About
I'm Andrew Gunnis, the Founder of GPTStrategic, a trailblazer in the field of AI…
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Articles by Andrew
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BERT was completely forgotten by the media & AI hype but was probably the most influential model of all times (thanks Google)! Excited about…
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Happy Holidays! Wishing everyone a joyful #holiday season! Let’s #celebrate the power of teamwork and the amazing things we can achieve together.…
Happy Holidays! Wishing everyone a joyful #holiday season! Let’s #celebrate the power of teamwork and the amazing things we can achieve together.…
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If you are looking for an excellent business book to read over Xmas then I highly recommend #DeepSelling written by my old colleague Graham Hawkins &…
If you are looking for an excellent business book to read over Xmas then I highly recommend #DeepSelling written by my old colleague Graham Hawkins &…
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Experience
Education
Projects
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Contribute to a Sales Academy for one of Australia's largest companies
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The Challenge: to design build and deliver foundational selling skills to one of Australia’s largest and oldest selling enterprises of logistic and network services and products.
The Objective: “Build an EFFECTIVE, respected and disciplined sales team, deliver improved RESULTS for the enterprise through a VALUE BASED consultative approach, establish TRUST and ADVOCACY with customers and build a team of MATURE business LEADERS delivering sustainable business results with a NEW APPROACH…The Challenge: to design build and deliver foundational selling skills to one of Australia’s largest and oldest selling enterprises of logistic and network services and products.
The Objective: “Build an EFFECTIVE, respected and disciplined sales team, deliver improved RESULTS for the enterprise through a VALUE BASED consultative approach, establish TRUST and ADVOCACY with customers and build a team of MATURE business LEADERS delivering sustainable business results with a NEW APPROACH and new sales conversations.”
The Delivery: Foundational skills was part of the over all Sales Academy design.
The skills was offered to over 200 sellers across a family of sellers within the enterprise including “face to face” as well as “call center” or out bound sales personnel.
Nine days of classroom training over a 14-month delivery period.
The sales coaching was unique in its nature as it incorporated three key components.
1. Classroom delivery
2. Sales Leaders delivery of assessment and
3. Sales Graduation deployed over a three-day intensive workshop based on an industry case study that really challenged the participant’s selling skills.
The objective of Sales Graduation was “test” the skills offered in the first six days of classroom training being CFS – Customer Focused Selling and AST - Advanced Solution Selling. The Sales Leaders of the enterprise were the assessing agents and played the dual role of assessor and customer, in the four role-plays offered during Sales Graduation.
The Result: A significant shift in the quality of business conversations by the sellers with their clients. A move from product to solution and a focus on the clients needs on not those of the selling enterprise. Customers were shown the “buyers advantage” of the enterprises products and services. This has resulted in increased quality of opportunities and an improved sales close rate and improved customer loyalty.
Organizations
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Victorian Rugby Union Board
Board Member
-During the period 1996-1998 Gunnis was a member of the VRU Board during this time. Working with the Board of the VRU and the ARU, Melbourne was awarded the Bledisloe Cup at the MCG for the first time in its history. The score was 18 Australia to 33 New Zealand. NZ went on to win the series 3-0. Gunnis worked with the rugby communities of Victoria and presented the VSRU representative First XV to the ARU and the VRU committees and guests on the night of the Melbourne Game in 1997. The VRU Board…
During the period 1996-1998 Gunnis was a member of the VRU Board during this time. Working with the Board of the VRU and the ARU, Melbourne was awarded the Bledisloe Cup at the MCG for the first time in its history. The score was 18 Australia to 33 New Zealand. NZ went on to win the series 3-0. Gunnis worked with the rugby communities of Victoria and presented the VSRU representative First XV to the ARU and the VRU committees and guests on the night of the Melbourne Game in 1997. The VRU Board at the time was instrumental in gaining support for the game to be played at the MCG. The game attracted a crowd of over 75,000 people and marked the stage of a significant stage of Rugby progress in Victoria.
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