Student Garden

How is your team utilising Little Red Book (Xiaohongshu) to engage international students? Little Red Book has quickly become the go-to platform for Chinese students in Australia, letting them explore real-life stories and experiences that make them feel connected before they even arrive. Authentic, day-in-the-life content is essential, whether organic or paid, to help students envision their lives here. Check out this video we created with the University of Wollongong 🎥! It’s all about highlighting the student experience, from tips on settling into life in Australia to immersing in the vibrant cultural life on campus. Content like this ensures students feel welcomed and prepared for the adventures ahead. Red serves as the ultimate “insider’s guide,” showing students the city through the eyes of those already here. Curious about creating impactful content for your Chinese socials? Let’s chat! Darcy Keely Lauren Lucas Matthew Thomas

Congratulations to all the wonderful teams at Melbourne Polytechnic who made this happen! We love working with you! Sarah Carey Gino Crawford Keshia Smith & many more.

𝐒𝐄𝐍𝐂𝐎𝐍 𝟐𝟎𝟐𝟒 𝐌𝐞𝐞𝐭 𝐭𝐡𝐞 𝐒𝐩𝐞𝐚𝐤𝐞𝐫 - 𝐂𝐡𝐚𝐦𝐚𝐥𝐞𝐞 𝐊𝐚𝐫𝐮𝐧𝐚𝐧𝐚𝐲𝐚𝐤𝐞 Chamalee Karunanayake is the Head of Customer Success at Student Garden, a full funnel digital marketing agency who helps education providers to help them engage, retain, and acquire students. With over ten years of experience in the education sector, she’s been around the block, having dabbled in everything from student recruitment, marketing to business partnerships. Now, she’s all about teaming up with universities, TAFEs, and RTOs to craft content and advertising strategies that make a real impact. What she loves most? Chamalee thrives on turning ideas into action and making sure education providers have the tools they need to succeed. 𝐂𝐡𝐚𝐦𝐚𝐥𝐞𝐞 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐚 𝐬𝐞𝐬𝐬𝐢𝐨𝐧 𝐨𝐧 𝐖𝐞𝐝𝐧𝐞𝐬𝐝𝐚𝐲 𝟐𝟎𝐭𝐡 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫: TikTok - how can it really be used for Higher Ed? This session will explore the practical and strategic use of TikTok in the higher education sector, focusing on its potential to engage and connect with students in meaningful ways. We will discuss how universities can leverage TikTok (and video in general) to enhance their visibility, foster community, and drive student engagement. The session will provide insights into content creation, scheduling, and community management, with a particular focus on the challenges and opportunities unique to this platform. Additionally, we will address the role of AI in amplifying TikTok's impact and discuss the ethical considerations related to data privacy and content authenticity. #SENCON2024

An epic course from the brilliant Ty Hayes! Looking forward to having Ty on the Edu Thought Leaders series in August.

Are you one of Victoria’s most outstanding international students? Apply for the Victorian International Education Awards today. Eight awards categories recognise Victoria’s most outstanding international students and recent graduates: • International Student of the Year – Higher Education • International Student of the Year – Research • International Student of the Year – English Language Training • International Student of the Year – VET • International Student of the Year – Regional • International Student/Graduate Entrepreneur of the Year • Emerging Leader – International Alumni Award • Premier’s Award – International Student of the Year Student winners (excluding alumni and entrepreneurial categories) will be awarded up to $6,000, and finalists $2,000 plus an additional $10,000 for the Premier's Award winner. Applications close on Friday 5 July 2024 at 11.59 pm AEST. Apply today: https://bit.ly/4bWfv4U Australian Catholic University, RMIT University, La Trobe University, Swinburne University of Technology, University of Melbourne, Monash University, Deakin University, Victoria University, Federation University Australia, The Gordon, SuniTAFE, Chisholm Institute, Kangan Institute, Melbourne Polytechnic, Holmesglen

I had an amazing couple of days at the International Education Association of Australia (IEAA) Marketing & Recruitment Forum in Brisbane with my partner in crime Darcy Keely! The sessions focused on the integration of human and technological elements in international student recruitment. Here are my key takeaways: 🍟 Admissions, compliance, and recruitment staff need to collaborate more closely to ensure cohesive and effective strategies. 🍕 Universities are aware of tech and the enhancements in AI, but aren’t adopting it quickly enough as this takes resources. But funnily AI should help with that too though right? 🌭 Prospective students are savvy. They know universities have data that they can leverage to further personalise and optimise the UX - so institutions need to get a wriggle on otherwise they’ll lose engagement. 🌯 When it comes to content, find a KSP, then spread it like wildfire on all the channels you know your market is on. -- Was great to engage with the sector again, at a great event! Congrats to the team Peline Tan, Rustico Dulguime and Samantha Milton! Our Student Garden session was around 'Authentic Storytelling through Content', if you want to have this presented to you and the team - HMU!

You are brilliant Dana Wu!

Pick one vertical and be #1 at it! I really resonate with this statement from Marcus Sellen. At Social Garden we've tried to really focus on being the best at performance marketing within the education and property markets in Australia. I think that focus has been a big part of our success. Check out the full interview below to hear more 🔥 from Marcus. Student Garden Chamalee Karunanayake Orla Moffatt

Hello LinkedIn friends! I have a favour to ask: Brightworks - Early Careers Consultancy have launched our first Student Pulse Survey. This survey gives students the chance to have their say, telling us directly about the career aspirations and job-seeking intentions of the next generation of workers, leaders, thinkers and creators. It's the first of its kind in Australia and we are super proud to be leading this ground-breaking research. But we need your help! We don't have a huge marketing budget so please help us by spreading the word far and wide. Please share this survey with any TAFE or University students in your life. We really want to hear from as many students as we can: https://lnkd.in/dW4kj_jr Thank you to Prosple and GradConnection for their support with this initiative.

Marcus Sellen. has built two successful RTOs over the past decade. So how did he do it? We recently sat down for a chat, and I really enjoyed hearing his insights into how he acquired Hader Institute of Education RTO 45162 🏳️🌈 and how focusing on being the best at a few qualifications (instead of just okay at a LOT of qualifications) is a strong strategy for growth in the RTO space. Check out the full video in the comments below.