Wine Communicators of Australia Inc

Before the end of the year, don't forget to put an important 2025 date into your calendars - 8 April 2025! The Wine Growth Summit has been secured for April 2025 in Adelaide. This is your opportunity to gain the latest insights and knowledge from leading industry experts in the wine growth and export space. To book your earlybird tickets go to: https://lnkd.in/gT7hPrBk Sponsors - If you're keen to connect with decision-makers in leading wine businesses then this is a great event to do so. Speakers - We are looking for speakers from wine businesses to provide case studies about their success with growth in export markets. If you are a sponsor or a speaker and interested in being involved in this important industry event then get in touch with Alex Gibbs [email protected]

LAST CHANCE TO REGISTER for our next Webinar which is taking place tomorrow via Zoom at 12.30pm ACST / 1pm AEST. Our December webinar focuses on discussing how a wine business or region can best communicate to trade and consumers about an adverse weather event. We will hear from a cross section of industry, public relations and wine industry bodies, with the aim of not focusing on the negatives but the opportunities to learn how to deal with this circumstance should it unfortunately ever arise again. We will also look at current and future sustainability reporting requirements, and how/when it will impact small and medium sized businesses. This will be a panel discussion with the opportunity to ask questions. Panel includes Kerry Parkin, Ali Lockwood and Nicki Robins (Ormond). Register now via the link below to secure your spot and gain valuable communication insights and tools. https://lnkd.in/gSXAd4vZ

Join the WCA and a panel of experts at our December Webinar on Tuesday 10th December, 12.30 ACST, to discuss how a wine business or region can communicate to trade and consumers about an adverse weather event e.g. the recent frost events, fire (smoke) and hail. We will hear from a cross section of industry, public relations and industry bodies, with the aim of not focusing on the negatives but the opportunities to learn how to deal with this circumstance should it unfortunately ever arise again. We will also look at current and future sustainability reporting requirements, and how/when it will impact small and medium sized businesses. This will be a panel discussion with the opportunity to ask questions. The panel will consist of: - Kerry Parkin, Founder and CEO of Sway, a global corporate communications business located in London. (Kerry used to be based in Australia and was the Global Corporate Communications Manager of Pernod Ricard Winemakers) - Nicki Robins, Viticultural Development Manager, Barossa Australia - Ali Lockwood, CEO and Co-Founder, How Sustainability What: Webinar: Communications Strategy for Adverse Weather Events When: 12.30 ACST - Tuesday 10th December Where: Zoom Cost: as always, our webinars are FREE to WCA Members and cost $50 (+ GST) for Non-Members. Register: https://lnkd.in/gSXAd4vZ #winewebinar #wcawebinarseries

Book tickets today and don't miss out on our very special wine dinner at the renowned Jimmy Watson’s Wine Bar in Melbourne next week, featuring trophy-winning wines from the Melbourne Royal Wine Show. The wine line-up has just been announced and it’s a cracker!! 🍷The Jimmy Watson Memorial Trophy - 2023 Shiraz Four Winds Vineyard - which we have been reliably informed has now sold out so it really is an exclusive tasting! 🍷The Dr Tony Jordan Trophy for Best Sparkling - 2020 Pirie Sparkling, Brown Family Wine Group 🍷The Francois De Castella Trophy for Best Young White – 2023 Tolpuddle Vineyard Chardonnay - also sold out 🍷Best New South Wales (incl. ACT) Chardonnay – 2023 Kaleidoscope Tumbarumba Chardonnay 🍷The James Halliday Trophy for Best Pinot Noir – 2023 Kelly’s Reserve Pinot Noir, Home Hill Wines 🍷Best Cabernet Sauvignon - 2023 Cabernet Sauvignon Xanadu Wines - exclusive pre-release tasting! And as if an unforgettable 3-course menu, rare trophy winning wines and great company wasn’t enough, there will also be some special speakers joining us on the night and the legendary WCA raffle, including some incredible prizes to take home. An evening not to be missed! Where: Jimmy Watson, 333 Lygon St, Carlton VIC 3053 When: Tuesday 26 November, 6pm to 10pm Tickets: WCA Members $140, Non-Members $160 Book via our website here https://lnkd.in/gccGU8dn

Last night we held what is perhaps the highlight of the WCA calendar, the Wine Communicator Awards Night! The beautiful event space at Pernod Ricard Winemakers in Sydney was filled with talented wine professionals from many different sectors of wine communication, all deserving of recognition for their contribution to the wine industry. Thank you to everyone that came. Congratulations to the finalists and winners of this year's Awards! If you would like to read all about it, please visit our website here https://lnkd.in/g_Z_HQrV A special thanks to Pernod Ricard for a stunning venue and delicious wines and Chris Taylor who did a brilliant job as Master of Ceremonies. Nicholas Mamone – The M1 Group #WCAwards #WCA #winecommunications #awardingexcellence #wineindustry

It's not too late to register for TODAY's webinar, with registration closing at 11am (ACST) this morning. Join us and industry expert Holly Formosa at 12.30pm TODAY (Tuesday 19th November) for the ‘Ultimate Guide to Creating Iconic Wine Events’! This exclusive webinar will reveal practical strategies for transforming your winery events into unforgettable experiences that drive revenue. Including: • Make Your Winery a Must-Visit Destination: Craft unique experiences that keep visitors returning. • Differentiate Your Events: Discover effective strategies to stand out in a crowded marketplace. • Create Sustainable, Profitable Events: Develop models that enhance cash flow and elevate your brand. • Tailor Experiences for Diverse Audiences: Learn how to engage wine enthusiasts, casual tourists, and social groups alike. • Leverage Partnerships: Uncover collaboration opportunities with local tourism boards and other partners to boost visibility and attendance. Whether you’re looking to increase foot traffic, boost ticket sales, or elevate your winery’s brand, this webinar’s insights will equip you with the tools to succeed. When: Tuesday 19 November – 12.30 to 1.30pm ACST Free to all WCA members and $55 per webinar for Non-Members. Register now via our website here ... https://lnkd.in/gXdfM2gY

Just an end-of-the-week reminder that if you missed or misplaced our last e-newsletter (or any of our monthly newsletters) you can read them at your convenience on our website, under the Industry Insights tab. One of our favourite sections in the newsletter is Bailey's Snippet, where Peter Bailey keeps us up-to-date on the latest Market Insights from Wine Australia. This newsletter - in a way that only he can - he managed to seamlessly merge together iconic 90s movie The Big Lebowski with bowling, Halloween and ghosts, whilst sharing the recently Wine Australia Market Bulletins exploring trends in Thailand & Vietnam and Indonesia & Philippines. A great read, thanks Peter. Check it out on our website here https://lnkd.in/gxqFaD6M #winenews #winecommunication #winemarketinsights #wineaustralia

The Melbourne Royal Wine Awards are now over but we are continuing the celebrations with a very special wine dinner on the night of Tuesday 26th November at the renowned Jimmy Watson’s Wine Bar in Carlton, Melbourne. The evening will feature delicious canapes followed by a magnificent three-course meal, each course paired with Trophy-winning wines from this year’s Melbourne Royal Wine Show, including an exclusive chance to try the Jimmy Watson winning Four Winds Vineyard 2023 Shiraz, which we have been reliably informed has now sold out! And as if an unforgettable menu and rare trophy winning wines wasn’t enough, we will also have some special speakers and the legendary WCA raffle, including some incredible prizes to take home. An evening not to be missed! WCA Exclusive Wine Dinner at Jimmy Watson’s Wine Bar Tuesday 26 November, 6 - 10pm Tickets on sale now: WCA Members $140, Non-Members $160 Via our website here https://lnkd.in/gccGU8dn Jimmy Watson's Restaurant #wineexperiences #winedinner #winetasting #awardwinningwines #jimmywatson #melbourneroyal

Congratulations to Lindsay McCall who has been awarded WCA Legend of the Vine status, and presented with his certificate by WCA Board Directors Katherine Brown and Andrew Shedden in front of a large crowd of his wine industry colleagues at the Melbourne Royal Wine Show Awards Lunch on Friday. This award recognises Lindsay’s outstanding and lasting contribution to the Mornington Peninsula and the wider Victorian wine industry. He joins the other new 2024 Legends of the Vine, Prue Henschke (South Australia) and Sally Evans (New South Wales). Born the son of a farmer, Lindsay’s passion for the land has deep roots and his strong connection to the earth eventually led him to establish Paringa Estate Winery & Restaurant, now one of Victoria’s premier wineries. Beyond his own vineyard, Lindsay has played a significant role in elevating the broader wine industry. For over 25 years, he has been an active member of the Mornington Peninsula Vignerons Association and a long-serving contributor to its committee, including a term as president and Chair of the Pinot Noir Celebration Australia. He was instrumental in establishing key platforms like the Mornington Peninsula Wine Show and the Australian Pinot Noir Challenge, passionately advocating for the reputation of Australian wine on the national and international stage. Lindsay exemplifies the qualities of an exceptional communicator - consistent, reliable, and a mentor to many. Through his passion, vision, and unwavering commitment, he has created a legacy that will continue to inspire future generations of winemakers in Victoria. #LegendoftheVine #LOTV #Victoria #WCAAwards

The next webinar in our monthly WCA Webinar Program has been confirmed and we would be delighted if you could join us and industry expert Holly Formosa on Tuesday 19th November for the ‘Ultimate Guide to Creating Iconic Wine Events’! This exclusive webinar is tailored for wine professionals in the Direct-to-Consumer (DTC) space. Led by Holly (a marketing specialist with 10+ years of hands-on experience in the wine, hospitality, and major events industries) this session will reveal practical strategies for transforming your winery events into unforgettable experiences that drive revenue. What You’ll Learn: • Make Your Winery a Must-Visit Destination: Craft unique experiences that keep visitors returning. • Differentiate Your Events: Discover effective strategies to stand out in a crowded marketplace. • Create Sustainable, Profitable Events: Develop models that enhance cash flow and elevate your brand. • Tailor Experiences for Diverse Audiences: Learn how to engage wine enthusiasts, casual tourists, and social groups alike. • Leverage Partnerships: Uncover collaboration opportunities with local tourism boards and other partners to boost visibility and attendance. Whether you’re looking to increase foot traffic, boost ticket sales, or elevate your winery’s brand, this webinar’s insights will equip you with the tools to succeed. When: Tuesday 19 November – 12.30 to 1.30pm ACST The WCA Webinar Program is free to all WCA Members and $55 per webinar to Non-Members. Register now via our website https://lnkd.in/gXdfM2gY #WCAwebinar #wineeducation #connect #develop #engage #inspire