Articles by Laura
Contributions
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How can you reduce the environmental impact of a trade show?
Quality over quantity. No one wants to pick up pens and stress balls from every event booth - think about 1 item that's reusable and useful that people will want to use again and again. Reusable coffee mugs or water bottles are always great for conferences and will ensure that they get used continually post event. We used Frank Green reusable coffee mugs as a give away and 2 years later people still send me pictures of themselves using our mugs. Additionally think paper free - QR codes driving people to resources mean your event tracking improves (as does your follow up) as well as saving on printing and waste.
Activity
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The pandemic proved we had twice the management we needed, and half the leadership we wanted. Three years ago, Bayer had 14 layers of management…
The pandemic proved we had twice the management we needed, and half the leadership we wanted. Three years ago, Bayer had 14 layers of management…
Liked by Laura Johnson
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I recently shared my thoughts with Dynamic Business on what it takes to attract and retain a top-tier workforce. The key takeaway? Retention starts…
I recently shared my thoughts with Dynamic Business on what it takes to attract and retain a top-tier workforce. The key takeaway? Retention starts…
Liked by Laura Johnson
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Change never comes without its challenges. There are always roadblocks to navigate around and kinks to work out. Hear how our experts believe we…
Change never comes without its challenges. There are always roadblocks to navigate around and kinks to work out. Hear how our experts believe we…
Liked by Laura Johnson
Experience
Education
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Activities and Societies: altMBA37
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Units include:
- Emerging Themes
- Analysis and Decision
- Managing Corporate Reputation
- Marketing Leadership and Planning
- Leading Marketing -
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Activities and Societies: - CIM Student Member - CMI Student Member
Units included:
- Marketing in Practice
- Direct Marketing
- Market Researching
- Evolution of Management
- Culture and Management
- Marketing Communications
- International Marketing
- Strategy Perspectives and Paradoxes
- Managing Diversity
Licenses & Certifications
Recommendations received
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LinkedIn User
12 people have recommended Laura
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I’m home for the holidays. Worst 10.5-hour drive ever, but travel stress aside, I made it home safe and got to meet my Dad’s new lady friend last…
I’m home for the holidays. Worst 10.5-hour drive ever, but travel stress aside, I made it home safe and got to meet my Dad’s new lady friend last…
Liked by Laura Johnson
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🙌 What an incredible week of conversations across Aotearoa! Every year, I embark on this deeply rewarding journey of connecting with HR and People…
🙌 What an incredible week of conversations across Aotearoa! Every year, I embark on this deeply rewarding journey of connecting with HR and People…
Liked by Laura Johnson
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