Cory-dean West

Your shoppers don't see channels, they see your brand. Whether they're meandering through Melbourne’s laneways, shopping in a busy centre or visting your website on their mobile.   Your brand has a choice: Do you help customers shop by ensuring that any 'work' done in one channel is available to them in the next - to allow them to pick up where they left off? Or do you treat every experience as a start, middle and end that converts to a sale or doesn't?   Mastering seamless CX hinges on not only a 'single view of customer', but also a 'single view of brand' for every customer. It's not just about having a presence online and off; it's about weaving all channels into a brand experience that customers can't help but admire and be loyal to. Learn more here: https://lnkd.in/dfk8BAWz #retail #unifiedcommerce #omnichannel

12

2 Comments

Weekly Update: 10 May 2024 Subject: A lot can happen in a week! Quick fire review: 🔥 - We hired our first Melbourne team member, in a sales lead role! - Alex’s system is under stress - New stream of enquiries and clients - New developers joining Townhouses NZ - Content compounding - Leads flowing from Google - Challenges of growth Learnings: 💭 - What has got us to this point, won’t get us to the next! Need to rebuild parts of our support structures for team and myself to thrive in this next stage of growth. - Going bigger makes you think bigger. - Time in front of your customers is never time lost, it’s always time well spent. Focus for next week: - Sales in Melbourne (outbound & inbound) - Beta test new Townhouses NZ product - Create new LinkedIn strategy based on 180days of data 📊 Man, a lot can happen when you take small action every single day! It all compounds people. See you next week.

15

7 Comments

Client Success Story: Maximizing ROI for an NZ-based online spa store with Google Ads PPC PPC Rockers partnered with a leading spa parts and chemicals retailer in New Zealand to boost sales and establish them as a market leader. With a diverse range of products, they needed to connect with their target audience at key moments in the online buying journey. Through a strategic Google Ads PPC campaign, we turned their challenges into opportunities for growth, helping them solidify their presence and achieve market leadership in the leisure industry. ⚽ Goals: -Enhance sales and increase online visibility across Google’s Search & Display Network. -Establish them in a dominant position in New Zealand’s leisure industry. -Implement effective product segmentation to engage a diverse audience. -Drive conversions while maximizing return on investment (ROI). 🎲 Approach: -Performed an in-depth market analysis to identify and engage with the ideal target audience effectively -Launched Performance Max campaigns to replace traditional underperforming Shopping Campaigns to boost sales and optimize ROI. -Focused on high-value products to drive conversions. -Implemented ongoing optimization based on performance data to scale results effectively. 📊 Results: -Attained an average ROAS of nearly 1000%, peaking at 2700%. -Achieved a 451% increase in ROAS compared to the client's previous months. -Generated revenue nearly 400% higher in the first six months post-takeover. By leveraging strategic PPC tactics, we transformed this client’s online presence and solidified their position as a dominant player in the leisure industry. Learn more at: https://lnkd.in/gFxNykBn #GoogleAds #Ecommerce #LeisureIndustry #ClientSuccess #DigitalMarketing #pmaxshopping

3

Bondi Sands has seen a massive customer engagement increase since implementing Perfect Corp.'s Virtual Try-On for Self-Tanning Consumers are spending 162% longer on the Bondi Sands website exploring Technocolor self-tanning products thanks to the new self-tan virtual try-on experience powered by Perfect Corp. The interactive experience allows customers of all skin tones to discover their perfect shade and see virtual results before buying. Read the full case study to gain insight into how virtual try-on technology has the power to transform brands of all sizes: https://lnkd.in/d7NWhygJ

17

Are you ready to GROW your NDIS, Health or Fitness business? Are you ready to be seen by more people? YES? Then we have an opportunity for YOUR Magazine advertising is an investment which can get your business in front of more people. We have an opportunity for more business’ to become part of our Connect & Grow monthly magazine. Why choose us? 🔹We are different to other magazines- we PROMOTE your business on social media 🔸 Our magazine is downloadable, digital and paperback. 🔹Our articles cover a variety of topics including NDIS, Health, fitness and more. 🔸 Your business could be a feature article in our magazine. Why not have your business seen by even more people… Ready to learn more? Visit our website: https://lnkd.in/gFGV5-Xr Book a call https://lnkd.in/g675Dinw Investing in your business is key to success. #businessadvertising #businesstobusiness #buildingcommunity #supportcoordination #connectandgrow #alliedhealth #businesscoaching #buildingnetwork #connectandgrowmagazine #neurodiversityatwork #disabilitysupportworkers #NDIScommunity #mentalhealth #uniquelyme #supportworker #nutrition #healthandwellbeing #wellbeing #networking #planmanagers #support #workplacewellness #businesslisting

3

🌟 PluginHive: Where exceptional service meets rave-worthy reviews!🌟 Tea Life, an Australian-based Shopify store specializing in quality tea products, has taken their shipping efficiency to new heights by integrating PluginHive's Australia Post Rates & Labels app, with Australia Post as their carrier of choice. Their review praises the breadth of the app's capabilities: "A comprehensive app with a lot of features and good support." This feedback highlights the powerful technology and exceptional support that PluginHive offers to every customer. If you're looking to enhance your shipping experience and streamline your operations, look no further than PluginHive for your solution. Explore more about the Australia Post Rates & Labels: https://shorturl.at/agxDG #PluginHive #ShippingSolutions #CustomerExperience #AustraliaPost

4

Want to attract more local customers? Local SEO is the key! 🌟 It helps your business show up in local searches, bringing more people to your store. Follow us for more simple tips to make your business stand out! Contact us today- 📞+61 450 464 707 📧[email protected] 🌐 www.hightechs.com.au #localmarketing #marketingtips #onlinevisibility #localbusiness #digitalmarketing #smallbusiness #seo #localseo #digitalmarketing #marketingsuccess #advancedmarketing #Hitech #successfulbusiness

1

Our client NZ Post's eCommerce Spotlight report highlights why retailers are urgently investing in unified retail to provide a seamless omnichannel experience – whether the customer is shopping online, on a mobile or within a store. 💡Kiwis still prefer to shop in stores, with online retail just 10.1% of retail spending last year, down slightly from 10.6% in 2022. 💡However, ecommerce sales are much higher in similar countries - like Australia (19%) and Ireland (18%) – so there’s plenty of opportunity to grow online revenue! Check out the full report for more on the key drivers of the online spending decline in 2023 and what retailers are prioritising this year. ⬇️ #omnichannel #ecommerce #unifiedexperience #unifiedcommerce

7

Stand out with custom Meta creatives tailored for your pool business, showcasing unique designs and features that set you apart from the competition. Not Getting the Results You Want? Book a Call and Let’s Get Your Business on Track. https://vastly.com.au #vastlydigital #googleads #metaads #homeimprovement #trades #fencingbusiness #tradesandservices#TradeBusinessGrowth #HomeImprovementSuccess #HomeImprovementMarketing

1

Benefits of paid ads for Canberra businesses: ➡️ traffic ➡️ specific targeting ➡️ brand awareness ➡️ conversion tracking ➡️ competitive advantage ➡️ adjustable ➡️ global potential ➡️ full-control for advertisers ➡️ data transparency ➡️ cutting-edge technology ➡️ Better ROI ➡️ and sooo much more. Read our blog to learn more.

Another ZELLIS OE Dealer eCommerce Program webstore has been launched by an Aussie Toyota dealership that is as fair-dinkum as sand on the beach. Bill Robertson Toyota is a family business that's been running since 1972. That's an incredible 50+ years in business! You don't achieve that kind of longevity unless you're doing things well, delighting customers and keeping them coming back for more. So when Bill Robertson Toyota wanted to add a digital sales channel to their business, they turned to ZELLIS. Our OE Dealer eCommerce Program saved them over $40k and 6 months to fast-track their Toyota-approved turn-key parts webstore. The team at Bill Robertson Toyota know that time is money, and collaboration is the key to fast-tracking success. The webstore is built on the versatile ZELLIS Connect multichannel platform, natively synchronised with eBay (the world's largest online marketplace for car parts and accessories). As a ZELLIS Connect subscriber, they get unlimited training, fast-response enterprise level support, account management when needed, all built on robust, full-featured and scalable technology. The compatibility and part finder functions of the new webstore are powered by Redbook via ZELLIS Auto, our real-time API-powered fitment platform. Take a look: https://lnkd.in/g-DP72Xu If you're a Toyota dealership (or any other OE car, truck or motorbike dealership), enquire about our fast-track OE Dealer eCommerce Program to leverage the massive growth already underway in the automotive category.

16

1 Comment

Are you a PPC powerhouse, passionate about crafting clever campaigns that make clicks soar? 🚀 Is your mission to boost conversions & maximise ROI for businesses? 📈 If you enjoy digging into data & have a finesse for making ads stand out, we want to hear from you! Click below to find out more & APPLY TODAY ✨ #FivebyFive #PPCStrategist #PPC #SEO #GoldCoastJobs #DigitalMarketing

5