At Storytelling Studio, we had the honor of stepping behind the scenes to film the first few episodes of the EBRD documentary series—stories that unveil bold ambitions, inspire aspirations, and spark hope for Bulgaria as a land of opportunity and growth. Across five episodes, the series will unpack the key phases of launching, growing, and exiting a startup, capturing the practical strategies behind the entrepreneurial experience. 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐎𝐧𝐞, 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐨𝐧 𝐛𝐨𝐨𝐭𝐬𝐭𝐫𝐚𝐩𝐩𝐢𝐧𝐠 𝐚𝐧𝐝 𝐩𝐫𝐞-𝐬𝐞𝐞𝐝 𝐬𝐮𝐫𝐯𝐢𝐯𝐚𝐥, 𝐬𝐞𝐭𝐬 𝐭𝐡𝐞 𝐬𝐭𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐞𝐱𝐭𝐫𝐚𝐨𝐫𝐝𝐢𝐧𝐚𝐫𝐲 𝐯𝐨𝐢𝐜𝐞𝐬 𝐟𝐫𝐨𝐦 𝐁𝐮𝐥𝐠𝐚𝐫𝐢𝐚’𝐬 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐢𝐚𝐥 𝐰𝐨𝐫𝐥𝐝: Boryana Levterova (Infinity Toy Box) Oggy Popov (Volt Premium Taxi) Maggie Stancheva (Veda Accounting) Thibaut Taittinger (Puzle CowORking) Vassil Popovski (Alcatraz AI) We deeply thank these visionaries for opening up and sharing their incredible journeys. Stay tuned for more inspiring chapters in this series! https://lnkd.in/dvNQRCjY
Storytelling Studio
Public Relations and Communications Services
Sofia, Sofia City 1,561 followers
Communication and PR Services to Power the International Go-To-Market and Expansion of CEE Tech Scaleups
About us
Storytelling Studio is a tech communications and PR agency dedicated to powering the international go-to-market strategies and expansion of CEE scaleups. Backed by The Recursive, one of Europe’s most engaging tech media platforms, Storytelling Studio leverages deep expertise in strategic PR and a robust network of over 10,000 journalists, top-tier VCs, tech founders, corporate innovators, events, and industry partners across CEE, US, UK, DACH, and LATAM. Our campaigns have reached approximately 45 million people globally, securing features in major tech media such as TechCrunch, Sifted, Business Insider, Tech.eu, and hundreds of other prominent outlets. We serve a diverse array of industries, including fintech, AI, retail/ e-commerce, cloud computing, healthtech, venture capital, martech and CRMs, and maritime/logistics tech.
- Website
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https://storytelling.therecursive.com/
External link for Storytelling Studio
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- Sofia, Sofia City
- Type
- Privately Held
- Founded
- 2023
- Specialties
- Public Relations, Brand Awareness, Employer Branding, Content Strategy, Social Media, Webinar Production, Podcast Production, Video Production, Employee Value Proposition, Social Impact Consulting, Corporate Social Responsibility, Video Production, Media Outreach, Tech-focused Event Management, CEE, and SEE
Locations
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Primary
ulitsa Shipka 6
Sofia, Sofia City 1504, BG
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Bucharest, RO
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Zagreb, HR
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Prague, CZ
Employees at Storytelling Studio
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Irina Stefanova
Marketing Communications| PR | B2B |Technology | Europe & Middle East experience
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🇧🇬 Andrey Andonov 🇺🇦
What is your ultimate goal?
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Livia Rusu
Digital Strategist, helping startups get to the next funding series while staying true to themselves and their customers.
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Irina Obushtarova
Co-founder & CEO at The Recursive // Spreading the news about startups & innovators in CEE // Passionate Connector & Storyteller
Updates
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Definitely our most massive project for 2024! Thank you, #BreakingGrounds!
As 2024 comes to an end, we look back on an incredible journey for #BreakingGrounds - a year of growth, connection, and impact for Bulgaria and the CEE region on the global stage. Here are some of the highlights that made this year unforgettable: 🌍 12 delegations, 9 cities, 8 national booths 👥 Over 350,000 visitors reached across all conferences and events: DLD Conference, Tech.eu Summit, Viva Technology, Vienna UP (by ViennaBusiness), Reflect Festival, health.tech conference, WMF - We Make Future, Bits & Pretzels, How to Web, Web Summit, Slush, FinTech Connect 🤝 2,700+ meetings held by Bulgarian delegates with investors, partners, and global leaders 🤝 Collaborations with delegations from other CEE countries, including the Czech Republic, Hungary, Greece, and Cyprus 💡 Key contributors to our success in 2024: 1️⃣ The Bulgarian SME Promotion Agency (BSMEPA), the driving force behind our national booths. 2️⃣ Integrator JSC, whose tireless efforts powered the campaign and made every moment count ✨ Additional Highlights: • 17 companies and institutions supported the initiative throughout the year • Our events brought together some of the best minds from across CEE, fostering innovation and collaboration like never before • Bulgaria’s startups and innovators took centre stage, positioning the country as a leader in the region’s tech ecosystem Thank you to everyone who joined us on this journey: Bulgarian SME Promotion Agency, Integrator JSC, LAUNCHub Ventures, Evrotrust, Sofia Investment Agency, Codery, TouchMenu, Future Unicorns Accelerator, Europe Cloud, Paynetics, Tiger Technology, Encorp, Bronia AI, Sirma, EVLabs, Lexis Solutions, K Consulting Ltd. Your energy and dedication made this year truly special. Stay tuned for a detailed report on the initiative’s achievements and, most importantly, the ROI that highlights the impact of #BreakingGrounds. 🚀 #BreakingGrounds #CEETech #Innovation #BulgarianTech #GlobalStage #2024Recap #Bulgaria #BuildingMomentum #TurningTides
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We’re proud to share that our Co-Founder, Teodor Antonio Georgiev, delivered an inspiring lecture at University of National and World Economy to students of International Economic Relations & Business. The session, titled “Comfort in Chaos,” showcased his personal journey through one of the most powerful storytelling frameworks—The Hero’s Journey. Teodor touched on key topics such as mental and physical health, finding balance amidst chaos, and the importance of building meaningful connections in both personal and professional life. He also drew a unique parallel between his years as an athlete and his current role in the entrepreneurial team driving Bulgaria’s #BreakingGrounds brand forward. A big thank you to Antoan Shotarov, PhD. for the invitation, the university for hosting this meaningful event, and the students for their enthusiasm and curiosity. It’s always exciting to share our vision and mission while inspiring the next generation! #StorytellingStudio #BreakingGrounds #ComfortInChaos #TheHerosJourney #Bulgaria #UNWE
Co-Founder & Head @ Storytelling Studio I Chief Communications Officer @ The Recursive I Originator @ #BreakingGrounds I Strategic Communications & PR Expert I Tech Community Builder I Chairman @ Societas Bulgarica
Today, I had the privilege of delivering a lecture titled “Comfort in Chaos” to the students of International Economic Relations and Business at University of National and World Economy. I shared my personal story, framed through one of the most popular storytelling frameworks—“The Hero’s Journey”. During the lecture, we touched on important topics like mental and physical health, staying connected with oneself, and navigating the challenges of a fast-paced life. It was incredibly rewarding to reflect on my journey at the end of such an intense year filled with travel and work. I also made a heartfelt connection between my football years, where teamwork was everything, and my current role in the entrepreneurial team of Bulgaria under the #BreakingGrounds brand. A huge thank you to my friend Antoan Shotarov, PhD. for the kind invitation, to the university for hosting me, and to the students for their energy and engagement. It was truly a magnificent experience! #UNWE #Bulgaria #TheHerosJourney #Storytelling #PR #TechPR #University
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🌍Wrapping up our series on 𝐏𝐑 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐌𝐚𝐤𝐞 𝐢𝐧 𝐓𝐡𝐞𝐢𝐫 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐆𝐓𝐌 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 with the final point: #5: 𝐄𝐱𝐩𝐞𝐜𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐞𝐝𝐢𝐚 𝐭𝐨 𝐜𝐚𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐚𝐧𝐝 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲. Journalists are bombarded with hundreds of pitches daily. Why should they feature yours? 💡 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐡𝐚𝐫𝐬𝐡 𝐭𝐫𝐮𝐭𝐡: Your story needs to be 10x more compelling than the competition. No journalist will spend more than 10 seconds analyzing a press release that feels generic or self-centered. 📢 𝐇𝐨𝐰 𝐭𝐨 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭: -->Think beyond your product: Is your story solving a global challenge, disrupting an industry, or inspiring people? -->Lead with impact: Show clear and immediate value to their audience. -->Personalize your pitch: Do your homework and make sure the journalist knows why they are the right person to cover your story. ✨ 𝐓𝐡𝐚𝐧𝐤𝐬 𝐟𝐨𝐫 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐚𝐥𝐨𝐧𝐠! 𝐖𝐞 𝐡𝐨𝐩𝐞 𝐭𝐡𝐢𝐬 𝐬𝐞𝐫𝐢𝐞𝐬 𝐡𝐚𝐬 𝐢𝐧𝐬𝐩𝐢𝐫𝐞𝐝 𝐛𝐞𝐭𝐭𝐞𝐫 𝐏𝐑 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐚 𝐟𝐫𝐞𝐬𝐡 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐠𝐥𝐨𝐛𝐚𝐥 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐞𝐟𝐟𝐨𝐫𝐭𝐬. You can always reach us at [email protected]
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📝 Follow up on the Message-Market fit workshop with Livia Rusu by AceON Accelerator Key takeaways that can be useful to other startups: 📌 First step: Talk to your customers, let them test your product, and ask questions about how they perceive it and how it solves their problem. 📌 Keep it simple: Overloading your audience with too many messages can create confusion. 📌 Understand messaging: It’s not a slogan or tagline; it's the one thing you communicate, ensuring that customers clearly understand what your business offers. 📌 Integrate messaging across channels: Think homepage, landing pages, emails, and beyond. 📌 Focus on value: When working on messaging, think about the benefits and value you bring to your customers, not the features of your product. 📌 Iterate continuously: Messaging is not something you do once and forget; it’s something you constantly refine and revisit. Stay tuned for more useful tips supporting startups in communication.
The #AutumnAccelerator 2024 lecture series concluded with an inspiring workshop on Message-Market Fit. Our guest speaker was Livia Rusu, Digital Strategist from Storytelling Studio powering the international Go-To-Market and expansion of CEE Tech Scaleups. 🚀 Livia shared invaluable insights on how effective messaging ensures the audience understands how the product solves their problems and influence their purchasing decisions. As part of the workshop, start-ups created their value propositions in one sentence and received feedback from Livia. This was a great opportunity for our start-ups to practice crafting clear value propositions and learn best practices for creating impactful messages for their solutions. Here are some takeaways from Livia´s workshop: 📌 First step: The first thing you need to do is talk to your customers, let them test your product, and ask questions about how they perceive it and how it solves their problem. 📌 Keep it simple: Overloading your audience with too many messages can create confusion. 📌 Understand messaging: It’s not a slogan or tagline; it's the one thing you communicate, ensuring that customers clearly understand what your business offers. 📌 Integrate messaging across channels: Think homepage, landing pages, emails, and beyond. 📌 Focus on value: When working on messaging, think about the benefits and value you bring to your customers, not the features of your product. 📌 Iterate continuously: Messaging is not something you do once and forget; it’s something you constantly refine and revisit. Big thanks to Livia Rusu for equipping us with the tools to elevate our start-ups’ messaging strategies! 🚀 #aceon #aceonaccelerator #message #messagemarketfit #lecture
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✨ 𝐁𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐚𝐧𝐝 𝐞𝐥𝐞𝐯𝐚𝐭𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝𝐬—𝐢𝐭’𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐝𝐨 𝐛𝐞𝐬𝐭! Through #events, #content, #PR campaigns, and #brand #workshops, we help create impactful moments that connect and inspire. One such moment was the #BreakingGrounds delegation at Slush 2024 in Helsinki. This incredible initiative showcased over 50 of Bulgaria’s top entrepreneurs, founders, and investors, connecting them with some of the world’s most influential tech leaders and industry experts. 🌍🚀 💡 This year’s presence was a powerhouse of fresh ideas, creativity, and tangible business value, with representation from key sectors such as AI, fintech, health tech, cloud, deep tech, and defense. This initiative was made possible thanks to the Bulgarian SME Promotion Agency, lead partner Integrator JSC, and key sponsors: LAUNCHub Ventures, Evrotrust, Paynetics, Tiger Technology, TouchMenu, Bronia AI, and Future Unicorns Accelerator. 🏹 At the heart of it all? #Networking and #storytelling. When we change our stories, we change our realities.
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✨ Our brilliant Livia Rusu had the pleasure of joining the AceON Accelerator last week—a program bringing together early-stage startups from across CEE. She delivered an engaging presentation on Message-Market Fit: “Hooked or Ghosted?” 🎣👻 At Storytelling Studio, we love hosting brand workshops and helping founders uncover their WHAT and WHY. It's one of our specialties, and something the AceOn team recognized as invaluable for founders to articulate their value proposition clearly—and early in the process. 🙌A big thank-you to everyone who participated! 📩 Need help defining your brand's value proposition and connecting with your audience? We’re here to help: [email protected]
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One mroe successful event! #BreakingGrounds x Slush! 🇧🇬 #Bulgaria #TechPR #Slush
Co-Founder & Head @ Storytelling Studio I Chief Communications Officer @ The Recursive I Originator @ #BreakingGrounds I Strategic Communications & PR Expert I Tech Community Builder I Chairman @ Societas Bulgarica
#BreakingIce with #BreakingGrounds 🇧🇬 What a journey it’s been—Slush marks our 10th conference this year with #BreakingGrounds, and we’re not done yet! Just one more to go: London is calling! 🇬🇧 Don’t miss our grand finale—RSVP now for the official event: https://lu.ma/ixts0hxb See you next year, Slush! 🇧🇬🚀 #Slush2024 #BulgarianTech #BreakingGrounds #Innovation #LondonCalling #London #Helsinki #Finland #UK #Tech #Bulgaria
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Job well done :)
🇧🇬 #Bulgaria Front and Center at Web Summit 2024! 🇧🇬 All the hard work, the late nights, and the negotiations have paid off! The Bulgarian #BreakingGrounds booth (E124) is right at the entrance of #WebSummit2024, making Bulgaria unmissable for every attendee. Our presence is undeniable—70,000+ people will see Bulgaria this year, and we’re here to make it count. 💥 Massive thanks to the Bulgarian SME Promotion Agency and Dr. Boyko Takov for making this happen. Their support has secured this prime spot for Bulgaria, putting our innovators, entrepreneurs, and startups on the global stage. Networking is at full speed, and the energy here is unbelievable! If you’re in Lisbon, don’t miss out! 🍷Join us to taste authentic Bulgarian wine: • Today at 3 PM • Tomorrow at 11 AM A massive shoutout to our incredible partners who made this year’s presence possible: our main partner - Integrator JSC, our VC partner - LAUNCHub Ventures, as well as Evrotrust, Future Unicorns Accelerator, Sirma, EVLabs, Bulgarian Private Equity & Venture Capital Association - BVCA, and K Consulting Ltd. Together, we’re showcasing the very best of Bulgarian tech and innovation to the world! We’re here, we’re proud, and we’re making Bulgaria’s mark on the tech world. Let’s show everyone what Bulgaria has to offer! 🇧🇬🚀
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PR Mistakes in International GTM Expansion ⚠️ Here’s mistake #4 in our series: Thinking PR outsourcing means you won’t be involved at all. Outsourcing PR doesn’t mean you can hand over the reins and forget about it. If PR is a priority for your company, someone on your team—ideally someone with decision-making power—should dedicate at least 10 hours per month to work closely with your PR team. 🕒 Why? Because alignment is critical! Regular check-ins and feedback ensure that the messaging, strategy, and outreach are in line with your vision. Without your input, there’s a risk of missed opportunities, misalignment with your brand's goals, or ineffective storytelling. 📢 The Result? By committing time each month, you’ll keep your brand narrative strong, targeted, and authentic 🌍💪.