ICON APAC

Happy Monday! We have some exciting job opportunities for you to browse through on our website and apply. Do check out https://lnkd.in/gJSPfJd #ICONAPAC #professionalservices #jobs #opportunities #careers

Happy Tuesday! We have some exciting job opportunities for you to browse through on our website and apply. Do check out https://lnkd.in/gJSPfJd #ICONAPAC #professionalservices #jobs #opportunities #careers

🚀 Exciting News! 🚀 We are thrilled to announce ICON’s Next Step 2025 program, a unique series of workshops designed specifically for junior members of marketing and business development teams in professional services. This is your chance to gain the practical skills and knowledge needed to excel in your career. Here’s what you can look forward to: 🌟 Comprehensive Learning Tools: Each session includes Learning & Development tools and checklists to support your growth beyond the program. 🌟 Access to Senior Leaders: Gain invaluable insights from senior leaders in the professional services industry. 🌟 Community Support: Connect with a community of peers and professionals who can support you throughout your career journey. Don’t miss this incredible opportunity to advance your professional development. Join us for Next Step 2025 and equip yourself with the skills needed to succeed in the dynamic world of professional services. Visit the ICON APAC website for more information or to register. Proudly brought to you by Dalton Handley and Green Light Consulting Asia/USA. https://lnkd.in/gpFaujuk #ProfessionalDevelopment #Marketing #BusinessDevelopment #NextStep2025 #ICON 

📢 Calling all Melbourne marketing and business development professionals! Join us on the Imperial Rooftop on Thursday, December 5th for some festive networking drinks – the perfect opportunity to catch up with friends across the industry before Christmas! 🎉 🎄 Register here: https://lnkd.in/g_2ZZAUr

🚀 Key Takeaways from our Webinar: Mastering Business Growth and Demand Generation What an engaging and thought-provoking session we had yesterday with Steve Billingham and Samantha Cumiskey. Here are some of the top insights they explored: 1️⃣ Start with the 'Why':  When working with partners, directors and other senior leaders on Business Development strategies, ask the tough but essential questions. Why are they taking a particular approach? Is it delivering profitable work or just keeping them busy? 2️⃣ Measure Outcomes, Not Just Activities:  Too often, we focus on tracking tasks rather than results. Shift the lens to measure the impact on business growth and client success. 3️⃣ Reassess Your Focus:  While key account strategies are invaluable, sometimes a broader campaign may be the better option. Tailor your strategy to the specific needs and goals of the situation. 4️⃣ Put the Client First:  By challenging clients and probing whether their proposed approach is the best one, you demonstrate that you’re invested in their success. This commitment to their best interests helps foster deep trust and loyalty. 🌟 The overarching message? Be curious, be strategic, and always prioritise relationships. When we align our efforts with the true needs of the business and clients, the results speak for themselves. A big thank you to everyone who participated and asked questions. We'll respond to any questions we didn't get to answer in our follow up. Let’s keep the conversation going—what’s one way you’ve challenged conventional thinking to drive growth and generate the right demand? Drop your thoughts in the comments! 👇 #RightDemand #BusinessGrowth #DemandGeneration #ProfessionalServices #Marketing #BusinessDevelopment #ClientFirst 

What an insightful session on "Decoding AI for Future-Ready Marketing" last week held by ICON APAC Hong Kong!  Great to see a packed house of attendees keen to arm themselves with the knowledge to work in an AI-enabled professional services world. Special thanks to our brilliant speaker Mary Devereux from Right Here Right Now, who demystified AI technologies and shared real-world examples of how to use AI for marketing and business development.  We also appreciated the discussion on responsible AI adoption and navigating potential risks while harnessing its transformative potential. Thank you also to our gracious hosts and event sponsor Gibson Dunn & Crutcher for providing the excellent venue and lunch. Missed this session? Don’t forget to update your notification preferences at the ICON website: www.iconapac.com to keep informed on the events coming up in Hong Kong! #marketingAI #ICONAPAC #AI

That’s a wrap at the first Perth conference! Finishing strong, our later afternoon sessions offered powerful insights into embracing change and building lasting client partnerships. Here are the key takeaways: 🔄 Embrace a Change Mindset Our speakers Liz Del Borrello, Rebecca Beardsley and Shalena Poffenberger shared techniques for cultivating a mindset that welcomes change, especially within large organisations on our session on Mastering Influence and Embracing Change They highlighted practical ways for professionals at any level to influence organisational change and overcome resistance. 🎯 Change doesn’t have to be daunting; it can be an opportunity for growth, be yourself and connect 🎯 Relationship is key and built on trust 🤝 Building Enduring Client Partnerships Vivienne Corcoran led an insightful session on Cultivating Enduring Client Partnerships: Strategies for Growth, with Anthea Guazzelli Dom McGreal and Agnes Balcer/ 🎯 By integrating client feedback effectively, firms can improve their service offerings and use this data to make a meaningful impact. 🎯 All feedback is a gift A fantastic close to a day full of learning, growth, and inspiration! #embracingthechange #perth

It was a great start to the ICON Perth conference. Our fantastic speakers delivered valuable insights on #BuyerBehaviour and working across global markets in #ProfessionalServices. Here are some of the highlights so far: 💡 Make it Easy for Buyers Stuart Jaffray from Green Hat revealed that 81% of buyers find it challenging to make sense of buying decisions. 🎯 Simplifying the buying process is essential to help clients feel confident and supported 🎯 Show up early, as it’s often over before you get involved - buyers are 75% through the process before they reach out 🌏 Embrace Global Perspectives Kersten Norlin, Steph Sippe (nee Powell), Katherine Thomas, and Nicola Dullard shared invaluable Global Insights and Trends in professional services. Their message? 🎯 The power of true collaboration between firms and clients, especially as we work to achieve impactful client outcomes. 🎯 Also echoed the getting in the room early. Looking forward to the rest of the day’s insights! #embracingthechange #ICONAPAC2024 #Perth #ProfessionalServices

🌞 Good afternoon, Perth! Excited to kick off our first local ICON APAC 2024 Conference – and what a fantastic turnout!  The room is buzzing with energy as Perth’s vibrant community of marketers, business developers and communicators gather for this sold-out event. It’s incredible to see so many professionals connecting, sharing ideas, and building relationships.   After opening remarks from our ICON WA Chair, Charlotte Chapman, we’re diving straight into the insights, starting with a spotlight on #BuyerBehaviour led by our Keynote Sponsor, Green Hat, and the insightful Stuart Jaffray. Here’s to a day full of learning, networking, and inspiration! 🎉 #embracingthechange #ICONAPAC2024 #Perth  #Networking

🎉 Perth Conference HAPPENING THIS WEEK! 🎉 Not long until we kick off our ICON Conference in Perth this Thursday, 14 November! We are delighted to have such a fantastic panel of speakers at this sell out event: 🎯 Stuart Jaffray, Managing Director, Green Hat: How to Align Your Marketing Strategy with Buyer Behaviour. 🌏 Nicola Dullard (Facilitator / Growth Circus), Kersten Norlin (DLA Piper), Steph Sippe (nee Powell) (Accenture) and Katherine Thomas (CIE Legal): Global Insights and Trends in Professional Services. 💬 Shalena Poffenberger (Facilitator / Ashurst), Liz Del Borrello (Leader Lobby) and Rebecca Beardsley (Untitled & Co): Mastering Influence and Embracing Change. 📈 Vivienne Corcoran (Facilitator / Marketing Logic), Anthea Guazzelli (GHD), Agnes Balcer (Deloitte) and Dom McGreal (Gilbert Tobin): Cultivating Enduring Client Partnerships, Strategies for Growth. #ICONConference2024 #EmbracingtheChange #ICONAPAC