First Tier Media

As we near the end of the year, we’re excited to announce some new service offerings for 2025! Next year is an election year, and if you’re a Not For Profit or for purpose organisation now is a really good time to start thinking about what pre-election campaigns you might want to run. We’re looking forward to running our ‘Pre Election Supercharge’ media package, up to three months of campaigning for what your organisation needs in 2025. Our standard media package includes three months of media assistance for critical projects in 2025, a dedicated Account Manager and PR Director, getting you interviews with a focus on goals, key messages and calls to action. We already work with such purposeful organisations and are so looking forward to working with even more! #NotForProfit #ForPurpose #NFP

Claire Pullen of the Australian Writers' Guild Guild was on ABC news breakfast this morning talking with Bridget Brennan and Michael Rowland about the effects AI has on writers, including film and TV scriptwriters. In response to a Senate report published this morning on Adopting AI, Clare spoke about the lack of consent or payment to writers as corporations including Google, Meta, and Amazon take writers’ work in the process of developing their AI models. An article from The Age also criticizes the actions of big tech companies as they build their AI. Click below to hear more about the current and potential future impacts of unregulated AI in the creative sector. ⤵️ https://lnkd.in/gzhmpU2m #AI #AusPol #BigTech

Today between 5 & 6 a report from the Parliament’s Select Committee on Artificial Intelligence (AI) is being released. The report covers the implications of the use of AI in a range of industries and sectors. Key issues for Australian television and film writers include: +The threat AI poses to our culture and screen sector by stealing IP without permission or compensation + AI's interests v national sovereignty. AI interests running roughshod over national laws on copyright, IP, and sovereignty. + big tech claiming it is using Australian creative IP to represent our unique culture and POV, rather than generic US gruel. + diversity killer: more homogenous content. Initially reflecting past (i.e. US POV) + pale imitations of AI generated stories. We'll be stuck in a vortex of banality. Claire Pullen, ED of the AWG says this report is disturbing and points to the need for a standalone AI Act. She’ll be talking more about this on the radio tonight with Ali Moore on ABC, and tomorrow with ABC News Breakfast at 7:10am and then ABC South East SA at 8:10am. We're hitting the media hard on this issue over the next couple of days. https://lnkd.in/gZEFwZbw

A week ago we were all keenly watching the US election. Now that it’s over it’s time for all of us, especially for-purpose organisations, to focus on the upcoming Australian election. Time is almost running out to set up campaigns for the Federal Election, expected to be held in May. Here at First Tier Media we ran a hugely successful national campaign for the arts sector with our ‘Fund The Arts’ campaign in 2022. Through high impact media campaigning, stakeholder engagement, influential supporters, and highly impactful political outreach, among other campaign strategies, we were able to help candidates with their arts policies and have central campaign goals met by the Labor government. We’ve also run an amazingly successful state campaign within the environment sector to protect Boston Bay from being the site of a desalination plant. With campaign strategy from our Founder and Principal, David Latham, the campaign secured a 24% swing in the seat of Flinders, then the safest seat in South Australia. Since then we've seen the Coalition oppose the proposed site of the desal plant. If your organisation is in a sector in need of funding or reform, reach out to us to hear more about how we can achieve that for you through an effective campaign. Click here to book a free consultation. ⤵️ https://lnkd.in/gpRwQt65 #USelection #AustralianPolitics #AusPol #NotForProfit #NFP 

Lessons from US: aerial campaigns more important than ever as we head to federal election If the US election has taught us anything it's that having a strong aerial campaign is critical. By aerial we mean using media (traditional, digital, social) to bombard key cohorts in the election with targeted messaging. On the eve of the US election, Democrat strategists believed they had the race sewn up due to the relative lack of Republican infrastructure on the ground to turn out votes. While a strong ground campaign is important, convincing people to vote in a certain way is all about identifying the cohorts you need to convince and framing media to engage them. This is the approach we used in the Hands off Boston Bay campaign - a single seat campaign that delivered a 24% swing in the 2022 South Australian election. And in the 2022 Fund the Arts campaign that helped secure a commitment to local content quotas for Australian film and TV. As Australia's election approaches, groups looking to influence policy and funding need to be able to identify themes and engage cohorts across the electoral map, or in specific seats. If a campaign is smart, it can secure its asks before pressing go on an outside (public-facing) campaign. By meeting with decision-makers early, and sign-posting what they intend to do in a campaign and who they intend to sway, you provide an opportunity to chalk up an early win. Should an outside campaign be needed, seat analysis will identify key cohorts and themes, from which you can develop messaging needed to influence voter behaviour. While some campaign groups put their chips into backing a political winner, a smart campaign will ask all major parties and candidates to support the campaign asks. By suggesting you will use an aerial and ground campaign (including local candidate forums) to scorecard each party/candidates' position, you are in a position to get the best outcome. You don't want to pick a winner, you want as many horses as possible in the race. We'd love to hear your campaign ideas. First Tier Media will be working with clients this election to move the needle on funding and reform for NFP groups. Reach out to us if you're interested in a chat. Email [email protected] #auspol #uselection

Lessons from US: aerial campaigns more important than ever as we head to federal election If the US election has taught us anything it's that having a strong aerial campaign is critical. By aerial we mean using media (traditional, digital, social) to bombard key cohorts in the election with targeted messaging. On the eve of the US election, Democrat strategists believed they had the race sewn up due to the relative lack of Republican infrastructure on the ground to turn out votes. While a strong ground campaign is important, convincing people to vote in a certain way is all about identifying the cohorts you need to convince and framing media to engage them. This is the approach we used in the Hands off Boston Bay campaign - a single seat campaign that delivered a 24% swing in the 2022 South Australian election. And in the 2022 Fund the Arts campaign that helped secure a commitment to local content quotas for Australian film and TV. As Australia's election approaches, groups looking to influence policy and funding need to be able to identify themes and engage cohorts across the electoral map, or in specific seats. If a campaign is smart, it can secure its asks before pressing go on an outside (public-facing) campaign. By meeting with decision-makers early, and sign-posting what they intend to do in a campaign and who they intend to sway, you provide an opportunity to chalk up an early win. Should an outside campaign be needed, seat analysis will identify key cohorts and themes, from which you can develop messaging needed to influence voter behaviour. While some campaign groups put their chips into backing a political winner, a smart campaign will ask all major parties and candidates to support the campaign asks. By suggesting you will use an aerial and ground campaign (including local candidate forums) to scorecard each party/candidates' position, you are in a position to get the best outcome. You don't want to pick a winner, you want as many horses as possible in the race. We'd love to hear your campaign ideas. First Tier Media will be working with clients this election to move the needle on funding and reform for NFP groups. Reach out to us if you're interested in a chat. Email [email protected] #auspol #uselection

A reflection on the nearing US election from our Founder, David Latham: Forget the junk polls: cause for optimism in US election race For people with a close eye on what's happening in the US election, many would have seen poll aggregator's like 538, RealClearPolitics, or Polymarket suggesting Trump has pulled ahead in the polls. But what is the source of this information? Election analysts Joe Trippi and Tom Bonier point out that two-thirds of polls are run by Republican pollsters, many of whom put Trump in front. Independent polls continue to put Harris at around 49-46. When these polls are averaged out - against the larger sample size of Republican polling - they appear to put the race at 50-50, or Trump ahead. These polls are not only partisan, they are not accounting for new voters being bought into the race. At this point, Democrats are pulling away with registered voters by 16%. A lot of these new voters are young voters who are favouring Democrats at a margin of 16% overall, 50-41 in battleground states. Women are coming out early and much more likely to vote Democrat, while Asian American early voter turnout is surpassing 2020, with that cohort more likely to break Democrat. Critically for Trump, older voters in Pennsylvania are breaking Democrat. And while more Democrats voted early in 2020, that was due to COVID, with Trump advising Republicans to vote on lection day. Historically the Republicans have won 65+ voters in the last five elections, but are behind in Pennsylvania by 5 points. Trump will attempt to suggest the votes are stolen: a line he has been running since 2012 when Obama beat Romney. For great sources on the US election, check out 'That Trippi Show' podcast, Tom Bonier on Twitter, or Patrick Schuh. #USelection #AusPol https://lnkd.in/gTS_aEmZ

the pleasure was ours

In light of Bill Shorten's annoucement about shaving a billion off the NDIS, head of national disability peak, the Australian Federation of Disability Organisations (AFDO), Ross Bryan Joyce, spoke with Nine's Chief Political Correspondent, Andrew Probyn this afternoon. Story to come. #auspol #ndis #disabilityrights

Some good signs for fans of liberal-democracy, women's rights, racial equality et al in early voting trends in the key battleground state of Pennsylvania. While Republicans have won the senior vote (age 65+) in the last five elections, 65% have cast their ballots early, with Democrats winning that vote by 5%. And with younger voters breaking much more heavily Democrat and coming on as first time voters, that's a reason for optimism. I strongly recommend US election watchers follow US data and election analyst, Tom Bonier, who is quoted in this article. #uselections #auspol https://lnkd.in/gTS_aEmZ