Barbara Lamberti Benedicto

🚨 *Calling all brand detectives and consumer behavior whisperers!* 🚨 Are you a qualitative researcher who loves diving into the minds of consumers to figure out why they bought those avocado socks or suddenly can’t live without kombucha? 🥑🧦🍹 Well, Ipsos UU is looking for YOU to join their team of brilliant minds in Belgium!✨ If you’re ready to take your storytelling, strategic thinking, and obsession with brands to the next level, then this might just be your calling.🎤 #ResearchNerdsUnite #QualitativeResearch #JoinTheTeam #MarketResearch

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Announcing an exciting expansion of our services at Ipsos Belgium! 🚀 Ipsos Belgium has introduced Strategy3, our new advisory and consulting business. Ipsos Strategy3 merges the analytical precision of traditional consultancy with the profound insights of market research to assist you in developing distinctive growth strategies. More information can be found below or just reach out to me or Wendy Verborgh. #IpsosBelgium #Strategy3 #Advisory #Consulting

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Curious about the protein transition? 🤔 As more people ponder their impact on the planet and their health, attitudes towards protein sources are evolving.   Our latest multiclient report in Belgium and the Netherlands is here to guide you through the transition! Dive deep into shopper insights with us as we explore knowledge, attitudes and behaviours shaping the protein landscape. From understanding current trends to anticipating future expectations, we cover it all.   Are you ready to embrace the shift from animal 🥩 to plant-based 🌰 proteins?   👉 Contact me or your CPS contact person and sign up for the study before April 26th in order to fully understand the protein landscape of tomorrow!   #FMCG #ConsumerPanelServices #proteintransition

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🔥Hot Stat Alert!🔥 A recent study from the 2024 edition of the Ipsos Equalities Index unveiled a compelling insight. It highlighted that 27% of Generation Z men, across 29 countries, believe that the current efforts to promote equality for all groups of people have gone too far. See the full results here: https://lnkd.in/d6hX_HXw #Equality #GenerationZ

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Heineken excels as the most consistent brand thanks to their appearance in the Top 30 for the last five years! 🍻 Their forward-thinking approach extends beyond traditional beer, embracing innovations like offering Heineken 0.0% beer. This adaptability allows them to stay relevant and meaningful in a rapidly evolving market. 👉 Download the full BrandZ report to Explore Heineken's journey to the top! https://lnkd.in/dGfYAqEY #Heineken #BrandLeadership #InnovativeThinking #BrandZNL2024

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🏆 NIELSEN-DYNATA CHALLENGE WINNERS for Mondelez Spain research project Last quarter we were challenged to conduct research for Mondelēz International Spain using data from the NielsenIQ panels and running surveys and conjoint analysis targeting a representative segment in Spain through Dynata. 🧠 The study included focus groups and field observation in the first phase, qualitative tools that allowed us to structure the subsequent quantitative study that was then statistically analyzed using SPSS. 💰 The goal was to understand the viability of launching a Mondelez product in the Spanish market and through our research we were able to calculate the size of the opportunity. Very grateful for the team with whom I shared this experience Chloe Montillot, Elisa Sartori, Fiza Anand, Sami Taffal and Jenna Edwards, plus the mentors who guided us Ricardo Alcón and Andrea Colombo. #MarketResearch #DataAnalisis #QuantitativeResearch #CualitativeResearch #MarketOpportunity

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International Marketing Review: Volume 41 Issue 2 https://lnkd.in/e7D_dBn7 Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction Amandeep Dhir, Arun Madanaguli, Fauzia Jabeen, Dorra Yahiaoui, Roberto Quaglia   SMEs' regional diversification: dynamic patterns and home market institutional determinants Wensong Bai, Mikael Hilmersson, Martin Johanson, Luis Oliveira   The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets Kirsten Cowan, Alena Kostyk   Hybrid business offerings in small internationalisers: a mixed-method analysis of internal capabilities through hesitant fuzzy information Hannan Amoozad Mahdiraji, Aliasghar Abbasi Kamardi, Vahid Jafari-Sadeghi, Seyed Hossein Razavi Hajiagha, Sylvaine Castellano   How local dealers benefit from their international participation: evidence from Africa Lian Zhang, Qingtao Wang, Qiyuan Zhang, Kevin Zheng Zhou   Actors' facial similarity and its impact on US movies' box-office performance in East and South-East Asia Verdiana Giannetti, Jieke Chen, Xingjie Wei   Consumer xenocentrism when domestic products are better Amonrat Thoumrungroje, Adamantios Diamantopoulos, Nathalie Caroline Scherer Drawing on cue utilization theory and the theory of motivated reasoning, we investigate the impact of consumer xenocentrism on product preferences in a situation where domestic…   Signaling theory and its relevance in international marketing: a systematic review and future research agenda Zubair Ali Shahid, Muhammad Irfan Tariq, Justin Paul, Syed Ali Naqvi, Leonie Hallo   Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance? Piyush Ranjan

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Alexandrine de Montera is the real deal, and brings a unique combination of passion and expertise to the table. I’ve never seen someone care more about quality in the online space. She’s our industry’s Data Quality Superhero! 🦸‍♀️ Alisa T. Weinstein ain’t bad either. (For those who don’t know, she’s my wife. 😉) Truly, our whole team is so excited about this new initiative. We really enjoy providing thought on important #MRX issues. Make sure to follow Full Circle Research so you can get your question into the next episode of #AskFC!

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Consumer sentiment around sustainability paints an alarming picture. Whilst temperatures soared to record highs in 2023, concern over climate change saw a significant drop. Results from our latest Consumer Compass report show that whilst inflation across Europe is on a positive trajectory, consumers remain cautious and therefore continue to prioritise their finances, pushing sustainability down the agenda. With just 1 in 10 claiming to be an early adopter of sustainable behaviours, it is evident that providing education, guidance, and incentive will be crucial in driving positive behaviour change. Read an overview of Europe's landscape linked below and download the report to find out more about how we can incite change 🌎 https://lnkd.in/e3yFGVPW #climatechange #sustainability

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Unlocking the Power of Connected TV for Advertisers. 📺 In the fast-changing digital world, Connected TV (CTV) is reshaping Belgian video consumption. With 60% of families owning a smart TV, DPG Media Advertising spotted an opportunity to leverage this trend. They aimed to understand viewers' motivations, experiences, and ad perceptions across devices. We collaborated with DPG Media to create an online community and conduct consumer connect sessions to gain deeper consumer insights. Our findings highlighted CTV advertising's effectiveness, driven by positive ad reception and co-viewing on BVOD & SVOD platforms. Read the full case study here 👉 https://lnkd.in/eXmGC2HK #dowhatmatters #consumerinsights #consumercloseness.

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The Ipsos Equalities Index 2024 reveals the groups most commonly perceived as facing unequal treatment in the UK. People with physical disabilities (36%), immigrants (31%), and those with mental health conditions (30%) top the list of groups cited in our new global survey. These findings underscore the need for targeted efforts to address the specific challenges faced by these groups and to ensure a more equitable society for all. #EqualitiesIndex #MentalHealth #Inclusion #Diversity

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Curious about what’s driving consumer engagement and boosting sales more than ever today? Innovation and personalization! Even with challenges like budget cuts and market uncertainty, consumers are still looking for products that are high-performing, eco-friendly, and tailored to their preferences. Discover the 3 essential trends that make up a clear roadmap towards consumer engagement and sales:https://ow.ly/JTV430sH3a0 #ConsumerTrends #RetailTrends #RetailSales #ConsumerHabits

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Join our exclusive webinar to discover how genuine sustainability claims can drive positive change for your brand, consumers, and the planet. 🌱 What you’ll learn: 🔑 Strategies for credible sustainability claims that influence buying decisions 💡 Addressing affordability concerns during the cost-of-living crisis 📊 Inspiring case studies from food & beverage brands Ready to align your brand with sustainability? Register now and turn your green efforts into a strategic advantage! 🚀

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📢 Exciting News 📢 Ipsos Belgium is excited to introduce Strategy3, our new advisory and consulting business. Ipsos Strategy3 merges the analytical precision of traditional consultancy with the profound insights of market research to assist you in developing distinctive growth strategies. #IpsosBelgium #Strategy3 #Advisory #Consulting

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📢 Euromonitor just published the top 2025 global #consumer #trends report! The global data and rich insights help with implementing an effective product, marketing or retail strategy! It's an essential read not only for businesses, but also for my academic community!

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📢 Exciting News 📢 Ipsos Belgium is excited to introduce Strategy3, our new advisory and consulting business. Ipsos Strategy3 merges the analytical precision of traditional consultancy with the profound insights of market research to assist you in developing distinctive growth strategies. #IpsosBelgium #Strategy3 #Advisory #Consulting

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📢 Exciting News 📢 Ipsos Belgium is excited to introduce Strategy3, our new advisory and consulting business. Ipsos Strategy3 merges the analytical precision of traditional consultancy with the profound insights of market research to assist you in developing distinctive growth strategies. #IpsosBelgium #Strategy3 #Advisory #Consulting

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Innovating products that are better for people and the planet is a multidimensional challenge. 🌎 Your team may be mission driven 🌱 Your mandate may be to use more sustainable materials 🏅 BUT, you still need to go to market with a product that looks and tastes great, too This is where in-home usage testing (IHUT) becomes essential, ensuring your product meets all the criteria ✅ See how SnackFutures by Mondelēz International used IHUT--and how 14 other brands did, too--to win on shelf: https://lnkd.in/e_KrT_AH

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