Herman Maes

A lot of a-ha moments in the latest No Hacks Podcast episode with Arnout Hellemans, none bigger than this one if you ask me. Do you believe first impressions matter? What were your biggest a-ha moments in optimization? Share them in the comments. #SEO #CRO #optimization #podcast #oysters

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Handige SEO extensie: algo updates zien in je Search Console https://lnkd.in/eVczTJSv

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"When the number of pages increases and the quality is poor, organic traffic goes down." 📉   This is one of many things I wrote down from Kevin Indig ’s insightful speech at Digital Olympus SEO event in Eindhoven, and now I am testing this on my flower blog 🌸👩🏻‍💻   I started by removing low-quality pages that don't bring value to users and pages that don't get impressions or clicks on Google. Many of these (but not all) are products that don't rank well, aren't bringing in sales, and that I know I will never optimize. The next step is to address duplicate products. Let's hope I will also see increases in organic traffic after doing this ✨ Have you tested to decrease the amount of pages to increase the organic traffic? 📈 #seo #seostrategy #hakukoneoptimointi #sökmotoroptimering #growth #affiliatemarketing

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Question about hreflang tags on website and language selector to lead visitors to the right translated page Hi all! Maybe that one of you can help me out. We have a website with 3 languages, English, German and a Dutch website. I have added hreflang tags for the pages (on all websites). The issue now is, is that there's no language selector connected to the hreflang tags. So for example, when someone is saying that they prefer English language, we are currently not leading them to the right page in the right language. I used the 'Hreflang Tag Manager' plugin in Wordpress. In our footer menu there is only a language selector that leads to the homepage in the right language. How did you guys have set up this and what are your thoughts on how I can set our hreflang + functionalities for language selector up? #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #webdesign #graphicdesign #design #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #bhfyp #onlinebusiness

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Looking for feedback on this AI-Powered Schema Markup generator. All you have to do is enter the URL of a page you’re optimising! The tool analyses the webpage, identifies the relevant schema types, then writes them for you. Just test the output in a structured data validator afterwards and tweak. Try it here: https://lnkd.in/g5YfjVNi Thanks to Jonathan Boshoff all I did was send him my prompts and he took care of the rest! Highly recommend following Jonathan - he’s doing some incredible work on automating SEO tasks with AI. Also check out the Moonlit platform: https://lnkd.in/eK8AHXch

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⏰ Last Call! Don't Miss Out! ⏰ Our engaging in-person Amsterdam SEO Meetup is happening today, June 27th, starting at 5:30 PM at Contentoo - Quality Content at Scale 𝗛𝗤! 🌟 This month's edition will cover the critical topic of 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗦𝗘𝗢. Learn about: - 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗻𝗴 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗶𝗻𝘁𝗼 𝘂𝘀𝗲𝗿-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: Discover smarter ways to use keywords, from selection to creating user-optimized text for sales pages, blog posts, and more. - 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗡𝗲𝘅𝘁-𝗚𝗲𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿: Explore significant SEO industry shifts and core content strategies to help your online business thrive. 📅 June 27th, 2024 🕒 5:30 PM 📍 Contentoo HQ, Amsterdam Agenda: 𝟱:𝟯𝟬 𝗣𝗠: Arrival and welcome 𝟲:𝟯𝟬 𝗣𝗠: Translating keywords to user-focused content by Arjan Jonker, an SEO-content expert since 2007. 𝟳:𝟭𝟬 𝗣𝗠: Break 𝟳:𝟭𝟱 𝗣𝗠: How to become a Next-Gen Content Manager by Yannis Dimitroulas, founder of Front & Centre and SEO specialist. 𝟳:𝟱𝟬 𝗣𝗠: Networking with drinks and snacks With high temperatures and plenty of sunshine today, it’s the perfect "gezellig" time to enjoy the evening. After the presentations, join us on Contentoo's 𝗿𝗼𝗼𝗳𝘁𝗼𝗽 for drinks, great conversations, and connections 🌞🍹 🔗 RSVP Now: https://lnkd.in/eNvv7s7J Don’t miss this opportunity to gain invaluable insights into content in the light of SEO. Share this event with your colleagues and fellow SEO enthusiasts. Let’s come together to learn, network, and elevate our SEO skills! Looking forward to seeing you there! 😊 𝘐𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵: 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢𝘯 𝘪𝘯-𝘱𝘦𝘳𝘴𝘰𝘯 𝘰𝘯𝘭𝘺 𝘦𝘷𝘦𝘯𝘵 𝘸𝘪𝘵𝘩 𝘯𝘰 𝘳𝘦𝘤𝘰𝘳𝘥𝘪𝘯𝘨. 𝘛𝘩𝘦 𝘨𝘰𝘢𝘭 𝘪𝘴 𝘵𝘰 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘪𝘯-𝘱𝘦𝘳𝘴𝘰𝘯, 𝘥𝘪𝘴𝘤𝘶𝘴𝘴 𝘤𝘰𝘮𝘮𝘰𝘯 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴, 𝘴𝘩𝘢𝘳𝘦 𝘪𝘥𝘦𝘢𝘴, 𝘢𝘯𝘥 𝘩𝘢𝘷𝘦 𝘢 𝘨𝘰𝘰𝘥 𝘵𝘪𝘮𝘦. 𝘐𝘧 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘰𝘳 𝘯𝘦𝘦𝘥 𝘢𝘯𝘴𝘸𝘦𝘳𝘴, 𝘤𝘰𝘮𝘦 𝘢𝘯𝘥 𝘫𝘰𝘪𝘯 𝘶𝘴! 😃 #SEO #ContentStrategy #Networking #AmsterdamEvents #DigitalMarketing #SEOIndustry #Meetup

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🚀 New Script Update Alert! 🚀 The latest version of 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐱 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐨𝐧 𝐒𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 (𝐕1.2.2) is here! What’s new? The script now flags 𝐜𝐥𝐢𝐜𝐤𝐛𝐚𝐢𝐭 𝐯𝐢𝐝𝐞𝐨 𝐩𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭𝐬 for exclusion. Think titles like: "𝘛𝘳𝘶𝘮𝘱 𝘎𝘌𝘛𝘚 𝘋𝘌𝘚𝘗𝘌𝘙𝘈𝘛𝘌 𝘢𝘴 𝘔𝘦𝘭𝘢𝘯𝘪𝘢’𝘴 𝘚𝘌𝘊𝘙𝘌𝘛𝘚 𝘎𝘦𝘵 𝘙𝘦𝘷𝘦𝘢𝘭𝘦𝘥" "𝘗𝘢𝘳𝘦𝘯𝘵𝘴 𝘋𝘪𝘴𝘤𝘰𝘷𝘦𝘳 𝘛𝘦𝘦𝘯 𝘚𝘰𝘯'𝘴 𝘏𝘰𝘳𝘳𝘪𝘧𝘺𝘪𝘯𝘨 𝘚𝘦𝘤𝘳𝘦𝘵" "𝘛𝘩𝘦 𝘈𝘮𝘪𝘴𝘩 𝘛𝘪𝘬𝘛𝘰𝘬 𝘋𝘳𝘢𝘮𝘢 𝘑𝘶𝘴𝘵 𝘙𝘦𝘷𝘦𝘢𝘭𝘦𝘥 𝘔𝘰𝘳𝘦 𝘓𝘪𝘦𝘴" Because, let’s be real—do you want your ads showing up next to _that_ content? Grab the latest version here: https://lnkd.in/dbRhte4X Got questions or suggestions? Hit that 👍 button and drop your questions/suggestions in the comments! Let's make this script even better together. 👇 #googleads #script #pmax

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How ad scheduling impact your budget Nils Rooijmans just shared this example on my latest post and this deserves a dedicated post because this is important to know as a paid media specialist. In Google Ads, ad scheduling does not affect how your monthly spending limit or daily budget targets are calculated. Even if you set your ads to run only on weekdays, Google continues to base your monthly budget on the full 30.4-day average. Here’s how it works in practice: - Daily Budget Setting: If you set a daily budget of $100, Google will aim to spend around 30.4 times this amount monthly, regardless of your ad schedule. This means your monthly budget could reach $3040, even if you only run weekday ads. - Ad Scheduling Impact: Scheduling ads to run on specific days (like weekdays only) does not reduce or recalibrate your monthly spending limit. Google still calculates the monthly budget based on a full month of daily budget allocations. - Example Scenario: For a month with 20 weekdays, you might expect the monthly limit to be 20 x $100 = $2000. However, Google will still calculate your monthly limit as $100 x 30.4, allowing spending up to $3040. To keep your spending at $2000, you’ll need to adjust your daily budget manually. For example, you could set it at $65.79 by dividing your monthly target ($2000) by 30.4. This adjustment ensures that even if Google spends at its maximum limit, your monthly total won’t exceed $2000. #PPC #SEA #Ads #GoogleAds

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At Oneupweb next week, I will share insights from our fascinating research on "near me" search terms during an internal training session. The source data we used led to unexpected findings. Support me as I get ready! What specific questions do you need answers to concerning optimizing for "near me" keywords?

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I Rank #1 SEO Content With LinkedIn Weird Right? Get the slides here I have just finished my presentation for SEO Benelux organized by Mathias Noyez The best of the best in the SEOs in the industry will be coming I will talk about how LinkedIn has direct influence on SEO rankings and traffic This without "topical authority" and outranking DRs +80 Something is changing in SEO and I want to share it with you If you want to see my presentation go here https://lnkd.in/e5wT6qDn

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From 𝘇𝗲𝗿𝗼 to nearly 𝟯𝗸 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 and 𝟮𝟮 𝗰𝗹𝗶𝗰𝗸𝘀 in just 15 days, all from a single homepage optimization! 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗶𝗱: → Analyzed competitors and took inspiration    from their homepage structure and content. → Created a simple and easy-to-navigate structure. → Implemented proper E.E.A.T. on the homepage (Who we are, What we do, etc.). → Optimized the homepage content for local keywords (just 500 words). → Established proper internal linking to relevant pages. → Added customer reviews to build trust. I made these simple changes, and we're already seeing impressions and clicks. Trust me, this is just the beginning! ------------------------------------------------------------------------------------------ P.S : Aare you struggling to drive traffic and leads? DM me or book a 30 min free call to discuss your business. #seo #localseo #ecomseo

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🤔 𝐄𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫𝐞𝐝 𝐡𝐨𝐰 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐀𝐈 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐟𝐞𝐞𝐥 𝐡𝐮𝐦𝐚𝐧? 𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐭𝐡𝐢𝐬: You have the perfect content idea, powered by AI, but... something’s missing. It doesn’t feel quite right. Not yet. You need a tool, a secret ingredient, to bridge the gap between AI knowledge and human Creativity. Many have asked: 𝑯𝒐𝒘 𝒅𝒐 𝒚𝒐𝒖 𝒉𝒖𝒎𝒂𝒏𝒊𝒛𝒆 𝑨𝑰 𝒄𝒐𝒏𝒕𝒆𝒏𝒕? 𝑾𝒉𝒊𝒄𝒉 𝒕𝒐𝒐𝒍 𝒎𝒂𝒌𝒆𝒔 𝒊𝒕 𝒇𝒍𝒐𝒘 𝒏𝒂𝒕𝒖𝒓𝒂𝒍𝒍𝒚? Well, here’s the answer… ✨ 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐒𝐮𝐫𝐟𝐞𝐫 + 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 ✨ Yes, this simple combo can help you convert AI content, so it reads like a human wrote it! With Keyword Surfer you get real time data on keyword relevance, search intent and natural phrasing—all directly in ChatGPT. Just what you need to make your content optimized and authentic. P.S. Other authentic free humanizing tools are shared below. 🔁 repost to share with your friends! #ContentMarketing #AItips #SEOtools #humanize_AI_content

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Missed the SEO Benelux Conference? No worries— you can catch up on the presentations. For just €50, you'll get access to all talks by some of the top speakers in the Benelux. All presentations are in English, so they're available to everyone. https://lnkd.in/eq62HAqS Here’s an overview of all the presentations: Chantal Smink: We Need to Talk About Helpful Content, EEAT & the Position of SEO Roy Huiskes: Timeless Principles: Google’s Constant Journey Through Past, Present, and Future Arnout Hellemans: Doing SEO the ‘Dutch way’ Jarno van Driel: Does Structured Data Markup influence EEAT? Jairo David Guerrero Vasquez: How to rank faster with LinkedIn (The EEAT Hack) Frank Hendrix: Site migrations: gone wrong / how to fix them / how to do it right. Marjolein Schollaert: SEO lessons from the silver screen. What movies teach us about our work Samuel Szepetiuk & Joran Lamisse: How to adapt your SEO strategy to the French-speaking markets of Benelux & France Clarissa Filius: How to dominate the Local SERP Eduard Blacquière: Your biggest SEO threat is not AI Overviews (or other Google updates) In the snippet you see the introduction of my talk. Want to see the rest? You can get access to all recordings via the link below. 👇 https://lnkd.in/eq62HAqS #seobenelux #localseo #seo #conference

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When I start working with new SEO clients, almost 100% of them are shocked (and sometimes frustrated) by the keywords Google ranks them for. 🤯 Most clients think Google will find them based on their brand name and a couple of expertise keywords—who they are and what they do. But, that's often not the case. 😬 🥹 Usually, the top 10 ranking keywords for new clients are completely unrelated to their actual services and how they help their clients. Why does this happen? Google picks keywords for site ranking by considering two key things (among others, but these are crucial and straightforward): 1. The keywords the site owner tells Google to rank the site for. 2. The keywords users Google and then engage with on the site. While we can't control what people search for, we have complete control over the keywords we tell Google to rank us for. 🎯 Here’s where you should place your keywords to ensure Google understands how you want to be ranked: 1. SEO Title - thanks to the leaked file, we know this can be longer than 60 characters - ✅ Example. SEO and Social Media - Increase Brand Awareness - Search Engine Optimization and Social Marketing - Clapping Dog Media 2. Page Title - Make this different than the SEO Title ✅ Example. Social Media SEO: How to Rank Higher on Social Media and Google 3. Headlines - Use headlines to make your content easy to skim and understand quickly. ✅ Example. How does Social Media affect SEO --------- 👏 Hi. I am Meg and I love to help clients understand what searches are driving the most traffic to their site and what they can do about it. If you want to know your most valuable keyword, drop your URL in the comments and I will let you know.

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