IMAA - Independent Media Agencies Australia

2024 was another remarkable year for our Association and the independent sector. Reflecting on the year, three key initiatives stood out, each aligning perfectly with our mission and purpose: education, creating value for our members, advocacy, and corporate social responsibility. These initiatives form the highlights of our 2024 achievements. #independent #media Sam Buchanan, Rebecca (Bec) Coulson, Nikolina Gavranic, Tiarne Owen

The IMAA Board, Leadership Team, and our staff extend our warmest wishes for a Merry Christmas and a safe New Year. This year in lieu of gifts, we are donating to our chosen charity Kings Narrative, who showcase a deep commitment to making a profound impact on the lives of first nations individuals and communities. Thank you for your support throughout the year. Our team will be taking a well-earned break and will return on January 13. We look forward to reconnecting with you then! Sam Buchanan, Rebecca (Bec) Coulson, Tiarne Owen, Niki Gavranic, Jacquie Alley, Stephen Fagan, Melissa R., Phil McDonald, Michael Petersen, Es Chandra, Mike Wilson, Jenna Lambert, Jessica Bray

We're wrapping up the year with insights from our CEO, Sam Buchanan, featured in AdNews Australia's end-of-year Perspectives. Sam reflects on the achievements and challenges of 2024 and shares his outlook for the upcoming year. #independent #media #thoughtleadership https://lnkd.in/guEfREBe

We would like to congratulate and welcome our newly elected Board of Directors for 2025: Jacquie Alley, The Media Store COO and IMAA Chair, Stephen Fagan, Media Republic Director and IMAA Treasurer, Phil McDonald, BCM Group Managing Director, Melissa R., The Advertising Room CEO and Michael Petersen, CEO & Founder of Pivotus. Thank you to these members for volunteering their time to guide our association and strengthen our industry. https://lnkd.in/gchmHumd Sam Buchanan

Nationwide | The IMAA is Australia’s industry body for independent media agencies, dedicated to advancing our sector through exclusive educational initiatives and events tailored specifically for our members and media partners. If you are an Australian-owned independent media agency, and interested in leveraging the benefits and understanding how our program can elevate your agency, connect with our team today at www.theimaa.com.au #independent #growth #media #imaa Sam Buchanan, Rebecca (Bec) Coulson, Nikolina Gavranic, Tiarne Owen

Sydney | Breaking News ... We are thrilled to announce our launch event for 2025, the IMAA Indie-Pendence Day. Featuring a powerhouse panel of industry leaders: News Corp Executive Chairman Michael Miller, ARN CEO Ciaran Davis, Mamamia CEO Natalie Harvey, Nine CEO Matthew Stanton who will take centre stage to share their insights. Then with, Unmade's TIM BURROWES discussing the future of media and Adam Ferrier of Thinkerbell with a candid talk on 'Media Mistakes: How Not to Spend Money in Media,' and that's only the start... Exclusive for the independent sector and our media partners, contact the IMAA to reserve your seat! #thoughtleadership #independent #media Sam Buchanan, Rebecca (Bec) Coulson, Nikolina Gavranic, Tiarne Owen

Virtual | This week, Aleksandra Wocial, Lucinda Soh and Georgia Parsons from TikTok for Business presented to our members how to use the platform more effectively. They explored in-depth how to maximise attention on the platform and discussed innovative solutions to help members use TikTok more effectively. Remember, our weekly partner webinars are just one of the numerous benefits of being an IMAA member. If you're keen to discover more or wish to participate in future webinars, please don't hesitate to contact our team today! #education #tiktok #trends #learning #independent Sam Buchanan

Sydney | The annual IMAA & ARN end of year celebration never disappoints. This year we were whisked away to a private island, providing the perfect backdrop for our members to network and celebrate a year of achievements! Thank you to Nick Flood, Sharna King and the wider ARN team for your support and for orchestrating yet another perfect conclusion to the year. #independent #partnerships #networking Sam Buchanan - MAICD, JP, Rebecca (Bec) Coulson, Nikolina Gavranic, Jacquie Alley

Virtual | This week, Nine's Remi Baker hosted an insightful webinar that explored how consumer trends and expectations in the retail industry have significantly shifted both locally and internationally. The demand for seamless transactions, along with the desire for immersive and entertaining retail experiences, is transforming the industry. The webinar, which included research and market insights, provided members with a comprehensive overview of current trends and how to take advantage of them. Weekly partner webinars are just one of the many benefits of being an IMAA member. If you would like to learn more, please contact our team today! #thoughtleadership #retailmedia Anthony Mogensen, Sam Buchanan, Jamie Gilbert Smith, Andrea Salmon, Nikki Rooke

In this week’s Mumbrella Media Mayhem article, our CEO Sam Buchanan reflects on 2024's challenges and the resilience of indie agencies, our continued advocacy for equitable government procurement, and highlights our milestones like record membership, new industry partnerships, and the success of the IMAA Academy. To read all about it: https://lnkd.in/gzQkXNyw #independent #media #thoughtleadership #futureplanning