Saatchi & Saatchi Australia

What do Pamela Anderson, Burger King, and JD Sports have in common? They were all keeping it real in 2024.   Chief Strategy Officer Rachel Walker reflects on the rise of brands showing real, relatable and imperfect representations of consumers, sharing her thoughts with B&T.   "A less-than-perfect image of the consumer and their life can be a challenge, even for brands with big budgets to experiment with, let alone for smaller brands who need every cent to work hard. But the benefits of getting it right, the emotional connection created to the brand, pay off."   Getting comfortable with the truth: https://lnkd.in/gbKHcypm

We're proud to see our Chief Creative Officer Mandie van der Merwe named as a jury member for The One Show 2025 in the Interactive, Online & Mobile category. Entries are open now - we're excited to see what's in store.   The One Club for Creativity #OneShow

"Creativity has been shown to be a driver of business growth, and consumer insights are at the heart of great creativity. So, insights aren’t only important for creative relevance; they are important for business results.   "I truly believe the best way to find insights is to talk to consumers. Like, really talk…We need to get out and discover what their lives and interactions with your brand and category are really like."   Chief Strategy Officer Rachel Walker shares her reflections on 2024 with AdNews Australia, vouching for bursting the bubbles we get caught up in and venturing into the real world to find powerful consumer insights.   Check out the full piece: https://lnkd.in/gxkTKruw

While being shortlisted for the Ad News ‘Social Responsibility Award’ and AiMCO ‘Influence For Good Campaign’ + ‘Most Effective Collaboration or Partnership’ is extremely gratifying, even more importantly, End The Trend is achieving so much more than the campaign accolades it deserves. It is positively changing the way over 4.2M Australians assess sun protection behaviours. This is something we are immensely proud of. #NothingIsImpossible

There are utes, and then there's HiLux. If you're ever in a pickle, you can be sure to rely on the quality, durability, and reliability of a Toyota HiLux to do the job.   If you haven't seen it yet, check out our new work in partnership with Toyota Motor Corporation Australia, which proves just that. https://lnkd.in/ejW2788W

We're so pleased to see our very own CCO Avish Gordhan named as Jury President at D&AD, in the Writing for Advertising category no less.   Have fun and congrats Avish!

Congratulations to our wonderful Visa clients for taking out the Sponsorship Effectiveness at the AMI awards for their FIFA Women's World Cup sponsorship campaign. #NothingIsImpossible

"It’s one thing to be judged by your peers, but when a group of 20-plus young creatives watches you during jury deliberations, it ups the ante. There’s something about knowing you’re being observed by the next generation of judges that sharpens your opinions and makes you strive to be better. This phenomenal educational program brings out the best in all of us. It sets an example for how work should be viewed, critiqued, and debated—thoughtfully and respectfully."   Chief Creative Officer Mandie van der Merwe recently returned from a trip to Las Vegas to judge the Branded Content and Branded Entertainment categories at LIA - London International Awards.   In this piece for B&T, Mandie shares what she learned from her experience and how it left her feeling more optimistic than ever and with a refreshed sense of pride about our industry. She talks about how Eastern markets are leading the way, the current animation renaissance, strong examples of doing good at scale and the power of creative LIAisons. https://lnkd.in/ect6dgWp

We're proud to announce that our 'HiLux in the Middle' campaign for Toyota Motor Corporation Australia has picked up yet another award, taking home Gold for ‘Concept’ at the 2024 Asia Pacific Shot Awards.   Read more at:  https://lnkd.in/gd5DZHkG   #NothingIsImpossible #ToyotaHiLux #UnbreakableConnection

Day 4 of SXSW Sydney comes to a close! We started the day with an inspiring session with Australian tennis player, Nick Kyrgios, sharing how his life changed early on in his career to now, both on and off the field. As well as a visit to the Tech & Innovation exhibition, showcasing emerging products and features from some of the biggest tech brands in the industry. #SXSWSydney #SXSW