Semetis

Last Friday, we had the pleasure of welcoming some of our top clients to The Morning Shift— a unique, interactive event designed for those who dare to question the status quo and seek out fresh perspectives. We kicked off the session with some dilemma's like 'left brain vs. right brain' or 'sales activation vs. brand building'. Though dilemmas that immediately sparked some interesting discussion with our clients.  💡 Key topics we tackled:   1️⃣ The Digital Fog: How the dream of tight targeting and attribution has been eclipsed by the true currency of marketing: attention.  2️⃣ The Fundamentals of Marketing Effectiveness: Drawing on experts like Les Binet, Peter Field, and Dr. Grace Kite, we revisited the timeless principles of long-term brand building. 3️⃣ Case Study by TBWA\Belgium: The Delhaize story— a perfect example of how a balanced marketing strategy can go beyond performance to achieve enduring brand growth. A big thank you to our clients for the lively discussions and thought-provoking insights! Your curiosity and willingness to embrace bold ideas are what make these sessions so impactful. At Semetis, we believe that growth starts with asking the right questions and challenging ourselves to see beyond the obvious. Here’s to embracing the shift and building the future of marketing together. 🚀 #Semetis #TheMorningShift #MarketingEffectiveness #ClientPartnerships

This year, we’re incredibly proud of the outstanding performance of our Semetissians at the Young Media & Channel Expert award! While we didn’t take home the top prize, having two Semetis teams in the top 3 is a remarkable achievement that showcases our talent, creativity, and drive.  A big shoutout to: ✔️ Juliette Ten Hoorn (Semetis) & Hannes Van Roie (Mindshare) ✔️ Jonas Geiregat (Semetis) & Philippe Copmans (Publicis Groupe) We also want to extend our heartfelt congratulations to the winners of the YMCE Data Driven 2024 award: Marion Fourneau (Publicis Groupe) & Lotte Ceulemans (ZIGT). A huge thank you to UMA and Colruyt Group (Bjorn Van der Cruyssen & Vincent De Coster) for organizing such an enriching competition, and to all the talented young professionals who participated. At Semetis, we’re driven by collaboration and innovation, and we couldn’t be prouder to see our colleagues making waves in the industry. Here’s to continuing to push boundaries and thrive together! #Semetis #YMCE2024 #MediaInnovation #ProudSemetissians

✨ Semetis Wins Gold and Bronze at the 2024 IAB Mixx Awards! ✨ We are proud to announce that Semetis brought home Gold in Search for our work with Korian Belgium and Bronze in Video Advertising for EG nv/sa’s Magnesium Opti campaign at last night’s IAB Mixx Awards. 🏆 A big thank you to our clients for trusting us and innovating with us—these achievements wouldn’t have been possible without you! Want to know more? Go check our article & case videos in the comments section below. 🔗 https://lnkd.in/e7xDmmqY

Turning 15 is a big milestone. Looking back, one thing really stands out: when you think of Semetis—whether it’s the employees, clients, or partners—you see young people everywhere. But this isn’t just about age. It’s about attitude, curiosity, a willingness to take risks, and a drive to explore the unknown. That’s what defines Semetis. It’s what brings us all together. Thank you to everyone who has been part of this journey. For staying curious, for helping turn the blurry into something extraordinary. Here’s to the next 15 years of growth, discovery, and staying forever young. https://lnkd.in/e2efJ4Mh

Last Thursday, we got to send Charlie to represent Semetis at the UBA Exchange Community, diving into the fascinating ways AI is transforming SEO and SEA. A big thank you to UBA Belgium for organizing such a fantastic event, as well as to the other speakers, Corentin Donneaux & David Grunewald and everyone who attended for their insights and enthusiasm. The key takeaway? AI isn’t coming—it’s already here, reshaping how we think about search. We’re now entering a fragmented era for Search: from the rise of platforms like TikTok and SearchGPT to the automation of SEA and the evolving role of AI-driven content in SEO. The landscape is shifting, and AI is forcing us, as marketers, to evolve—becoming strategists, storytellers, and data trainers. Curious to learn more about how AI is forcing search marketers to level up? We’ve summarized the main points in an article. Find the link in the comments below!

🚀 Exciting News! 🚀 Semetis is proud to be the first agency in Belgium to achieve full certification on DPG Media België's Certified platform, completing all three tracks: DataLab, Trusted Web, and Ad Manager. 🎉 This milestone underscores our commitment to leading in digital marketing innovation. With DPG Media Group's advanced tools, we're crafting smarter and more effective campaigns for our clients. Read more about it here: https://lnkd.in/eX4gtBbq #DigitalMarketing #Innovation #Certified #Semetis #DPGMediaGroup #Advertising #TrustedPartner

This year, our event team went above and beyond to create a day that truly embodied the spirit of team-building. Four teams faced off in a series of challenges, but this was more than just a competition—it was a masterclass in collaboration and creativity. What made this day special was that every aspect was organized by our very own team members. They poured a lot of energy into crafting activities that pushed us to communicate, think on our feet, and most importantly, work together as a team. Despite the unpredictable weather, not a single drop of rain could stop us.   Huge thanks to everyone who made this day unforgettable! 🤙 Special thanks to Camille Servais, Xander Schepens, Guillaume Delhaye & Marie Capart 🔥🔥 #TeamBuilding #SemeTeam

The Semetissians joined the 10min River Cleanup Challenge alongside our colleagues from Omnicom Media Group Belgium! 💪 Together, we’re making a difference for a cleaner environment. 🌍 Over to you, OMD Belgium and Luxembourg & PHD Media Belgium! 🤙

We've got some exciting news to share... Semetis is making history as the first Belgian agency to launch an advertising campaign on Disney+. For more details, dive into Camille Servais' take on this. 👇 🔗 https://rb.gy/ks7jjl #DigitalAdvertising #Innovation #DisneyPlus #Semetis

Google has postponed the end of third-party cookies again. At Semetis, we are convinced that it is important to continue investing in privacy-sustainable solutions in terms of targeting and measurement. Juliette Ten Hoorn wrote an interesting article on this. 👇 🔗 https://shorturl.at/Xd3iE