Kalin Karakehayov

Why Do Websites Outsource Link Building? Although Link Building is always possible for websites to do in-house, you will mostly see websites outsourcing link building. Is it more suitable to go with a link-building agency rather than spend resources on it internally? Those in favor might argue:  - you get control of the whole process  - every aspect of your link building under your scrutiny  - You get to choose quality and quantity  - Avoiding shady link sellers  - Long-Term Sustainability Those against it:  - Getting the Right Team is Difficult and Costly  - Finding the experts in link building can be quite a tedious task  - you would need to invest in possibly various SEO tools  - Retaining skilled link builders requires competitive salaries  - scale your link-building efforts up or down based on your needs So now that we know both arguments, the question is Why Do Websites Outsource Link Building? Because:  - They want Quick Links  - They Lack the Budget for an Internal Team  - Websites Want a Streamlined Link-Building Process  - Acquiring Links is Difficult and time-consuming  - Considerably Cheaper than Establishing Internal Operations  - Consistent Backlinks without Stress  - Allows Websites to prioritize other tasks But here is the thing. You might be in favor of outsourcing link building or entirely against it. There is no in-between. Let me know your thoughts on this. What would you prefer In-House or Outsource? #seo #seotips #backlinks #linkbuilding

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Top 6 SEO Posts From last week and this week! 1. Oksana Salvarovska Serving and hosting migration can be tricky, especially for those who aren't very technical. Oksana has created a detailed and easy to follow checklist! The checklist can help with the smooth transition while covering all important SEO aspects. Link: https://lnkd.in/eAkiW2JK 2. Zoe Ashbridge When people think of SEO, they often think it’s just about keywords, but that’s not true. If you only focus on keywords, you’re missing many important parts! Zoe made a guide that lists the SEO tactics many people neglect. Check out her post for the full list! Link: https://lnkd.in/e5k4RG2X 3. Ojash Yadav Many SEOs are skeptical of Google due to their contradicting statements. Do you fully trust what Google says? Before answering, check out Ojash's post about the “lies” Google got busted for, based on leaked documents that came out a few months ago. Link: https://lnkd.in/entpSAbv 4. Jake Ward Blogs are important because they attract more visitors to a website and improve search engine rankings. Jake shared a 31-step checklist that's perfect for anyone who wants to ensure traffic from their new blogs! Link: https://lnkd.in/eVBNCiiT 5. Darren Shaw Google Posts may not be considered as a ranking factor, but they can help in conversions. Are you sharing content on Google Posts but not getting the results you want? Darren shared what you should and should not be posting on Google Posts! Link: https://lnkd.in/e_7bdD_k 6. Eric Siu ✓ SEO has been evolving over the years. The old way was all about keyword stuffing, buying tons of links, using exact match anchor texts, and more! These tactics worked before, but what about now? Eric shared how SEO has changed and what the new ways to do SEO are! Link: https://lnkd.in/eGFmQMVw #SEO #digitalmarketing #marketing #growthmarketing #businessgrowth 🔔 Follow for proven SEO insights that built an 8-figure brand in just one year!

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🔥You have 5%, 15% SEO traffic share? You definitely can win much more! When doing SEO profoundly with the correlating tools. 🔥Almost 6 mln. monthly visits and 66% is organic is real not magic:) 🔥 JetOctopus Tech SEO experts team help to make the needed roadmap of optimizations for the next 3 months which will impact your SEO. It will increase, no doubt. 👉 Share your SEO challenges and we will give you Solution. https://lnkd.in/ehCAnyuP

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Do you need Elementor Pro subscription for your WordPress website? In my opinion, no. In this video I explain the reason why EP is not a good purchase:

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Tearing you apart! You’re proud of your website. Rightfully so! Your site is beautiful in form and function. The design is captivating, and your branded message is right on fleek. But is your WordPress website safe? Worldwide, approximately 13,000 WordPress websites are hacked every day. This figure is based on the fact that WordPress powers about 43% of all websites. Throw the rest into the mix, and approximately 30,000 websites are hacked daily. What makes WordPress sites a tempting target? Its popularity and widespread use make it look like “low-hanging fruit” for hackers. While WordPress itself is mostly secure, outdated plugins, themes, and core software can be exploited for vulnerabilities. Plus, user error plays a strong role. Weak passwords, insufficient backups, and absence of a firewall contribute to the problem. That’s why I recommend the free WordFence plugin for protection. It protects you from brute force and complex attacks. I have seen days where my clients’ sites are targeted by bots, and WordFence repels hundreds of brute force login attempts. With this free plugin, you can significantly reduce the chances of your WordPress site becoming a victim of cybercrime. It takes a bit of know-how to set it up properly, but there are YouTube videos to show you how. PR/Marketing Pro and Branding Coach MC Bizz Booma shares business gems in rap! It began when I told my mentor, Sajad Husain, nobody would want to see an old Boomer rapping, and he replied, "Nah, Dogg, that'll blow up!" Enjoy these hip-hop business tips, and hop on my calendar to find out how MC Bizz Booma can transform your brand and your business. #creativity #innovation #business #strategy

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How to price 'Websites-As-A-Service': There are 3 major factors to consider when setting your pricing (and for good measure, we'll follow it up with 1 indicator that it's time to increase your price) 1. What can clients sustain? 2. What results can you generate? 3. What are others in your industry charging? Let's use a few examples: If you have a real estate agent making 2% per sale, and you can help them generate 2 new clients a month, you might be generating $5000/month for them. A mechanic that you can bring in 2 new clients per month might only be generating $500/month. You'll want to find clients in an industry that can reasonably sustain $200-$300/month as a starting point. You can add on extras like creating blog content, a proprietary service, sending out an email newsletter, etc, but start with knowing your baseline website price. Someone who cuts hair as a hobby for 10 clients/month is not a great client base to go after. Golf courses that sell $1000/year memberships are a good client base. Either find an industry that has solid cash flow and learn about it, or go after an industry that you love. My recommendation is to start by exploring industries that you love (maybe you're an avid golfer, or your parents ran a restaurant while you were growing up). Price your services so you're profitable but in line with what others in the industry are charging. Be sure you're comparing apples to apples. Maybe someone else is charging $1000/month for websites, but you don't want to get into writing blogs and email newsletters like they do. Someone else is $50/month, (but they'll probably be out of business soon at that price point). Here are some ideas of what to include in your web design service package: https://lnkd.in/gC8ZgD3y HOW TO TELL IF IT'S TIME TO INCREASE PRICES: If you've got a lineup of people waiting to get your service, it's time to increase prices. Nobody lines up for a bad deal, but my wife will stand in the snow to get into clearance day at the thrift shop. This isn't always an indicator that your price is lower than the competition. it's possible that your prices are already higher (because of your reputation - or theirs) but you're looking for the sweet spot where people pause to consider before saying yes to your price. If they say yes too fast, they're eager to get the value of what you're selling for the price. Prices need to go up. If you're closing, but the ratio is low, it's time to consider how you're pricing your service in relation to what you're offering. Prices can always flex up - They're not permanently fixed. BUT you run the risk of upsetting an existing customer if you have to drop them later.

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So, apparently the guide we’ve made for Screaming Frog to google sheets was a very popular demand in SEO Vibes, Poland. Sharing it again for the sake of other folks who missed my talk yesterday. This simple integration is built to save you and the dev team a lot of time, enjoy! Screaming Frog BrainZ Digital WhitePress® #SEO #TechnicalSEO #Automation 👉👉👉

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Today's Top 3 wordpress plugins:👏😁 🔸https://getwpfunnels.com/ = Like Clickfunnels but in wordpres 🔸https://lnkd.in/gkqURHMB = wocoomerce floating cart Extremaly easy to set and extremaly elegant and optimized 🔸https://latepoint.com/ = Beautiful interface for appointments - bookings. it can be set in 10 minutes

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Today is the final day to take the #SEOFOMO Technical SEO Survey! Join +250 SEO specialists who have already taken it: * It will only take 5 minutes to answer the questions, * It's anonymous * It will allow us to better understand the challenges and trends when doing technical SEO. When answering the survey you can also opt-in to participate in the giveaway of an SEOFOMO mug, hoodie, a free 1 year license of Screaming Frog SEO Spider and a 1 year license of Sitebulb Pro Desktop Edition 🙌 Take it here: https://lnkd.in/exUjrMrE

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New school SaaS solutions offer so much flexibility and variety in features. Old school tracking platforms should take note. Today we look at: Everflow - Partner Marketing Platform They have a built in cookie freeze feature without needing extra code. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗰𝗼𝗼𝗸𝗶𝗲 𝗳𝗿𝗲𝗲𝘇𝗲? ↳ A technique used to prevent new cookies from being saved within a certain time frame. 𝗧𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝗮𝗽𝗽𝗹𝗶𝗲𝗱 𝘁𝗼: ↳ Prevent last click coupon sites from dropping cookies while a visitor is in the cart. Everflow's option doesn't block cookies within a specified time frame. But it will not record conversions if the click to conversion times fall within your given range. 𝗜𝘁 𝗵𝗲𝗹𝗽𝘀 𝗽𝗿𝗲𝘃𝗲𝗻𝘁: ↳ Coupon sites hijacking the conversion in the final stages of the customer journey ↳ Fraudulent activity like click injections, etc. This is pretty dope if you ask me. Every affiliate tracking platform should have this option. Which features do you want to see more in your current platform? PS: I'll highlight more features like this once in a while. PPS: the time frame in the image is purely theoretical and you should apply what is relevant for your specific brand's affiliate program. <><> Looking to level up your affiliate game? Sign up for the Sunday Tips: bit.ly/3tgBX7n

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🚀 Boost Your PPC with adAlert.io 🚀 Skip the daily grind of analyzing your PPC! adAlert.io ensures your account is monitored 24/7, so you can enjoy peace of mind knowing nothing slips through the cracks. Ready to simplify your PPC management? Discover how! 🔗 https://www.adalert.io/ #PPC #AdTech #DigitalMarketing #Efficiency

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Agencies are outsourcing to other agencies who are further outsourcing to other agencies. And guess what? All agencies (from Top to Bottom of the chain) mention the same client on their website 😂 What if you get to know that the Fiverr guy you avoided on email is actually doing the work for you? (No offense to Fiverr guys 😅) Imagine the loss in trust and dollars. Know who is working on the deliverables. Thoughts?

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The PPC game is changing. Most of the work nowadays is done off-platform. If we want results we need to get out of our comfort zone. Which often means doing work outside of Meta, Google Ads or your platform of choice. Watch the full episode on YouTube where Tomasz Sledz talks about his experience doing media buying for multi-million dollar businesses. Link in the comments. #ppc #facebookads #googleads #digitalmarketing

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In today's ever evolving digital landscape, selecting the right SEO agency is critical 📈 Every single day you will see, new software, new ideas, and shortcuts to success in your social media, but don't be distracted. **1. Define Your Goals and Budget:** Before you start searching for an SEO agency, outline your specific goals. Are you looking to increase organic traffic, improve search engine rankings, or enhance your website's user experience? Having a clear objective will help you find an agency that aligns with your needs. Additionally, establish a budget. SEO is an investment, and understanding your financial constraints will narrow down your choices. **2. Evaluate the expertise:** Not all SEO agencies are created equal. Examine their portfolios and case studies. Do they have experience in your industry? Have they achieved measurable results for their clients? An SEO team with a proven track record in your niche will have a better understanding of your market dynamics. **3. Transparency and Communication:** SEO is not a one-time effort; it is about ongoing collaboration. Ensure your SEO partner practices transparency in its methods and reporting. Regular updates and clear communication channels are vital. Ask for examples of their reporting format. This will give you insights into how they track progress and measure success. **4. Ethical Practices:** Beware of agencies that promise instant results or use black-hat techniques. These practices can lead to penalties from search engines, damaging your online reputation. Choose an agency that adheres to ethical SEO practices, focusing on sustainable growth. **5. Customised Strategies:** Every business is unique, and a one-size-fits-all approach will not work. A reputable SEO agency will take the time to understand your business and tailor their strategies accordingly. During any consultation, assess their willingness to customise their approach to match your specific needs. **6. Technical Proficiency:** SEO is both an art and a science and is about a strong technical foundation. This includes expertise in website audits, keyword research, on-page optimisation, link building, and content creation. The ability to adapt to algorithm changes and leverage emerging trends is crucial. **7. Client Reviews and References:** Word-of-mouth and client testimonials are powerful indicators of an agency's reliability. Look for reviews on independent platforms. Don't hesitate to ask the agency for references. Speaking directly with their past or current clients can provide valuable insights into their work ethic and results. **To conclude** Choosing the right SEO agency requires diligence and research. By following these steps, marketing managers can make an informed decision, paving the way for a successful and sustainable online presence. Remember, SEO is a long-term investment, and partnering with the right agency can yield significant returns.

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📢 Google has announced the rollout of its November 2024 core algorithm update and based on the impact publishers saw from the last one a few months ago, it's definitely a good idea to be pro-active. 📊 𝗜𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 Media companies could experience fluctuations in their search rankings and organic traffic as the update progresses. These changes are part of Google's ongoing efforts to refine its search algorithms to better serve users, they say. Many publishers were caught off guard with this summer's update, so now is the time to take pro-active steps. ✅ 𝗪𝗵𝗮𝘁 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝗦𝗵𝗼𝘂𝗹𝗱 𝗗𝗼 ✍️ Focus on High-Quality Content: This probably goes without saying, but make sure your content is informative, well-researched, and aligns with what your audience is there for. Google is putting a higher and higher priority on quality articles but they also seem to be locked in on ensuring that what you're writing about fits your target audience. 📚 Follow Google's Guidelines: E-E-A-T simply has to be part of every piece of content you write: Is it helpful, is is personalized, is it getting the job done for the reader? Here's a recent guide I wrote on the topic: https://lnkd.in/gEu4CKNw 📈 Run daily reports: One of the best things a publisher can do is run daily SEO reports of their traffic, seeing if there are drops in traffic during this update compared to last month and year over year. If you can identify those stories that are dropping, run through a SEO checklist to make sure the article is fully optimized. Knowing where the problems exist is half the battle. 💻 Optimize User Experience: Beyond looking at articles, it's always a good idea to review site speed, core vitals and your overall user experience. While Google seems much more focused on high-quality content when it comes to SEO, core vitals still play a role in results and need attention. These core updates come with a fair amount of mystery but the most important thing you can do is make sure your content is aligned with what Google is seeking, understand what stories may be losing audience and take steps to re-optimize them and review your core vitals. https://lnkd.in/gT74nEwf #GoogleCoreUpdate #SEO #DigitalPublishing #ContentStrategy #MediaOptimization #SearchRankings #UserExperience #OrganicTraffic #ContentMarketing #GoogleAlgorithmUpdate

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𝗥𝗮𝗻𝗱𝗼𝗺 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗼𝗰𝘀 𝗧𝗶𝗽 𝗙𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 #32842 Fed up of wasting time on repetitive writing tasks? Do you find yourself writing the same sentences out again and again – maybe you draft reports up in docs first? Maybe you have certain things that you might include in some sort of audit. In comes 𝗗𝗼𝗰 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 – save hours by creating text snippets and then just clicking to add them when needed. You know the drill, link in the comments :)

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