in the spiritual and wellness segment 🌿 TGB Bakery Products: Established a strong presence in the bakery foods segment with a 45% increase in retail distribution 🥐 📊 Our #Winning Formula✌️ We pride ourselves on delivering results-driven strategies that combine expertise, innovation, and dedication:⏬️ Professional Team: With a team of 400+ experienced professionals, we bring deep industry knowledge and specialized skills to each project. 👩‍💼👨‍💼 Strategic Partnerships: We collaborate with 500+ financially reputed channel partners, including C&F Agents, Super Stockists, and Distributors. These partnerships drive both national and international success 🌍🤝 Product Launch & Brand Building: Our process for product launches is strategic and tailored to ensure immediate market impact and sustained growth 🎯 Marketing Excellence: We lead impactful ATL/BTL marketing campaigns, targeted promotions, and retail activations 🚀📢 Training & Development: We conduct regular training programs for teams, ensuring they have the tools and knowledge to succeed 🔧🏋‍♀️ 💡 Our #Leadership: Experience in the FMCG industry, our leadership team combines strategic vision and hands-on expertise to drive growth and deliver results. Our deep commitment to excellence, innovation, and sustainable growth sets us apart as a trusted consultancy partner.🤝 Why Choose NHBC?📌 Dedicated Leadership: Our founder brings over 3 decades of experience in shaping and guiding FMCG brands through market complexities 🔑 Custom-Tailored Solutions: We offer end-to-end services, from brand conceptualization and product development to distribution strategies and sales marketing solutions 🎨 Proven Results: Our success stories and measurable growth speak for themselves 📊 🌱 Our Promise: At NHBC, we don’t just create brands — we build thriving businesses. Every project we take on is executed with dedication, precision, and unwavering energy. 🔥 ✳️ Courtesy:New Horizon Business Consultants (www.nhbconsultants.com)

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Zepto’s SUPER SAVER Store: Beginning of Q-Com 2.0? A few weeks back, Zepto launched its SUPER SAVER store in Mumbai with a minimum order value of ₹899, promising some of the lowest prices in the market. Intrigued, I conducted a quick comparison with Amazon Fresh, JioMart, Big Basket and Dmart Ready in the same pin codes. Zepto’s pricing is indeed highly competitive—lower than most platforms across key categories (though Dmart holds its edge in some). This move seems like a strategic masterstroke to: - Entice budget-conscious monthly stock-up shoppers from established players. - Boost AOV (average order value) while retaining the ultra-fast delivery Q-Com is loved for. Let’s break down the typical Indian grocery-buying patterns in a Tier-1/Metro city to understand the opportunity Zepto is targeting: a. Monthly Stock-ups: - Non-perishables dominate here, with purchases typically driven by discounts. - Preferred channels: MT retailers like Dmart, Reliance, or platforms like Amazon Fresh and Big Basket. b. Weekly/Fortnightly Top-ups: - For fresh produce and essentials. - Split between MT, Ecom, and growing Quick Commerce adoption. c. Daily Buys: - Convenience reigns supreme, making Q-Com the go-to choice for many households. Zepto’s SUPER SAVER seems to be directly targeting monthly stock-ups and weekly top-ups—the largest share of grocery wallets. These are the two segments where Q-com is currently under-indexed. A bold and disruptive move indeed! Aadit Palicha, Kaivalya V. and the Zepto team 👏 By offering great discounts combined with the instant gratification and convenience of Q-Com, Zepto is rewriting the rules of engagement for modern Indian households. Zepto’s strategy is exciting, but it raises interesting questions: 1. Can Zepto sustain the razor-thin margins inherent in this price war? 2. Is this the beginning of Q-Com 2.0, where convenience and bulk-buying converge? 3. How will the market share of players like D-mart, Reliance and Amazon Fresh be impacted, especially in Tier 1 cities and Metros? What’s your take? #QuickCommerce #RetailInnovation #Zepto #GroceryShopping #EcommerceTrends #Dmart #BigBasket #AmazonFresh #ConsumerTrends #IndiaRetail #PricingStrategy

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India’s Consumer Tech is interesting! Zepto Launches Supersaver (basically longer delivery times and higher discounts) BigBasket goes all out on Quick Commerce (they have recently announced merging bb now and bb supersaver) :) Searching for PMF and Profitablity!

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Embracing Modern Trade: Lessons and Opportunities for FMCG Companies 🚀 Modern Trade (MT) is a massive opportunity for FMCG companies, contributing around $15 billion annually in India, accounting for 15-20% of the total FMCG market. This figure is expected to double to $30 billion over the next 5-7 years. But, are companies evolving fast enough to harness this growth? 👥 Flashback to 15-20 years ago: I remember working with industry leaders like Procter & Gamble, Marico Limited, L'Oréal, and @HUL as they quickly adapted to the emerging MT landscape. Back then, we advised many of these companies on creating dedicated MT organizations, processes, and systems. It's gratifying to see their meticulous execution in stores today, with top-notch merchandising and promotions, clean displays following planograms, and well-trained promoters. Yet, not all companies have fully adapted. Many struggle with identifying winning products, pricing, and packaging. Even more concerning, a large chunk of MT growth is driven by an increase in the number of stores rather than same-store growth. With the current wave of store closures and transitions (e.g., Big Bazaar to Smart Bazaar), the underlying challenges are becoming more evident. 🛠️ Consider These Challenges: Lack of Insights: Companies often don’t have clear visibility on what’s working. Is a promotion effective? Which visibility campaign delivered results? Data baselining is tough but essential. Weak Data Skills: Unlike digitally evolved companies, many FMCG organizations struggle with basic data analytics, relying on outdated tools like Excel. Promotion Strategy: Relying on last year’s promotion plans without analyzing historical performance hinders innovation and effectiveness. Broken Processes: Permanent Journey Planning (PJP) is often delegated to junior sales officers, leading to inefficient store visits and poor resource allocation. Underutilized Resources: Despite increasing the number of in-store promoters and merchandisers, companies often lack the mechanisms to ensure their efficient use. 🌟 What Needs to be Done? Develop a Comprehensive Strategy: Craft a robust MT strategy focusing on consumer needs, competitive insights, and promotion effectiveness Enhance Employee Capabilities: Invest in training key account managers & sales teams, focusing on data interpretation & negotiation Leverage Data Analytics: Build MT analytics function Rigor in Execution: Strengthen in-store promotions and trade marketing execution through better resource management and real-time feedback loops. 🔍 Stay Tuned! In upcoming posts, I’ll dive into critical areas such as Customer Trade Marketing, In-Store Promoter Effectiveness, Data-Driven Decision Making in MT. Collaborate & contribute. 🚀 #FMCG #ModernTrade #Retail #CustomerMarketing Arup Ray Aniruddha Talapatra Reliance Retail Bajaj Consumer Care Marico Limited UnileverDmart ( Avenue Supermart Limited.) Godrej Consumer Products Limited Meenakkshi Dange

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GT is a Pillar of Trade in FMCG.. but like every pillar this also needs refurbishment like Tech, Training, and Transformation. Sales Professionals have to be reskilled with data mindset and embrace technology.

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I have been studying the FMCG space in India for the past decade or so. Most large FMCG companies in India struggle to achieve double digits growth (both profit/sales vol) over a long*sustained period of time, mostly due to very high competition intensity & margin pressure. Nestlé is an exception. It has given tremendous growth in last 5 years both in terms of sales vol & profits, which is unlike any other FMCG company in India of that scale.   I was trying to understand what stands them apart from the rest and 𝐟𝐫𝐨𝐦 𝐚𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐬𝐭𝐚𝐧𝐝𝐩𝐨𝐢𝐧𝐭, 𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐟𝐞𝐰 I could understand that sets them apart from the rest in the league: 🕐 𝑨𝒈𝒊𝒍𝒊𝒕𝒚 𝒂𝒏𝒅 𝑺𝒑𝒆𝒆𝒅: Nestlé has worked on simplifying its innovation processes, reducing the steps from six to three, which has made the process faster and more agile. This approach has shortened the time from concept generation to product launch, enabling quicker market entry. For example, some projects that used to take 33 months now take about 12 months, with some being completed in as little as six to nine months . 🕑 The company uses AI and data mining not only to analyze clinical studies but also to track consumer trends. This helps in creating AI-driven concept development and recipe formulation. 🕒 Nestlé emphasizes differentiation through intellectual property protection. The company has significantly increased its patent filings, seeing a 90% rise in patents for new technologies and innovative solutions. This reflects its commitment to safeguarding its innovation-driven advancements . 🕓 Innovation is fostered through both internal and external partnerships. Internally, initiatives like an "internal Shark Tank" encourage employees to propose ideas, while externally, Nestlé collaborates with startups and institutions, such as the Indian Institute of Millets Research, to drive product development . 🕔 𝑮𝒍𝒐𝒃𝒂𝒍 𝒂𝒏𝒅 𝑳𝒐𝒄𝒂𝒍 𝑺𝒚𝒏𝒆𝒓𝒈𝒚: Nestlé operates a three-tier R&D structure that supports global innovation while also catering to local market needs. This structure allows them to tap into global knowledge and adapt it to regional consumer preferences, ensuring that products resonate with local tastes and conditions . What do you think about these innovation strategies? How do you see other FMCG companies adapting to the changing landscape? Share your thoughts in the comments below and let’s discuss how innovation is shaping the future of the FMCG sector in India! #Innovation #FMCG #India

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Share of private label is high in some categories like grocery staples in India and rising in non food FMCG... In UK, NIQ report lays out the numbers pretty well. "Private label brands are on the rise! 🚀 - 65% of consumers may switch to private labels if prices are too high 💸 - Millennials are embracing PL products, with a 45% purchase rate 📈 - National brands must develop a strong story, drive innovation, and own their market space to compete 📢 - The battle between branded and private-label products continues, with both sides winning and losing 🤝 - Understanding consumer needs and shopping behaviors is key to success in this landscape! 📊 #private-label #branded-products #consumer-behavior"

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What is "BB Matrix" & How It Might Change Your Next Grocery Haul? Getting fresh groceries delivered to your doorstep is a convenience many have come to appreciate. However, ensuring efficient and timely delivery is a complex challenge. Bigbasket's BB Matrix platform aims to address this by: >>> Optimizing Delivery Routes: Imagine faster deliveries and fresher produce! BB Matrix leverages data analytics to create more efficient routing plans, potentially reducing delivery times. >>> Minimizing Supply Chain Disruptions: Delays and out-of-stock issues can be frustrating. BB Matrix aims to predict demand and optimize inventory management, ensuring your favorite groceries are readily available. >>> Cost Benefits for Everyone: A well-oiled supply chain can lead to cost savings. BB Matrix could potentially translate to lower prices for consumers and better margins for retailers. How Will it Change the Retail World? Bigbasket's BB Matrix, if successful, could set a precedent for the entire online grocery delivery sector: 1. Industry Benchmark: Other e-commerce players might be forced to adopt similar technologies to remain competitive, ultimately improving the overall online grocery experience. 2. Focus on Freshness: BB Matrix prioritizes efficient delivery of fresh produce. This could lead to a renewed focus on quality and freshness for online grocery shoppers. 3. Data-Driven Decisions: This platform emphasizes data-driven decision-making in the supply chain. This trend could become more prominent across the retail industry. Let's Talk! Do you think Bigbasket's BB Matrix can truly revolutionize online grocery delivery? How might it change the way you shop for groceries? Share your thoughts and predictions in the comments below! #harimenon Abhinay Choudhari #vipulParekh Tata Group bigbasket.com #Bigbasket #BBMatrix #SupplyChain #OnlineGrocery #RetailTech #FutureofRetail #zepto #blinkit #qcommerce #ai #quickcommerce

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Bottlers are the moat of Coke/Pepsi. And it looks like Reliance may be able to overcome that disadvantage. “If need be, we will make a range which will fight that (B-segment) pricing also," said Ravi Jaipuria, chairman of the Varun Beverages, PepsiCo's largest bottling partner in India, though he said PepsiCo "is not affected" by the pricing strategy of Campa. "Going forward, they will take share of the total market. Who will get affected first - I'm not sure ... I don't know. But we are improving our go-to market," Jaipuria said. This is a quote from an interview by Ravi Jaipuria, the largest Pepsi bottler. What he is really saying is that Pepsi volumes are under pressure but the company is not ready to compromise on margins. Hence Pepsi is planning to launch new mass brands where they will play the discounting game to tackle Campa. Campa cola will face bottling challenges initially due to demand surge. They have the capital to make it happen. But it takes time to set up these bottling plants all over India with a large scale capacity. Coke/Pepsi bottlers operate on a thin margin. It is a turnover business. If volumes are affected in a major way for Coke/Pepsi, Bottlers will revolt. And then they can migrate to Reliance for higher margins & volumes. That is when the business of Coke/Pepsi will suffer acutely. If they retain bottlers, they may have to part with higher margins. In which case their own profit margins will start suffering. In the last couple of years both Coke/Pepsi have migrated from Company owned bottling to Franchisee owned bottling operations and freed up cash by selling assets. Infact Coke is in the last leg of monetising HCCB (bottling operation owned by Coke) This will come back to bite them if the above scenario pans out with bottler migration to Reliance. We live in interesting times. Link to the interview in comments. Read my views on how retailers are behaving in this price war: https://lnkd.in/ga3xhGjg My views on how consumer adoption for Campa can work: https://lnkd.in/gSifuUMV

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India’s F&B sector is thriving like never before. Brands are rapidly establishing their unit economies and scale. Names like The Waffle Co., Rebel Foods, Burma Burma, Foo, and Barbeque Nation Hospitality Ltd. Nation stand out, and the list goes on. In tandem with this growth is the emergence of Amplitude, a new Category 2 AIF in India designed to accelerate brand development in this space. Founded and nurtured by Sumit Govind Sharma, a serial entrepreneur, Amplitude is supported by investment specialists like Addishree., Devesh Chawla and Devang Mehta. Amplitude is playing a pivotal role in accelerating the growth of brands. The rapid success of brands like Eve and TAT showcases what financial and strategic support can achieve. Eve and TAT are growing rapidly, with a monthly MRR of INR 4.00 crore, and are gearing up to open a third Mumbai location in Santacruz's western suburbs. By leveraging key elements like stunning interiors, delectable food, exceptional service, and clever marketing, Eve is quickly becoming a leading example of F&B success in India. This will lead to more innovation in the F&B space which in turn would again lead to more job creation and opportunities. And continue to push India’s F&B industry to new heights. Stay tuned for more updates ! #VentureCapital #VC #FnB #Speedscaling

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🚀 Zepto's CEO, Aadit Palicha, shares his optimistic outlook on the company's potential IPO in 2025. With rapid growth in the grocery delivery sector 🛒 and a focus on sustainability 🌱, Zepto is positioning itself for success in the coming years. Read more in our latest blog post! 🔗 #Zepto #IPO2025 #GroceryDelivery #Startups #Growth #Sustainability #TechInnovation #FutureOfBusiness #Analah

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Excellent write up by Harish Bijoor on FMCG industry which is experiencing rapid changes. Adapting to these trends is crucial for FMCG companies to stay competitive and meet evolving consumer demands. Embracing innovation, sustainability, and consumer-centric approaches will be key to driving growth and success in this dynamic market. Stay ahead of the curve by leveraging these trends to position your brand for success. #FMCG #Trends #ConsumerGoods #Innovation

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When you can have fast savings delivered right to your home, who needs decades of distribution loyalty? 📢 Distributor Body Alerts FMCG Companies to Quick Commerce Apps' Deep Discounting Concerns have been raised by the All India Consumer Products Distributors Federation (AICPDF), which represents more than 4 lakh retail distributors, regarding the growing risk of heavy discounting via fast commerce applications. AICPDF expressed concerns about these methods in an open letter to FMCG businesses, pointing out that they not only diminish brand value but also threaten the traditional retail environment, which has been developed over decades on trust and loyalty. Principal Apprehensions: Predatory Pricing: Upending long-standing supply chains. Unfair Competition: Physical retailers find it difficult to compete with steep markdowns. Supply Chain Breakdown: Unrealistic customer expectations put long-term relationships in jeopardy. The AICPDF has demanded that FMCG businesses step in right away to control pricing tactics and safeguard the long-term viability of its distribution partners. Dhairyashil Patil, National President of AICPDF, said, "We feel that such a disruption would be detrimental to all stakeholders and we hope to avoid drastic measures." The distributors have also reported possible infractions of India's e-commerce regulations to the DPIIT and the Commerce Ministry. Ensuring fairness and sustainability in the market is vital for all parties as the rapidly changing environment of commerce takes shape. #AICPDF #IndustryNews #FMCG #QuickCommerce #RetailDistribution #BrandValue #Sustainability #Ecommerce

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Excited to bring you the next part of Retail In Focus In this segment, I had an engaging conversation with Rajeev Bhambi, a seasoned expert who’s witnessed the growth of the pet care industry over decades. We discussed something vital – the role of awareness and education in shaping this industry. Whether you're a brand or a pet shop owner, the focus should always be on creating value for our furry companions. Rajeev sir’s insights remind us that being personally involved and prioritizing pet welfare is the key to success. Watch the full video to learn more! #Furmentor #RetailExcellence #PetCareStores #PetCare #PetIndustry #IndustryExperts #PetCareAwareness #ThePetWorld #DecadeOfDrools

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Breaking News in the FMCG World: Emami Ltd's Strategic Acquisition Emami Ltd has made a bold move by agreeing to take a 100% stake in The Man Company. This acquisition marks a significant step in the rapidly expanding ₹10,000 crore men’s grooming market in India, which has been growing at a CAGR of 15% over the past few years. Why does this matter? -Market Expansion: With this acquisition, Emami is set to enhance its presence in the men's grooming sector, a market that’s expected to grow to ₹15,000 crore by 2027. -Product Diversification: This deal will allow Emami to diversify its product offerings and tap into premium segments, leveraging The Man Company's strong brand identity. -Growth Synergy: Combining Emami's extensive distribution network, which reaches over 4 million retail outlets across India, with The Man Company’s innovative product line could accelerate market penetration and revenue growth. I believe this acquisition will solidify Emami Ltd’s position as a leading player in the men’s grooming space, setting the stage for further innovations and competitive edge. What’s your take on this move? Will this acquisition be the game-changer Emami needs in the men’s grooming market? #FMCG #Emami #Acquisition #MensGrooming #MarketingStrategy #BusinessGrowth #Innovation #MarketExpansion

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