Frederik Olyslager

Let's bring the energy to the SaaS Summit Benelux 2024 🕺 Can't wait to meet the rest of the ecosystem and If you happen to also be there feel free to send me a DM to grab a coffee or shoot some content. See you tomorrow! #saas #growth #b2bmarketing

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🎥 Sales Secrets Unlocked! 🎥 Ever wondered what quotes fuel our sales team? I asked, they answered! 🚀 🔊 Spoiler Alert: You might just find your new favorite quote too! 😉 What's your favorite Sales quote? Lander, Nicolas, Jonas , Xander, Peter, Koen, Sam Visit askdonna.com for more info and book a demo!

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Had a great time with my partners Joliene van Grieken and Ferdinand Goetzen SaaStock local last Wednesday! Great to see so many SaaS founders in one room sharing their learnings. Here's a couple of takeaways: ✔ Lots of appetite for in-person meet ups ✔ The importance of taking the time to train leadership teams ✔ Focus on getting traction before raising  ✔ Choosing the right co-founders makes all the difference ✔ Don’t be scared about pivoting your proposition Good to see you Joran Hofman Ricardo van der Aa Hendrik Nuyens Martijn de Ruiter Georgi Furnadzhiev #saas #meetups #growth

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Join our next Great Demo public workshop on May 29 & 30 in Amsterdam. Invest 2 days and have more fun in your demos. Boring demos? You might be adding too many features. Demo but no Sales? Your demo might be too generic. Demo too tricky to follow? Let's Simplify Together! Caught off-guard in your demo? You might go too deep. Running out of time in your demos? You might have added too many nice-to-have features. Teaching more than selling in your demo? Your demo might lack business context. Let's meet at the Great Demo! workshop in Amsterdam. Learn how to make your demos shine, make new friends from different places 🌍 and practice with real examples. 📅 When? May 29 & 30 📍 Where? Amsterdam Curious about what to expect? Swipe through the snaps from our previous session. Let's make every demo our best one. Please share this with your network so that others can have the opportunity to improve their demo skills. #SalesTraining #Demoskills #Greatdemo

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🚀 From Chaos to Clarity: Aligning Vision & Action During Rapid Growth 🚀 Thrilling, yet overwhelming, scaling in the startup world requires vision and strategy alignment for sustainable growth. Maxim Van Reybrouck, CFO at Nodalview, reveals in CFO Connect "Finance insights" how his team navigated a 10x revenue surge in four years by harmonising vision with actionable steps. 🌱 By clearly defining Nodalview's vision 🔭 , mission 🎯 , and values 👐 , Maxim and his team turned potential chaos into a unified strategy that empowered everyone to contribute meaningfully. Key takeaways: 1️⃣ - A powerful vision to inspire and guide long-term goals 2️⃣ - Values that shape culture and daily operations 3️⃣ - Strategies translated into actionable quarterly objectives, ensuring clarity from top-level goals down to individual contributions Maxim's message is clear: For CFOs and leaders, aligning day-to-day action, with strategy and vision is well worth the effort. It's a powerful way to drive your team's passion and energy towards a common goal. And is that not what a company is about? #StartupGrowth #Strategy #CFO #VisionAndAction Read more here:

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📢 🔔Dutch #B2B #SaaS companies we are exited to announce scalinglab from 23𝘵𝘩 𝘰𝘧 𝘮𝘢𝘺- 6𝘵𝘩 𝘰𝘧 𝘫𝘶𝘯𝘦 2024 Building an enterprise go-to-market model can be challenging and B2B SaaS companies do not always have a blueprint for building those partnerships that will enable them to scale outside the Netherlands.🌏🛒 #GenAI AI has the potential to replace services with software, leading to massive revenue growth, but the companies that are fully benefiting from this momentum are the ones able to adapt and adopt this technology the fastest. As for the organizations on the verge of scaling, the growing pains often take a significant toll on hiring and the team’s structure. ScalingLab is tackling common B2B SaaS challenges from three different angles, so the sessions are divided into three tracks (technical, commercial and productside) You can signup yourself via https://lnkd.in/eqmZRHDp Emile Verbunt Soham Dasgupta Niels Janssen Andreea-Ioana Mares Francesco Cortella Eva van den Noort Maud Zaal #globalexpansion #productgrowth #partnersmakemorepossible

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I had an interesting chat with the CEO of DREBBEL, Willem Lambrechts at Seamless Europe about a new feature they’ve developed. It’s a dashboard that keeps investors updated automatically by connecting the sales pipeline and other tools. This means no more manually writing update reports—everything is shared directly through the platform. What do you think? 🤔 Personally, I always find it challenging to keep investors in the loop without spending a lot of time on updating someone, so I thought this idea was pretty cool 💡 #startups #investors

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Raoul's insights about preparing teams for AI adoption really hit home. The potential of AI in sectors like retail and healthcare is undeniable, but it's not just about introducing technology – it’s about embedding it into a culture of learning, collaboration, and innovation. By aligning AI initiatives with business priorities and ensuring teams are equipped with the right skills, companies can unlock real value. The success stories we see in personalised marketing, improved diagnostics, and inventory management are only the tip of the iceberg. 🔑 The key takeaway: Empower your team with knowledge. It's the most important investment you can make in any AI journey. How are you preparing your teams for the future of AI?

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Using varnish enterprise with their magento offer, is a very good investment. One of the problems of magento’s varnish implementation, is its very conservative approach to clearing cache. For a busy website that will mean nothing ever remains in varnish cache. Varnish enterprise gives y-key based softpurge - or stale-while-revalidate. This means for a grace period, one can serve stale content when varnish gets the update content from magento.

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The first time I faced a real business problem, I was just a high school intern… a kid typing away at a bank. My job was simple: copy the Yellow Pages into a spreadsheet for cold outreach to sell credit cards. But my curiosity wouldn’t let me stop there. I started talking to everyone—telemarketers, sales reps, and ops teams—trying to understand how a cold call turned into an approved credit card. What I observed was a manual, paper based process with endless back and forth. It didn’t make sense to me. Why wasn’t this automated? And so, I decided to do something about it. I would spend two hours typing Yellow Pages entries and the next six hours coding a database system on FoxPro. I’d go home, and keep working on it all night. By the end of my internship, I had built a custom CRM for the bank… before the term “CRM” was even a thing. Thanks to a supportive boss, the bank used my system and also put me on retainer for support and maintenance. That single decision funded my early tech pursuits and taught me something far bigger: Every business hides inefficiencies waiting to be solved. Every frustration is an opportunity in disguise. That’s a lesson I’ve carried with me ever since. Whether you’re leading a team, scaling a business, or simply trying to stay afloat, opportunities don’t always knock. Often, they’re sitting quietly in the background, waiting for someone to notice. When you do? Everything changes. #Entrepreneurship #ProblemSolving #Consulting #Leadership

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🚀 Ready to skyrocket your B2B sales game? 📈 Discover "The Essential Guide to Social Selling: Boost Your B2B Sales" – your new best friend in sales success! 😎 🔍 What's inside? - 🌐 Proven strategies to transform your social networks into sales powerhouses. - 💼 Tailored tips for SaaS startup founders and B2B sales pros. - 🎯 Actionable insights to outshine your competition. - 🔄 Expert tricks to build meaningful relationships fast! Why struggle when you can SELL on social media like a pro? This guide is your secret weapon to turn LinkedIn, Twitter, and beyond into revenue playgrounds! 🤩 Click the link to read now ➡️ https://nuel.ink/UXMxlF Got thoughts or tactics of your own? Drop them in the comments below! 💬 Let's inspire each other to climb to new sales heights! #B2BSales #SocialSelling #SaaSStartup #SalesExcellence #BoostYourBusiness 💼📊🚀

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The power of content: How to create a website that works?💪 Nele Volbrück from Velvet gave a very good presentation about that at Technopol Startup Incubator’s morning coffee session yesterday. ☕ Here, I share some of my notes from Nele’s talk on how to craft content that not only attracts attention but also boosts conversions and enhances your online presence. The website is the source of truth—put effort into making it really good and clear. 🎯 First things first — you need to be sure: 👉 What is your brand, character, tone of voice? 👉 Who is your target audience? 👉 What do you want to achieve with your content? To get going: 📌 Map out all the things you need to talk about. 📌 Structure it by larger themes and topics. 📌 Move from general towards more detailed: wireframe or content tree, menus, articles, article layout, actual content. 📌 The quicker you start writing actual content, the better. 📌 Assess what’s the best format for the content. 📌 Text and design should come hand-in-hand, and they should support each other 📌 Don’t forget the micro-copy layer: buttons, confirmation & error messages, explanations, etc. 📌 Be clear and talks with a human touch. Avoid corporate buzzword lingo. 📌 Be consistent. 📌 Test the content on the target audience. Checklist for review: ✅ Do you understand who that content is intended for? ✅ Is the content simple and logical? ✅ Can the information be shortened? ✅ Has the jargon been minimized? ✅ Does the information include guidance for action? ✅ Does the reader feel that their needs have been considered and met? ✅ Check if facts and references are accurate, and links are functional. ✅ Proofread for grammar. ✅ Check it in both desktop and mobile views. ✅ Ensure that the SEO part is covered. Thank you, Anne-Liisa Elbrecht from Tehnopol for organizing these events. I have attended several morning coffees, and they offer a great opportunity for startup founders and others to learn from experts in their field. 👏

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What are your top sales trainings, bootcamps, other ressources? We're building a platform for sales teams with bont and I want to understand our ICP insight out. It's a privilege to co-found as a CMO because it lets you set a good foundation from the start. One of those parts is really getting our ICP. Might even decide to keep some leads for myself at some point. 🤫 Soooo, dear sellers - tell me your favorite ressources, communities and anything else you wish you would have had at the beginning of your sales career! #sales #ICP #training

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2x speaker for Pavilion in a row! After presenting in Ghent 🇧🇪 last Wednesday, today I’m speaking in Amsterdam 🇳🇱. Value-packaging and pricing are definitely hot topics among CEOs and GTM leaders. Most understand that an effective value packaging and pricing model can have a massive impact on both Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC), and thus on the company’s profitability. This afternoon, I’ll be leading a 2.5-hour discussion with 30 leaders from the Amsterdam tech scene. Topics we’ll cover: 1. Designing value packaging and add-on models that support both customer acquisition and expansion. 2. Facing a diverse prospect and client base with varying willingness-to-pay. 3. Pricing of professional services in SaaS: hourly rates? Daily rates? Retainers? Other models? For both one-time and recurring services. 4. Key elements of a pricing model: essential metrics, effective differentiators, discount strategies, and considerations like reverse trials. We’ll also explore how to balance: • The necessary simplicity for prospects and salespeople, • The complexity required in value packaging and pricing to capture more revenue. I’m sure it’ll be an intense 🔥 and insightful session 💡 for everyone involved. Thank you, André Bressel, Brendon Montgomery and Koen Stam for organizing this!

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🎬 Unlock SEO Secrets with Cantor Beer! 🚀 I was recently invited to a new Belgian Beer launch event, and what an evening it was! Inspired by the experience, I wrote a blog post about it that same night. To my surprise, just 4 hours later, the blog was ranking number 1 on Google! Clearly, we did something right. 🍺✨ Curious about our secret? Watch "SEO Use Case: Cantor Beer - Part 1" to learn the strategies we used. Whether you're a seasoned marketer or just starting out, this video has invaluable insights for everyone. 🌐💡 #SEO #DigitalMarketing #CantorBeer #OnlinePresence #MarketingStrategy #VideoMarketing #SEOCaseStudy #BrandGrowth

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Daan Goossens, the Growth Guru formerly at Mysa Smart Thermostats, spilled the beans on the secret sauce behind their mind-blowing success. Mysa's journey is nothing short of a tech rollercoaster. 🚀 With a knack for turning data into dollars, Mysa's focused on turbocharging revenue growth and profitability. Their secret recipe? A dash of paid media, a sprinkle of organic search, and voilà - success served on a silver platter. Since taking the scene by storm in 2018, Mysa has shipped over 500k products to a devoted North American fanbase. Beyond their core strategies lies a treasure trove of marketing magic—Meta, TikTok, influencers, and YouTube. Have you ever wondered how Mysa keeps tabs on its digital empire? Well, their 'Add to Cart' feature isn't just a button; it's a prediction of customer behavior. And what's their secret weapon for data domination? Three words: GTM, Segment, and Amplitude ✨ Ready to dive into Mysa's world of tech enchantment? Click the magic link in the comments to unlock the gateway to digital nirvana! 🔗 Listen to the pod here: https://lnkd.in/g5Dj28Zk ⬇ ---------------- If you enjoyed this, hit the like and follow buttons for deeper insights into UX, CRO, Experimentation, and Conversion-Centered Design! ✅

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I believe that the key to success—in business, sports, and life—is the right mindset 🚀 When we assume we’ll win, our approach shifts: instead of looking for excuses, we focus on solutions. This mentality is exactly what helped us build Booksy. 🎙️In the latest episode of Greg Albrecht’s podcast, we talked about why a sports mindset is so valuable when it comes to making bold decisions in business. From our conversation, you’ll also learn: 💡How to find the strength to persevere during tough times ✨How to maintain faith in success when facing obstacles 📈What to focus on to achieve the greatest progress in business 🤝How to find a partner to build something extraordinary with 🗂️ When it’s time to delegate responsibilities to allow your company to grow Greg Albrecht, thank you for your interesting questions and a great conversation. Tune in here: https://lnkd.in/ddap4zn9 #BusinessMindset #Determination #StartupJourney #WinningMentality 

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On May 16th at the Main Capital Partners Benelux event I will give my view on what value the marketing discipline contributes to the growth of every B2B software companies. Whether you are in an early stage or later stage of your lifecycle as a SaaS company or focusing on smaller or larger companies, the essentials remain the same how to make impact with marketing. I will share some insights in my journey as a CMO at Sendcloud which I recently joined. Where are we today and how will marketing push the business to our next stage of accelerated growth. Learn about in- and out-of-market audiences and the right balance between brand building and demand generation. What are the key marketing metrics that tells you as an organization if you are in track? See you there! #brandbuilding #demandgeneration #b2bmarketing #saas

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