Assemble

Assemble

Real Estate

Richmond, Victoria 6,854 followers

On a mission to make thoughtfully designed, sustainable homes more accessible to more people.

About us

At Assemble, we believe every Australian deserves access to an affordable, well-designed home, and everyone deserves a community to come home to. We’ve made it our mission to challenge our country’s housing crisis—to come up with new ideas on how we can create a better, fairer system. We began with Assemble Futures (also known as the Assemble Model)—an alternate pathway to home ownership enabling residents to rent securely for five years, with the option to buy their home at the end of the lease period. Today, we’re also building secure rental communities—apartments for renters, where residents can stay for a while, or long as they like, in quality homes located in suburbs where this type of housing is needed most. Our combined experience spans property, construction, finance, investment, architecture, urban design, asset operations, community engagement, marketing communications and advocacy. Each day we challenge and inspire our team to interrogate assumptions, and the diversity of skills and experience across our growing team of 45 represents our commitment to doing things differently and more responsibly in the housing development space. Our values and ideas find a voice in Assemble Papers, a biannual free online and printed magazine putting people front and centre in conversations around design, housing, and social infrastructure and impact.

Industry
Real Estate
Company size
11-50 employees
Headquarters
Richmond, Victoria
Type
Privately Held
Founded
2010
Specialties
Property development, Architecture, Design, Publishing, and Community

Locations

Employees at Assemble

Updates

  • As 2024 comes to a close, we reflect on what has been an extraordinary year for Assemble—a year of progressing housing solutions and partnerships that deliver meaningful housing impact across Australia.    Our Managing Director Kris Daff and CEO Carolyn Viney reflected on the year that was and what 2025 holds for our team: “Now as one team, we are working to redefine what sustainable, well-designed, community-centred housing looks like for our investors and for our residents – and whilst there is still much more to do, we are proud of what we have achieved in 2024 and optimistic about a future which will realise a better, fairer housing system.”    From project milestones and new partnerships to broadening our impact with a growing team and housing portfolio, we would like to thank our shareholders and capital partners in AustralianSuper and HESTA, all our project partners and our residents – thank you to all for your support throughout the year.    Our team will be taking a well-deserved break over this holiday period to rest up for the year ahead. We look forward to seeing you all in 2025 where we’ll be gearing up for another successful year as a team.   #Assemble #housingforall #endofyearreview #2024

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    Last week we were recognised with two awards at this year’s UDIA Victoria Awards for Excellence (Victoria): 15 Thompson Street won the Apartments (Mid-Rise) category and our 'Imagine Less. Experience More.' campaign and digital experience took home the Marketing Award. These awards celebrate high-quality projects and development innovation across Victoria, and we were pleased to see our built and digital projects honoured by industry peers. Bringing these projects to life took the collective efforts of our dedicated teams and our partners who we work alongside across our housing projects. Completed and being enjoyed by resident since mid-2024, 15 Thompson Street was made possible with the support of our capital partner, AustralianSuper , along with the strategic contributions from various project partners and consultants, including architects Hayball and construction partners Hacer Group.  For the continued success that our campaign and digital experience has recently received, thank you again to our design partners Today for their creativity and collaboration in bringing this project into the world. Thank you to the judges and the sponsors for the recognition, it was inspiring to celebrate teams and projects that are contributing positively to better housing outcomes in Victoria. https://bit.ly/3BiyMQX #assemble #housingforall #purchasepathway #imagineless #experiencemore #melbournehomes #housing #innovation #development #australianhousing #udiavictoria

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  • We’re proud to have Haleh Homaei - GAICD join our team as our Head of Housing Programs. With over 30 years of experience in housing, property development and governance, Haleh brings a wealth of expertise from her executive management and leadership roles in Australia’s community housing sector. Most recently, she served as CEO of HousingFirst Ltd , where she led the growth of one of Victoria’s most respected social and affordable housing providers to over 1,500 properties, supporting more than 2,200 resident tenancies. Haleh will oversee the social impact measures, strategy direction, and compliance of our social and affordable homes, and specialist disability accommodation managed alongside our community housing provider partners, ensuring our combined management approach creates one integrated resident community. Beyond the office, Haleh serves as Chair of PowerHousing Australia and sits on the boards of CHC Australia, Haven Home Safe, and Aboriginal Housing Victoria. She also dedicated a decade to the board of the Community Housing Industry Association Victoria, including three years as Chair.  Haleh’s career-long commitment to deliver housing solutions and drive systemic change makes her an invaluable addition to our leadership team. We’re thrilled to have you join us, Haleh.  

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    We are thrilled to share that our ‘Imagine Less. Experience More’ campaign was named Integrated Brand Campaign of the Year at the 2024 REA Excellence Awards, hosted by REA Group. At Assemble, our purchase pathway reimagines the homeownership journey to meet people where they are — focusing on transparency, choice, and long-term stability every step of the way. Our ‘Imagine Less. Experience More’ campaign elevated the unique benefits that our purchase pathway provides, showcasing how a reimagined approach can make a meaningful difference in people’s lives. This national award is a testament to the creativity and dedication of our team and our design partners at Today, who collaboratively shaped this campaign approach and our reimagined website. A huge thank you to the judges for this recognition and congratulations to all of this year’s nominees. #assemble #housingforall #purchasepathway #imagineless #experiencemore #melbournehomes #housing #innovation #development #australianhousing

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    We are excited to share that 38 Albermarle Street in Kensington has been shortlisted for the 2024 Melbourne Awards hosted by the City of Melbourne.   These local awards celebrate projects and people that make Melbourne an inclusive, creative and forward-thinking place we can all be proud of. We would like to thank the City of Melbourne not just for this recognition in City Design category, but importantly for their longstanding support behind 38 Albermarle Street every step of the way – from conception through to its operation.    Congratulations to our team and project partners - especially our design partners Fieldwork and Six Degrees Architects – for making this pilot project and our housing innovation a reality.    #assemble #ExperienceMore #housingforall #38Albermarle #purchasepathway #melbournehomes #kensingtonmelbourne #cityofmelbourne #westmelbourne #innermelbourne #melbourne #melbourenawards #localimpact

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    We are delighted to be named alongside our consortium partners Milieu Property and Hickory, with capital partners AustralianSuper and HESTA, in the redevelopment of the Fitzroy Gasworks precinct. Together, we’re delivering around 820 new homes that meet the diverse needs of Victorians—whether our residents are renting, buying, or in need of specialist housing.  Assemble is proud to be delivering around 400 build-to-rent homes in Parcel B, including social and affordable homes – affordable as defined in the Victorian Planning and Environment Act. With the support of capital partners, AustralianSuper and HESTA, Assemble is also the investment manager in respect of the 420 build-to-sell homes being delivered as part of Parcel C.  This project represents a real step forward in providing housing choices for residents. Australia’s need for sustainable, diverse housing options is urgent, and by partnering with Development Victoria, we’re demonstrating how collaboration can unlock the kind of scalable housing solutions our cities need. Thank you to the team involved here at Assemble, capital partners AustralianSuper and HESTA, our project partners Milieu and Hickory and Development Victoria for their support. https://bit.ly/4fsdr5T #Assemble #AustralianSuper #HESTA #SuperwithImpact #housingforall #MelbourneHomes #Milieu #Hickory #DevelopmentVictoria #FitzroyGasworks

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  • We wish our COO Emma Telfer all the best as she participates in tonight’s panel 'Achieving Success in Affordable Housing' hosted by Urban Land Institute Melbourne.   The solutions-focussed event offers insights into the housing attainability and what we can learn from global best practice to achieve success in affordable housing.    Following a keynote from Dylan Gray, Director at Urbis, Emma will join a panel discussion moderated by Victoria Cook, Senior Development Advisor at Yarra Valley Water , alongside experts James Henry from Housing Choices Australia, Lucy Simms from Women's Property Initiatives, and Chris Axsentieff from Local: Residential. Together, they’ll explore innovative solutions for housing affordability through government and private sector collaboration.   Find out more about tonight's event and the work of the Urban Land Institute via the post below.   We wish you all the best, Emma. #assemble #housingsolutions #housingforall #homelessness #teamevent #paneldiscussion

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    𝗝𝗼𝗶𝗻 Urban Land Institute ULI Australia 𝗠𝗲𝗹𝗯𝗼𝘂𝗿𝗻𝗲 𝗼𝗻 𝟮𝟰 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝗳𝗼𝗿 𝗮 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻 𝗼𝗻 the ULI global mission priority of 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗵𝗼𝘂𝘀𝗶𝗻𝗴 𝗮𝘁𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 and what we can learn from global best practice to achieve success in affordable housing. 𝗥𝗘𝗚𝗜𝗦𝗧𝗘𝗥 𝗡𝗢𝗪: https://shorturl.at/KQZgY 𝗣𝗿𝗼𝘃𝗶𝗱𝗶𝗻𝗴 𝗮𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝗲 𝗵𝗼𝘂𝘀𝗶𝗻𝗴 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲 𝗶𝘀 𝗮 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲, but Emma Telfer, COO of Assemble, has been leading the charge. Since 2020, Assemble has accelerated growth with their Rent Then Purchase model, offering a pathway to homeownership while addressing affordability issues. Reflecting on Assemble’s journey, Telfer once noted, "Our goal has been to retain our values as a design-led developer while scaling up to meet the housing need." 𝗕𝘂𝘁 𝗳𝗼𝘂𝗿 𝘆𝗲𝗮𝗿𝘀 𝗹𝗮𝘁𝗲𝗿, 𝗶𝘀 𝘀𝗵𝗲 𝘀𝗮𝘁𝗶𝘀𝗳𝗶𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀? 𝗙𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗮 𝗸𝗲𝘆𝗻𝗼𝘁𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗼𝗻 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗲𝘀𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲, 𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝘁 𝗽𝗮𝗻𝗲𝗹 𝘄𝗶𝗹𝗹 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗲𝘀, 𝗼𝗻𝗴𝗼𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀, 𝗮𝗻𝗱 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗳𝗿𝗼𝗺 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱. Featuring industry leaders from Assemble, Urbis, Housing Choices Australia, Women's Property Initiatives, and Local: Residential, we'll discuss what's next in the affordable housing space and how we can apply these insights locally. 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗵𝗲 Property Industry Foundation’𝘀 𝗬𝗼𝘂𝘁𝗵 𝗛𝗼𝗺𝗲𝗹𝗲𝘀𝘀𝗻𝗲𝘀𝘀 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁. All net proceeds go towards building stronger communities in the property and construction sectors. 𝗗𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝗼𝘂𝘁—𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 𝗮𝗻𝗱 𝗯𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻! 𝗥𝗘𝗚𝗜𝗦𝗧𝗘𝗥 𝗡𝗢𝗪: https://shorturl.at/KQZgY #AffordableHousing #HousingSolutions #UrbanDevelopment #ULIAustralia #HousingAffordability #RealEstateInnovation #MelbourneEvents #SustainableLiving #HousingForAll #CommunityDevelopment Dylan Gray James Henry Lucy Simms Chris Axsentieff Alex Fitzgerald Georgina Harvey Jack O'Connor Nicholas J Grear Trevor Du 杜纬远 Lester Powling ROSE HUNG Desean Goh Lucas Bediaga Marcos Tolmos

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    We are proud sponsors of Kensington Flemington Junior Sports Club (KFJSC) for their 2024 season. Established in 1982, the volunteer-run KFJSC brings together 1,600 members and their families to JJ Holland Park, Kensington, to participate in sporting programs and weekend competitions. Every sponsorship goes a long way to keep participation affordable and accessible for every local sports lover.  As KFJSC President Matt Love said, “Local sponsors like Assemble are imperative to the survival of the club and gives us the opportunity to purchase new sports equipment, offer scholarships to families who may not be able to afford fees, and keep fees low for our current members.”  Whether it's through direct sponsorship or hosting their annual sponsorship fundraiser at out cafe Cassette, we’re proud to get behind a club that goes those extra few yards for its own community. Go the Colts!  Read the full story with the link below. https://bit.ly/3Y10J77 #assemble #kensingtonmelbourne #melbournesports #localsports #localsportsclub #localimpact #housingforall

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  • It is with considerable delight that we announce David Allt-Graham as our new Head of Development. David has over 25 years' experience in mixed use and high-rise residential development, with expertise in construction, development and architecture. He has worked for property development businesses for his entire professional career including for listed developer Lendlease and private developers CITTA and more recently MAB Corporation (MAB) since 2008. David’s previous role at MAB was General Manager, Residential Division, where he was responsible for a ~$2 billion project pipeline (900 dwellings currently in construction) and had 11 direct reports. With a focus on excellent architectural design and place outcomes, David’s career accomplishments are many and include the Victorian Government’s Public Housing Renewal Program, Box Hill Affordable Housing Project, NewQuay Central, Docklands, Brompton Gasworks in Adelaide, and Commonwealth Games Village (Parkville). Outside of work, David has been an Advisory Board Member to Women's Property Initiatives, a not-for-profit CHP focussed on women and children at risk of homelessness, and is deputy chair of Urban Renewal/Built Form Committee for the Urban Development Institute of Australia (UDIA) Victoria. We proudly welcome David to our team in this important senior leadership role.

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    Our project at 4 Ballarat Street in Brunswick reached a significant milestone, with the building officially ‘topped out’ in July 2024 and the external structure now complete.    Our second purchase pathway project in partnership with AustralianSuper, this 171-apartment project on the doorstep of Brunswick’s Sydney Road is now on the final stretch of its construction journey.     Joined by our investor partners AustralianSuper alongside project partners ANZ, builder Hacer Group and architects Fieldwork, we marked the occasion with a topping-out ceremony on the rooftop, a long-celebrated tradition in the construction industry.     Speaking from the rooftop celebrations, Senior Development Manager Stephen Dodd reflected, “it’s fantastic to celebrate with everyone who’s had a hand in getting the project to this point – and with a view of the city that our residents will be lucky to call their own very soon.”     Read on for more about this project milestone with the latest news on our website. https://bit.ly/3zIQMDm #assemble #ExperienceMore #housingforall #4BallaratStreet #purchasepathway #melbournehomes #northmelbourne #innermelbourne #brunswickmelbourne

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