Agency Owner @ Dream Accelerator 🚀 Content Marketing Agency for Coaches 🌻 $3.45M generated for our clients & counting 💛 Commbank Young Hero Awards 2023 - Excellent in Marketing 🏆
What my 8-month-old niece taught me about content creation. Over the past 3 years, one of the biggest questions I have noticed from talking to hundreds of coaches on sales calls has been the HOW questions. How do I create heart-moving, action-inspiring content when I'm not good at writing? And then how do I endure spending so many hours a week creating just a few pieces of content that might or might not get results, but I'll have to keep doing it for days on end? I've also seen a lot of us give up in the end and settle for paying someone a little bit and getting mediocre content, but at least we’re publishing every day. And you’re asking how to get out of this but not return to the frustration of content creation? I'm about to give you an answer to all 3. And it's a much different answer than having the right strategies. There are some solid strategies that can help you succeed, but you need to start from this space. I've learned it from one of the greatest teachers of all time. My 8-month-old niece. She doesn't know how to talk or walk yet... But she surely knows how to BE. When she is happy, she laughs joyously. When she is excited, she makes this endearing scream from the top of her lungs. When she doesn't want something, she pushes it away. When she is curious, she explores. When she is sad or tired, she doesn't try to laugh. When our eyes meet, if she feels it and she'd like to, she smiles at me in the most joyful way and my heart just melts. She simply just BE. And I cannot stop looking at her. Content creation is not hard. It's only hard when we are so hard on ourselves. It's only hard when, even before an idea can be written down, we already think of 1000+ ways that it might be rejected. It's only hard when we believe we need to be someone else to be worthy of attention. I wonder what it would look like for our content creation if we dropped the need to please others, to be perfect, to get it right, to get likes, comments, or followers, to get validation. If we could drop our worries about what other people think, drop all the BS that we were taught and have carried around for so long. And simply just BE. And let ourselves be sad, happy, curious, excited, or however we want to be. And share it, without a single fear. Write down whatever comes to us, let the ideas flow, capture the thoughts, record audios when the inspiration comes, record videos in the moment of us being ourselves. Then fit it into whatever framework you like, and hit publish. Content creation is about sharing YOU with the world. Maybe it's not going to 'cut it' for the wrong people. But the right people... Oh, they won’t be able to stop looking. #contentcreation #heartcentredcontentcreation #socialmediaforcoaches #7figurecoach #dreamaccelerator