The House of Marketing

In today's world, impactful change doesn't happen in isolation - it's driven by collaboration. As Joris Van Aken emphasizes in the conversation with Katrien Talpe, the best outcomes come when we work together, share ownership, and align on a common vision. 🌍 The message is clear: 🤝 Impact starts with collaboration: True change happens when teams, partners, and stakeholders come together with shared goals. 🚀 Change is about collective action: No one person can do it alone—it's about building momentum through partnerships.   The collaboration isn't just about working with others - it's about amplifying each other's strengths to achieve results that matter.   Watch the full talk to see how our collaboration with Telenet helped to reach great results: https://lnkd.in/ezNesN9K   👉 How do you ensure collaboration drives impact in your work?   #Impact #Change #Collaboration

👉 Did you know that the price you pay for a product like a T-shirt doesn’t reflect its true cost? Environmental damage, labor conditions, and economic impacts are often hidden. True pricing aims to factor in these hidden costs to create a more accurate reflection of a product’s societal impact. For example, many companies don’t account for water pollution or CO2 emissions in their pricing structure. 🌍 Would you pay more for a product if you knew its true cost? 💡 👉 Read more about true pricing and how it can drive positive change: https://lnkd.in/eqQ5B6Bx  #TruePricing #Sustainability #TheHouseofMarketing #MarketingStrategy 

What does Commercial Excellence bring to the table?   According to Anne-Leen D., it’s not about presenting a strategy or framework - it’s about understanding the value of having a Commercial Excellence mindset or role within your organization. It’s a game-changer for leveling up your operations and driving impactful results.   Here’s how Commercial Excellence delivers value:   ✅ Unites Marketing & Sales It bridges the gap between teams, fostering collaboration and alignment that drives business growth. ✅ Balances Data, Intuition & Experience By combining real-time insights with intuition and experience, it creates a decision-making approach that’s both strategic and adaptive. ✅ Saves Time & Reduces Frustration Optimized processes mean your teams can focus on what truly matters—building relationships and achieving goals. Say goodbye to inefficiencies and hello to productivity! Commercial Excellence is more than a role - it’s a catalyst for success. So, why not save your Marketing and Sales teams time and frustration by leveling up your game? Read how in the article: https://lnkd.in/eNtiQSFn

🤝 "Long-term customer relationships are built on trust and added value - not just transactions," as Jonathan 🌯 Suchet, senior Marketing Automation expert from The House of Marketing emphasizes.   📊 Integrating Marketing Automation (MA) and Customer Relationship Management (CRM) tools is essential to meeting evolving customer expectations. These systems use data to deliver personalized, value-driven experiences that foster loyalty.   Are your MA and CRM tools helping you focus on trust and value for your customers?   Read more in the article: https://lnkd.in/euzi2ggi #CustomerCentricity #MarketingAutomation #CRM #MarketingTransformation

🎉 A proud moment for The House of Marketing! We recently hosted our Fail Forward Fest, and it was an unforgettable experience. 🚀   Our Managing Director, Lies Taerwe, set the tone with an inspiring introduction to the growth mindset. 🌱 She reminded us that innovation thrives where curiosity and resilience meet. Failure isn’t a roadblock—it’s a stepping stone to testing, learning, and ultimately creating solutions that truly resonate with customers. 💡   Here are three standout learnings from the day: ✔️ There are no "good" ideas: Every idea is bad until it's tested and validated. Eline Khancheh Zar's presentation highlighted a fresh, new perspective—looking at ideas not as "good" or "bad", but as opportunities to test and refine. This shift in mindset takes the pressure off "perfection" and opens the door to building ideas that work. ✔️ Start small: Innovation doesn’t always require big leaps. Sometimes, asking a simple “What if?” outside your usual circle can unlock groundbreaking insights and unexpected breakthroughs. 🌟 ✔️ AI is more than a buzzword: Frank Cornelis and Nicolas 🎸 Heyrman wowed us with an AI case for Hartmann, showcasing how AI is revolutionizing customer experiences through personalization, automation, and efficiency. 🤖   Want to explore the world of innovation or AI further? Let's connect! We’d love to keep the conversation going. 💬   #Innovation #AI #GrowthMindset #FailForwardFest 

🎉 A big thank you to everyone who contributed to making our MIND Day at The House of Marketing such a memorable experience! We dedicated the day to fostering connection, practicing mindfulness, and taking a step back to reflect on what truly matters. It was an inspiring reminder of the value of meaningful interactions and shared purpose. A special shoutout to our incredible MIND team - Eva Laenen, Cedric Couvreur, Lara Verbist and Liselotte De Ridder - for their hard work and dedication in bringing this initiative to life. 💡 And to everyone who participated and embraced the spirit of the day: thank you for making it so impactful! #MINDDay #ConnectionMatters #TheHouseOfMarketing

Want to innovate smarter? As Innovation Expert Stefanie Daenen from The House of Marketing highlights, research is the secret to making data-driven decisions. 📊   Top methods to consider:   Qualitative: Understand the "why" behind customer actions. 🗣️ Quantitative: Validate decisions with solid data. 📈 Behavioral: See real-world actions through analytics. 👀 These tools help you stay ahead, connect with your audience, and minimize risks. As Stefanie Daenen says, the right research brings clarity to complex decisions. 🔍   Find out more in the article: https://lnkd.in/eGasv3UU   Or let’s discuss how you use research in your strategy?! 👇   #Innovation #MarketingResearch #DataInsights

🚀 Why Marketing Automation and Customer Relationship Management are a winning duo 🚀   “Data is the fuel that connects Marketing Automation and CRM,” says Jonathan 🌯 Suchet, Senior Consultant at The House of Marketing. As customer expectations rise, the convergence of these tools is key to staying competitive. 📊   By leveraging real-time data from CRM, companies can create targeted, automated campaigns that drive higher engagement and conversions. But with so many digital tools, choosing the right one is tough. That’s where Jonathan and his team step in—ensuring a tailored approach that aligns business goals with the right tech. 🛠️   Ready to bridge the gap between your marketing and sales? 🚀 Read more: https://lnkd.in/euzi2ggi

In today’s competitive job market, it's not just about salary or perks. Job seekers are increasingly drawn to roles that give them a sense of purpose 🌱. When you show candidates how their work makes a meaningful impact, you can attract top talent who are passionate about what they do 💡.  👉 Read the full article written by Ann-Sophie Segaert here: https://lnkd.in/esfVek_F #TalentAttraction #PurposeDrivenWork #EmployerBranding #HiringTrends #TheHouseofMarketing 

💡 Did you know that marketing principles can transform your recruitment strategies? Thomas Peeters from The House of Marketing explains how combining data, marketing messages, and a deep understanding of both clients and candidates helps companies find the perfect talent fit. 📊  Want to learn more? Check out the full interview with Thomas here 👉 https://lnkd.in/eKcnKCJS    #DidYouKnow #Recruitment #Marketing #EmployerBranding #TheHouseofMarketing