Mic Adam

Yesterday we covered being Best in Breed. Today let’s cover the next strategy, Build + Bundle Complementary Products. 💡 The Strategy: Build + Bundle Complementary Products Expand your portfolio by building stand-alone products that serve additional needs of your target market. By bundling them with your existing product, you create leverage and added value for customers. 📈 Strategic Benefits: Increase revenue by expanding TAM and SAM/SOM, protect revenue by improving retention and revenue per customer, and avoid costs by reducing support costs. 🚀 Tips to Achieve Success: 1️⃣ Create a stand-alone product that serves additional needs of the target market 2️⃣ Integrate the products for leverage 3️⃣ Price them separately and together 📊 Best Option When Current State Is: 1️⃣ The core product is already best in breed 2️⃣ The company has a deep understanding of the customers and their needs 3️⃣ The company sells to customers with procurement protocols, and it is an approved vendor 🏆 Examples of Success: Microsoft: Expanding their suite with products like Microsoft Office and bundling them together. Adobe: Creating complementary software for creatives and offering bundled pricing. Leanplum: Adding additional tools and bundling them to provide a complete solution for mobile marketing. 📣 Stay tuned for more! This is the second strategy in the series. For the full article on all 16 strategies, check the link in the comments!

1

1 Comment

ARE YOU DAYDREAMER? Somewhere between meetings and home, I think about big, brave, bold goals. Maybe it's the beauty of this city, or perhaps it's my passion to succeed. A few days ago, while in a taxi, I wondered: If we were to break down a successful project, how much of it would be due to consistency, hard work, and luck? Am I lucky enough? Is this where manifestation steps in? I believe in luck, but I believe more in seeking opportunities, sharing ideas, showing up, and stepping out of your comfort zone. Well then when people say, "She's the lucky one," I'll totally agree. Keep going 💫 What are your beliefs when it comes to business? Are they different from your core beliefs? #success #corporatewellness #wellbeing #personalgrowth #reflection #innerjourney #emotionalintelligence #nlppractitioner #nlpcoach #Onewaytoharmony #lifecoaching

24

12 Comments

What are two essential skills to becoming a succesfull brand owner? (Drumroll 🥁) Sales and storytelling. 💰 Sell to investors and your customers: Convincing investors and customers to believe in your vision requires more than just numbers. It's about painting a picture of potential, demonstrating value, and sharing a compelling vision that they can't resist backing. 💛 Craft a story for customers: Your brand's story is what sets you apart. It's not just about products or services; it's about connecting with your audience on a deeper level, making them feel a part of your journey, and building trust that lasts. The goal is to get to the heart of a brand's success. At the core of every successful brand is the ability to sell and tell a story. Without mastering these skills, brands might struggle to find its footing and reach its full potential. Focusing on sales only, your brand becomes a commodity. Focusing on storytelling only, your brand becomes an enigma. 🧩 Having a clear blend of both allows you to build a brand experience that drives revenue while also resonating with investors and customers alike. So tell me? What are brands you know that are impeccable in their art of selling and storytelling. 🤝

10

"I wasn’t good enough!" "I haven’t given my best!" — 😩 Sound familiar? The fact is, this negative mindset leads to demotivation! 𝐒𝐭𝐨𝐩 𝐣𝐮𝐝𝐠𝐢𝐧𝐠 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐛𝐚𝐬𝐞𝐝 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬! 𝐒𝐭𝐚𝐫𝐭 𝐚𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 𝐭𝐡𝐞 𝐜𝐢𝐫𝐜𝐮𝐦𝐬𝐭𝐚𝐧𝐜𝐞𝐬 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐚𝐜𝐭𝐢𝐨𝐧𝐬! Examples (based on BalUP): ⛔️ I haven’t finalized my landing page yet! 🤬 I still don’t have my social media platform! 🤯 I haven’t built my MVP yet! 😩 I don’t have my final co-founder team yet! If I focused only on these things, I would have already given up on my dream… The long-term consequences would be even worse: 𝐌𝐲 𝐛𝐫𝐚𝐢𝐧 𝐰𝐨𝐮𝐥𝐝 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐚𝐭 𝐦𝐲 𝐞𝐟𝐟𝐨𝐫𝐭𝐬 𝐝𝐨𝐧’𝐭 𝐛𝐫𝐢𝐧𝐠 𝐦𝐞 𝐣𝐨𝐲, 𝐬𝐨 𝐧𝐞𝐱𝐭 𝐭𝐢𝐦𝐞, 𝐈 𝐰𝐨𝐮𝐥𝐝𝐧’𝐭 𝐞𝐯𝐞𝐧 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐞𝐧𝐞𝐫𝐠𝐲 𝐟𝐨𝐫 𝐨𝐭𝐡𝐞𝐫 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬… So, my tool is “𝐫𝐞𝐟𝐫𝐚𝐦𝐢𝐧𝐠” 𝐚𝐧𝐝 𝐟𝐨𝐜𝐮𝐬𝐢𝐧𝐠 𝐨𝐧 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬 𝐢𝐧𝐬𝐭𝐞𝐚𝐝 𝐨𝐟 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 😉 I participated in several hackathons and gained valuable knowledge and experience. 🤩 I applied to several accelerators and was accepted by most of them. 🥰 I improved my go-to-market strategy and business model. 🤝 I received positive feedback from experts and secured their commitment to the project. ❤️ I spoke to dozens of potential customers and got their willingness to try the product. 😏 I developed a content strategy and wrote the first posts for my LinkedIn profile and Instagram page, which will follow. Reading through this list, I feel proud of myself - that despite summer, vacations, personal loss, and family challenges - I was strong enough to accomplish these tasks. What do you think? Which tools do you use to stay on track? #entrepreneurship #femaleenntrepreneurship #startup #journalofentrepreneurship #startuptools

50

7 Comments

Celebrating 3 fantastic achievements from my clients this week! 🙌💪 Which one resonates with you? Anouk: FROM feeling stuck in a job that wasn't giving her the freedom and growth she wanted for herself. 👇 TO starting her dream job this week, where her freedom, salary, and challenge align perfectly. Thomas: FROM feeling drained by the pressure of being a business owner in a struggling economy. 👇 TO successfully building the confidence and mental health routine he needed to lead effectively and get his business back on track. Florian: FROM feeling overworked, undervalued, and losing confidence at work and at home. 👇 TO developing a strong and authentic leadership style, regaining the trust of his management, and reconnecting with his family. Finding your dream job and waking up excited on Monday mornings. Building your confidence so you stop questioning every decision you make. Embracing your leadership style to gain more recognition at work. It doesn’t happen overnight. But with a desire for change, a couple of hours a month and the right support, this could be you in 6 months. #justsaying --- I have 2 slots left for a free discovery call this month. Book yours here 👉  https://lnkd.in/eQVRPVYY I’m looking forward to hearing your story and seeing if coaching could be the right fit for you.

17

3 Comments

The Power of 5S: Create Order and Boost Productivity A cluttered workspace leads to wasted time and increased frustration. The 5S methodology organizes your workplace for maximum efficiency, cutting down search times by up to 30%. One of our clients recently increased productivity by 25% just by implementing 5S! Ready to streamline your operations? Schedule a complimentary call, and let's organize your success. https://lnkd.in/gii6-pnT

3

TEAMWORK MAKES THE DREAM WORK Do you want to transform your organization from good to great? Let me introduce you to Cohesion Culture™ CORE, a dynamic experience in Communicating Open-minded Real-time Engagement between employers and their teams. This hands-on program combines proven principles of Cohesion Culture™ with experiential activities for immediate application. Gamify your company’s concerns with puzzles and challenges built on a foundation of Cohesion Culture™. Our activities create a work environment where employees feel a sense of belonging, are valued, and share in mutual commitments. Participants face comfort-stretching challenges, providing insight and learning opportunities that go beyond the office. CORE acts like a steroid shot for your team dynamic, rebuilding your team into a high-functioning unit. 💡 Focus Areas: 👉 Leadership Style 👉 Communication 👉 Situational Responses Cohesion Culture™ CORE can take a team that merely meets standards and turn them into a highly motivated squad that blows expectations out of the water. Shoot me a message to learn more. #OnPurposeAdventures #CohesionCulture #LeadOnPurpose #TalentRetention #OrganizationalCulture

1

20 tips to improve your communication. "How Communications Will Make You an Unstoppable Founder." Which tip helps you the most? 1. Don’t be boring. 2. Focus on one idea. 3. Keep things simple. 4. Have a clear message. 5. Be visible to build thrust 6. Give energy, don’t take it. 7. Communicate with intent. 8. Speak clearly for quick results. 9. Plan ahead to avoid Mistakes 10. Adapt your style to the situation. 11. People want help, not a hard sell. 12. Clear thoughts lead to clear speech. 13. Listening is active; just hearing isn’t. 14. Tailor your message to your audience. 15. Repeat key points to remember them. 16. People remember feelings more than details. 17. If you don’t communicate, you don’t matter. 18. Make your audience care about what you say. 19. In interviews, be a speaker, not just a responder. 20. Conversations have two parts: what you say and how you relate.

32

32 Comments

Leveraging Corporate Values ... How to Walk the Talk! As an independent HR Consultant and member of BNI Vacoas Central, I recently had the opportunity to speak about corporate values at our in-person meeting of the month. A number of people came up to me afterwards to say that the key messages resonated deeply with them. What they felt, was that there were many examples of companies promoting corporate values, which then fail to drive behaviours consistent with those values. In fact, a study of 562 firms by MIT Sloan School of Management found that there was absolutely no correlation between the cultural values a company emphasizes and how  the company lived up to those values in the eyes of their employees. In an age where talent-related issues are a top concern for CEOs and where 75% of employers globally report challenges in filling open vacancies according to ManpowerGroup, this is a worry and a missed opportunity. Even more so, considering that Gen Z employees especially (born between 1997 and 2012) are attracted to employers whose values resonate with their own. So, what can we do to make our corporate values represent more than window dressing? 1)        Make sure your corporate values are the right ones for the business. They should embody your mission and vision and they should resonate with your employees. 2)        When it comes to reinforcing corporate values, communication is essential. Finding genuine opportunities to highlight clear examples of the corporate values being demonstrated, via emails, training opportunities or company communications will be key. 3)        When new employees join, include corporate values as a central theme within your onboarding programmes. Use the opportunity during other training events to demonstrate how your corporate values drive behaviour and decision making. 4)        When it comes to HR, there may be some tough questions to ask, such as “do I have the right people on board who represent our corporate values?” “Are they helping to build the culture that aligns with those values?” “Are we recruiting and managing people in a way that supports our values?” “Do our HR systems, processes and practices reflect who we are as an organisation and what we stand for?” Systems and processes that encourage open dialogue, enable constructive feedback and hold people  accountable are supportive mechanisms that are invaluable in helping organisations to “walk the corporate values talk.” What is even more invaluable however, is the way in which leaders role model the values that they themselves have defined for their business. There is no substitute or more powerful a message than a leader who demonstrates through their actions that “our corporate values matter and this organisation knows what they stand for!”. 𝐓𝐡𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐢𝐬 𝐜𝐥𝐞𝐚𝐫: 𝐚𝐜𝐭𝐢𝐨𝐧𝐬 𝐬𝐩𝐞𝐚𝐤 𝐥𝐨𝐮𝐝𝐞𝐫 𝐭𝐡𝐚𝐧 𝐰𝐨𝐫𝐝𝐬!💡🚀💯. #leadership #walkthetalk #BNI #Prospects

11

5 Comments

𝗪𝗲 𝗺𝗮𝗸𝗲 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗲𝗮𝘀𝘆! Pour your heart into writing one powerful chapter, and we’ll handle the rest—from editing to publishing! All you need to do is share your story, and we’ll help you turn it into a bestseller! Ready to make your mark? DM me now to discover our current book opportunities!

11

3 Comments

Ever wonder if you're working in the right place? 🤔 Here are 3 things to look for from your employer if you want to have all the good feels (or, at least, more good ones than not-so-good ones): 𝗘𝗻𝗲𝗿𝗴𝘆: Does the environment fuel you or drain you? 𝗣𝗲𝗼𝗽𝗹𝗲: Are you surrounded by individuals who inspire and challenge you? 𝗣𝘂𝗿𝗽𝗼𝘀𝗲: Do you believe in the mission and the work you're doing? Put yourself in a work setting that brings out your best self every day. It's not just about the paycheck—it's about finding a place that aligns with your energy, your people, and your purpose. 👊 #WorkSmart #CareerSuccess #Leadership #FindYourFlow #HighPerformance #CareerVibes PS: This is my first time using this fancy new camera with a gimbal, and let’s just say... I’ve got a lot to learn! 😅 I cut my head off so much, you’d think I was trying to make a headless cameo. We’ll get there. 👌🎥

23

4 Comments

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗮 𝗱𝗮𝗿𝗸 𝗻𝗶𝗴𝗵𝘁 𝗹𝗲𝗮𝗱 𝘁𝗼 𝗮 𝗴𝗹𝗼𝗯𝗮𝗹𝗹𝘆 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝘆? ➡️ Get your FREE GIFT today from mygiftoffer.com website. In this inspiring part of my Quilly Award acceptance speech, I shared the story behind the creation of 'Light mE Up', which was born from a challenging period in my life. I emphasized the importance of being the light rather than chasing darkness, a mindset that led to the establishment of my successful global company. With the right kind of mindset, enterpreneurs watching, listening and reading this have the mindful ability to positively impact people's lives in many inspiring ways! #MindsetTransformation #FreeGift #MillionLives #PersonalDevelopment #SuccessMentorship #MindsetMatters #PositiveImpact #ViralMindset #ChangeYourLife

6

🧐 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 that controlling your breath is an easy way to keep your mind and body working at their best, and this contributes to happiness?🦋 Find the chapter 𝗕𝗥𝗘𝗔𝗧𝗛𝗘: 𝗔𝗪𝗔𝗞𝗘𝗡 𝗔𝗡𝗗 𝗖𝗔𝗟𝗠 𝗬𝗢𝗨𝗥 𝗠𝗜𝗡𝗗 in my book 𝟮𝟭 𝗗𝗮𝘆𝘀 𝘁𝗼 𝗛𝗮𝗽𝗽𝗶𝗻𝗲𝘀𝘀 to learn more about it & to find more happiness 𝗧𝗜𝗣𝗦 & 𝗧𝗥𝗜𝗖𝗞𝗦 📚 👉Get it here: https://lnkd.in/eQQg4QBG #tips #tricks #didyouknow #positivepsychology #21daystohappiness

4

1 Comment

How to say Yes! to journaling if you are a chatter box👇 And enjoy all the powerful benefits of this tool. Such a favourite topic of mine. Why? 🗣 Cause I’m a chatter box! Despite being a self development enthousiast And now choosing it as a mission to help others I - for a looong time - didn’t use this amazing tool. 👉 I used to write amazing school notes 👉 I loved creating memory booklets 👉 I enjoyed writing postcards But somehow free writing was not my thing So I thought! All these thoughts were rooted in one limiting belief. That I’m not a good writer. Cause my true strength is talking But ofc I realised it had nothing to do! And today I couldn’t be happier I journal regularly and use it actively! Just yesterday I had a big revelation about something I worked on - with several methods and - for a number of years! ✍ So I encourage you to write it out! This tool has an amazing power on so many levels 🙌🫶🙏 Dump your thoughts and feelings into your journal or onto your phone. The benefits? - It clears up your head - It helps with overwhelm - It calms the nervous system - It helps making sense of your inner world - It relieves stress or anxiety around an event in your life 🪢 It’s way easier to untangle and understand your thoughts and feelings like this if you are a chatter box and have no one to talk to right in the moment. 🤫 And pssst! The secret: You can ‘say’ to your journal things you might never say out loud. What is your relationship to writing? Do you use it for self development or healing as a therapy? Share in the comments below!

73

27 Comments

2 years. 5,000 people. #1 Positive Habits Podcast. People are actually making positive changes that are improving their lives. This was always my goal. Now I want to expand this impact. It’s time to grow. Coming soon… 🔥 New website 🔥 More inspirational podcast guests 🔥 The Positive Habits Club 🔥 Keynotes on international stages 🔥 First book If you are looking to give your team the tools to improve their wellbeing and supercharge their performance at work and home, send me a DM because 2024 is getting busy 😁 #keynotespeaker #positivehabits #mentalhealth

13

1 Comment