A fantastic article from our new Chief Client Officer - EMEA Abhijeet Roy on truly understanding the full customer journey and the 3 key decision making moments for people interacting with your brand. 1. The Zero Moment: When consumers first encounter the brand 2. The First Moment: The purchasing decision 3. The Second Moment: The actual usage experience https://lnkd.in/gndGtsST Want to learn more about walking and measuring the full customer journey of your brands, please reach out to Abhijeet Roy or contact us at [email protected]
About us
Navigating and succeeding in today’s fast-paced consumer world demands informed and decisive action. As a full-service global market research company, we help our clients make fact-based decisions easier and faster than ever before. Focus Insights is a dynamic market research and consumer insights agency partnering with FMCG, Pharmacy, Hardware, and Consumer goods companies across the globe. Our range of purpose-built qualitative and quantitative research solutions combined with first-hand industry experience deliver valuable shopper and consumer insights in days and at a fraction of the cost of traditional agencies. With offices in Australia, United Kingdom, and Singapore, we combine global reach with local expertise and have the capability to connect with over 130 million consumers across 94 countries and deploy research in local languages. At Focus Insights we create insights today for decisions tomorrow.
- Website
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https://www.focusinsights.com.au
External link for Focus Insights
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Melbourne, Victoria
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Market Reseach, Consumer Insights, Buyer Behaviour, FMCG, Consumer Goods, Pharmacy, Hardware, Quantitative Research, Qualitative Research, In-Store Research, and In-Home Research
Locations
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Primary
Melbourne, Victoria 3000, AU
Employees at Focus Insights
Updates
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Well done Neil Moody some great insights on the growth & development and opportunities for our "Aussie Nut" across the globe.
Neil Moody in his natural element presenting at #AusMac2024. Proudly supporting the Australian Macadamia Industry with the latest shopper and consumers insights from around the globe.
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Neil Moody in his natural element presenting at #AusMac2024. Proudly supporting the Australian Macadamia Industry with the latest shopper and consumers insights from around the globe.
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Our latest contribution to Supermarket News NZ uncovers some great insights into Chicken consumption and purchase behaviour across New Zealand. It's great to be collaborating with Supermarket NZ and exploring choices Kiwis are making at the grocery aisle. #ConsumerBehaviour #ChickenTrends #RetailInsights #SupermarketNews #NZFoodIndustry #GroceryShopping
Winner Winner Chicken Dinner - Supermarket News
http://supermarketnews.co.nz
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Great news our 2024 Australian Grocery Shopper Report is now available and it's free! Download a copy to get the very latest insights into grocery shopper behaviour. https://bit.ly/3AanMVe #Grocery #Retail #FMCG #MarketResearch
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Looking forward to our webinar this morning on the 2024 Grocery Shopper hosted by Deane Hubball and Neil Moody. We are all set. Look forward to seeing you there. If you aren't able to attend, please go to www.focusinsights.com.au to request your free copy of the report #fmcg #shopperresearch #insights
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Our service and expansion plans continue with the appointment of Abhijeet Roy #ResearchLive #EMEA #FMCG #MarketResearch
Focus Insights appoints Emea chief client officer | News
research-live.com
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One week to go! Don't miss our upcoming 2024 Grocery Shopper Report webinar, happening next Thursday, 25 October at 10am AEST. We’ll be exploring the ever evolving grocery shopping landscape and diving into key themes, including: 🛒 The growing role of private labels – What it means for brands and retailers 🔍 Increased shopper research – Searching for value more than ever before 🏪 Multi-supermarket shopping – The growing trend of switching stores for cheaper prices 🎯The power of loyalty programs – How they influence where and how consumers shop. Whether you’re in retail or FMCG, these insights are essential to understanding today’s consumer. Register now to secure your spot! https://bit.ly/3NflpDy #FMCG #ConsumerInsights #Retail #Grocery #PrivateLabel
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We’re excited to welcome Abhijeet Roy to the Focus Insights UK office as our Chief Client Officer – EMEA. With over 25 years of international experience spanning the UK, Middle East, and India, Abhi brings an impressive record in market research, client consulting and business development. Recently working at Kantar, his expertise across diverse sectors will help drive continued success as we focus on delivering insights and strategic solutions to our clients. Welcome, Abhi!
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We’re thrilled to announce Lia Kamal has joined our growing research team as Global Research Manager, bringing a wealth of experience in both qualitative and quantitative research. From pharmaceuticals and health care to infant foods and beauty products, Lia’s expertise will be invaluable as we grow our presence in across the globe. We look forward to the contributions she will bring for both regional and global projects. Welcome aboard, Lia!