💡UX Research Canvas
UX Research Canvas is a structured framework proposed by The Fountain Institute that is used to plan, define, and organize UX research activities for a project.
1️⃣ Why
This section defines the purpose of the research. Why is it needed? Is there a specific issue or goal driving the need for UX research?
2️⃣ Key questions
This outlines the primary questions the research aims to answer. These questions are usually aligned with the project's goals or challenges.
3️⃣ Assumptions
List any assumptions that the team already has going into the research. These could be assumptions about user behavior, product functionality, or market expectations based on prior knowledge or research.
4️⃣Type of UX Research
There are four main types of UX research that can be conducted:
✔ Exploratory: Used to discover new opportunities, themes, or directions.
✔ Foundational: Helps understand existing products, services, or users.
✔ Evaluative: Focuses on the usability of current products or services.
✔ Generative: Aims to create and test prototypes based on prior knowledge and insights.
5️⃣ Recruitment criteria
This section defines who should be included in the UX research. It specifies the criteria for selecting participants, including mandatory and optional characteristics.
6️⃣ UX research methods
This details the specific UX research methods that will be used to gather data. Common methods include user interviews, surveys, usability testing, etc.
7️⃣ Key stakeholders
Identify the relevant stakeholders involved in the project. Stakeholders could include product owners, developers, marketers, and end-users.
8️⃣ Timeline
Specifies the amount of time the research should take, along with any key milestones or dates important to the project.
9️⃣ Hard deliverables
This outlines what assets will be produced from the research (e.g., reports, prototypes, presentations) and how they will be shared with the team or stakeholders.
🔟 Success metrics
Defines what success looks like for the project. These can be qualitative and quantitative metrics that indicate whether the research objectives have been achieved.
At the bottom of the canvas, there's a UX Research Statement that summarizes the core goal of the research: We will (actionable verb) the (object of the research) so that we can (outcome of the research). This statement can be used to communicate the nature of research to stakeholders.
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