Matt Bruce

Why GenAI is a Game Changer for Aussie Businesses? A recent Forbes article highlights that 81% of Australian C-suite executives view generative AI as critical, with 38% making it their top business focus. Frank Fillmann points out that AI is reshaping the future, but challenges like data quality persist. The launch of Salesforce’s Agentforce is helping companies unlock trapped value through smarter AI integration. ➡️ AI integration is accelerating ➡️ Data remains a key obstacle ➡️ Salesforce tools like #Agentforce are transforming workflows Read the full Forbes Australia article here: https://lnkd.in/g36Mq-UB #AI #Innovation #Leadership #Salesforce #GenAI

10

1 Comment

Some very insightful takeaways from a recent Sales Leaders Summit hosted by Seismic in APAC. 💡

8

What impact will millennials have on B2B sales strategies? By 2025 75% of the global and Australian workforce will be millennials. Given they are responsible for 73% of buying decisions, this fundamentally challenges the way we sell and engage in the B2B market... 🥸 Join us this week to unpack what's happening in region with the latest research from 📣 Arktic Fox | B2B digiSalesFEST APAC '24 📣 on May 28th, 28th and 30th for just (1) hour each day. This is a new virtual learning event to provide GTM leaders with insight into how brands are adapting and changing to better serve B2B customer needs and deliver on changing expectations in the digital age. Explore the latest B2B buyer trends and where the market is headed over the next 3 - 5 years. Topics will cover: 📍 Powering growth with a digitally immersive selling experience 📍 Understand how B2B buyers are changing and where the market is going 📍 How to meet experience expectations of B2B buyers 📍 Unpack how to use tech to enable more effective buying experience 📍 Understand how AI is changing the sales and tech landscape The impressive speaker line includes: ● Tony Blamey, ex CCO for Domain and CRO for :Different ● Vanya Mariani, Commercial Director, Carsales Mediahouse ● Divya Gupta, Head of Digital Sales, APAC for Maersk ● Alicia Kearns, CMO of Render Networks ● Justin Meyers, Head of Corporate & Mid-Market Sales of Creditor Watch ● Daniel Lodge, VP of Revenue APAC, Seismic ● Along with co-founders from Arktic Fox Teresa Sperti (GAICD) and Petra Sprekos 📣 The good news 📣 Seismic is excited to share we are partnering with B2B digiSalesFEST APAC 2024 as the GOLD sponsor and have access to block of tickets.... Reach out to me to secure your FREE pass (*until allocation is exhausted!) #Seismic #RevenueEnablement #Buyerexperience

15

Part 1: Best-in-Class Loyalty Programs in 2024: Fashion, Beauty and Lifestyle Trends in ANZ. Here's the first 15 mins where we provide an overview of Loyalty in 2024: - How it can help your brand grow - Stats on uplift of repeat purchase and average customer revenue - Loyalty program types and examples With Peta Cannon @ Yotpo and Ross Cockton @ Limesharp Second part coming tomorrow!

19

 53% of Australians do not expect their purchasing power to improve in 2024, and many will reduce their purchases on selected verticals. We discovered this and many other key insights with ShopFully's latest survey. Curious to know more? Read the article by @Stephanie Cate Chadwick on Inside Retail Australia https://lnkd.in/gdETEnRW

14

Sharing this Gartner guide to cross-functional collaboration for all marketers who struggle internally to get buy-in or work with their internal colleagues. This is always a 🌶 hot topic at the NZ Tech Marketers Emerging Leader Programme and one that I see play out in the organisations I work with, for a myriad of reasons. Fundamentally it is about shared objectives and understanding other's perspectives....but that can be easier said than done, especially for those who don't always have the experience. I'd love to know how you navigate this in your team - what works well or badly (you can PM me for that if you'd prefer 😜 ) https://lnkd.in/gGwwB9J6

6

Our subscribers are reading exclusives about Forbes' pre-sale battle with Google, Australia's brilliant men's site, Future's digital plans, the Covid 'hidden' impact on trade shows and Reuters' big launch. Why not subscribe now and join media industry leaders every Friday?https://lnkd.in/eNYM2GAy Flashes & Flames: The Global Media Weekly

3

Complete a short form to access the full Australia Consumer Outlook 2024 Report 🔗 https://lnkd.in/ekZW2SuY As you think and strategise around both the pressure points and pockets of growth that influence consumer sentiment and spending, NIQ Australia has summarised the top consumer trends and strategic insights to help your organisation succeed. #ConsumerOutlook #TheFullView

2

Sharing my slides from today's keynote at the Innovate QLD Event hosted by the Public Sector Network. I covered: - how we are thinking about innovation all wrong - how to become a better innovator - Examples where Queensland Government is leading in digital innovation #digitalinnovation #digitalinclusion #digitaleconomy

221

24 Comments

Australian-founded client relationship management vendor Nexl is set to acquire revenue operations startup Databall, which helps customers to plug revenue leaks and use data to maximise their client relationships, we can reveal. Databall's tech is clever - Andrew Hutchinson and co-founder Matthew Dobing have built a unified data model with analytics on top that looks for opportunities and risks across the client lifecycle but also provides active suggestions on how to react. The acquisition, which will complete imminently, signals an intention from Nexl, founded by CEO Philipp Thurner, to help customers use data to make better decisions across the board. #legaltech https://lnkd.in/eWqBtnEK

62

12 Comments

📢 Unlocking the Key Consumer Trends Shaping Australia and New Zealand for 2025 Visit here 👉 https://ow.ly/WfS730sI6oF to access our latest ANZ Mid-year review, guide to 2025 report, where we will reveal the latest consumer trends and strategic insights you need to thrive in 2025. In this report, you'll: - Discover how consumer preferences have shifted. - Understand the growing divide between consumer classes. - Learn the key factors influencing purchase decisions. - Gain insights into emerging trends shaping the future. #ConsumerInsights #MarketResearch #SmallBusiness #OmniChannel #ArtificialIntelligence

3

Voted as one of Australia's most trusted brands, it's no wonder why 1400 members sign up every day. Join us at X4 Syd on July 4 and get practical tips from leaders behind some of the most trusted brands and leaders. bit.ly/4bVeytU #X4SYD #AI #CX #EX #productivity #talentmanagement #leadership #futureofwork #datadriven #digitaltransformation #innovation #qualtrics #experience #experiencemanagement #XM #experiencematters #customerexperience #employeeexperience #employeeengagement #employeelistening #employeeretention #HR #talent #talentacquisition #futureofwork #CHRO #CMO

3

Next best action: ANZ makes tech bets pay as app engagement soars - ANZ Plus is converting marketing acquisitions into engaged customers during the crucial first sixty-day period and nearly half of ANZ Plus customers are now using at least one financial next best action. Click here to learn more https://pe.ga/3zvGIgy

22

If you're a brand selling to consumers and travellers in Sydney, check out this LUMOS report to gain valuable insights on leveraging major events like #VividSydney to boost your traffic and customer acquisition!

22

Clever Offsite Retail Media campaign 👏🏼 In an exciting collaboration, Jim Beam and a major Australian liquor retailer joined forces to create a Meta Campaign utilising the  Zitcha's Retail Media Platform. The retailer and Jim Beam created a "Sign Up & Reward Points" campaign, offering customers a chance to win a prize pack upon enrolling in the retailer's loyalty program. 𝙍𝙀𝙎𝙐𝙇𝙏𝙎 🙌🏼 ROAS = 32X 🙌🏼 Loyalty program enrolment surge 🙌🏼 Increased brand visibility and sales "𝘛𝘩𝘦 𝘡𝘪𝘵𝘤𝘩𝘢 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘩𝘢𝘴 𝘳𝘦𝘥𝘦𝘧𝘪𝘯𝘦𝘥 𝘩𝘰𝘸 𝘸𝘦 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴. 𝘛𝘩𝘦 𝘔𝘦𝘵𝘢 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘸𝘦 𝘳𝘢𝘯 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘦 𝘡𝘪𝘵𝘤𝘩𝘢 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘢𝘤𝘪𝘭𝘪𝘵𝘢𝘵𝘦𝘥 𝘢 𝘤𝘰𝘩𝘦𝘴𝘪𝘷𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘵𝘩𝘢𝘵 𝘵𝘳𝘢𝘯𝘴𝘭𝘢𝘵𝘦𝘥 𝘪𝘯𝘵𝘰 𝘳𝘦𝘮𝘢𝘳𝘬𝘢𝘣𝘭𝘦 𝘰𝘶𝘵𝘤𝘰𝘮𝘦𝘴. 𝘐𝘵'𝘴 𝘢 𝘨𝘢𝘮𝘦-𝘤𝘩𝘢𝘯𝘨𝘦𝘳." #retailmedia #commercemedia #advertising #media #marketing

73

8 Comments

Accelerating Australia's Tech Workforce It's been a decade of digital transformation! Our latest Digital Pulse report outlines 4 key areas to supercharge Australia's tech talent pipeline: Revitalise our tech talent sources Close the AI adoption gap Engage the next generation of tech talent Increase diversity in tech Ready to dive deeper? Download the full report here: https://lnkd.in/gVsjdtnJ Also, get in touch today about how you and your team can play an important role with ACS (Australian Computer Society). #digitalpulse #techworkforce #australiatech #digitaltransformation #futureofwork

4