Prodex Solutions

What does “good” like like? Products and services are meant to be seamless and make the users experience flow. If you’re customers don’t even realise / have to think about how to use your service - then you know you’ve done something right. Gmail has done a great job highlighting the most important points in a marketing email, while giving its users the ability to quickly action any sales/promotions. More of this please! How can you make your products / service more thoughtless?

The #1 way to generate leads in 2025… It’s not about chasing trends—it’s about showing up consistently with content that engages your audience. Think about your own feed: it’s full of posts about countless topics. How do you stand out? By creating a high volume of meaningful content that resonates with your customers’ needs. The old saying, “you can’t win unless you buy a ticket,” is so relevant here. You can’t attract the leads you want if you’re not putting yourself out there in a big way. Make 2025 the year of content for your business. Focus on storytelling, solving problems, and building connections that matter. What’s your strategy for standing out in a crowded feed? #MarketingStrategy #B2BMarketing #ContentMarketing #2025Planning #Storytelling #ProductMarketing

How to properly hook customer in 2025 ⬇️⬇️⬇️ We can spends hours mulling over the perfect title, hook, pre-header. All in the hope that a reader will actual open an email and engage. One of the many things 2025 will show us is that customers are people. And people like humour and fun. We’ll need to cut through all the corporate, business jargon, like feature sets, catchy hooks or the like. Give the people what they want - humour, creativity and actual fun in their lives. Well done Liquid Death 👏👏👏. #emailmarketing #communication #messaging #creativity #humour #product #water #story #fridayfunday

Digital first 👏 Digital first 👏 Digital first 👏 The numbers don’t lie, engaging with your customers where they are, when they are in the buying cycle and with the right platforms is by far the best way to ensure sales and engagement cut through. In store retail is still important - but it’s to compliment the digital experience. How did your Black Friday sales go? Let me know in the comments below ⬇️⬇️⬇️. #marketing #product #customerengagement #message #blackfriday #holidays

🙀 What’s the number one way to boost sales? 📈 In a world where we’re exposed to over 5,000+ marketing messages daily, clarity is king! Simple, concise messaging not only captures attention but also builds trust by making decision-making easier. Keep your creatives and copy concise and straight forward to blot out noise and stand out. #communication #marketing #product #creative #storytelling #copy #dare #uhaul #headandshoulders #campaign #ads #customer

At the core of any good marketing strategy should be your customer. Using data and insights to create personalised experience for your customers is really the only way to try and guarantee success. The more you know, the more you can do. #experience #product #marketing #customers #story #personalised

🤔 Is it time for brands to cool it with the weather-related marketing? ☀️ The temperature hit 29°C + in Melbourne today and Kogan rolled out an air conditioner email campaign—sound familiar? It’s becoming increasingly common for brands to leverage weather events to push products. But are we reaching a saturation point where the strategy loses its impact? What have you recently seen? Comment below ⬇️⬇️⬇️. Kogan’s approach taps into a tried-and-true tactic of using topical and cyclical events to capture attention. The goal? Drive sales by making the promotion feel relevant to the day’s experience. While there’s merit to this approach, it’s starting to feel a bit overplayed, with numerous brands trying to capitalize on the same strategy. But this approach does offer: • Instant Relevance: Weather-related messaging instantly connects with what customers are experiencing. • Quick Wins: These campaigns can drive short-term sales spikes, especially when combined with urgency (e.g., “limited-time offer”). But… It’s overuse can Dilute Effectiveness and feel generic. Do you think it’s it losing its effectiveness, or does it still catch your eye? Share your thoughts below! 👇 #Melbourne #Story #Creation #Campaign #Marketing #ProductMarketing #Weather #Heat #Timely

♻️ The only “sure thing” in business is change ♻️ As markets and products mature, change becomes more inevitable. Google may be facing one of the biggest challenges to its android platform since its inception. It’s now time for iteration and evolution to occur. Time will tell how they tackle it, but it seems more likely than ever that this federal ruling will become law. Have you faced a big challenge in the past? Let’s chat below ⬇️⬇️⬇️. #challenge #overcome #google #android #court #discussion #change #platform #os #smartphone #ios #phone #store #competition https://lnkd.in/gXgk-AYF

🎥 Video content is a non-negotiable… LinkedIn has just updated its app and put Video front of mind for all users. Why? Well LinkedIn know we spent countless hours scrolling TikTok and Instagram reels - there is certainly a market for business driven content. So what? Well, video content as a portion of your content strategy should be huge! There is no longer an excuse that “video is for social” only. It’s now an absolute MUST for all business. Do you have a video content strategy? #video #linkedin #content #strategy #marketing #product #business #storytelling #users #engagement #productmarketing

😳 Shock Factor! 😱 Imagine getting off the plane and seeing a massive sign that says “welcome to city ‘x’”. Knowing full well you were supposed to land in city ‘y’…. True to form, Specsavers is pulling “the wool over your eyes” with a continuation of their “should have gone to Specsavers” campaign. Bringing to life this creative message drives home their overall value proposition - go to Specsavers for no fuss, value based glasses that will ensure you see everything! What did you think of this creative? Would you laugh or cry? Be honest…. #creative #message #marketing #product #glasses #productmarketing #specsavers #clever #humour #ooh #bilboard #airport