Latha Karthigaa, PhD

This is the only development tool you need for your marketing career or your teams skill gap management. The Australian Marketing Institute Marketers’ Competency Framework is a new tool that details all the competencies and skills to be a successful marketer in 2024 and beyond. #marketingcareer #marketing #marketingcompetencies

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How Social Media Influencers Are Shaping Consumer Behavior https://drumup.io/s/RgToVu #marketing #digital #digitalmarketing #helpopedia #helpopediaedutech #hiteshchhatralia

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Three AI ideas to turbocharge your marketing in 2024: 1️⃣ Implement AI-driven personalised email campaigns 2️⃣ Utilise AI chatbots for 24/7 customer engagement 3️⃣ Leverage AI content creation tools for rapid content production Integrate these strategies thoroughly and consistently. Looking to expand further into AI-powered marketing? 🚀 Use AI for predictive customer analysis 🚀 Deploy AI for real-time social media monitoring 🚀 Integrate AI into ad targeting for precise user segmentation The possibilities for scaling are practically limitless. Yet, your key focus should remain on: 📌 Allocating specific times for AI implementation and monitoring 📌 Outsourcing routine tasks to focus on strategy 📌 Setting up automated systems to handle repetitive tasks 📌 Making sure the AI tools are enhancing the user experience 🤷‍♂️ How are you planning to incorporate AI into your marketing strategy in 2024? 👉 Become an AI-Powered Marketer! 👉 Join me at the AI MARKETING SUMMIT! Tickets are free, but seats are strictly limited. Register now, this event will book out! MEL: 5 June at Marvel Stadium https://lnkd.in/gmyQjz5A SYD: 13 June at Darling Harbour https://lnkd.in/gYXVzh3c

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Embrace the revolution- Digital marketing is no longer linear, it's dynamically changing! Harness its power to fuel your business growth. The key lies in aligning with trends that resonate with your audience. AI-driven personalization, voice search optimization, and chatbots are not just buzzwords but powerful marketing tools paving businesses' path to success. Innovate, adapt and evolve. Harness, not just observe the digital marketing trends and add pockets of growth in your business sphere. #DigitalMarketing #BusinessGrowth #AI #VoiceSearch #Chatbots #Innovation #Adaptation #Evolution.

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The buzzword of the day in today's highly competitive market: digital marketing. It definitely is a game-changer for small businesses-not only in Australia but all over. Here is how digital marketing can set up Aussie small businesses for growth: 1. Increased Visibility – A good digital marketing plan enables your business to be visible on the web. Targeted SEO will make it easier to be found on searches for customers, so when they need exactly what you're selling, they can find you. 2. Cost-Effective Reach: Digital marketing has conferred two tools to small businesses, which are cost-effective and enable new customers to come in without a hefty price tag. Social media and email channels allow direct engagement with the audience, making all of it meaningful within a manageable budget. 3. Greater Customer Engagement – Engage your target audience where they spend the most time online, whether it is on social media or through custom email campaigns to build a deeper relationship and loyalty. People generally buy from companies where they feel connected. Digital marketing makes such connections possible. If you’re looking to scale your small business, now’s the time to invest in digital marketing and drive that growth forward. #DigitalMarketingAustralia #SmallBusinessAustralia #AustralianBusiness #OnlineMarketing #MarketingStrategy #BusinessGrowth #SEOtips #SocialMediaMarketing #ContentMarketing #AussieBusiness #SmallBizTips #GrowYourBusiness #DigitalTransformation #MarketingForSmallBusiness #SupportSmallBusiness

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Is Your Business Struggling to Capture Attention? Time to Educate, Not Sell. In today's fast-paced world, consumers are bombarded with advertisements and sales pitches at every turn, leading to a general sense of marketing fatigue. The traditional methods of capturing attention and converting leads are rapidly losing their effectiveness. So, what's the alternative? The future of marketing might just lie in education. Gone are the days when withholding information could be leveraged for a sale. In the age of information abundance, businesses that thrive are those that give away their knowledge freely, establishing themselves as industry leaders and trusted advisors in their field. By focusing on educating your potential customers rather than outright selling to them, you can create a community of informed followers who see value in your content and approach your business with respect and loyalty. This shift towards digital education doesn't mean giving everything away without a strategy. On the contrary, it’s about strategically disseminating 99% of your valuable insights while reserving that final 1% - the premium, tailored solutions or products - for sale. This approach not only fosters trust but also builds an engaged audience ready to invest in your high-level offerings when they're ready to take the next step. Conclusion: Embrace Digital Education as Your Primary Marketing Tool As we move forward, rethinking our approach to marketing is no longer optional. Transitioning from a sales-centric to an education-first strategy could very well be your business's path to breaking through the noise and genuinely connecting with your audience at scale. Start by asking yourself how you can educate and add value first; the revenue will follow organically as you build a community around your brand that champions not just what you sell but what you stand for.

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The Complete Guide - AI in Digital Marketing by HubSpot is an incredibly handy tool for the modern-day Digital Marketer. Whether you are thinking about enhancing your data analytics capabilities, improving your content creation output or simply looking at ways to reduce admin work, this guide has it all. #AI #Digitalmarketing #guide

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Get the most out of you campaigns by using AI marketing tools… AI marketing tools can significantly enhance the effectiveness and efficiency of your marketing campaigns. Here are some essential AI marketing tools to consider: 1. HubSpot: HubSpot's AI-powered tools help with content creation, lead scoring, and personalised email marketing. Its AI capabilities can suggest improvements for blog posts, automate customer segmentation, and predict lead behavior. 2. Hootsuite: Hootsuite's AI tools for social media management include content scheduling, sentiment analysis, and performance prediction. It helps optimise social media campaigns by providing insights into the best times to post and the type of content that resonates with your audience. 3. Mailchimp: Mailchimp's AI features include personalized email recommendations, predictive segmentation, and automated workflows. It helps create tailored email campaigns and improve engagement by analysing subscriber behavior. 4. Adobe Sensei: Adobe Sensei is an AI and machine learning platform that powers Adobe's Creative Cloud, Experience Cloud, and Document Cloud. It provides tools for automated content creation, personalised customer experiences, and predictive analytics. 5. Google Analytics: Google Analytics includes AI-powered features like predictive analytics, automated insights, and user behavior analysis. These tools help identify trends, forecast outcomes, and optimise marketing strategies based on data-driven insights. 6. Salesforce Einstein: Salesforce Einstein offers AI-driven features for customer relationship management, including lead scoring, personalised recommendations, and automated customer service. It enhances sales and marketing efforts by providing actionable insights and automating routine tasks. 7. Canva: Canva's AI tools include design suggestions, automated resizing, and content recommendations. It helps create visually appealing graphics and marketing materials quickly and efficiently. 8. MarketMuse: MarketMuse uses AI to assist with content planning and optimisation. It provides insights on content gaps, keyword recommendations, and competitive analysis to improve search engine rankings and content relevance. 9. Phrasee: Phrasee uses AI to generate and optimise marketing copy for emails, social media, and ads. It creates compelling and on-brand content that improves engagement and conversion rates. 10. Conversica: Conversica's AI-powered virtual assistants engage with leads and customers through email and chat. It helps nurture leads, qualify prospects, and drive sales by providing personalised and timely responses. Incorporating these #AI marketing tools into your #campaigns can help automate processes, personalise customer experiences, and optimise performance, leading to more effective and efficient #marketing efforts.

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If you want to get in-house SMEs to contribute to content, get buy-in from leadership. Asking the right questions, following up with reminders, getting on calls, and doing everything to make it easy for SMEs to collaborate won't make any difference if you don't have buy-in from leadership. If you have buy-in from leadership, it will also help you get buy-in from the individual SMEs you're collaborating with. So if your SMEs aren’t responding at all no matter the method you use to collect their insights, it's not a method problem, but a company culture problem. And that's what you need to solve first before anything else. -‐-----‐--------‐------‐-- I'm Rennie, and I post about creating content with subject matter experts. I co-founded Leaps, a tool that helps you run SME interviews for content at scale without calls/meetings. DM me if you want to learn more 😊 #Contentmarketing #expertdrivencontent

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How do you know it’s time to invest in brand marketing? Lessons from Ruggable https://drumup.io/s/IPgdrY #marketing #digital #digitalmarketing #helpopedia #helpopediaedutech #hiteshchhatralia via drumup.io

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[5:40 Video - 2:00 Read] Enhance your email campaigns with targeted content and digital selling strategies. Transform your B2B growth and captivate your audience. #b2bsales #b2bnewbusiness #digitalselling #b2bgrowth #B2BSaaS #DigitalTransformation #SalesStrategy #b2bLiveStreaming #SaaSMarketing #BusinessGrowth #TechInnovation #LeadGeneration #RevenueGrowth #MarketingAutomation #CustomerEngagement #SalesOptimisation #SaaSSolutions #TechLeaders #SaaSSales #b2bvideo

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[5:40 Video - 2:00 Read] Enhance your email campaigns with targeted content and digital selling strategies. Transform your B2B growth and captivate your audience. #b2bsales #b2bnewbusiness #digitalselling #b2bgrowth #B2BSaaS #DigitalTransformation #SalesStrategy #b2bLiveStreaming #SaaSMarketing #BusinessGrowth #TechInnovation #LeadGeneration #RevenueGrowth #MarketingAutomation #CustomerEngagement #SalesOptimisation #SaaSSolutions #TechLeaders #SaaSSales #b2bvideo

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[5:40 Video - 2:00 Read] Enhance your email campaigns with targeted content and digital selling strategies. Transform your B2B growth and captivate your audience. #b2bsales #b2bnewbusiness #digitalselling #b2bgrowth #B2BSaaS #DigitalTransformation #SalesStrategy #b2bLiveStreaming #SaaSMarketing #BusinessGrowth #TechInnovation #LeadGeneration #RevenueGrowth #MarketingAutomation #CustomerEngagement #SalesOptimisation #SaaSSolutions #TechLeaders #SaaSSales #b2bvideo

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[5:40 Video - 2:00 Read] Enhance your email campaigns with targeted content and digital selling strategies. Transform your B2B growth and captivate your audience. #b2bsales #b2bnewbusiness #digitalselling #b2bgrowth #B2BSaaS #DigitalTransformation #SalesStrategy #b2bLiveStreaming #SaaSMarketing #BusinessGrowth #TechInnovation #LeadGeneration #RevenueGrowth #MarketingAutomation #CustomerEngagement #SalesOptimisation #SaaSSolutions #TechLeaders #SaaSSales #b2bvideo

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Announcing EvettField Partners Pty Ltd New Integrated Online Marketing Campaign - B2B Brand Builder! 💻 Have you ever thought about online marketing to attract new clients and fill your sales pipeline with qualified leads? Maybe you’ve even spoken with digital agencies, only to find them more interested in selling their consulting services than delivering the results your business needs. At EvettField Partners Pty Ltd, we understand your hesitations—whether it’s the high upfront costs of research, content creation, and design, or the fear of wasting time and resources on a campaign that doesn’t deliver. That’s why we’re excited to introduce our newest product offering – B2B Brand Builder – specifically designed for Australian and New Zealand B2B businesses. Whether you’ve never worked with a digital agency before, tried it in the past with disappointing results, or are managing it in-house and questioning its value, this offer is tailored for you. ✅ Discovery Workshop: We start with a two-hour discovery session with you and your key team members. We’ll dive into your business drivers—target audience, market segmentation, buying behaviors, key messages, and more—to create a customised campaign plan. 🗞 Content Creation: Each month, EvettField will conduct a long-form qualitative interview with a key member of your team or a key customer. These interviews are transformed into in-depth articles that can be shared on your website, LinkedIn, and other social media platforms. Alongside the article, we’ll produce 30 branded content media assets or digital postcards to drive traffic and engage your audience. 🤖 Programmatic Advertising: Leveraging the insights from our discovery workshop and extensive research across B2B sectors, we’ll execute programmatic advertising campaigns targeting your exact customer—no matter where they are on the Google Display Network. Whether you’re selling agricultural, construction, engineering or mining products, we’ll ensure your ads reach the decision-makers who matter. 📈 Monthly Progress Meetings: Every month, we’ll hold a work in progress (WIP) meeting where we’ll review the performance of your campaign—covering everything from content engagement to the number of buying intentions tracked, such as inbound calls, email inquiries, and newsletter subscriptions. 📲 Act Now—Limited Availability! As this is a brand-new product, we’re offering it at an unbeatable price with limited availability. We only have room for 10 clients in this initial pilot, and there’s already a waiting list. If you’re interested in being part of this exclusive program and would like to schedule a qualification call, get in touch through a LinkedIn DM or visit https://lnkd.in/gqnSBBMW #B2B #BrandBuilder #StrategySnapshots™

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