Sam De Boeck

More horrible news: Dutch Game Garden is shutting down in January 2025 after 17 years... Since its foundation in 2008, Dutch Game Garden has developed itself into a cornerstone of the Dutch games industry. The organization has played a crucial role in the growth and development of countless start-ups and established game companies. Over the years, more than 130 companies have participated in its incubation program. More than 150 companies have had an office in Dutch Game Garden’s cluster, allowing them to pursue and realize their creative ideas. Successful companies from this ecosystem include Studio Deloryan (Deloryan B.V.), Abbey Games and many more. I know we cannot provide an incubator like this, but what we can do is try and help those affected through mentorship, engagement and support: 🥇 Jobs wise, reach out to us at People Can Fly Studio, we have many roles open right now in Canada, the UK, Ireland and Europe, please check them out here: https://lnkd.in/eWpV5PbA 🥈Next, Discipline Games Jobs Resources: Over the past months I have created 9 (at time of writing) Games Jobs Resources to find jobs in a wide range of disciplines, and I would urge you to check them out, if anything just to see what would be available to you: https://lnkd.in/ePywd2kq You can find over 6,000 jobs there. 🥉 Third, the Ultimate list of Video Games Career Resources: This should be your one-stop shop for all information. My dear friend Amir Satvat maintains these documents, he is a legend for doing this - please check them out: https://amirsatvat.com/ I urge you to check out the areas in particular about support and mentoring, as these will help you no matter what industry you are hailing from or are looking into going next. 🎖 Finally, do not give up. Ever. No matter how dark things may look right now, I KNOW you will get through this, you have got this! 👊 Remember you are not alone. If you need help, advice, or even an ear to listen, we're here for you. Always! ➡ A request to my community, please can I ask you to repost this post to your colleagues and friends, so that we can get as many into jobs as possible! And please comment if you or your studio are currently hiring - let's help each other! Much love ❤️ #dutchgamegarden #shutdown

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The Dutch Games industry suffered a unimaginable loss today: due to a change in public funding policy, the Dutch Game Garden - which without exaggeration could be regarded as the beating heart of the Dutch games industry - has announced its closure after 17 years of service due to a lack of funding available. To put that into perspective, when I was dropping out of university, the "DGG" was where I went to start Vlambeer. Being in that building, with all the other studios and developers, was an invaluable part of accelerating my career. I don't think I'd be here without the guidance and selfless support of the team back in the days. Pick any random person in the Dutch games industry, and it's likely that at least one point or another in their career, the Garden was a critical factor, a meaningful support, or a useful resource. In the Netherlands, we have a disproportionally talented and creative games industry - but we also have had a lot to be jealous about when it comes to the structures supporting the industry in other countries. Yet, on my travels, the Garden was consistently named as something the rest of the world was envious of. An institute that enabled, incubated, organized, and connected almost every aspect of the games industry - brightly visible, a beacon, a clubhouse, a facilitator. All that now ends in 2025, and it feels borderline unacceptable to lose something that powerful in a time where the industry, more than anything, needs symbols of hope. The team at the Dutch Game Garden gave it their all to find a way forward, but that way never materialized. That means it is now up to all of us to make sure that we carry their torch forward. As a person, I have many more thoughts and tears to shed about this loss - but as a board member of the Dutch Games Association, I know there's a lot of work we can do to ensure the damage caused by their forced closure is at the very least reduced. We are already actively evaluating how our association can ensure continuity on at least some of the incredible activities of the Dutch Games Garden. And, as the person responsible for government relations, I am going to give it everything I have to ensure this will never happen again. If you are a part of our industry, and you have thoughts, ideas, or initiatives you want to share with us, or me, please feel free to e-mail me at [email protected]. If you just want to vent about this, express your feelings, or share a story - please do feel free to reach out too. Thank you so much to everyone who made the countless iterations of the Dutch Game Garden possible. It would not be an exaggeration that there would be far less of us without your efforts. I would not be here without your support. Your legacy remains - and while I can't speak for everyone, based on the countless messages I received today I know many of us feel the same: we'll miss the Garden, but we will make sure we grow onwards on the soil you've nurtured for us.

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What happens when we put reality and Imagination in the same cup? At Seede Group ( XR ), we're passionate about creating immersive experiences that engage and excite! At last week’s Sahara Sparks "People, Skills, Future" event, we brought that passion to life with #AR filters and #VR games, giving attendees the chance to experience the future of technology firsthand. (VIDEO BELOW) Augmented Reality (AR) Filters: We developed custom #AR filters using Sahara Spark’s brand colors, logos, and unique elements. Attendees snapped selfies, shared their moments, and interacted with the event like never before bridging the gap between physical presence and digital engagement in real-time. From event branding to real-time interaction, #AR filters are a powerful tool for driving engagement and making any event truly unforgettable. Virtual Reality (VR) Games: To take things up a notch, we also provided a range of #VR experiences, including fun, interactive games like #Paintball! People dove into virtual worlds, competing, exploring, and experiencing the excitement of VR firsthand. The immersive nature of VR allowed participants to engage with the event on a whole new level, creating moments of fun and teamwork that will be remembered. Why AR and VR for Events? Real-Time Engagement: Attendees were able to interact with both the digital and physical spaces, enhancing their connection to the event. Interactive Fun: AR filters and VR games make events more dynamic, allowing people to participate, share, and connect in a memorable way. Brand Immersion: Through these technologies, we’re able to bring event themes and brands to life, making them more accessible and engaging for all. We’re excited to keep pushing the boundaries of #AR and #VR to create unforgettable experiences that captivate audiences. This is the future of events, and we’re just getting started! Visit Seede Group ( XR ) for a better experience at any event, we look forward for you all. 🎥 credit: Gibson Kawago Florah Makonge

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I did a talk titled "Building A Legends Team" at the Esports Revolution conference in Antwerp a few years ago, and for me one thing trumps all: Culture. The talk was based on 3 core components that drive my philosophy on how to recruit, engage and retain great people with similar mindsets and turning it into high performance, and it all starts with culture. It doesn't matter if you are running high performance athletes, sales, marketing or engineering - culture trumps everything to me, because it's the backbone of your daily operations. It's how we interact, how we solve problems, come up with new ideas and the north star that everyone can steer after. The first component of being a culture-first organisation, is defining your values. Your rules of engagement. Defining your values can be many things, and there's no right or wrong. Examples can be: "Always have fun" "Results before anything" "Move fast and try again" "We micro-manage everything" "Never skip compliance sign-off" You might like or dislike some of them personally, but it doesn't make them right or wrong. Results before anything might be the right one for a highly competitive industry where shorter term bottom line results wins, and micro managing might be right in a highly technical field creating vital tools for medical surgeries. It could also work in any other context, it doesn't really matter what the context is. What matters the most is that it's authentic in how you believe in running your company. Don't ever hide away from your true leadership values. Own them hard, no matter how controversial they may be versus whats popular right now. Authenticity and genuine intentions always win in my book. People need to truly know what they're getting into and what to expect from the company they work with. So when they choose you and your values, the rewards are much higher for everybody, because execution and personalities are coherent throughout the whole company and the shared journey for great momentum is in full force. So, if you're stuck at a crossroads in your company, having a hard time getting through various bottlenecks or just need to recalibrate, get your leadership team together for a weekend somewhere, and double down on truly defining the culture and all the rules of engagement going into it. It's never the wrong decision. And then, you act it - truly act it. Go get it! #leadership #team #management #culture #esports #gaming #entrepreneurship

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In a not-so-humble brag, Esports World Cup Foundation announced life-changing prize money of $60.000.000 for their upcoming tournaments. Let's break down why that is awesome: 1️⃣ The sheer scale and new concept A tournament of this scale has never been done before. We have had and continue to have amazing experiences filling arenas around the world, usually at an extended weekend of fun featuring one specific game. The Esports World Cup however, features nothing less than 19 different games across a 2-month period, and has a whole festival area attached to the event. That's massive. 2️⃣ The money distribution $60.000.000 is a huge amount of money, but the way it's being distributed is what truly sets it apart. For reference, the largest prizepool ever in esports so far has been DoTA2's The International in 2021, sporting a whopping $40.000.000. It was split between 18 clubs and 90 players, with the winners taking home $18M. The EWC are splitting theirs up differently. $20M pool goes to a world-first club specific ranking, rewarding the best teams across all categories. $30M is for the individual 19 different tournaments, usually split between teams and players depending on the individual players club contracts. $7.6M is earmarked for the qualifying phase even before the EWC starts and $1.1M is for handing out MVP awards of every tournament. Not all details are out yet, but assuming an average of 16 teams per competition with 4 players each this potentially rewards 304 clubs and 1216 players. Most bigger clubs have multiple teams so a realistic number of how many clubs get rewarded here is probably closer to half, but it will still be vividly higher than the 18 teams The International rewarded. Now THAT is a commitment to growing the esports ecosystem. 3️⃣ The long term commitment and foundation setup The ambition has been communicated clear from the start. The EWC is set up as a foundation, to consistently grow this over the next years leading into their 2030 vision. That means that it's definitely not just a one-off, and it also means that it doesn't currently run for commercial profit like the vast majority of tournaments. Sure, the structure and investment thesis might change later on, and sure it's wild having that amount of money available to invest. Regardless, it's a massive win for esports, and they are truly committed to pushing the global ecosystem forward. All in all, it's an incredible milestone for esports as a whole. The big question for many has been whether EWC will replace existing tournaments and take over the whole thing. My view? Hell no, and I wouldn't imagine they were trying to. The year is long. If anything, change like this opens up and widens the ecosystem as a whole, and leaves ample opportunity for people to build new exciting concepts in and around the momentum. Exciting years ahead that's for sure, and I am genuinely looking forward to seeing it all. Esports is amazing! ❤️ #esports #gaming #competition

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Hello everyone! What a hectic week it's been. Tons of impressions, communication, and long flights. But I still managed to stay up-to-date with the news. Let's take a peek at the top tech updates from the last week. 1️⃣ Esports hit the record As an esports entrepreneur, I just can’t ignore the new record. The Grand Final of the 2024 League of Legends World Championship, which took place on 2 November, became the most popular match in esports history, hitting the record of 6.94M peak viewers. Just one more evidence that esports is getting increasingly popular. 2️⃣ Microsoft hesitates on Bitcoin investments A shareholder proposal urges Microsoft to consider adopting a Bitcoin investment strategy to diversify the portfolio, citing potential benefits as an inflation hedge. While Microsoft's board has advised to vote against this plan, focusing on AI instead, the proposal highlights growing interest in crypto investments within the corporate world. The results of the voting will be disclosed on 10 December, and we’ll see who wins. 3️⃣ I wish I had such textbooks A team of computer scientists has developed a new tool that can transform textbook static diagrams into moving interactive 3D simulations. This innovative technology, called Augmented Physics, allows students to visualize and understand complex physical concepts more engagingly. Technology has the potential to reform the way we learn science and other subjects, making education more interactive, effective, and fun. 4️⃣ Meta's Robotic Fingertip. Tools to enhance a Human-like touch Meta has released several new research artifacts, including Meta Sparsh, a general-purpose touch representation model, and Meta Digit 360, a highly sensitive artificial fingertip sensor. These advancements aim to bridge the gap between humans and machines by enabling robots to perceive and interact with the physical world more effectively. 5️⃣ The future of gaming. Fully AI generated The world's first playable “open-world” AI simulation, Oasis, has been introduced recently. The model demonstrates the capabilities of generative AI in creating real-time games. Trained on Minecraft gameplay videos, it can generate graphics, physics, and game rules in real-time, responding to keyboard and mouse inputs. 6️⃣ Best Inventions of 2024 Have you seen TIME's Best Inventions of 2024 list yet? Among the various futuristic trendy devices, I’d like to highlight such unique ideas: - the Rubble Rescue Camera, a thermal imaging camera that can be thrown into dangerous situations; - an expert book club Rebind, where you can discuss books with experts;  - the Fertility Helper, the sterile at-home insemination kit; - finally the Light Bio Firefly Petunia, real flowers glowing in the dark. I like the objectives of the Light Bio - to “show that science can be joyful,” not only practical. 👇Share in the comments what invention impressed you the most. #weeklynews #weeklydigest #ecatchnews #ai #esports

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Remasters definitely give new life to old but beloved games. This time the famous zombie action game Dead Rising received its Deluxe Remaster. During the Capcom Next - Summer 2024 presentation, we were presented with trailers for the updated game. During the presentation, we learned that significant graphical improvements were made to the game, the game was completely redesigned from scratch, new visual effects and more realistic graphics appeared. But nevertheless, the developers tried to preserve the atmosphere of the original, which fans of the game will really appreciate. The original Dead Rising was released in 2006 on Xbox 360, but the new version of the game Dead Rising Deluxe Remaster will be released on September 19, 2024 on PC via Steam, as well as on PlayStation 5 and Xbox Series consoles. Pre-orders are already available, and you can check out one of the trailers below. Tags: #GameDev #Gaming #GameNews #Game #GameDevelopment #GameReveal #GameTrailer #Remaster #DeadRising #DeluxeRemastered #DeadRisingDeluxeRemastered #Capcom #ArtmerStudio

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Sneak preview of game devs trying to land funding at GamesCom. The struggle is real, but so are the opportunities for those who succeed. See you all in two days, and may the odds be ever in your favor! 💪 ___ Hi, I'm Martijn van Zwieten 👋 Want to know how to build a better game company? 🎮 Click my name // follow // 🔔 Check my "Featured" section for my newsletter, services and products

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Have you heard the news? 🤔 We're heading to gamescom! Get ready to level up your online multiplayer game with our incredible team of experts, including Ivo Teel, Stefan Ideler, Jeroen de Koning, Mehdi Benkirane, Lucas Tak, Michiel Mikx, Michelle Tan, Jaume Molins, Jaunius Satkauskas, Anthony Eman, Jeroen Albus and Deniz Arslan. They'll be there to answer all your burning questions around game hosting. 🎮 Let's make this gamescom unforgettable! 🎉 #Gamescom #Gaming #GameHosting

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Edition: 10 Deconstructing AFK Journey's Creative Strategy As a quant-focused company, we always look for ways to optimize our creative strategy. That's why we wanted to share our findings about the AFK Journey [FARLIGHT GAMES, Lilith Games] creative strategy with you. Here are some key takeaways: 1. With 340 creatives on Meta, we wonder if there is a dedicated focus or if they are relying on the platform's algorithm to do its thing. 2. On YouTube, they have 83 creatives, 50 on AppLovin and 19 on Unity. 3. Interestingly, 58% of the creatives are on Android vs iOS, likely due to Creative Testing and scaling results on iOS. 4. AFK Journey focused on UGC with 41%, Gameplay with 38%, and Text Overlay with 21% creatives. 5. The creative length is 30-60 seconds on Meta, which makes sense due to UGC creatives, while a longer form of up to 150 seconds is used on YouTube and Unity. 6. AFK Journey is optimizing the dimensions by channel to optimize their delivery. For example, 720x900 on Meta, 1280x720 on YouTube, and 720x720 on Unity. 7. Lastly, the number of scene transitions per creative ranges between 2-15, likely due to gameplay vs UGC content. UGC content tends to have more scene transitions. What do you think of these findings? Share your thoughts in the comments below. Check out the Full Newsletter & View AI-Powered Video Ads! Receive Information about their Top Hook, Start, Mid, and Scene as well. https://lnkd.in/eKaP5eVu #mobilegames #digitaladvertising #AdTech #Innovation #UserAcquisition #mobilemarketing #mobileadvertising

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My Mum and her friends always ask me what I do for work. I explain that I work in games for a Backend Game Engine. But what's a Backend Game Engine, they ask? 🤔 Our latest Pragma article explains all of this: https://lnkd.in/eZ7D2Mmj 🔎 ▶ Game development is challenging, especially for online games. While game engines have standardised many aspects of game creation, backend services remain a challenge, even more so at significant scale ▶ Pragma is the first "backend game engine," providing a flexible foundation for online game services that allows studios to customise and extend their functionality ▶ By offering pre-built solutions for common backend needs and tools for customisation, Pragma reduces development costs, speeds up feature implementation, and minimises launch day risks for game studios of all sizes. Love you, Mum.

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The impact of the Dutch Game Garden on the European game industry goes far beyond the borders of the Netherlands. It was among the first game industry-focused incubators, and for years, it inspired and set the benchmark for a number of similar initiatives and game education institutions across the continent. In many ways, its example has helped to build the foundations of local game industry ecosystems in Europe. The sad faith of the Dutch Game Garden is also a warning sign for everyone working with game industry ecosystem building in Europe. As long as we rely on public funding, there is always a risk that one day, even the most established and long-standing game industry talent-building institutions will become victims of budget cuts and changing political priorities. It is true that building a long-standing game incubator focused on early-stage first-round start-ups requires public funding in Europe, but it should be done in partnership with private funding that ensures that initiatives stay alive when the (local) government changes its priorities. The true challenge is building a model that survives the ever-changing priorities of both the public government and the private companies.

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🎮 Games Industry news in brief: 💰 Warner Bros. Discovery Considers Selling Stake in Gaming Division Warner Bros. Discovery is exploring the possibility of selling a stake in its gaming division as part of a broader strategy to bolster its financial position. Despite owning successful franchises like Harry Potter and Mortal Kombat, the company has faced challenges in the gaming sector. (source: https://lnkd.in/eJY2_38c) 🎮 Sony PlayStation Hardware Sales Decline Sony has reported a decline in PlayStation 5 hardware sales compared to the previous year. However, the company's overall revenue and profits increased due to strong performance in software and services. (source: https://lnkd.in/eW7yFBdB) 🕹 Epic Games Alters Battle Pass Item Policy Epic Games has announced a change to its Fortnite Battle Pass system, allowing players to purchase previously locked items after an 18-month period. (source: https://lnkd.in/e62Syq-K) 🃏 Indie Success Story: Balatro Surpasses Two Million Copies Sold The poker-inspired strategy game Balatro has achieved significant commercial success, surpassing two million copies sold. The game's developer is planning a free update to introduce new gameplay elements. (source: https://lnkd.in/e-ipzRam) 🐻 Five Nights at Freddy's Expanding Universe The popular horror franchise, Five Nights at Freddy's, is expanding with a new 2D game, Into the Pit, and a crossover with Dead by Daylight. Additionally, a kart racing game titled Five Laps at Freddys is in development. (source: https://lnkd.in/ejxnbQNm) 😱 Borderlands Movie Bombs at Box Office The Borderlands film adaptation has received overwhelmingly negative reviews, with critics panning the film's overall quality and lack of impact. (source: https://lnkd.in/e4FHBQb6)

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What sets us apart from other agencies? Recently, Wouter Go 🔜 Gamescom and I had a great conversation about our unique value proposition. Here are the key points we identified: Expertise: Our team brings extensive experience in the gaming industry. We deeply understand the nuances of hiring for any role. Diverse Experience: We’ve operated at every level, from intimate three-person start-ups to global giants, gaining insights across the spectrum. Market Knowledge: Our experience extends into markets often overlooked, including the APAC region. Long-Term Support: We’re committed to your growth. Our fees decrease as we place more candidates, and we split the fee until they have passed probation. Genuine Connections: We prioritize real relationships over impersonal mass messaging, ensuring the right fit through meaningful connections. If you want an agency to fill your roles in the right way, and get it done timely get in touch.

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Join Bayes Esports and a panel of industry leaders for a deep-dive conversation about building a winning esports portfolio. 💬 Ahilleas Papantos, Business Development Director, at Bayes Esports, was moderating the panel between Nick Scott, Sales Director of Bayes Esports, Marek Suchar, Co-Founder & Managing Director of Oddin.gg, and Anton Janér, Managing Director of Kambi, Abios. Tune into the webinar on iGamingBusiness to learn more about: ✅ The esports landscape: What we can expect in the future in terms of leading game titles, markets, and trends? ✅ Differences between esports and traditional sports: Opportunities and challenges specific to esports. ✅ Finding the right partner: What to look for in an esports provider to maximize your success. ✅ Avoiding common pitfalls: Strategies for avoiding common pitfalls when launching an esports offering. ✅ Future insights: How official live data and partnerships are reshaping the industry. Discover how you can win big in esports: https://bit.ly/4faPrDH #BayesEsports #Oddin #Abios #Esports #igaming #EsportsData

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Horrible news to hear about KeokeN Interactive having laid off their entire team today. In a statement published on X, CEO Koen Deetman and managing director Paul Deetman said the Netherlands-based studio was forced into the decision after exhausting all possible options for completing planned projects or taking on other work. To those affected, please find a comprehensive list of resources, below: 🥇First, Discipline Games Jobs Resources: Over the past weeks I have created 9 (at time of writing) Games Jobs Resources to find jobs in a wide range of disciplines: 🎨 Art, Animation, VFX and UI: This resource contains around 1,000 jobs worldwide across all links. Link: https://lnkd.in/eKAHK7VF ⚙ Engineering and Programming This resource lists just over 1,800 jobs worldwide across all links. It also talks about interview tips and questions to practice. Link: https://lnkd.in/eYdxANFM 🕹 Quality Assurance: This resource lists over 450 QA jobs worldwide. This post also talks about the craft of QA and contains tips and interview practice. Link: https://lnkd.in/dwwVjZuc 📑 Game Production: This resource lists around 400 jobs worldwide. It also contains info about game production as a whole and GDC talks. Link: https://lnkd.in/gxDvFM-Z 📢 Marketing & Community: This resource lists around 400 jobs worldwide. It also gives an intro into game marketing and community management. Link: https://lnkd.in/e5MuViug 🎶 Audio and Sound Design: This resource lists around 190 jobs worldwide. Link: https://lnkd.in/eSkPSsWf 📠 Studio Support, HR, Recruitment and BizDev: This resource lists around 290 jobs worldwide. Link: https://lnkd.in/ePG57_7v ⚙ IT, Helpdesk and DevOps: This resource lists around 140 jobs worldwide. Link: https://lnkd.in/e8ZsuiZh 🎮 Game Design: This resource lists around 440 jobs worldwide. https://lnkd.in/dCv_hQXv 🥈 Second, the Ultimate list of Video Games Career Resources: This should be your one-stop shop for all information. My dear friend Amir Satvat maintains these documents, he is a legend for doing this - please check them out: https://amirsatvat.com/ 🥉 Third, do not give up. Ever. No matter how dark things may look right now, I KNOW you will get through this, you have got this! 👊 Remember you are not alone. If you need help, advice, or even an ear to listen, we're here for you. Always! ➡ A request to my community, please can I ask you to repost this post to your colleagues and friends, so that we can get as many into jobs as possible! And please comment if you or your studio are currently hiring - let's help each other! Much love ❤️ #layoffs #gamesindustry #jobsingames #keokeninteractive (source: https://lnkd.in/eWK2PgvX)

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Last week, it was time for another teambuilding! 😎 We headed to The Park Playground for a spooky VR experience 👻 From dodging virtual zombies to solving puzzles together, we strengthened our teamwork and had a lot of laughs along the way. Moments like these remind us of the importance of building bonds beyond the office walls. Here's to more exciting adventures and teambuilding activities! 🚀 #theSecurityFactory #teambuilding #cybersecurity

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The type of legal framework Brazil has implemented will boost opportunities in game development across the entire board. In collaboration with the Dutch government the Dutch Games Association is working in the Netherlands to establish similar structures. The games industry is distinct from other forms of software development, distinct from other forms of art, distinct from other forms of entertainment media. While I aim to form and strongly maintain coalitions across software, art, and entertainment where our needs overlap, it is important that as an industry, we get to legally define ourselves as "games industry" - not just "software companies" that happen to make games.

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🚀 Explore Real-World Examples from Mr.Beast x Top Troops Influencer campaign or Podcast ads for June's Journey as Alternative Mobile UA Channels for 2024 In today's fast-evolving mobile landscape, sticking solely to Google and Facebook for user acquisition isn't enough. With economic shifts demanding more scrupulous budgeting and quicker payback, diversification isn't just beneficial—it's necessary. 👉 Why Diversify? More channels mean more opportunities for testing, discovering potentially profitable new channels, and not putting all your eggs in one basket. When one channel stumbles, your strategy doesn’t have to. I’m excited to share insights on alternative mobile UA channels that are making waves in 2024. Also, thanks Media Bodies | Influencer Marketing Agency & Vibe.co for additional insights: Influencer Marketing: Discover how collaborations with mega-influencers like Mr. Beast (Jimmy Donaldson) can drive significant engagement and installs, as seen with the Top Troops by Socialpoint, which included custom assets and challenges to maximize ROI. Podcast Ads: Learn from successful podcast campaigns that utilize the trust and intimacy of this medium to boost app installs—insights backed by campaigns like those run by Tactile Games for Lily's Garden or Wooga for June's Journey. Connected TV (CTV): See how brands leverage CTV advertising to effectively reach massive audiences, highlighted by real-time optimized campaigns by Huuuge Games on different platforms. Strategic Partnerships: Gain insights from the unique partnership between Clash of Clans and Chess.com, which cross-promoted content to mutual benefit, boosting user bases significantly. Retail Media Networks: Get a peek at how major brands utilize spaces in retail media, from Amazon Advertising to newer platforms like inflight entertainment systems. These examples aren’t just theories but actionable strategies that have been implemented and tested in the market, offering you a clear pathway to diversify and strengthen your mobile UA efforts. 💬 I’d love to hear about your experiences with these or other innovative UA channels. Have they transformed your approach? What worked and what didn’t? Let’s exchange insights and learn together! 🔄 Engage, Comment, and Share this post to help others in our community stay ahead of the curve in mobile user acquisition strategies! 🔗 Dive deeper into each of these strategies by reading the full article here: The Art of Diversification: Alternative Mobile UA Channels for 2024 https://lnkd.in/dwjeKUNc #UserAcquisition #MobileMarketing #DigitalMarketing #RealWorldExamples #InfluencerMarketing #PodcastAds #ConnectedTV #StrategicPartnerships #TikTokMarketing #RetailMedia #MobileGames

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