Agency Mavericks

Cocktails with cute little umbrella's anyone?   https://lnkd.in/gfF3_spC

🎉 Big shoutout to Britt and Tyler! 🎉 These two have absolutely crushed it this year, navigating challenges and big changes with determination and focus. They’ve shifted their mindset in a massive way, rethinking how they approach their business and setting their sights on scaling and growth—and it’s paying off! We’re so proud to see their hard work recognised with the Altitude award. Huge congrats, Britt and Tyler—you’re an inspiration to the entire Mavericks community! #Agencyowner

DJ to CEO: How to Build a Creative Powerhouse with Jamie Kritharas Jamie shares his journey of building Defiant Digital from scratch, helping over 300 businesses generate hundreds of millions in revenue by combining creativity with performance marketing. Video - https://lnkd.in/gbr3yuBE Audio - https://lnkd.in/gy76tiJP - with Troy Dean

How AI is Reshaping SEO for 2025 with Brandon Leibowitz Troy Dean and Brandon delve into the rise of AI tools like ChatGPT, Bard, and Gemini, examining their impact on SEO, content creation, and the value of human connection in digital marketing. Brandon explains how to use AI responsibly, emphasizing the importance of accuracy and personalization in content while avoiding common mistakes that could harm a site’s rankings. The conversation also highlights the enduring power of backlinks, how to leverage them effectively, and why video content is becoming a critical tool for engaging audiences and dominating search results. Audio - https://lnkd.in/g-fvEuHN Visual - https://lnkd.in/gEB-cx4a

New podcast: Building Resilient, Scalable WordPress Platforms with Thomas M Fanelli Troy and Tom dive deep into the complexities of managing high-performance WordPress sites and how Convesio’s expert team helps agencies by acting as a technical SWAT team. Tom explains the critical differences between Convesio and other hosting companies like SiteGround or WP Engine, emphasizing Convesio’s ability to scale sites for clients who demand top-notch performance and reliability. Video - https://lnkd.in/gX2DkhRy Audio - https://lnkd.in/gsZ4_Cv7

Great Insights!!! https://lnkd.in/g5nZs824

A question we get alot: "For my digital marketing agency, do i need to niche down to be successful?" No, you don’t have to niche down to be a successful agency. However, it's crucial to know your audience well in order to communicate and market to them effectively. When it comes to marketing, if we try to appeal to too broad an audience, the message often resonates with no one. It's important to deeply understand the pain points, roadblocks, desires, and needs of your prospective clients. While you don't have to lock yourself into one niche, you should target a specific audience in each campaign. You can always shift to a different audience in the next campaign if necessary. Also, keep in mind that a niche doesn’t have to be vertical (e.g., dentists or doctors). It can be demographic (e.g., female entrepreneurs or working parents) or psychographic (e.g., small business owners with a growth mindset).

Building a Proactive VA Team with Lawrence Wong & Joel Keddie Lawrence and Joel delve into the common pitfalls agencies face when trying to delegate tasks and highlight the importance of hiring VAs with focused expertise, rather than relying on one person to handle multiple roles. By fostering a proactive, supportive company culture, they’ve created a VA team that operates as an extension of their clients' businesses, driving growth and efficiency. Audio - https://lnkd.in/gp9GFkBa Video - https://lnkd.in/gpbbCKFX

Navigating SEO in the AI Era with Rachel Hernandez The conversation delves into the growing influence of AI-generated content in search results, specifically Google's AI overviews. Rachel explains how businesses can prepare for this shift and optimize their content to stay competitive, providing practical tips for creating long-form, high-value content that gets noticed by both users and search algorithms.

New Podcast with Simon Kelly   😍  How to Build a Strategy That Delivers Real Results 🤑 Simon delves into the transformative power of digital strategy roadmaps, explaining how they’ve helped SGD move beyond the traditional proposal process to offer clients a comprehensive, long-term plan that drives measurable results. By focusing on strategy over tactics, Simon has been able to streamline operations, align client expectations, and significantly boost both client satisfaction and agency profitability. Video - https://lnkd.in/gUkVacXP Audio - https://lnkd.in/gdKdHsgx