Enigma

Our GM of Enigma Media, Amy Dascanio, shared her perspective with AdNews Australia on the shifting TV advertising landscape.    Discussing Australia's love affair with Connected TV, and overall fragmentation of TV viewing. As consumer behaviour continues to shift and the growth in smart TV penetration continues, the time in which consumers are spending watching a “screen” is growing, however, for agencies, it’s navigating this with the traditional buying metrics of reach and frequency that as an industry we need to shift perceptions.    Read the full article below: https://bit.ly/3ZgJHCP

Managing Director of Enigma Media, Justin Ladmore, recently shared with AdNews the popular outdoor locations we are seeing and insights into what is driving the popularity of outdoor as a channel overall. Check out the article below:  https://lnkd.in/gghc5SwV

Our GM of Enigma Media, Amy Dascanio, recently shared her thoughts with Mi3Australia after attending the SBS Upfronts.    Amy said SBS’s focus on the 35-64 audience segment—framing it as the 'new 25-54' is a clever reflection of shifting demographic engagement with strong spending power. Their initiatives from Beyond 3%, and new partnership with Scope 3 and commitment to Sustainability and Reconciliation, enable SBS to uphold its reputation as a broadcaster that can resonate with the diversity and complexity of real Australia. Read the article below: https://lnkd.in/grrBcddW Special Broadcasting Service (SBS) Australia Zandra Gooch

Our GM of Enigma Media, Amy Dascanio, recently shared her thoughts with Mi3Australia after attending the SBS Upfronts.    Amy said SBS’s focus on the 35-64 audience segment—framing it as the 'new 25-54' is a clever reflection of shifting demographic engagement with strong spending power. Their initiatives from Beyond 3%, and new partnership with Scope 3 and commitment to Sustainability and Reconciliation, enable SBS to uphold its reputation as a broadcaster that can resonate with the diversity and complexity of real Australia. Read the article below: https://lnkd.in/grrBcddW Special Broadcasting Service (SBS) Australia Zandra Gooch

This week, Renaud Frisé, our Director of Digital, Data & Technology, shared insights at the Convenience and Impulse Retailing Symposium on engaging Gen Z customers with AI. Ren covered everything from Gen Z’s preferences and shopping habits to a practical framework for integrating AI in marketing, operations, and in-store experiences.   Thank you to the organisers, Safa de Valois, Rosie de Valois, and Sammi Jaeger, and all the incredible speakers including Bradley Shaw, Daniel Nassif and Skye Jackson who made this event impactful. Interested in how AI can elevate your customer engagement? Reach out to us for a chat. https://lnkd.in/g-kT4hJy

Congratulations to Jesse McColl (House), Group Director, Media, on being selected for the IMAA’s Female Leaders of Tomorrow program!   Over the past nine years, Jesse has played an instrumental role in the growth and success of both our clients and our people. We are immensely proud of Jesse’s accomplishments and excited for her to be part of this outstanding IMAA initiative.   IMAA - Independent Media Agencies Australia, Wendy Gower, Sam Buchanan - MAICD, JP, Bec Coulson, Amy Dascanio, Justin Ladmore, Lisa Sutton Gardner   https://lnkd.in/gkPwBUUV

Enigma Media’s executive director, Sally Lawrence, spoke to AdNews Australia after attending the Nine Upfronts yesterday. Sally said there were three main agenda points that Nine wanted to hammer home: TV is not in decline (Nine had growth in all aspects of TV last year), they can reach a young audience, namely Millennials and Gen X, and that they drive business results.

Our Young Gun Tom McLoughlin is making waves in the data and technology space as shown in the recent AdNews Australia article.   With over three years at Enigma, Tom’s journey began as a digital coordinator and has since evolved into a dynamic role that blends digital, data, and performance. From booking billboards to diving deep into paid search and user behaviour, Tom’s versatility and passion have driven his growth.   He credits Enigma leaders like Antonio Panuccio for shaping his career and helping him find his niche in data science and digital marketing. Always pushing boundaries, Tom is excited about the future of Enigma’s newly minted Digital, Data, and Technology department.

Our Media General Manager, Amy Dascanio, shared insights in a recent AdNews Australia article, commenting on how major events like the Olympics drive revenue for media owners by allowing brands to connect during key cultural moments. She emphasised that shifting consumer behaviour is pushing brands to be more strategic with ad spend, especially in a tight budget environment. Amy also highlighted the success we have seen with digital out-of-home (DOOH) through a cross-channel approach that integrates with clients' digital ecosystems.   Check out the full article for more! #MediaTrends #DOOH #Advertising

We thought it was pretty ordinary that King Charles decided to skip the Sunshine State on his royal tour. So, along with our new friends at SportsPick, part of Entain Australia & New Zealand / Entain Venues, we’re encouraging Queenslanders to take advantage of their ability to substitute a public holiday and swap this Monday’s King’s Birthday public holiday on October 7th for a more fitting tribute: Wally Lewis’s birthday in December. Come on QLD, get involved at therealking.com.au