Martin Cattach

Martin Cattach

Working Capital Strategist | Founder of Finance for Business | Call me when the banks say NO.

Greater Melbourne Area
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Finance For Business

About

Martin Cattach is an expert Working Capital Strategist. His mission is to help SME operators increase their business productivity and reduce their stress levels using better business finance strategies.

He enables them to increase the Cash Available in their business by combining:
- Solid financial stategies.
- Smart responsive finance tools.
- More traditional finance products.

SME FINANCE IS LIMITED
Small businesses are often limited by a lack of accessible, affordable finance tools. So they operate under constant stress, with their productivity limited by insufficient cash availability.

Today’s range of non-bank FinTech products offers SMEs new and better tools and strategies - but they are not yet well understood or easily accessible.

Way too many Australian SMEs today are limited to what funds they can source from “the bank of family and friends” - supplemented by expensive credit card debt and restrictive bank loans.

Insufficient working capital results in:
1. Massive amounts of stress, time and energy spent chasing payments and juggling bills instead of operations.
2. Limited cash available to invest in the inputs and innovation needed to increase their productivity.

A BUSINESS PRODUCTIVITY MISSION
Martin’s goal is to free his clients from the stress and frustration of traditional business finance. He combines expert strategy and product selection with deep business understanding.

He helps his clients access the full earning power of their business - improving its productivity and reducing their financial stress.

Martin’s first passion is people - one that developed early from working in the family hospitality business. His understanding, empathy and communication skills make him an effective strategist AND and a great speaker.

His business superpower - honed over decades - is the ability to ask the right questions and connect the dots. His “secret weapon” is his ability to develop powerful strategies AND explain them in straightforward terms.

THE FINANCE FOR BUSINESS STORY
After spending his early years in his family’s small business Martin started his finance career at the big end of town - in the banking industry. His work was to help SMEs who needed finance - but it was limited by policy and security requirements.

In 2009, Martin began a return to his small business roots. He developed a BETTER BUSINESS BANKING methodology to enable SME businesses to access innovative, flexible and lower-cost strategies to fund their growth. In 2015, Martin completed his return to the SME world, founding FINANCE FOR BUSINESS.

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Experience

  • Managing Partner

    Finance For Business

    - Present 9 years 6 months

    Bentleigh VIC

    In 2015 Martin founded FINANCE FOR BUSINESS with the mission to provide SME businesses with the Working Capital and the Cashflow they need to enable them to grow and prosper in today’s tough business environment.

    He developed the methodology BETTER BUSINESS BANKING to enable SME businesses to access innovative, flexible and lower-cost strategies that reduced their risk and provided the funds needed for growth.

    Martin’s business superpower is to listen and understand - and he…

    In 2015 Martin founded FINANCE FOR BUSINESS with the mission to provide SME businesses with the Working Capital and the Cashflow they need to enable them to grow and prosper in today’s tough business environment.

    He developed the methodology BETTER BUSINESS BANKING to enable SME businesses to access innovative, flexible and lower-cost strategies that reduced their risk and provided the funds needed for growth.

    Martin’s business superpower is to listen and understand - and he uses that power to identify the unique financial strategies and products that will enable his clients to reach their business goals faster.

  • Working Capital Strategist

    Working Capital Strategist

    - Present 15 years

    Bentleigh VIC

  • SME Finance Specialist and Partner at

    Business Finance Group

    - 4 years 1 month

    350 Boundary Rd Dingley Village Vic 3172

    At BFG, Martin worked exclusively with SME business to develop alternative funding lines that helped them grow when the big banks were unhelpful. This experience led to the development of the BETTER BUSINESS BANKING methodology - to meet the needs of good and growing businesses that the banks were abandoning.

  • OCIS Graphic

    Business Development Manager at OCIS

    OCIS

    - 10 months

    Melbourne, Victoria, Australia

    At OCIS, Martin worked with MYOB and Optus to develop a small business market research panel - a panel that could be used to understand the needs of SMEs for accounting and financial services as well as mobile business communication.

  • Business Finance Enabler at AFS

    AFS

    - 11 months

    At AFS, Martin worked with the Gallup polling group on the implementation of Westpac’s continual customer service measurement system. Helped many Market Research gain insights into financial service need of SMEs

  • Australian Survey Research Graphic

    Business Development Manager

    Australian Survey Research

    - 5 years 1 month

    At ASR, Martin worked with Federal, State and Local government departments in social and policy research. The research was focused on identifying the needs of SME business and their access to government services .

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