Afterpay

#SmallBusinessSaturday is around the corner! 💫 All month, we're highlighting the small businesses that are #PoweredByFintech and depend on cutting-edge technologies to start, run, and grow their companies. Learn more from their first-hand insights ⬇️ Our first small business spotlight -- Tres Colori Jewelry, a personalized jewelry brand based in New York City -- values access to #BuyNowPayLater to offer affordable payment options to customers. 🗣️ Owner Ori Matalon emphasizes that "Afterpay has allowed us to make our personalized, handcrafted jewelry more accessible to a wider audience, especially during peak seasons. Its flexibility has been a key factor in increasing customer satisfaction and boosting sales during key times like Black Friday and the holiday season." Check out Tres Colori Jewelry's shop ➡️ https://trescolori.com/ Learn more about the ways Afterpay serves small businesses ➡️ https://lnkd.in/eJ4r4Dev

We had the pleasure of sitting down with MacKenzie-Childs, LLC's CMO, Larry Shaw, to talk through our partnership, which first began in 2021. Shaw says the company considered different BNPL options, but Afterpay stood out for several reasons: the fact that Afterpay works differently than traditional credit, the level of support and service Afterpay provides, and the fact that Afterpay offered advertising support to help MacKenzie-Childs acquire new customers. Plus, Shaw adds, it was easy to integrate Afterpay with the e-commerce platform. “Using Afterpay was an easy step because it was what customers were looking for, and also it’s an ease-of-shopping piece for customers,” he says. Read the full case study: https://lnkd.in/eiK667UG

Checking off another successful Advertising Week New York in the books! Our Head of Ads, Marni Rosen Schapiro, made her way across various stages during the week. 💬 Sitting on a panel with Rokt to discuss what the new checkout experience looks like, giving this insight to the audience: "When someone is going through the checkout process, that is another moment for any brand to bring something valuable to a consumer. There is a value exchange that a consumer understands and showing up at the checkout is a very efficient and effective message type that shows up in the right place at the right time." 💡 Appearing on a panel at The Female Quotient Equality Lounge, with other leading women across the industry to discuss the future of ads, and empowering and inspiring others to up-level their careers.

Last week Afterpay launched its latest DROPSHOP with tennis-lifestyle brand, Arthur Ashe (the same creative team behind Rowing Blazers). This marked Afterpay's first-ever multi piece, sports inspired collaboration with a brand who resonates with our pursuit to make drop culture more accessible and innovative. The capsule launched just in time as NYC's biggest tennis event of the year was in full swing. Read more below from WWD

Afterpay and Cash App are coming together to ensure consumers have access to the economy through reliable, simple and transparent solutions, and that merchants are able to unlock a highly engaged audience. Nick Molnar sat down with Melissa Daniels from Modern Retail to talk to that as well as the importance of choice and flexibility at checkout. Read more below

We're thrilled to share a recent case study featuring Rockstar Original and the ways they're connecting with younger consumers through payment optionality. By integrating Afterpay and Cash App Pay, Rockstar Original has not only made their trendy apparel more accessible, but has also seen a significant return on investment! 📈 In today’s fast-paced world, offering flexible payment options is key to meeting the needs of a younger, tech-savvy audience. Rockstar Original’s strategic move to embrace these payment solutions has enabled them to: ✅ Enhance customer experience ✅ Boost sales and revenue ✅ Expand their loyal customer base To read more about our partnership: https://lnkd.in/eWYdc_TQ

Our ANZ marketing team has been shortlisted for the Mumbrella Award for Data-Driven Marketing for our "Afterpay: Where You Wouldn't Believe" campaign which took place in Australia in 2023. This week, we presented to the judges, and we're hopeful for a win. This recognition highlights our commitment to leading the way in innovative marketing practices. Stay tuned for more updates! #Afterpay #Marketing #MumbrellaAwards #DataDrivenMarketing #Innovation #MerchantPartners

With nearly two-years of ongoing collaboration together, we recently sat down with Huan Nguyen, Chief Revenue Officer of HYPEBEAST, to discuss how we’ve come together to reach the next-gen shoppers. From enabling BNPL for the hundreds of brands on #HBX and the incredible results we’ve achieved from our DROPSHOP program, read more about the evolution and value of our partnership to date. https://lnkd.in/dEd5BwgH

We're thrilled to announce a new group of merchants joining Afterpay's network to offer next gen consumers choice and flexibility across more categories. With more Gen Z and Millennials looking to responsibly spend, these merchants couldn't have joined at a better time ahead of the spring shopping season. Read more about this announcement in our newsroom. https://lnkd.in/eeCG5xYA