Pounce Agency

𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐭𝐰𝐢𝐜𝐞, 𝐜𝐮𝐭 𝐨𝐧𝐜𝐞 It’s the motto of carpenters and builders everywhere. Thing is, it should also be the motto for marketers too. Planning matters. Checking matters. Editorial oversight matters. Quality control matters. Yes, deadlines are scary and going over the same thing again and again might seem a waste of time. But rushing a content asset or campaign out the door without the right checks in place can be much scarier. 😳 Ever had an embarrassing typo go live? 😫 Ever had a campaign hit trouble on launch day because a key spec was missed? 😬 Ever spotted a glaring mistake in a piece of creative after it’s been released for the whole world to see? Effective marketing is about precision. A well-planned production timeline not only saves stress, it also avoids mistakes through careful planning and constant attention to detail. Ultimately, you’re far more likely to get it right the first time. Adding the necessary quality control steps into your marketing timeline might mean things take a little longer, but – like a well-crafted carpentry project – the end results will be much better for them. #MarketingStrategy #MakeGreatHappen #Planning

Did you ask Santa (or your senior execs) for a shiny new content strategy for 2025? If so, you may discover the immortal words on the box: assembly required. In our final blog post for 2024, content strategy lead Jonathan Crossfield reminisces about unfinished childhood projects – and why we need to be prepared to stay the distance with our 2025 content marketing plans. https://lnkd.in/g5Scm8ii #MarketingStrategy2025 #ContentStrategy

𝐋𝐞𝐭’𝐬 𝐝𝐨 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞 𝐰𝐚𝐫𝐩 𝐚𝐠𝐚𝐢𝐧! It’s tempting to assume the best case scenario when planning your production timelines. And then reality hits: A key resource isn’t available on the right day; a technical issue needs resolving; inspiration takes a little longer to nail that fresh idea. If this sounds familiar, you’re not alone. We all do it. In his book Thinking Fast and Slow, psychologist Daniel Kahneman puts this common planning fallacy down to two common factors: ⏰ We usually ignore how long similar tasks have taken in the past. 💣 We optimistically assume there will be no complications or delays. A good marketing production timeline has leeway built into it – particularly as marketers often juggle multiple projects at once. Rather than inflating the number of hours each task might take, this might simply mean starting that timeline earlier so if dates and milestones do need to shift it’s still possible to hit the final deadline. If the best case scenario comes to pass, then huzzah and pass the champagne. If not, you still have time to make good. #TimeManagement #Marketing #Workflows

"𝐁𝐲 𝐟𝐚𝐢𝐥𝐢𝐧𝐠 𝐭𝐨 𝐩𝐫𝐞𝐩𝐚𝐫𝐞, 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐩𝐫𝐞𝐩𝐚𝐫𝐢𝐧𝐠 𝐭𝐨 𝐟𝐚𝐢𝐥.”  Yes, you’ve probably come across this Benjamin Franklin quotation before. Rushing into action without a clear plan is like setting off on a road trip without a map. Sure, you might get to your destination – eventually. But you’ll probably burn time, budget and the patience of your fellow travellers along the way. Planning and preparation isn’t just about agreeing goals and allocating tasks. Planning is: ✅ Determining the most efficient way to achieve those goals. ✅ Confirming resource availability and capacity. ✅ Identifying potential roadblocks and how to avoid them. ✅ Preparing for unforeseen hiccups. ✅ Scheduling clear deadlines with enough time to complete each step. We get it: planning doesn’t have the same instant gratification as rolling up your sleeves and getting on with it. Time spent planning doesn’t feel as productive as time spent doing. But … doing what exactly? It takes time and effort to develop customer personas, agree on product messaging, conduct audience research, perform data analysis and so on. These details are the signposts you need to hit your target with precision. Getting to grips with the details is how you make great happen. #MarketingStrategy #Planning #MakeGreatHappen

We’re visual creatures. So it’s always a shame when “meh” images undermine all of the time and effort that went into creating great sales and marketing content. Jonathan Crossfield, our content strategy lead, explains why marketers so often get it wrong when it comes to selecting stock imagery to accompany their content. https://lnkd.in/gzKbEtz8 #ContentMarketing #StockImagery #VisualContent

"Time management in a marketing agency is a high-wire act, balancing client demands with creative freedom, team well-being and the ticking clock of deadlines." In this week's blog post, Pounce CEO and founder Simran Kaur writes about how the busy marketing agency strives to keep all the plates spinning without breaking things. https://lnkd.in/gnZx_363 #TimeManagement #Marketing #MakeGreatHappen

The key to successful marketing is attention. And eye-popping visuals are one of the most effective ways your brand can capture that attention in even the busiest of social media feeds. Whether you need static artwork, informative diagrams or animated graphics, our design team thrives on creating imagery of all kinds designed to POP. #MakeGreatHappen #VisualMarketing

We’re visual creatures. So it’s always a shame when “meh” images undermine all of the time and effort that went into creating great sales and marketing content. Our content strategy lead Jonathan Crossfield gets out one of his favourite soapboxes to explain why so many marketing images are missed opportunities. https://lnkd.in/gzKbEtz8 #StockImagery #ContentMarketing #VisualContent

𝐖𝐢𝐥𝐥 𝐀𝐈 𝐫𝐞𝐩𝐥𝐚𝐜𝐞 𝐬𝐭𝐨𝐜𝐤 𝐢𝐦𝐚𝐠𝐞 𝐥𝐢𝐛𝐫𝐚𝐫𝐢𝐞𝐬? More AI images have now been created than there are photos in the entire Shutterstock library. That’s … a lot. So there’s no doubt people in general – and marketers in particular – are turning to gen AI tools to craft bespoke images quickly. Of course, anyone who has experimented with these tools knows, you might generate a lot of images of people with too many fingers and dogs melting into trees and … what’s growing out of that person’s head? before landing on one you can actually use. Gen AI tools are … well, tools. And that means a lot rests on how skillfully you can wield them.  Far from replacing your need to work with an artist or graphic designer, you may find you still need to draw upon their hard-won expertise to craft creative prompts, apply design best practice and edit the outputs to achieve your final assets. It’s also worth considering when AI is useful and when it’s entirely unnecessary. AI is great for generating highly unusual imagery but if all you need is a straightforward photo of a hand holding an apple, using AI is probably overkill. Sometimes those stock image libraries will still be the quickest and easiest way to achieve the result you’re after. #ContentMarketing #CMWorld #StockImages #MakeGreatHappen

"The classic tagline to the movie Alien was: 'In space, no one can hear you scream'. Likewise, in search, if you don’t have a presence or an optimised website, no one hear you sell." Pounce SEO expert Leigh Stark 🦄 busts some persistent myths in our latest blog post. https://lnkd.in/gFX9TRuq #SEO #DigitalMarketing #MakeGreatHappen