Colony Group

Meet Belinda and Ruth, they’re two powerhouses of our Port Moresby Account Service team.  Belinda shaped her stellar career in mainstream media over 20 years. Today, in her role as Account Manager, she supports Colony Group clients across PNG. Reflecting on her career, Belinda had these inspiring words, “Embrace criticism – no matter how hard it hits you – and always get back up. Keep evolving.” Ruth has 15 years' experience in marketing, distribution and trade marketing roles across a range of industries. At Colony, she works as an Account Director, managing influencer marketing. She works closely with Key Opinion Leaders for all Coca-Cola brands and helps deliver Coke Studio PNG.

Coca-Cola's festive campaign – a bespoke billboard execution, the first of its kind in media in Papua New Guinea ❤️ CHALLENGE: In late September, The Coca-Cola Company released a generic brief for the upcoming festive campaign, including asset specifications, key visual (KV) options, and general direction for all markets involved. One of the proposed assets was a “bespoke billboard”, which was presented only as an idea—without full specifications, schematics, or detailed guidance. Coca-Cola Global’s footnote indicated that it was up to individual markets to decide whether to pursue it. 🔧 SOLUTION: Colony Group, with the support of our partners and a clear vision to bring the idea to life, took on the challenge. Thanks to the support of Rachael and Niken from The Coca-Cola Company, we were able to move forward with the concept. We worked alongside Hogarth to translate the key visual (KV) into reality, ensuring the design was on-brand and visually striking. The next step involved collaboration with Ad Focus, Inc. our printing partner, to source the right materials and ensure the billboard was crafted to the highest standard. We also partnered with Media Metro our Out-of-Home (OOH) partner, who not only owned the billboard but also worked with us to provide additional build space and site access. ⚙️ EXECUTION: The execution of this Bespoke Billboard was a true testament to the power of teamwork and collaboration. From the outset, Media Metro and Ad Focus embraced the challenge with a "can do" attitude, ensuring that the project stayed on track. Ad Focus worked tirelessly to source materials and translate Hogarth’s digital artwork into physical elements for the billboard, while Media Metro made sure we had full access to the site, even though it was located on a military base. 💡INNOVATION: A key point of innovation was the power supply for the billboard—there is no traditional power supply at the site, so the lighting was fully solar-powered. This presented an interesting challenge, but the team came together to deliver a seamless solution, ensuring the billboard was both functional and sustainable. 🏆 RESULTS: Papua New Guinea stood out as a market that took a bold step to bring the idea to life. This project exemplifies the power of shared goals and collaboration with our partners—working together to execute something truly special for Coca-Cola. COLONY GROUP: Media Team, Richard Magei, Ronald Kaleva, Julia AMOUYAL #RealMagic #CocaCola #Christmascampaign #PapuaNewGuinea

Data Clerk Competitive Salary & Benefits + Support Our Finance Operations at Colony Group PNG We're seeking a detail-oriented Data Clerk to join our finance team in Papua New Guinea. This full-time role supports our financial operations through accurate data entry and management. Key responsibilities include processing financial documents, maintaining digital and physical filing systems, entering financial data into Xero, reconciling data discrepancies, and assisting with regular financial reporting. The successful candidate will also help prepare routine financial documents and support month-end processes. To excel in this role, you should have strong data entry skills, excellent attention to detail, and proficiency in Microsoft Excel and Xero. Basic bookkeeping knowledge is beneficial. The ability to maintain accuracy while working with high volumes of data is essential. If you have experience in data entry within a financial environment and strong organisational skills, we encourage you to apply for this role at Colony Group. Apply today: [email protected] #PapauNewGuinea #jobadvertisement #dataclerk #ColonyGroup

Payroll Officer Competitive Salary & Benefits + Join Our Finance Team at Colony Group PNG We're seeking an experienced Payroll Officer to join our finance team in Papua New Guinea. This full-time role is responsible for ensuring accurate and timely processing of payroll for our PNG-based employees. Key responsibilities include managing the end-to-end payroll process, maintaining employee records, processing new hires and terminations, handling salary packaging arrangements, and ensuring compliance with local tax regulations and statutory requirements. The successful candidate will also assist with payroll reporting, manage leave entitlements, and respond to employee payroll queries. To excel in this role, you should have strong attention to detail, excellent organisational skills, and the ability to maintain confidentiality. Previous experience in PNG payroll processing, knowledge of local tax regulations, and proficiency in Xero Payroll are essential. Experience with PNG employment legislation and familiarity with superannuation requirements are highly valuable. If you have proven experience in payroll administration within Papua New Guinea and strong analytical skills, we encourage you to apply for this role at Colony Group. Apply today: [email protected]   #PapauNewGuinea #jobadvertisement #payroll #ColonyGroup

Meet Hana and Julia, two of our super-talented team members in our Port Moresby office. Hana, an Account Executive, manages our client’s projects with skill. She says her secret is active learning, “When you come in with a mindset ready to ask questions, you’ve already set yourself up for success.” A key member of our social media team, Julia makes clients shine online. She had this advice to share for kicking goals, “When you show up with a prepared mind, you’ve already done 50% of the work.”

We ❤️ seeing our creative and media work live.

Driving change through education: UNICEF Papua New Guinea's vaccination campaign 🎯 CHALLENGE: UNICEF Papua New Guinea engaged Colony to develop a behaviour change campaign that would bring awareness and action for Measles, Rubella, Polio, and Vitamin A immunisation activity across the country. The campaign was intended to arrest the nation’s continuing decline in early childhood vaccination rates which had been falling steadily since the 1980s. 💡SOLUTION: Research showed that a large proportion of Papua New Guineans believed that vaccination was a treatment for illness. There was low awareness of the fact that vaccines protected against the spread of diseases, rather than “something to take after getting sick”. This research gave us insight that allowed us to create an awareness campaign, focused on educating the people of Papua New Guinea about herd immunity, community protection and the importance of male role models in the vaccination process. 🔄 PROCESS: We knew that the key to this campaign revolved around education and raising awareness of the benefits of vaccination and how they work. To do this, we took the communication back to basics with the positioning – “Immunization saves lives.” Our team developed a suite of illustrated characters and landscapes representing every layer of PNG community life. These characters and locations were animated to deliver key information in a simple, visually compelling way. We also developed an informational jingle with the help of popular local Justine Morgan. READ MORE HERE: colonygroup.co/work/unicef COLONY GROUP: Creative, Simon Budzevski, Charles Schaefer, Gabrielle Wild and Ashley Smith Account Management, Grace Cabot

No matter what industry you're in, a solid marketing strategy is key. Let’s break down the essentials to guide you to success. Define your target audience 🎯  Who are they?  - Demographics  - Behaviours  - Needs    Set clear objectives 📝  What are you aiming to achieve?  - Brand awareness  - Lead generation  - Customer retention Choose the right channels 📱  Where does your audience “live”?   - Social media  - Outdoor  - Press  - Radio Measure and refine 📊  Use feedback data to improve:    - KPIs like engagement, conversions  - ROI    #MarketingStrategy #Marketing2024 #BrisbaneAgency #PapuaNewGuinea

💡 Our Creative Director, Charles Schaefer, recently had the privilege of visiting QUT (Queensland University of Technology) to inspire and engage with Queensland’s next generation of advertising and marketing talent. 💡 #Queenslandadvertising #Independentagency

Sport is the heart of a community. We're proud to support the Motu Koita Sports - Baruni Eagles & Dunas Rugby.