Ruslan Kogan

YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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Here is a simple explanation why our performance-based ecommerce marketing agency www.slamstrategy.com.au represent better value for money than most other agencies out there. It's called the "Two Agency Mindsets" In a marketing agency, there are typically two contrasting mindsets among employees: the hourly worker and the commission-based worker. The Hourly Worker The hourly worker is someone who is paid a fixed retainer or salary. Their focus is often on: 1. Doing the minimum required work to keep the client satisfied 2. Tracking their billable hours and adhering to a set schedule 3. Prioritizing breaks, office chatter, and leaving on time 4. Receiving a consistent paycheck regardless of performance This mindset can lead to a lack of motivation and a disconnect from the client's success, as their income is not directly tied to the results they generate. The Commission-Based Worker In contrast, the commission-based worker's income is directly linked to the client's success. Their mindset is characterized by: 1. Constantly seeking ways to increase the client's revenue 2. Working tirelessly and going above and beyond when needed 3. Aligning their efforts with the client's bottom line 4. Earning more as the client's profits increase This mindset fosters a strong sense of ownership and a relentless drive to deliver exceptional results, as their personal financial gain is directly tied to the client's success. The Better Value Proposition ‌Between these two mindsets, the commission-based model that SLAM Strategy offers a superior value proposition for the client. By having our income directly tied to the client's success, we are inherently motivated to work harder, think more creatively, and go the extra mile to generate tangible results. In contrast, other agencies with fixed compensation can lead to complacency and a lack of urgency, as their income is not directly impacted by the client's performance. Therefore, for clients seeking maximum return on their investment, the commission-based worker's mindset is often the more valuable choice, as their personal success is inextricably linked to the client's success. #ecommerce, #digitaladvertising, #slamstrategy

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Stand out with custom Meta creatives tailored for your pool business, showcasing unique designs and features that set you apart from the competition. Not Getting the Results You Want? Book a Call and Let’s Get Your Business on Track. https://vastly.com.au #vastlydigital #googleads #metaads #homeimprovement #trades #fencingbusiness #tradesandservices#TradeBusinessGrowth #HomeImprovementSuccess #HomeImprovementMarketing

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Need that clarity in your brand or business? Feel like you’re having to discount all the time? Want to be more certain about the next move or decision? This ones for you. #retail #brand #consumer

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Shopify published the latest Australian Retail Report for 2024 and there’s a lot of solid insight and recommendations worth reading. 5 key themes are:  1. The hunt for value from cost conscious consumers 2. Consumers still like to shop in-store - but you do need to deliver a consistent experience wherever your brand is (omnichannel) 3. Innovation with technology is key; not just for delivering customer experiences but also bringing efficiency across the whole business  4. Operational efficiency; staff, supply chain, warehouse and inventory management  5. Customer loyalty; in this market it’s really challenging but you have to prioritise this for growth The one that’s interesting to me is #4. Because there is a shift in conversation in ecommerce marketing to profitability. From ROAS - to contribution margin and MER so that your business is growing profitably. And for that you also need to be understanding inventory that is slow moving, unprofitable, has high return rates. Plus more. Having these feedback loops becomes critical to all business growth. It's more important than ever to ensure that all parts of your ecommerce business are working together seamlessly to drive success. It's just really hard to get traction when one of the wheels is letting you down! How are you aligning customer experience, operations, marketing and brand for maximum impact? I have dropped the link to the report in the comments below - enjoy the read. #customerexperience #digitaltransformation

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Benefits of paid ads for Canberra businesses: ➡️ traffic ➡️ specific targeting ➡️ brand awareness ➡️ conversion tracking ➡️ competitive advantage ➡️ adjustable ➡️ global potential ➡️ full-control for advertisers ➡️ data transparency ➡️ cutting-edge technology ➡️ Better ROI ➡️ and sooo much more. Read our blog to learn more.

Another ZELLIS OE Dealer eCommerce Program webstore has been launched by an Aussie Toyota dealership that is as fair-dinkum as sand on the beach. Bill Robertson Toyota is a family business that's been running since 1972. That's an incredible 50+ years in business! You don't achieve that kind of longevity unless you're doing things well, delighting customers and keeping them coming back for more. So when Bill Robertson Toyota wanted to add a digital sales channel to their business, they turned to ZELLIS. Our OE Dealer eCommerce Program saved them over $40k and 6 months to fast-track their Toyota-approved turn-key parts webstore. The team at Bill Robertson Toyota know that time is money, and collaboration is the key to fast-tracking success. The webstore is built on the versatile ZELLIS Connect multichannel platform, natively synchronised with eBay (the world's largest online marketplace for car parts and accessories). As a ZELLIS Connect subscriber, they get unlimited training, fast-response enterprise level support, account management when needed, all built on robust, full-featured and scalable technology. The compatibility and part finder functions of the new webstore are powered by Redbook via ZELLIS Auto, our real-time API-powered fitment platform. Take a look: https://lnkd.in/g-DP72Xu If you're a Toyota dealership (or any other OE car, truck or motorbike dealership), enquire about our fast-track OE Dealer eCommerce Program to leverage the massive growth already underway in the automotive category.

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This is an incredible breakdown by Carla Penn-Kahn from Profit Peak. People often talk about the lack of talent in market in certain specialism's, however what I've observed as lacking more is the ability of break things down in the way that Carla has done below. Most businesses use revenue as a pretty significant yard stick for performance in their businesses. This helps not only the focus on the commercial team but the business can build a reward / commission model to help incentivise the achievement of revenue targets. Often tactics are used to help stimulate more revenue, what is regularly overlooked is how that tactic cascades through the business. What impact outside of driving revenue does the tactic have, does it involve discounts, freebies, additional work - all of this adds up. After all there's a reason for the saying "Don't cut off your nose to spite your face" #profitability #criticalthinking #ecommerce #acquisition #retention

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FreeAgent + Woo... Maximise the efficiency and precision of your business's financial management with the FreeAgent for WooCommerce extension. This tool syncs WooCommerce orders with FreeAgent invoices seamlessly, ensuring streamlined documentation and accurate accounting. The software offers two modes of operation: Detailed Mode: Ideal for big-ticket, low-frequency sales, with the option to invoice directly from within FreeAgent. Summary Mode: Perfect for busy shops that don't need to maintain a customer database and can invoice via FreeAgent. The most significant recent development is the addition of multi-currency support, along with all necessary features for trading with European countries. We collaborate closely with our customers to incorporate requested features, ensuring the product meets your needs. The user-friendly setup process allows for instant integration, enabling automatic invoice creation for new orders. Here's the best part: FreeAgent for WooCommerce isn't just about creating invoices. It also enhances product tracking, with every order item added as a separate line item on the FreeAgent invoice, complete with the corresponding tax rate. This level of detail ensures comprehensive financial records and effective inventory management. The question for you is: How could integrating FreeAgent for WooCommerce streamline your financial processes and drive efficiency in your business? The link to the app is in the comments below: #WooCommerce #Ecommerce #Financial

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FreeAgent + Woo... Maximise the efficiency and precision of your business's financial management with the FreeAgent for WooCommerce extension. This tool syncs WooCommerce orders with FreeAgent invoices seamlessly, ensuring streamlined documentation and accurate accounting. The software offers two modes of operation: Detailed Mode: Ideal for big-ticket, low-frequency sales, with the option to invoice directly from within FreeAgent. Summary Mode: Perfect for busy shops that don't need to maintain a customer database and can invoice via FreeAgent. The most significant recent development is the addition of multi-currency support, along with all necessary features for trading with European countries. We collaborate closely with our customers to incorporate requested features, ensuring the product meets your needs. The user-friendly setup process allows for instant integration, enabling automatic invoice creation for new orders. Here's the best part: FreeAgent for WooCommerce isn't just about creating invoices. It also enhances product tracking, with every order item added as a separate line item on the FreeAgent invoice, complete with the corresponding tax rate. This level of detail ensures comprehensive financial records and effective inventory management. The question for you is: How could integrating FreeAgent for WooCommerce streamline your financial processes and drive efficiency in your business? Link to the app is in the comments: #WooCommerce #Ecommerce #FinancialManagement

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Australian retail sales effectively went backward year to date. The ABS reported Australian retail sales remained subdued in April, with an increase of 1.3% year to date. However, more importantly they reported yesterday that monthly CPI rose 3.6% over the same period This means retailers are effectively seeing sales rise at a slower pace than inflation. 🏆 Category "winners": Cosmetics Sports and recreational Food Cafes, restaurants and takeaway 👎 Category declines: Household goods Clothing Footwear Department stores What does this mean? Discretionary spending is down on down Consumers are waiting for discounts Inventory holding reductions are impacting wholesalers upstream 🤔 What can retailers do? Double down on what's working Pull back on what's not working Profit first acquisition Value proposition (not discount lead) retention Remember if discretionary spend is down and you acquire customers at breakeven or worse, it will be a much longer period before they shop again to increase your CAC:LTV.

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I've Crunched the Numbers So You Don't Have To! 🏘️ Australian Property Market After diving deep into the latest CoreLogic data, I've distilled the key insights you need to know: 📊 National Overview: • 8% annual growth in dwelling values • Median value now at $794,000 (up $59,000 in just one year!) 🏅 City Champions: 1. Perth: Smashing records with 23.6% annual growth 2. Adelaide: Strong performer 3. Brisbane: Showing robust growth ⚠️ Areas to Watch: • Melbourne and regional Victoria: Slight declines (-0.2% and -0.3% monthly) • Hobart: Stagnating with flat growth 🔍 What's Driving These Trends? • Supply squeeze in top-performing markets • Interstate migration reshaping demand • Resilient housing demand despite economic challenges But here's what's really interesting... The June quarter growth (1.8%) suggests market stabilization. Is this the new normal, or just a breather before the next big shift? Want the full breakdown and what it means for your property goals? DM me for a quick chat – I've got the data, and I'm ready to translate it into actionable strategies for you.

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