Creatively Squared

The festive drinks are calling! ✨ Who’s ready for an Amarula Latte? Hein has crafted this indulgent masterpiece for our community drinks challenge, calling it “more than just a coffee—it’s dessert in a glass.” Cheers to that! With talented creators like Hein, we’re never short on inspiration to quench our creative thirst. What’s your favourite festive drink? We’d love to hear (and maybe try it ourselves)! #creativelysquared #community #contentcreator #photography #cheers

Instagram's new trial reels are a creative sandbox for brands ready to push boundaries. Test those wild creative ideas you've been sitting on - without the usual risks. ⚡ Want to see if edgier hooks actually engage? ⚡ Curious how different types of creators interpret your brand? ⚡ Ready to experiment beyond your usual brand guidelines? Now you can test bold creative moves with real audiences and get performance data within 24 hours. The best part? Only non-followers see these experiments, so your core audience relationship stays intact while you discover what else resonates. It's the perfect way to validate fresh creative directions before going all-in for 2025.

Today was our 𝐄𝐧𝐝 𝐨𝐟 𝐘𝐞𝐚𝐫 𝐆𝐞𝐭 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫 at Creatively Squared. As a fully remote organization, this meant two global calls - one at 7:30am to connect with Australia and the rest of Asia, and another in the evening for our teams in Europe, the US, and Mexico. Between interactive activities in Miro and love bombs from the team, we shared our year in numbers: the impressive number of projects delivered, the hundreds of creators matched with brands... the milestones we hit. It reminded me of my journey of scaling creative teams in all my previous roles. Each time, the most rewarding metrics weren't about growth or efficiency. They were about the humans behind the numbers. The metrics I also care a lot about? The times we learned and shared knowledge. The laughs during working sessions. The moments when a pilot creator succeeded and became a regular. The personal growth stories. Because as I always say, people won’t remember you because of your job title or how much you made this year, but how you treated them. I've led teams of all sizes and complexity. The lesson remains the same: I love seeing the numbers that tell their growth story, their promotions, or their new fancy job titles. It's these "soft metrics" that make us human. Here's to all the incredible humans I got to support in their careers this year! 🌟 #RemoteWork #Leadership #TeamCulture #CreativeLeadership

Shake up your creativity! 🍹 Our December drinks community challenge is in full swing, and the creativity is flowing! We’re thrilled to have Lucy from Capture by Lucy Backdrops sponsoring this month’s challenge. Lucy is a passionate creative advocate known for her stunning vinyl backdrops made from real surfaces—and this month, she’s gifting 5 brand-new backdrops to our lucky winner! Check out this beauty by new community member Aiste, featuring one of Lucy’s amazing backdrops. Isn’t it a stunner? If drink photography is your jam, why not join the fun? Show off your skills, get creative and you might just snag a fabulous set of new backdrops. Cheers to creativity—link to the challenge in the comments! 🍸 #creativelysquared #community #contentcreator #photography #cheers

On a mission to outshine the competition? Our post-production team is hard at work crafting tutorials to help our creator community level up! Recently, Melanie added a touch of magic to creator Christiane’s gorgeous Nexxus image with a light sweep animation—an eye-catching technique that gives any hero shot an extra pop of shine. Want to learn how? Head to our blog for the full tutorial on how to master this technique, and explore a treasure trove of post-production tips to boost your skills! 👇 https://lnkd.in/gzQ-eJfB #creativelysquared #contentcreator #photographytips #photoshop

✨ When exceptional talent comes recommended, magic happens! 🪄 There’s something special about discovering creators recommended by their peers. That’s exactly how I met the incredible Dawn Graves, thanks to an introduction from the wonderful Amy Dangerfield. Dawn’s portfolio—featuring her gorgeous tabby cat, Nala—immediately stood out. At the time, I was searching for a creator with a tabby cat for our client, Whiskas, and Dawn turned out to be the perfect match. From day one, she nailed it: following every brand guideline, creating flawless setups, and delivering heartwarming videos that blew us away. The client was thrilled—so much so that they booked her for another project on the spot and shared glowing feedback! 🌟 Here’s a sneak peek at the magic Dawn brought to life (pro tip: sound on for those irresistible purrs 🐈⬛). Couldn’t be prouder to work with such talented creators! Creatively Squared #digitalcontent #behindthescenes #contentcreation #creatorspotlight

When L'Oréal went hunting for beauty's next big innovation, 997 startups fell short… …we were one of the three that didn't! 😱 So what does it take to stand out in one of the most competitive innovation programs in beauty tech? For us, it was cracking the code by enabling big brands to create authentic content that connects globally, resonates locally, and stays on brand. In this year’s L'Oréal Big Bang Beauty Tech Innovation Program, our Creator Production model proved that brand storytelling doesn’t have to choose between quality and authenticity. Instead, big brands can have both! Check out the full story here 👉 https://lnkd.in/gtCvgkcm And let us know: How do you see the future of brand content evolving? We’d love to hear your thoughts.

Think you’ve mastered the ice bath? ❄️ Think again! Here’s how product photographers Pulkit and Astha from PA Creative Studio take it to the next level. A cool photoshoot idea for our customer Dettol that’s as refreshing as it is creative! All you need? A water tray and some ice. Simple, yet brilliant. Speaking of brilliant things—big brand paid collabs are going down on our platform. Don’t miss out! Take the plunge 👉 https://lnkd.in/gxrhw2nM #creativelysquared #contentcreator #photography

This week we’re so happy to welcome Veega Studio to our creator hub 👋 Veega is a talented still life and product photographer from the UK who we have long admired – and you can see why by this drinks series! 🍸 Want to connect with amazing creatives like Veega and access paid work opportunities? Join our creator hub too! Come on in 👉 https://lnkd.in/gxrhw2nM #creativelysquared #community #contentcreator #photography #cheers

Way too many brands are struggling with expensive media campaigns (we're talking millions!) that simply don't produce the results they should be. Why? Because they're stuck between two imperfect options: 👉 Traditional production is expensive, slow, and increasingly disconnected from what modern consumers want to see. 👉 Whereas influencer marketing, while authentic, tends to be unpredictable, with limited brand control and no strategic oversight. But what if you could have both authenticity and strategic oversight? Enter Creator Production – a revolutionary way for brands to create digital advertising by combining the authenticity of creator content with the strategic oversight of a traditional agency. And the results? Well, they speak for themselves: ✔️ 50% reduction in media spend ✔️ Up to 10x performance improvement ✔️ Real-time optimisation without reshoots See why Creator Production is becoming marketing's secret weapon: https://lnkd.in/gecXxd3Z And don't forget to share your thoughts with us when you're done – we're always keen to compare notes. 🤳