Upperscore

In many B2B organizations, marketing is often seen as a "nice-to-have" rather than a growth engine, an expense center instead of an investment in growth. For marketers and CMOs, this perception can be frustrating—especially when you're delivering real results that go unnoticed. Our latest blog post dives into how to demonstrate the true value of marketing to your non-marketing colleagues. From aligning with business goals to translating metrics into revenue-driving insights, we share actionable tips to shift perceptions and earn buy-in across departments. https://hubs.la/Q02_KsYD0 #MarketingStrategy #B2BMarketing #BusinessGrowth

No we're not in the plants business all the sudden. But there are some similarities between growing plants and doing marketing. For 1 thing, when you plant a seed and it takes root, it's not ready for harvest yet. You need to water and nurture the plant until it's big and strong and ready to be harvested. The same thing happens in marketing: lots of marketers like lead generation, and they expect all of those freshly generated leads to be sales ready immediately. But they take time to get there. Hence why we put a lot of emphasis on lead nurturing. So it might be wise to rethink your lead generation efforts a bit, and start taking into account that nurturing them until they are ready to buy can really help you achieve your company goals. Here's our take on lead nurturing ➡️ https://hubs.la/Q02-HVdq0 #LeadNurturing #LeadGeneration #MarketingStrategy #CustomerJourney

Silos can be a spectacular sight, especially from a distance, with a sunrise or sunset as a background. But within organizations, silos are a real problem that you don't want. And with evermore technology available, many organizations face technology silos. They cause trouble: ➡️ scattered data ➡️ tons of inefficiencies ➡️ hidden costs of licences and time lost There's a better way. In our newest blog post we explain how you can solve marketing's technology silos in your organization. https://hubs.la/Q02ZShnN0 #marketingtechnology #silos #digitalmarketing

Ever felt like opportunities are slipping through your fingers? Maybe you should try looking at things a bit differently. Thomas Edison said it really well: opportunity is often missed because it looks like work instead. In an entrepreneur's world, success often hides behind hard work and persistence. What’s one 'overalls moment' you’ve faced on your entrepreneurial journey? Share your story and let’s inspire each other to see the potential in every challenge! 💪 #EntrepreneurLife #EdisonWisdom #BusinessQuotes #Entrepreneurship

Lead generation is rightfully one of the main reasons why companies do marketing in the first place. But that doesn't mean it's easy. So if you are looking for fresh ideas to boost your B2B lead generation, you may want to check out our lead generation guide with practical tips and inspiration! 📈✨ ➡️ https://hubs.la/Q02Y9_dq0 #B2BMarketing #LeadGeneration #DigitalMarketing

Why are marketing teams still spending valuable hours on manual tasks when automation can boost efficiency and drive concrete results? In our latest blog, we explore 10 marketing tasks you can start automating immediately. Think lead scoring, data entry and CRM updates, and reporting, all tasks that often take up significant time and are prone to human error. 💡 Imagine this: What would it mean for your team and results if you could automate these tasks? How much time would it free up for strategic work that really makes an impact? Discover how automation can increase the ROI of your marketing efforts and help your team focus on what truly matters. Check out the blog and get inspired to work smarter! 👉 https://hubs.la/Q02XhkDz0 #MarketingAutomation #LeadGeneration #DigitalMarketing #ROI

Halloween is a good time for scary stories. And as a marketing agency, we've seen some stuff that can be pretty scary. Like all the times we found so many misused or abused contact properties in the customer's CRM, every email they sent angered people because they were addressed the wrong way, got wrong emails, and so on. That's the kind of stuff that keeps CMOs up at night, and it's the kind of stuff that makes leadership in a company wonder how on earth the company can turn things around so it can start growing. Scary as hell! So, what is your scary marketing story? #DataHorror #CRMManagement #B2BMarketing

As a sales person, are you stuck doing hours and hours of manual data entry, while you should actually be with your clients and prospects? That sucks! Hey, the holiday season is coming, so maybe you can ask your boss for a decent CRM with tons of automation built in. That would be a gift that keeps on giving: lots of time saved on manual work, lots of human errors avoided, and happier sales people. We're curious: what would YOU do with those extra hours if data entry wasn’t stealing your day? 💡 #CRM #SalesLife #MarketingAutomation

🚀 Breaking through the noise to generate leads can feel like scaling a mountain, but it doesn't have to be that way. From outdated strategies to unclear targeting, barriers are everywhere. The key? Embrace data-driven insights and foster genuine connections with your audience. 🧩 What barriers have you faced in lead generation, and how did you overcome them? Share your experiences! #LeadGeneration #DataDrivenMarketing #OnlineMarketing