💭 How can we make the cementitious 'golden age' a reality? A new study by McKinsey & Company on the future of the cement industry shows how: ➡️ Shifting from #cement to cementitious materials is key to driving decarbonisation - efficiently and cost effectively! ➡️ The potential of clinker substitution surpasses traditional industry prognoses! And in the EU, supply and demand are ready to accelerate. 👀 Our roadmap for EU decisionmakers to usher in a new era for the cement industry: https://lnkd.in/euVZ_6ys
Is the cement industry entering a new golden age that could transform the sector while decarbonizing it? As the most emissive component of cement, lowering the cost and carbon of high-emitting clinker remains a key priority for achieving net-zero targets. Our latest analysis shows that growth in the adoption of supplementary cementitious materials (SCMs) and fillers in cement mixes could dramatically lower emissions profiles by 70 to 80% and increase global SCM revenues to $40 billion to $60 billion by 2035 from $15 billion to $30 billion today. Learn more about shifting cementitious markets and what it means as industry strives to meet growing global demand for building materials. #buildingmaterials #cement #sustainability #decarbonization #constuction