Localsearch

Last week, the team celebrated the graduation of our Evolve24 Leadership Development Program participants. Through his leadership, Wesley Graham, MHRM, along with others organising this initiative, has inspired our team to think like leaders, embrace change, and work toward achieving their career goals. Congratulations to all graduates—your commitment to growth is shaping the future of leadership and culture at Localsearch!

🚨 Did you know 1 in 4 small businesses were impacted by cybercrime this year? Take a look back at 2024 with the State of Small Business Report, which uncovers the trends and challenges that shaped Australian businesses—from rising cyber threats to the ongoing skilled worker shortage. Discover what’s impacting businesses like yours and how you can stay ahead. 👉 Access the final 8 pages of the report here: https://bit.ly/3P0g43E

💡 Curious about the top marketing trends for next year?    In the latest episode of The Grow Your Business Podcast, we chat with our Product Team Manager, Daniel Taynton, about what’s on the horizon for 2025 and how you can get your business prepared.    Discover practical tips, proven strategies, and essential tools to stay ahead of the curve in the new year!   Tune in now: https://bit.ly/3Bdcjot

🤔 What’s the secret to attracting more customers without the stress?   For Paul at Townsville Windows & Screens, it was finding a hands-off marketing strategy that worked behind the scenes, so he could focus on running his business.   By partnering with our team, we developed a results-driven, multi-channel approach that streamlined his online presence and eased the burden of juggling multiple responsibilities.   The outcome? A 20% increase in phone calls, giving Paul more time to focus on daily operations and driving business success.   Want to know how this strategy came together? Read the full story here: https://bit.ly/3ZEqAnx 

Christmas is a key time for businesses to shine... With customers eagerly searching for gifts and special offers, the holiday season is your chance to generate more leads and boost customer engagement. From optimising your website for the Christmas rush to creating irresistible festive deals, our guide shares five practical tips to help you strengthen your marketing impact. Ready to maximise your holiday sales? Access the full blog: https://bit.ly/4gb3ytT

AI has changed online marketing forever...   Google has started rolling out AI Overviews in Australia, with AI-generated summaries now appearing in search results. This shift has the potential to reshape how local businesses connect with customers.   The Opportunity? Position your business as the go-to solution for customers exactly when they need it.   We’ve broken down everything you need to know about Google AI Overviews and what it means for your business.   👉 Read the full blog here: https://bit.ly/3OkuLhP

We often get asked whether Google Ads or SEO is better for lead generation.   While both have their strengths, Google Ads stands out for generating leads through targeted advertising, whereas SEO is a strategic approach that supports your long-term performance. If you’re a small business owner in Australia looking to make Google Ads work for you, we’ve got you covered. Our beginner’s guide to Google Ads explains the basics and shows how it can help you reach local customers, increase visibility, and stay within budget. Learn more: https://bit.ly/3O3oaIv

💡 60% of businesses without a marketing strategy struggle to connect with new customers.    Wow Clean faced the same challenge after transitioning from a franchise to an independent business. That’s where William Doherty stepped in to help.   William introduced business owner Tony to Performance Boost—a strategic solution designed to enhance website performance and amplify brand visibility across multiple channels.   In just 60 days, Wow Clean saw over 1,000 ad clicks and a stunning 265% increase in new website users. Their online reach transformed, connecting them with more potential customers and increasing engagement.

We were inspired by Free Trade Day and the tradies who gave their time to help those in need. A huge thanks to Dan and Kylie for representing Localsearch and raising awareness at the event—we're so proud to sponsor this wonderful initiative!

🚨 Australia’s 3G Network to End on 28 October 2024   The 3G shutdown is part of a broader shift toward faster, more advanced 4G and 5G networks, which offer improved speeds and reliability. However, thousands of small business owners still depend on 3G for their devices.   From EFTPOS machines to security systems, learn how to upgrade your devices to avoid costly disruptions.   Read our blog for more information: https://bit.ly/4dZeZDo