Roger McBride

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐭𝐨 𝐥𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐩𝐫𝐨𝐠𝐫𝐚𝐦? 95% of Australian consumers now belong to at least one loyalty program, so the only question you should be asking yourself is... just how effectively are you leveraging your brand's existing loyalty program right now? Our latest consumer and retailer research uncovers some thought-provoking insights about Australian retail loyalty programs. What's particularly intriguing is that just over one in four Australian consumers acknowledge that loyalty programs influence them to spend more. Our research also uncovered distinct patterns in how loyalty programs shape other consumer behaviours. Most notably, 45% of consumers report being influenced to visit brands more frequently because of their loyalty programs – a significant opportunity for retailers looking to boost foot traffic and engagement. To break that down... almost half your customers are there because they belong to your loyalty program. And just over half of those customers are there to spend more! Are you fully capitalising on this potential? The data suggests there's more to the story, with varying degrees of success across different retail sectors and program types. Our research explores which approaches yield the best results and why some programs outperform others. However, what’s abundantly clear is that simply having a loyalty program isn't enough anymore. The key lies in understanding the nuanced relationships between program features and consumer behaviours – insights that could transform your customer retention strategy. How does your loyalty program measure up against industry benchmarks? 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐨𝐮𝐫 𝟐𝟎𝟐𝟒 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 & 𝐑𝐞𝐭𝐚𝐢𝐥𝐞𝐫 𝐒𝐞𝐧𝐭𝐢𝐦𝐞𝐧𝐭 𝐰𝐡𝐢𝐭𝐞𝐩𝐚𝐩𝐞𝐫 𝐧𝐨𝐰. 🔗 Download link in comments For more information on how to leverage NeuroRetail powered by Limbic Insights™ contact Anastasia Lloyd-wallis for your complimentary assessment now: ☎ +61 2 9460 2882 ✉ [email protected] 🌐 retaildoctor.com.au Brian Walker  Ebeltoft Group  Retail Doctor Group  The Retail Doctor Academy #AnastasiaLloydWallis #AusRetail #AustralianBusiness #AustralianRetail #AustralianTrends #Benchmarks #BusinessAgility #BusinessGrowth #BusinessPerformance #BusinessTransformation #CEOCommunity #Coaching #ConsumerInsights #ConsumerLoyalty #CustomerExperience #CustomerLoyalty #CustomerRetention #DataDrivenRetail #FitForBusiness #FutureOfRetail #FutureRetail #GrowYourBusiness #Innovation #Insights #Limbic #LimbicInsights #LimbicRetail #Loyalty #MarketAdaptability #NeuroRetail #NeuroScience #People #RDG #RDGInsights #Retail #RetailCEO #RetailDisruption #RetailDoctorGroup #RetailExcellence #RetailGrowth #RetailInnovation #RetailLeadership #RetailLoyalty #RetailManagement #RetailPsychology #RetailStrategy #RetailSuccess #RetailTransformation #RetailTrends #RetailTrends2024 #SalesSkills #SmartRetail #SustainableRetail #Trending #Trends

🎊 The Promo Pulse Consumer Promotions Benchmarking Survey is now open! Responses from our last report were critical in helping us understand how Australian businesses run their consumer promotions. Now back for Edition 2, we'll be able to provide more accurate industry benchmarks and gain insights into the use of innovations (e.g. gamification, Gen AI) and growth hacks in consumer promotions. ✏️ If you work in or have experience in the consumer promotions space, please help us by completing this survey: https://lnkd.in/gn256nKp Learn more about Promo Pulse and view last year's report at 🔗 https://lnkd.in/gein6Aw2 #ConsumerInsights #Promotions #MarketingTrends #PromoPulse #DataDrivenMarketing #MarketingResearch

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“In the same way Australians are looking for cheaper alternatives in their shopping baskets, advertisers are looking for better efficiencies in media schedules." Following the latest SMI (Standard Media Index) results Mediahub Worldwide #Australia GM Tom Rankin and Initiative #Australia head of investment and Daniela Rocchi share their perspectives with AdNews Australia. #advertising #budget #SMI #Televison #Cinema #Initiative #Mediahub IPG Mediabrands

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💬 𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀! The secret to dominating the pie market isn’t just in the crust, it’s in the message. Brands that align with consumer expectations are seeing greater success. But who’s doing it right? Our study uncovers how the right messaging strategy can make all the difference. Get the full story below: https://lnkd.in/d32RxHYA

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The Dawn of a New Data Era: Turning Cookie Loss into Advertiser Gains Navigating the evolving data landscape can seem daunting, but News Corp Australia’s recent #D_CODED premier digital marketing event revealed a silver lining. As third party #cookies become less reliable, forward-thinking marketers are leveraging data matching and clean rooms to achieve remarkable results. Here are the key insights from the panel discussion led by Pippa Leary, Managing Director of Client Product at D_CODED: 🔹 Embrace Signal Gain: Focus on first-party and zero-party data to enhance customer insights while respecting #privacy. 🔹 Customer-Centric Strategy: Build trust to encourage data sharing and strengthen relationships. 🔹 Privacy-Compliant Collaboration: Journey Beyond's "clean room" partnership with News Corp Australia  improved performance by 150%. 🔹 Stay Agile: Explore new #data collection methods to keep ahead in the changing landscape. 🔹 Data as an Asset: Properly managed data drives growth. As the data landscape transforms, so do the opportunities. It’s an exciting time for those ready to innovate and prioritise their customers. Dive into these strategies and future-proof your marketing efforts! Full story on Mi3Australia here: https://lnkd.in/gNjWE4ky Futureproof your brand and strategies with #IntentConnect: https://lnkd.in/dkBbgZ3N #NewsCorpAustralia #D_CODED2024 #DigitalMarketing Louise Barrett Belinda MacPherson Danny Lavell Nicole Ware Kelly Healy Mark Treasure Nathalie Delpierre Adam Kron Laura Saleh Desiree Durrant Stefania Accardo Pranoy Ghosh Renee Sycamore William Ryan Ryan H. Tyler Greer Ari Petropoulos Elizabeth Webber Dianna Molinaro Sazdanoff Helen Karambilas Erin Rees Damian Cleary 

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A prominent Australian media agency used Amplified Intelligence’s attentionPROVE® measurement tag to make in-flight optimisations for their banking client that helped increase campaign CTR by 4.46%, generate 30% more conversions and reduced CPA by a whopping 33.49%. Find out how here #amplifiedintelligence #attentionmetrics #digitaladvertising

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The latest Mi3 report, conducted in partnership with the Australian Marketing Institute (AMI), Qualtrics, and Tumbleturn, offers a comprehensive overview of the current marketing landscape, drawing on insights from 105 top marketers managing over $3bn in budgets.   ⭐️ Three-Speed Marketing Economy: The report reveals a split in marketing investments 👉🏻 31% of marketers are increasing their budgets. 👉🏻 34% are maintaining their current spending. 👉🏻 34% are cutting back. This division underscores the need for strategic flexibility and tailored approaches. ⭐️ Rising Importance of Customer KPIs: 👉🏻 Revenue remains the top KPI for 84% of marketers. 👉🏻 Customer lifetime value (CLV) is gaining traction, with 59% seeing it as a key future metric. 👉🏻 Only 15% of retail marketers believe their customer experience (CX) efforts are effective. ⭐️ Shift to Performance Media: There's a significant move towards performance media to meet the demand for immediate results, requiring agile marketing strategies. ⭐️ Increased C-Suite Credibility: 83% of respondents report that boards and CEOs now view marketing as a critical growth driver. However, B2B marketers remain less convinced. ⭐️ AI and Expanding Responsibilities: Marketers are using AI mainly for content creation and productivity, helping them manage increasing workloads. 🔍 At I4S, we assist businesses in navigating these trends by: - Providing flexible marketing solutions tailored to your budget and goals. - Enhancing performance media strategies for quick results. - Integrating AI tools to boost productivity and return on investment (ROI). 📖 Read the full report: https://lnkd.in/g8RMspe7 📈 Ready to transform your marketing strategy? Partner with I4S and unlock your business potential today! 📈 #MarketingStrategy #CustomerExperience #DigitalTransformation #DataAnalytics #I4SInsights #BusinessGrowth #MarketingBenchmarks #AgileMarketing #CustomerCentric #MarketTrends #ROI

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Join our vibrant Enterprise team as an SEO Specialist! We’re looking for an enthusiastic SEO expert to manage a diverse portfolio of Local, Lead-Gen, and eCommerce clients across Australia. Support renowned global clients with our collaborative team, leveraging expertise in SEO, PPC, Social Media, Data & Analytics, and Web Development. We thrive on data-driven insights and continually adapt to the fast-evolving digital landscape. If you’re ready to make a real impact, this is the opportunity for you!   Starting Salary up to $ 60,000.00 up to $ 85,000.00 About Us: We believe happy employees create an amazing culture and drive success! Focused on hiring great people, with skills developed through training programs. Strong growth opportunities in a hybrid work environment (office + remote). Australia's largest independent agency, tripled revenue in 3 years, expanding globally.   Requirements Organized and proactive, with a desire to learn continuously. Strong communication skills, both internally and externally. Ability to work effectively in a hybrid team (on-site & off-site). Experience with fundamental SEO practices. Proficiency in Google Sheets and basic formulas. Inquisitive mindset—always asking ‘why?’ Collaborative and willing to support team efforts.   Key Responsibilities: Manage a portfolio of high-value Enterprise SEO clients. Develop tailored, data-driven strategies to meet client goals. Utilize multiple data sources to identify opportunities for success. Support recommendations with clear reasoning and documentation. Monitor campaign effectiveness, adjusting strategies as needed. Communicate confidently and collaboratively with clients. Stay updated on evolving SEO techniques and algorithm changes. Train and develop the wider Enterprise SEO team. Collaborate with other teams for high-quality, timely strategy delivery.   The Perks: Celebrate your birthday with a day off! Generous paid parental leave to support your family. Volunteer leave to give back to the community. Access career development and training programs. Enjoy a vibrant, pet-friendly office. Savor barista-style coffee daily. Join in on gourmet lunches and casual drinks!   What’s at the Heart of Our Team? Data-Driven Decisions - We prioritize insights that yield tangible results. Innovation & Experimentation - Explore new opportunities in SEO. Attention to Detail - We care about the 1% that sets us apart. Knowledge Sharing - We’re dedicated to training and development through collaboration. Continuous Improvement - Committed to being 1% better each day.   Join our dynamic team and lead the charge in digital marketing innovation! Elevate your career and be part of something truly extraordinary—your next adventure starts here!   Send your resume at [email protected] or contact me at 0440 133 220.

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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Benefits of paid ads for Canberra businesses: ➡️ traffic ➡️ specific targeting ➡️ brand awareness ➡️ conversion tracking ➡️ competitive advantage ➡️ adjustable ➡️ global potential ➡️ full-control for advertisers ➡️ data transparency ➡️ cutting-edge technology ➡️ Better ROI ➡️ and sooo much more. Read our blog to learn more.

The Google ad tech trial could reshape digital advertising globally, with big implications for Australian marketers. From tighter data rules to increased platform options. Click the link in the comments to read more on Mediaweek Australia.   #Adtech #GoogleTrial #DigitalAdvertising #GrowthAccelerator 

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We’re excited to share the latest insights from a deep, senior marketer study conducted by Mi3Australia in collaboration with the Australian Marketing Institute, Qualtrics, and Tumbleturn Marketing Advisory. This comprehensive report, featuring inputs from AMI members, highlights key trends and challenges faced by top marketers managing over $3 billion in budgets. Key Highlights: 🔹 83% of marketers now see marketing as a critical growth driver, though B2B marketers remain less certain. 🔹 Just 35% of marketers say their team is “equipped for the future”. 🔹 Evidence of a three-speed marketing economy with upended KPIs and priorities. 🔹Only 15% of retail marketers believe their CX is performing well, while telcos are confident. 🔹 Shift towards performance media for instant results. 👉 Learn More: https://lnkd.in/gHgAd4kA #MarketingLeadership #SeniorMarketers #AMI #Mi3Report #MarketingInsights #IndustryTrends #AustralianMarketingInstitute

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Headline : “Just 35% of marketers say their team is “equipped for the future”. Report on State of the Nation in Marketing in Australia, see below for some great insights for you the CMO and your business. #CMO #Marketing #Marketingcareer Andrew Thornton Maria De Conno John Clay Simon Cheng Chris Taylor Kristie Atkins Bruce McDonald Celeste Moroney

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Check out the revealing insights from our latest study in collaboration with Mi3Australia, the Australian Marketing Institute, Qualtrics, and Tumbleturn Marketing Advisory. This detailed report brings to light the key trends and challenges that top marketers, who manage over $3 billion in budgets, are currently facing. Key Highlights: 🔹 83% of marketers now view marketing as a vital engine for growth, though uncertainty persists among B2B marketers. 🔹 Only 35% of marketers feel their teams are prepared for the future. 🔹 Discover a dynamic three-speed marketing economy with evolving KPIs and shifting priorities. 🔹 A mere 15% of retail marketers are satisfied with their customer experience performance, in contrast to the confidence among telcos. 🔹 A marked trend towards performance media for quicker results. Dive deeper into the findings and empower your marketing strategy: Download Your Copy 👉 https://lnkd.in/gHgAd4kA #MarketingLeadership #SeniorMarketers #AMI #Mi3Report #MarketingInsights #IndustryTrends #AustralianMarketingInstitute

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TrinityP3’s Lydia Feely recently toured the US agency scene in New York and called out three of the standout trends in how US agencies are building AI into their product offering. What’s interesting is that there appears to be a spectrum in how agencies, particularly in the US, are doing this. Some are playing where you might expect using AI’s abilities to improve workflow and looking to use AI to drive maximum efficiency. Others are going further and using Generative AI as an insight tool to uncover cultural trends and provide insights, particularly in niche communities, which might not be otherwise obvious to those outside of that community. Trinity P3 Global Marketing Management Consultancy

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Some great advice and insights courtesy of Carl Hendy on the Google search share for key retailers in the Aus market. For #FMCG this is really useful to understand which retailers that sell your products/categories are winning in search (if search is a key element of the path to purchase) and where to focus time and resource to invest in the digital shelf

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