Ryvalmedia

🎉 What an incredible way to close out a successful 2024 at RyanCap! Our Christmas party at the Stokehouse St Kilda was the perfect celebration of the hard work, growth, and achievements we've shared throughout the year, and the coming together of our Sydney, Melbourne, and Brisbane teams. A huge thank you to our talented team, valued clients, and trusted partners. Your dedication, collaboration, and support have been the driving force behind our success, and we're excited for the opportunities 2025 will bring. Wishing everyone a restful and joyful holiday break! May your Christmas and New Year be filled with happiness, relaxation, and time with loved ones. We look forward to continuing our journey together in the year ahead! 🎄🎊 #RyanCap #CheersTo2025

AdNews Australia has published its annual favourite campaigns of 2024 and Ryvalmedia Sydney GM Bianca Falloon and head of product & innovation Jonathan Henshaw have contributed to the list. https://lnkd.in/gT2i5rM6

We’re delighted to share that iconic footwear brand Steve Madden has joined the Ryvalmedia Melbourne client roster. Thank you to marketing manager Jamie Kouktzelas and the team for entrusting us to join them in their objective to grow the Steve Madden brand in Australia. Joseph Pardillo said on the appointment, “The opportunity to partner with Steve Madden Australia and build on their millions of customers worldwide is super exciting – working closely with the brand’s unwavering obsession to innovate constantly and quest to stay ahead of the trends. “Their energy as a business, inspired by its rock and roll New York roots, will no doubt push us to continue to challenge the status quo in media. So, we look forward to feeding off each other’s passions to create incredible comms solutions that accelerate actual business growth for Steve Madden in Australia. https://lnkd.in/dcHRUqP5

The AdNews Australia 'Agency Profile' series highlights media and creative agencies across the industry. This week, AdNews spoke with Joseph Pardillo, Managing Director of Ryvalmedia Melbourne. 𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘆𝗼𝘂𝗿 𝗮𝗴𝗲𝗻𝗰𝘆 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁? "Unequivocally, and unashamedly cliché, but it’s got to be our people and talent and the culture that they have built over time that makes us uniquely tick. Without the love and passion that everyone brings within our four walls, our brand identity and commitment to our fabulous client partners would not come to life in the way that it does! And of course, the secret sauce is that not only are they great humans without their work-hats on, but in my unbiased opinion (wink) we are blessed with the most diverse array of experience, amazing creative thinkers, deep digital knowledge and superior data literacy all under the one roof!" https://lnkd.in/eTCmmNCk

𝗡𝗘𝗪𝗦: 𝗥𝘆𝘃𝗮𝗹𝗺𝗲𝗱𝗶𝗮 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗦𝘄𝗶𝗻𝗯𝘂𝗿𝗻𝗲 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗼𝗳 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 Ryvalmedia has partnered with Swinburne University of Technology to support and develop their digital advertising curricula, as part of their advertising major. The agreement amplifies work integrated learning (WIL) aspects of the curriculum, and will see the Ryvalmedia team visit campus to engage directly with students, and work with advertising discipline academics to develop project based WIL where students will work on real briefs. Consideration will also be given to facilitating Swinburne student internships, and placements at Ryvalmedia. Swinburne’s advertising major has an increasing digital focus with academic units such as ‘digital advertising’, ‘search, social media & video advertising’, ‘digital advertising media strategy’, and ‘emerging advertising technologies’ integrated into the program. David W L Reid, Swinburne lecturer in advertising, said: “The advertising industry is rapidly changing, and given the applied nature of our academic program, it’s critical for us to partner with businesses at the forefront of change. Ryvalmedia has an exemplary business offering that perfectly aligns with our program so this MOU will grant our students a deeper understanding of current advertising practice.” Jonathan Henshaw, Ryvalmedia head of product and innovation said: “Partnering with Swinburne University of Technology represents a great opportunity for Ryvalmedia to bridge the gap between academic learning and the fast-evolving world of digital advertising. Through this partnership, Ryvalmedia can equip students with practical skills and an understanding of emerging advertising technologies to help them thrive in the dynamic marketplace.”

𝗔 𝗥𝘆𝘃𝗮𝗹𝗺𝗲𝗱𝗶𝗮 𝗮𝗻𝗱 𝗙𝗼𝘅𝗰𝗮𝘁𝗰𝗵𝗲𝗿 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: 𝗠𝘂𝗹𝘁𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗣𝗮𝘆𝘀 𝗢𝗳𝗳 𝗳𝗼𝗿 𝗕𝗜𝗚𝟰 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗣𝗮𝗿𝗸𝘀. 𝗜𝗻 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 IAB Australia 𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘀𝘆𝗻𝘁𝗵𝗲𝘀𝗶𝘀 "𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱𝘀 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗠𝘂𝗹𝘁𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲" In order to understand the effectiveness of BIG4’s ‘GO BIG’ brand campaign, Ryvalmedia & Foxcatcher recommended and implemented a multi-channel experience with the goal of understanding the impact awareness channels have on purchases across Display, BVOD, Audio, DOOH and YouTube activity. By relying on our proprietary ‘FoxTag’ deployed on the BIG4 website, we were able to clearly measure the impact of each channel as part of the marketing mix while also leveraging website data to power ‘WorldView Retail’ and build RFM segmentations for future remarketing efforts across display. Overall, the multi-channel approach not only demonstrated a strong correlation between brand and performance channels but also unexpectedly revealed direct conversion impacts from DOOH, BVOD, and audio channels. 𝗢𝘂𝗿 𝗸𝗲𝘆 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀 𝘄𝗲𝗿𝗲 𝗮𝘀 𝗳𝗼𝗹𝗹𝗼𝘄𝘀: > More Channels = Better Results – Our path to conversion analysis highlighted that when users engaged with 3 channels vs. 2 channels on their path to conversion, their time to convert dropped by 20% while conversion rate increased by 103%. This was even larger when comparing 3 channels vs. 1 channel! > Performance Impact from DOOH – While the overarching goal of DOOH is to drive awareness, by retargeting users who were exposed to DOOH using Device ID’s, we were able to see a 47% reduction in display CPA’s over the course of the campaign. > Retargeting vs. Propensity – While retargeting continues to deliver strong results, our multi-channel strategy powered a better understanding of users who engaged or were coming to the BIG4 site, leading to our propensity targeting segments having a 48% lower CPA vs. standard targeting. These insights have proved invaluable for BIG4 in understanding the benefit of their multi-channel approach and helped to shape and inform future investment and strategy decisions. Given current market challenges, it is critical that brands have the tools and technology in place to understand the impact that all channels are having on sales and business outcomes. Read the full report here - https://lnkd.in/gShKg6WR

Thank you Martin Curtis and the Google team! We're honoured to be part of the Awards program and take home the winners prize for App Growth this year. 🙏

Ryvalmedia is named a winner at the Australian 2024 Agency Excellence Awards presented by Google! We're happy to announce that we were awarded the top prize in the App Growth category at this year's Agency Excellence Awards on Wednesday evening in Sydney. The awards celebrate the best digital marketing agencies and how they are driving impact for their clients using Google's advertising solutions, making this a real honour. The Agency Excellence Awards showcase agencies at the forefront of driving successful outcomes for their clients, using Google's advertising solutions. “The Agency Excellence Awards acknowledge industry leaders who are pushing boundaries, effectively using AI-powered advertising and campaign tools, and driving incredible results for their clients.” said Rhys Williams, Managing Director, Media Sales Specialists, Google Australia and New Zealand, who delivered the keynote speech at the 2024 Agency Summit event. Congratulations to Team Ryvalmedia! 🤩 Edward Field Oliver Hempsall James Hutchison

The sun was shining on Day 3 at SXSW Sydney! We started the day at the Labelium Group half-day takeover of Clear Hayes House at Harajuku Gyoza Beer Garden with the beer taps and gyoza’s temporarily replaced with coffee and croissants. To a standing room only crowd, RyanCap CEO Simon Ryan and Labelium APAC CEO Jean Kerboul hit the stage to share their insights on the exciting journey that transformed RyanCap from a digital-first Aussie holdco to its acquisition by global powerhouse Labelium. 🌍. The morning also included sessions by Ryvalmedia and 1000heads. Mediaweek Australia was there to cover the highlights - https://lnkd.in/drN4PmQR #sxswsydney #sxsw

SXSW Sydney Day 3 recaps. Head of product and innovation Jonathan Henshaw wraps up the best sessions of the day from the advertising and marketing track for Mediaweek Australia. 💥1000heads on creating authentic brand partnerships with creators 🧐A world-first OOH attention measurement study by QMS and Amplified Intelligence ⚛️ Change agent Steve Vamos #sxswsydney #sxsw https://lnkd.in/db7nik9c