Zora Artis, GAICD IABC Fellow SCMP

Zora Artis, GAICD IABC Fellow SCMP

Greater Melbourne Area
7K followers 500+ connections

About

As Australia’s leading Alignment, Communication and Brand Strategist, I help and support…

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Articles by Zora

  • Emotion in Change

    Emotion in Change

    Leading teams through change can be tough. Emotions run high, resistance builds, and motivation can drop.

    11 Comments
  • The Power of Unforgettable Brand Experiences

    The Power of Unforgettable Brand Experiences

    Have you considered what a brand truly means to a business? Sir John Heggarty has said, “A brand is the most valuable…

    54 Comments
  • Australia undervalues critical thinking courses at our own peril

    Australia undervalues critical thinking courses at our own peril

    What will it take to thrive in a dynamic and complex world, where change is a constant and automation is changing the…

    20 Comments

Activity

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Experience

  • Artis Advisory Graphic

    Artis Advisory

    Melbourne, Australia

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    Melbourne, Victoria, Australia

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    Melbourne, Victoria, Australia

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    Melbourne, Victoria, Australia

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    Melbourne, Victoria, Australia

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    Melbourne, Australia

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    Melbourne, Australia

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    Melbourne, Australia

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    Melbourne, Australia

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    Melbourne, Australia

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    Melbourne, Australia

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    Melbourne, Australia

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    Melbourne, Australia

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    Melbourne, Australia

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    Melbourne

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    Melbourne, Australia

Education

Licenses & Certifications

Volunteer Experience

  • Mentor Walks Graphic

    Mentor - Melbourne

    Mentor Walks

    - Present 5 years 3 months

    Mentor Walks gives women access to female leaders who are there to help them. By talking, connecting, and sharing your questions, we help you step forward.
    Mentor Walks operates monthly walks in capital and regional cities in Australia, as well as Aotearoa New Zealand and Singapore.

  • IABC Graphic

    Officer, Director & Committee Member roles

    IABC

    - 11 years 1 month

    IABC World Conference 2023 Program Advisory Committee Past Chair
    IABC World Conference 2022 Program Advisory Committee Chair
    IABC Strategic Planning Task Force 2020 -2022
    IABC APAC regional board 2019 - 2021 - Chair 2020/21
    IABC International Executive Board - 2016-2019
    IABC IEB Executive Committee - 2017-2018
    IABC Foundation Trustee - 2016 -2019
    IABC Council of Regions - 2019-2020
    IABC Nominations Committee - 2019-2020
    IABC Gold Quill Blue Ribbon Panel evaluator -…

    IABC World Conference 2023 Program Advisory Committee Past Chair
    IABC World Conference 2022 Program Advisory Committee Chair
    IABC Strategic Planning Task Force 2020 -2022
    IABC APAC regional board 2019 - 2021 - Chair 2020/21
    IABC International Executive Board - 2016-2019
    IABC IEB Executive Committee - 2017-2018
    IABC Foundation Trustee - 2016 -2019
    IABC Council of Regions - 2019-2020
    IABC Nominations Committee - 2019-2020
    IABC Gold Quill Blue Ribbon Panel evaluator - 2015 - current
    IABC Victoria Chapter past President - 2013-2014
    IABC international committees - Audit & Risk Chair, Ethics in a Box Task Force Chair, Academy, GCCC, Ethics, Finance, Leadership Institute PAC, World Conference PAC, Brand Task Force.

  • Australian Marketing Institute Graphic

    Awards Judge, AMI Marketing Awards

    Australian Marketing Institute

    - Present 6 years 6 months

    Judge for national AMI Marketing Awards
    2023 - Head Judge Certified Practicing Marketer of the Year; Judge National Campaign of the Year
    2019 and 2020 - Creativity in Brand, Product or Services Marketing
    2018 - Integrated Marketing Communications

  • Cannes Lions International Festival of Creativity Graphic

    Cannes LIONS Effectiveness Awards Judge

    Cannes Lions International Festival of Creativity

    - 1 year 6 months

    B2B Marketing Category 2021
    Effective Content Strategy Category 2020
    One of 16 global experts judging the best work in the specific category that demonstrated a business outcome.
    https://www.warc.com/warcawards.prize

  • International Association for Public Participation (IAP2) Australasia Graphic

    Core Values Awards Judge 2021

    International Association for Public Participation (IAP2) Australasia

    - 1 year

    Judging entries in the planning category for public participation and engagement.

  • RMIT University Graphic

    Program Advisory Committee, Masters of Communication

    RMIT University

    - 4 years 6 months

    Education

  • Director Board of Directors

    The Warwick Cancer Foundation

    - 1 year 2 months

    Health

  • Lighthouse Foundation Graphic

    Chair, Next Melbourne Fundraising Committee

    Lighthouse Foundation

    - less than a year

    Children

  • Advertising Council Australia Graphic

    Member, Victorian State Committee

    Advertising Council Australia

    - 2 years

    Economic Empowerment

    Formerly the Communications Council of Australia.

Publications

  • Bridging the Gaps for Climate — Don’t Be Afraid of the Numbers

    IABC

    Regarding climate change, the United Nations (UN) defines net zero as “cutting greenhouse gas emissions as close to zero as possible, with any remaining emissions re-absorbed from the atmosphere, by oceans and forests, for instance.”

    2022 began positively, with net zero momentum building and 91% of global gross domestic product (GDP) covered by net zero commitments. Many companies prioritizing sustainability and investment commitments grew by 11% in the year's first half. However, the…

    Regarding climate change, the United Nations (UN) defines net zero as “cutting greenhouse gas emissions as close to zero as possible, with any remaining emissions re-absorbed from the atmosphere, by oceans and forests, for instance.”

    2022 began positively, with net zero momentum building and 91% of global gross domestic product (GDP) covered by net zero commitments. Many companies prioritizing sustainability and investment commitments grew by 11% in the year's first half. However, the war in Ukraine, the highest inflation in four decades and the possibility of falling economic growth make net zero harder to achieve.

    Governments and businesses are trying to balance short-term goals with the transition to net zero. The angst of needing to do more beyond commitments and move to systematic change is growing heavier and seen as a risk. This is where communication professionals can collectively step up by helping to bridge the gaps between expectations, commitments and action.

    See publication
  • How to beat the Great Attrition through communication and alignment

    Poppulo

    There’s been a talent war for many years, but now the major battle for organisations everywhere is how to hold onto their key people as a mass employee exodus sweeps the world.

    The pandemic upheaval caused deep workplace fault lines, resulting in employees feeling disconnected, disengaged, and lacking a sense of belonging—all major contributors to the Great Resignation.

    But organisations can tackle each of these crucial issues head-on—and, in doing so, stem attrition and improve…

    There’s been a talent war for many years, but now the major battle for organisations everywhere is how to hold onto their key people as a mass employee exodus sweeps the world.

    The pandemic upheaval caused deep workplace fault lines, resulting in employees feeling disconnected, disengaged, and lacking a sense of belonging—all major contributors to the Great Resignation.

    But organisations can tackle each of these crucial issues head-on—and, in doing so, stem attrition and improve talent acquisition—through effective communications and stakeholder alignment, to deliver the employee experience their people need and the customer experience their clients expect.

    In this guide, communications and alignment expert, Zora Artis, explores:

    Why the Great Attrition is an opportunity for internal communications, HR, and business leaders
    How internal communications plays a pivotal role in shaping the employee experience and enabling alignment, connection, and belonging
    How the digital experience—whether employees are in-office, remote, or on the frontline—can amplify both the employee and customer experience
    A five-step framework to create value through alignment and communication

    See publication
  • Doing Right, Aligning Values and ESG: What We Can Learn From Pfizer

    Poppulo

    Societal values, behaviours and expectations are evolving, and we’re seeing a realignment of society and ways of working. Business is seeing the opportunity and, in reality, the need to step up.
    Recognising the shift from shareholder to stakeholder capitalism, institutional investors and company directors increasingly focus on purpose, prosperity, people, and the planet through the environmental, social, and governance (ESG) lens.
    In this blog, Zora Artis examines the alignment of ESG to…

    Societal values, behaviours and expectations are evolving, and we’re seeing a realignment of society and ways of working. Business is seeing the opportunity and, in reality, the need to step up.
    Recognising the shift from shareholder to stakeholder capitalism, institutional investors and company directors increasingly focus on purpose, prosperity, people, and the planet through the environmental, social, and governance (ESG) lens.
    In this blog, Zora Artis examines the alignment of ESG to organisational purpose and values and how Pfizer assess when to take a stand on an issue.

    See publication
  • Women in PR: Research and opinions about the status, challenges and future of women working in PR/Communications.

    Quadriga University of Applied Sciences

    I contributed a chapter on gender bias and perception to the "Women in PR" reader edited by Ana Adi and Dr Edna Ayme-Yahil.
    Please download the entire reader that brings together research and reflections from around the world. Chapters cover #AIinPR, #diversity, #mentalhealth, #postcovid, #paygap, #equality and more.
    My chapter is "Now is the Time for Reflection, We Need Change. Unlocking the power of numbers to address gender bias?"

    Other authors
    See publication
  • Strategic Alignment: How communicators can change the face of leadership

    International Association of Business Communicators Foundation

    Did you know that some of the world’s organizations are routinely poor at aligning themselves and have been for decades? What if we said that only 26% of respondents feel that their colleagues see the corporate strategy as key to the way they do business, according to our global study? So much for organizations being united by shared purpose.
    Our study involved research with 227 communicators over the period from June to July 2018. The majority (80 per cent) of respondents were senior-level…

    Did you know that some of the world’s organizations are routinely poor at aligning themselves and have been for decades? What if we said that only 26% of respondents feel that their colleagues see the corporate strategy as key to the way they do business, according to our global study? So much for organizations being united by shared purpose.
    Our study involved research with 227 communicators over the period from June to July 2018. The majority (80 per cent) of respondents were senior-level communicators in organizations from less than 50 to more than 1 million employees. Communicators from across the globe participated, with 46 per cent from North America, 43 per cent from Asia Pacific, 10 per cent from Europe/Middle East and 1 per cent from Africa.

    Other authors
    See publication
  • "Connecting the Dots. Collaborate or Lose Out."​ in Disrupting the IC Function - A Global Perspective

    IC Kollectif

    Disrupting the IC Function - A Global Perspective is a collection of internal communication expert perspectives from 30 contributors across the globe. Published by IC Kollectif and available as an e-publication for free download. Supported by IABC and other organisations as sponsors.

    See publication
  • Business acumen in internal communications: Why it matters and how to build it

    Poppulo

    CEOs and business leaders today want their internal communication professionals to be business people first, communicators second.

    This is backed up by surveys showing that business acumen is in the top 10 skills and competencies internal communicators need. Yet a VMA Group survey in 2018 highlighted business acumen as the skill and competency they lacked most.

    Of course, this is not a new problem. As Amit Bajaj, CEO of Tata Consultancy Services, Europe, told IC Kollectif:…

    CEOs and business leaders today want their internal communication professionals to be business people first, communicators second.

    This is backed up by surveys showing that business acumen is in the top 10 skills and competencies internal communicators need. Yet a VMA Group survey in 2018 highlighted business acumen as the skill and competency they lacked most.

    Of course, this is not a new problem. As Amit Bajaj, CEO of Tata Consultancy Services, Europe, told IC Kollectif: “Business acumen, co-existing with communications expertise, is the foundation of good internal communication. IC pros should know how the business works, its strengths, weaknesses, and opportunities. They should have an overall sense of everything that happens inside and envisage the future.”

    In a recent white paper, Going beyond engagement: The business value of internal communications for the C-Suite, the CEO of Artis Advisory, Zora Artis, explored what communication professionals need to do to be strategic advisors in an environment of constant challenge and change.

    In this guide, Zora focuses on the key competencies and characteristics communication professionals need to become more rounded and strategic. At the centre of these is the foundational one of business acumen.

    See publication
  • Going beyond engagement: the business value of internal communications for the C-suite

    Poppulo

    Business communication professionals, particularly those focused on internal communications, are the critical support and enablers of alignment, engagement, and culture in organisations.

    More and more C-suite leaders realize this and understand the crucial importance of great communications for attracting and retaining scarce talent, the happiness and welfare of their employees, and the impact on the financial bottom line.

    In this white paper, Zora Artis, GAICD, SCMP, takes a…

    Business communication professionals, particularly those focused on internal communications, are the critical support and enablers of alignment, engagement, and culture in organisations.

    More and more C-suite leaders realize this and understand the crucial importance of great communications for attracting and retaining scarce talent, the happiness and welfare of their employees, and the impact on the financial bottom line.

    In this white paper, Zora Artis, GAICD, SCMP, takes a closer look at the business value of internal communications for the C-suite, particularly in a period of rapid business, technological and political disruption, and what communication professionals need to do to be the strategic advisors their leaders need at a time of constant challenge and change.

    See publication
  • How employee communication drives business outcomes

    Poppulo

    This resource looks at how some of the best organisations bring their people with them on their change journey to achieve business outcomes – at a time when constant change is everyday business.

    C-suite advisor and communications leader Zora Artis explores real-life examples of the role employee communications plays in:
    Strategic alignment - Aurecon
    Employee engagement - Bayer
    Employee experience - Adobe
    Going beyond shareholder value - BHP and Deloitte
    We believe that now…

    This resource looks at how some of the best organisations bring their people with them on their change journey to achieve business outcomes – at a time when constant change is everyday business.

    C-suite advisor and communications leader Zora Artis explores real-life examples of the role employee communications plays in:
    Strategic alignment - Aurecon
    Employee engagement - Bayer
    Employee experience - Adobe
    Going beyond shareholder value - BHP and Deloitte
    We believe that now more than ever, companies and their leaders must cut through the day-to-day noise across their organisations, to drive change and strategic growth initiatives forward. Transformation requires a workforce that understands and embraces change.

    It means that your people must be engaged, aligned, and have a positive experience and connection to the workplace, and understand the role of the work they do.

    This is where employee communication is front and centre, and this paper looks at organisations that know this and get the results they want.

    See publication
  • How the C-Suite can drive business growth through internal communication

    Poppulo

    This is a companion guide to Zora Artis' previous white paper and a How-To guide, Going Beyond Engagement: The Business Value of Internal Communications for the C-Suite; and Business Acumen in Internal Communications, Why it Matters and How to Build It.

    In this guide, Zora focuses on the takeaways from the C-suite executives and senior communication professionals she interviewed and who realised business growth through well-executed strategic and tactical internal communication. It…

    This is a companion guide to Zora Artis' previous white paper and a How-To guide, Going Beyond Engagement: The Business Value of Internal Communications for the C-Suite; and Business Acumen in Internal Communications, Why it Matters and How to Build It.

    In this guide, Zora focuses on the takeaways from the C-suite executives and senior communication professionals she interviewed and who realised business growth through well-executed strategic and tactical internal communication. It illustrates practical examples of what’s worked well and could be adapted or be a seed of inspiration for your own organisation.
    The organisations whose senior executives she interviewed—and who are reflected here in 12 case studies—ranged from innovative pure-play and omnichannel brands, mid-size private enterprises, and public sector enterprises to multi-national corporations across a breadth of industry sectors.

    See publication

Honors & Awards

  • IABC Gold Quill Award 2024

    International Association of Business Communicators

    Global award for communication excellence in the Issues Management & Crisis Communication category for "Creating a distinctive voice to support electoral integrity" with Pesel & Carr. Zora was the strategic lead and trainer in tone-of-voice for the Pesel & Carr team of Barbara Pesel, Monika Lancucki, Felicity Cull, Neve Mahoney, Holly Dowling, and others.

  • IABC Fellow

    International Association of Business Communicators

    The highest honor IABC bestows on its members. Becoming an IABC Fellow denotes a body of achievement by a communication professional who has had a significant impact not only on their organization and IABC but also on the communication profession at large. Just over 100 of the world’s top communication leaders have earned this superlative designation. It is considered by IABC to be a career achievement designation for the industry.

  • IABC 2021 Chair's Award

    International Association of Business Communicators

    Zora has been recognised twice - in 2015 and 2021 with this award. The IABC Chair’s Award is conferred annually upon volunteer IABC members whose efforts, which include positively enhancing the organization’s reputation and image, have gone above and beyond that of what volunteers may usually undertake. Selected by the international executive board (IEB) Chair, any current IABC member active for the previous five years may be nominated for the award.
    Bonnie Caver, IABC IEB Chair, said "Zora…

    Zora has been recognised twice - in 2015 and 2021 with this award. The IABC Chair’s Award is conferred annually upon volunteer IABC members whose efforts, which include positively enhancing the organization’s reputation and image, have gone above and beyond that of what volunteers may usually undertake. Selected by the international executive board (IEB) Chair, any current IABC member active for the previous five years may be nominated for the award.
    Bonnie Caver, IABC IEB Chair, said "Zora was the only non-IEB member on our Strategic Planning Taskforce. If you were lucky enough to be at the Leadership Institute in Austin in February 2020, you'd know Zora took us through this amazing customer journey mapping workshop. It hurt our brains a little bit, but it gave us a valuable path toward elevating the IABC experience. She always asked the right questions during the strategic planning process and guided us through a strategic alignment exercise. And she did this whilst being past chair of the APAC region and the incoming chair of the World Conference Program Advisory Committee. Thank you, Zora, for helping us bring a game-changing strategy across the finish line. But most importantly, for being all in for IABC and the communication profession."

  • IABC Gold Quill Award 2021

    International Association of Business Communicators (IABC)

    Global award for communication management excellence in Community Relations category "Victoria. Staying Apart Keeps Us Together" for the Department of Health and Human Services. Zora was a key member of the DHHS Communications and Community Engagement team and developed the Outbreak Response Framework for Communications and Community Engagement used in the Northern Metro Outbreak which was the focus of this entry.

  • IABC Gold Quill Award 2021

    International Association of Business Communicators (IABC)

    Global award for communication skills in the writing category for the Executive Paper by Artis Advisory and Poppulo "How Employee Communication Drives Business Outcomes".

  • Regional Leader of the Year

    International Association of Business Communicators (IABC)

  • IABC Gold Quill Award 2019

    International Association of Business Communicators

    Global award for communication excellence for the Child Protection Campaign "We Pledge to Protect Children" in the government communication program category, won by 3AC together with our client the Department of Health and Human Services Victoria.
    For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. The Gold Quill Awards honour the dedication, innovation and passion of communicators on a global scale with a focus on…

    Global award for communication excellence for the Child Protection Campaign "We Pledge to Protect Children" in the government communication program category, won by 3AC together with our client the Department of Health and Human Services Victoria.
    For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. The Gold Quill Awards honour the dedication, innovation and passion of communicators on a global scale with a focus on achieving solid business outcomes.

  • IABC Gold Quill Merit 2019

    International Association of Business Communicators

    Global award for communication excellence for the Child Protection Jobs website in the communication for web category won by 3AC together with our client the Department of Health and Human Services Victoria.
    For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. The Gold Quill Awards honour the dedication, innovation and passion of communicators on a global scale with a focus on achieving solid business outcomes.

  • IABC Chairman's Award 2015

    IABC

    The Chairman's Award is conferred annually upon volunteer IABC members whose efforts positively enhance the organisation's reputation and image, have gone beyond that of what many volunteers undertake. Zora is one of two recipients personally selected by the 2014/15 International Executive Board Chair Russell Grossman.
    “Zora’s attention-to-detail, worldview, ‘extrospective’ approach, indefatigability, and business acumen make her a role model for the local leader who will propel IABC into…

    The Chairman's Award is conferred annually upon volunteer IABC members whose efforts positively enhance the organisation's reputation and image, have gone beyond that of what many volunteers undertake. Zora is one of two recipients personally selected by the 2014/15 International Executive Board Chair Russell Grossman.
    “Zora’s attention-to-detail, worldview, ‘extrospective’ approach, indefatigability, and business acumen make her a role model for the local leader who will propel IABC into the future,” said Grossman. “I’ve chosen Zora especially because she exemplifies what IABC should in my view stand for most: business communicator.”

  • IABC Gold Quill Award 2014

    IABC

    For more than 40 years, IABC’s Gold Quill Awards have recognised and awarded excellence in strategic communication worldwide. Gold Quill is the only awards program that honours the dedication, innovation and passion of communicators on a global scale.

    Advertising Campaign
    'PSO Recruitment Campaign 2012-2013'

  • IABC Victoria Bronze Quill 2014

    IABC Victoria

    Victoria Police PSO Recruitment Campaign 2012-2013

Organizations

  • International Coaching Federation

    Member

    - Present
  • Women On Boards

    Member

    - Present
  • IAP2

    Member

    - Present

    IAP2 Core Values judge 2021 - planning category

  • Australian Institute of Company Directors

    Member, GAICD

    - Present
  • International Association of Business Communicators (IABC)

    Chair

    - Present

    Past Chair, IABC World Conference Program Advisory Committee 22/23 Chair, IABC World Conference Program Advisory Committee 21/22 Vice-Chair, IABC World Conference Program Advisory Committee 20/21 Immediate Past Chair, IABC Asia Pacific Region Board July 2020 -June 2021 Chair, IABC Asia Pacific Region Board July 2019 - June 2020 Member, IABC Nominating Committee, 2020-2021 Member, IABC Strategic Planning Task Force June 2019-2021 Vice-Chair, IABC Asia Pacific Region Board July 2018 - June…

    Past Chair, IABC World Conference Program Advisory Committee 22/23 Chair, IABC World Conference Program Advisory Committee 21/22 Vice-Chair, IABC World Conference Program Advisory Committee 20/21 Immediate Past Chair, IABC Asia Pacific Region Board July 2020 -June 2021 Chair, IABC Asia Pacific Region Board July 2019 - June 2020 Member, IABC Nominating Committee, 2020-2021 Member, IABC Strategic Planning Task Force June 2019-2021 Vice-Chair, IABC Asia Pacific Region Board July 2018 - June 2019 Director, IABC International Executive Board June 2016 - June 2019 Trustee, IABC Foundation Board June 2016 - June 2019 Member, Global Communication Certification Council (GCCC), June 2018 - June 2019 Member, IABC Audit and Risk Committee, June 2018 - June 2019 Chair, IABC Ethics in a Box Task Force, June 2018 - June 2019 Member, IABC Executive Committee, June 2017 - June 2018 Chair, IABC Audit and Risk Committee, June 2017- June 2018 IEB Liaison, IABC Ethics Committee, June 2017 - June 2018 Member, IABC Finance Committee, June 2016 - June 2017 IEB Liaison, IABC Academy Committee, June 2016 - June 2017 Past Chair, IABC Policy Committee, June 2016 - June 2017 Chair, IABC Policy (Governance) Committee: June 2015 - June 2016 IABC Victoria Board Immediate Past President: February 2015 - February 2016 IABC Victoria Board President: August 2013 - February 2015 IABC Victoria Board Vice President: August 2012 - August 2013 Committee Member, IABC Global Brand Task Force: June 2014 - June 2015 Committee Member, IABC World Conference Program Advisory Committee: Sept 2014 - June 2015 Blue Ribbon Panel Gold Quills Award evaluator, 2015, 2016, 2017, 2018

  • Australian Marketing Institute

    Fellow (FAMI) ; Certified Practicing Marketer (CPM)

    - Present

    AMI Awards Head Judge 2023 - Certified Practising Marketer of the Year and Judge National Campaigns of the Year $1M categories AMI Awards Judge 2018 - 2020

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