Australian Tourism Export Council

What a fantastic way to wrap up the year! ✨ Last week we held our NSW ATEC End of Year Celebration and want to thank everyone who was able to make it along - it was great catching up with you all. A special shoutout to Dreamtime Southern X for delivering a wonderful, immersive experience for us. We’re also incredibly grateful to Amora Hotel Jamison Sydney for their generous support and for hosting us at the beautiful Brooksy Bar. And of course, to Destination NSW for partnering with us to make the event a success. Thank you both!

Merry Christmas and all the best from team ATEC 🎄🌟

ATEC's Last Tourism Tutorial for 2024: Korea Market Update The Korean Free Independent Traveller (FIT) market is expanding rapidly, offering significant opportunities for businesses to tap into. More Korean travellers are now preferring independent travel over group tours, as this shift presents a valuable chance to engage a more discerning and higher-yielding segment. Join us today to explore effective strategies for capturing this growing market and positioning your business to meet the evolving needs of Korean FITs. Hear from our featured expert panellists Charles Moon, Janene Rees, Rob Harding-Smith and JC Song today 12 December 1:00pm AEDT. Register here: Members: https://lnkd.in/g98dv44G Non-Members: https://lnkd.in/gyWyGT4m

Young ATEC Webinar: Navigating Careers in Tourism Tourism careers are rarely linear, and the industry offers far more opportunities than many people realise. Join us this week to hear from some of the industry's emerging leaders as they share their unique career journeys and breakthroughs that have shaped the early stages of their careers. Whether you're just starting out or looking to advance, this webinar will offer practical advice and inspiration from those who have carved their own unique paths. Here from featured speakers Erin Kiely Keeley Cornwell Sean DeSouza Shaun Brennan on Wednesday 11 December 10:30am AEDT. Register here: https://lnkd.in/gsSEsc6x YATEC South Australia YATEC North Queensland YATEC Western Australia YATEC NSW YATEC - Victoria & Tasmania YATEC Northern Territory YATEC South Queensland

ATEC's Tourism Tutorial: Unlocking the Vietnam Market - Connecting with Inbound Tour Operators and Overseas Wholesalers The Vietnamese distribution landscape is evolving, and building strong partnerships with ITOs and wholesalers is essential to getting your product into key itineraries. As consumer preferences shift, it's more important than ever to understand the needs of the inbound Vietnamese market and ensure your products stand out. Join ATEC today with an exciting expert panel from Australian Trade and Investment Commission (Austrade), Tourism Australia, Vietravel, Saigontourist Holding Company, E-Tours Australia, AB TRAVEL VN, and more will share valuable insights on: Vietnam Market Forecasting: Understanding the value of the Vietnam market and data analytics in predicting future trends. Emerging Consumer Markets: Who are the key Vietnamese travellers, and what experiences are they seeking? Packaged Tour Itineraries: Discover which experiences are being prioritised in Vietnamese travel packages. Consumer Preferences: Learn how to align your products with the needs of Vietnamese travellers. 🚀 Exciting Update: ATEC's Vietnam Host Program is now live! This comprehensive training is designed to help you navigate the rapidly expanding Vietnamese market and refine your strategies for collaborating with key Vietnamese trade partners. Don’t miss this opportunity to position your business for success in this emerging market: https://lnkd.in/g-JUpyAj Register Now: Members: https://lnkd.in/gXHtbh_7 Non-Members: https://lnkd.in/gyWyGT4m

ATEC Tourism Tutorial - Navigating the Green Path: Understanding the EU Sustainability and Green Claims Directive The tourism industry is rapidly evolving, with sustainability at the forefront of global conversations. Join ATEC today (Wednesday, 4 December 2024, 11am AEDT) for an exclusive webinar on the latest developments in sustainability, the EU Green Claims Directive, and their impact on Australian tourism operators. Our expert panel—Kiam Yoong, Christopher Warren, PhD., Rob Woods Ethical Adventures, and Birgit Bourne—will cover key topics like carbon neutrality, effective sustainability frameworks, external business factors, and transparent sustainability reporting. Learn best practices for incorporating ESG (Environmental, Social, and Governance) strategies and leveraging third-party verification to build trust and authenticity when communicating your environmental efforts in a marketplace that is increasingly focused on green accountability. Register Here: Members: https://lnkd.in/g4mqy5tU Non-Members: https://lnkd.in/gyWyGT4m

And That’s a Wrap for 2024! ATEC’s China Host Workshop Queensland – Stay Tuned for 2025! 🎬 Yesterday, we wrapped up our final workshop of the year in Brisbane, bringing together an engaging group of industry operators for a productive day. The breakout sessions provided valuable insights on tapping into the China inbound market through a Queensland lens, while the afternoon discussions sparked thoughtful conversations on key industry topics, particularly the Chinese digital landscape. These workshops wouldn’t have been possible without the support of the National Foundation for Australia-China Relations (NFACR) 澳中基金会, as well as the expertise shared by Jessica Xue and Garry Burns from The Gaibo Agency. A huge thank you to all! We’ll be back in 2025, ready to kick off the new year in February with our first workshop in Canberra followed by the Northern Territory workshop in March to be held in Darwin. Exciting times ahead as we continue to grow and strengthen the China inbound market.

Congratulations to the ELITE class of 2024 - the future leaders of the inbound industry. After months of dedication and growth, we proudly celebrated the official graduation of our ELITE 2024 cohort at ATEC Meeting Place on the Gold Coast. Throughout the program, participants completed online professional development modules and participated in group mentoring sessions with industry leaders Jacqui Walshe, Ben Hall, and Robin Mack. Groups were then challenged with a real-world client project: create an initiative to help a regional tourism business enhance or expand its offerings to attract international visitors, using local and national partnerships to amplify its reach and impact. Special thanks to our clients Corin Forest, Never Never Distilling Co. and Gravity Discovery Centre and Observatory for offering your time and guidance to each of the groups. Additionally, each participant worked closely with an assigned industry mentor, gaining insights and advice that added to the structured content. The program came to an end with each group presenting their initiatives at Meeting Place before formally graduating with support from Senator Nita Green, their mentors and the broader ATEC community. The ELITE Class of 2024 Valedictorian Jessica Bryden was able to share her experiences with the wider Meeting Place audience in the conference program. A well deserved appointment, Jessica was committed to the professional development while demonstrating the core values of the ELITE program and was nominated by her peers. Congratulations again to these 29 outstanding individuals who now join over 200 ELITE alumni. We’re excited to see your continued impact and growth within the industry! Take a look at the 2024 program below and hear from graduates Gigi McKercher, Dylan Dudley and Shaun Brennan. Interested in joining the next generation of tourism leaders? Submit your expression of interest here to be the first to know when 2025 applications open: https://lnkd.in/giMCeJyk Sean Grachan Bonnie-Sue O’Garey Didem Altin Verity Collis Imogen Oliver Peili Zhang Jasmine Saba Cotton Huimian Wang Dylan Dudley Sophie O’Donoghue Hayley Eastwell Shaun Brennan Paris Miller Lok Wang Chloe Williams Jee Kim Kate Lindsay Kate Howard Carly Spek Jemma Fletcher Jessica Bryden Bronte Jackson Bianca DiNuzzo Natalie Sussman Emma Wilmot Brooke Pelly Gigi McKercher Sean Andrews

Australian Tourism Export Council’s China Host Workshop Queensland – Last Workshop of 2024! Join us for ATEC’s final China Host Workshop of the year, on the 12th of November held at the Pullman Brisbane King George Square. Led by industry experts Jessica Xue and Garry Burns from The Gaibo Agency and supported by the National Foundation for Australia-China Relations (NFACR) 澳中基金会, this workshop will dive into culture, product, services, and trade engagement in the China inbound market. Don't miss this unique opportunity to wrap up the year with valuable market insights and engage in interactive discussions and scenarios. Registrations are open—make sure you secure your spot today!  https://lnkd.in/g_Fi8dus

Congratulations to the ATEC NSW Leadership Group and all of our NSW Members for winning the 2024 ATEC Excellence Award for Region of the Year. The NSW branch has been awarded ATEC Region of the Year for its leadership and dedication to supporting the tourism industry. #atecmp24 Australian Tourism Export Council NSW Sandra Feustel Janene Rees Sarah Duthie Monika Townsend Shahreen Leech Ral Italiano Cunna Ru Catherine Hughes Chris Craddock David Strickland Aaron Matis