Roman Doppler

Voice of Customer (VoC) research is your key to understanding and acting on customer insights effectively. 🗣️ Here’s how: Customer Needs: Capture real customer pain points and prioritize what matters most. 🎯 Hierarchical Structure: Organize feedback into clear categories, so you know exactly where to focus. 📊 Prioritization: Identify high-impact areas to tackle first, making the most of your resources. ⚖️ Customer Perception: Learn how customers view your products, and boost satisfaction by addressing key concerns. 🌟 Read here: https://lnkd.in/dfSHRgCu Master these elements to drive customer loyalty and business success! 🚀 #BigData #VoC #CustomerExperience

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“Better safe than sorry?” In B2B marketing… not so much. Here’s the truth: LinkedIn’s latest research shows that “safe” ads—the ones that play it functional, neutral, or uninspired—are the quickest way to get scrolled past. According to LinkedIn’s 2024 report with MAGNA Global Media Trials : 💥 Creative B2B ads boost brand consideration by 40% - that’s a huge difference in an era where decision-makers are hard to engage. 🕰️ Ads that feature a creative angle hold viewers’ attention 24 seconds longer than average B2B ads. 📈 When a B2B ad uses humor, relatable characters, or an emotional touch, it gains 21% more engagement than the usual functional ad​s So, what’s the takeaway? B2B doesn’t mean you have to stay in the comfort zone. Sure, safe might feel logical in B2B, but real results happen when we connect emotionally with decision-makers. Here are three ways to unlock better engagement with a creative approach: 1️⃣ Put your audience at the center – highlight their transformation, not just your product’s specs. 2️⃣ Use emotions and humor – business buyers don’t stop being people. 3️⃣ Tell a story worth remembering – a compelling narrative gets noticed, while the feature list gets skimmed. Ready to shake things up and leave the safe (and boring) B2B approach behind? Start creating ads that inspire your audience and build real connections. #B2B #B2BStorytelling #B2BCreativity #B2BMarketing #B2BEngagement #EmotionsInB2B

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Learn how the sales funnel can help your business succeed! From customer acquisition to success metrics, discover how the sales funnel helps businesses navigate the purchase journey. Find the link in the comments. #dealcodeAI #salesfunnel #AIinSales #KIimVertrieb

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With BFCM just around the corner, you need practical tips to maximize your ad spend. So we worked with Herrmann Digital to curate a playbook of battle-tested media buying strategies to make BFCM 2024 your best one yet. 35 pages of data-backed tactics to help you optimize your Meta ads this BFCM. We’re talking: - How to find new pockets of scale & efficiency with audiences - Strategic budget planning & spend pacing during BFCM - Hot takes on creative diversity and what to avoid - Data to prove evergreen > seasonal is the way - Data to support vertical > horizontal scaling - How to improve CVR on your Meta Shop - Top-performing Q4 ad placements - How to capitalize on Q5 - & so much more That’s why this eBook is so big. It’s full of secrets. (Link in comments)

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𝗙𝗿𝗲𝗲 𝗪𝗲𝗯𝗶𝗻𝗮𝗿: 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗙𝗮𝗰𝘁𝗼𝗿𝘀 𝗶𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 🚀 What are the biggest success factors and challenges in content marketing? How are budgets evolving? Which AI tools are currently the most popular and what are they used for? Join our experts, Jan-Frederik Ahrens and Sarah Voigt, to learn how companies successfully implement content marketing and which benchmarks are crucial. 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗲𝘅𝗽𝗲𝗰𝘁 𝗼𝗻 𝗔𝘂𝗴𝘂𝘀𝘁 𝟴 𝗮𝘁 𝟭𝟲:𝟬𝟬 𝗖𝗘𝗦𝗧: 📈 Content Marketing Strategies and Budgets  📊 Performance Measurement in Content Marketing  📲 Popular Channels and Formats  🤖 Top AI Tools and Areas of Application 👉 Secure your spot now: https://lnkd.in/eTSPE2nr #StatistaPlus #DataDriven #FreeWebinar

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Discover the cutting-edge technology behind our AI-driven SEO and robust online presence management. See how these innovations are setting new standards in digital marketing, enabling you to deliver unparalleled value and enhanced service capabilities to your clients. Read more here 🔽 #EuropeanSearchAwards2024 #rankingCoach #AIpowered

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🚀 Don't Miss This Exciting Webinar! 🚀 Join us for an insightful session with Dirk Rohweder, a seasoned expert with over 30 years of international experience as CIO, Board Member, Pre-Sales Director, and Entrepreneur. Dirk's current focus areas include Digital Marketing Strategies, Identity Resolution, and Direct Marketing Transformation. 📅 Date: June 18th ⏰ Time: 11:40 am 🌟 Webinar Topic: Optimise Web Experiences in Real Time During this must-attend webinar, Dirk will cover three critical topics to enhance your digital strategy: 1. Web Analytics for Better Insights: unlock the power of data to understand your audience and optimise performance. 2. Customised Content from the First Visit: learn how to deliver personalised experiences that captivate your users from the get-go. 3. Collect Zero-Party Data in a Targeted Manner: discover techniques for gathering valuable data directly from your audience to inform your marketing efforts. Don't miss out on the chance to elevate your digital marketing game! Register now to secure your spot. 🔗 👉 Subscribe here: https://lnkd.in/gyvPnjQg #Webinar #Event24 #DigitalMarketing #WebAnalytics #CustomisedContent #ZeroPartyData #MarketingTransformation #IdentityResolution #IDManagement #MarketingBörse

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How to work with Account Based Marketing 🎯 🚀 Last week Josef had Markus Ståhlberg - CEO & Co-founder at N.Rich - as guest in B2B SaaS CEOs! They talked about: - Common mistakes companies do re. ABM - The importance of a well-defined ICP - How your competitors "failed customers" can be your best prospects - And much more...💡 Listen to the interview by searching for" B2B SaaS CEOs" where you listen to podcasts. 🎧 #SaaS #ABM #AccountBasedMarketing #B2BSaaSCEOs

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Choosing the right gift is like choosing the perfect playlist – it sets the mood. At Tyviso, we help brands nail that ‘wow’ factor every time. #GiftStrategy #Partnerships #CustomerLove #PartnerWithTyviso #BrandPartnership

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"B2B Sales Cycles Are Long" "B2B Marketing Is All About Cold Outreach" "B2B Customers Are Not Interested in Storytelling" And then, people say B2B is Boring! Well, B2B decision makers are completely rational and objective. Win them with the right communication. We make that happen. We make B2B NOT BORING! #b2b #content #marketing #salescycle #brandstrategy

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New Case Study: TS Brand Management Launch des neuen Online-Auftritts der Marke TS Brand Management.

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How will artificial intelligence shape the future of digital marketing and advertising? Google has the answers — just like it does for millions of users every day! At DMEXCO 2024 in Cologne, Google is excited to showcase their innovative solutions for advertisers, along with fresh insights into Google AI and YouTube. For Sandra Fründt (Senior Director, B2B Marketing DACH), DMEXCO isn’t just another date in her calendar, it’s THE ultimate hotspot for digital innovation. It’s where marketing trends collide, from the magic of AI to the future of privacy centric measurement. It’s time to connect with the tech giant and see what the future of advertising will look like. Who knows, you might even find the answers to life, the universe, and everything! 🤖✨ #DMEXCO24 #Google #AI #DigitalMarketing #Innovation

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Unlocking the Power of B2B Intent Data: 12 Strategies for Success In today's competitive landscape, understanding B2B intent data is crucial for effective marketing. Here are 12 simple yet powerful strategies to leverage intent data for business growth: Validate Your Ideal Customer Profile (ICP): Use intent data to confirm common traits among prospects interested in your solution, refining your target audience. Map Your Customer Journey: Identify key stages of the buying process through intent signals, tailoring your approach to each phase. Discover New Prospects: Track interest in partner solutions to find fresh leads interested in complementary products or services. Prioritize Leads: Focus your outreach on companies displaying active intent, maximizing your sales team's efficiency. Personalize Outreach: Craft tailored messages based on prospect's interests, increasing engagement and conversion rates. Pre-Event Networking: Identify prospects with high intent before conferences or webinars, facilitating targeted networking efforts. Optimize Event Follow-Up: Prioritize follow-ups based on intent levels, nurturing high-intent leads for faster conversions. Upsell and Cross-Sell Opportunities: Spot opportunities for additional sales by monitoring customer intent for related services or products. Monitor for Churn: Identify signs of dissatisfaction or potential churn early by tracking intent among existing customers. Revive Lost Opportunities: Re-engage with past prospects showing renewed interest, leveraging timely intent data insights. Targeted Ad Campaigns: Create highly relevant ad messaging by aligning intent data with specific audience segments. Event Content Strategy: Tailor event topics to match audience interests revealed by intent data, ensuring maximum engagement. Unleash the power of B2B intent data with these 12 actionable strategies to drive growth and boost sales! #B2BMarketing #IntentData #innovation #business #marketing #tips #marketers #linkedin #businesswriting #customerrelations

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Both search term length and pre-purchase actions are increasing, according to Google. During the Google Marketing Live Keynote for 2024, Philipp Schindler shared that “in the last six months, Google searches with five or more words grew 1.5x as faster than shorter queries.” Google Think recently shared an article stating “60% of consumers are taking six or more actions before deciding to buy a brand or product that's new to them” explaining that in APAC markets, 49% of consumers “say they’re doing more research on purchases”. These trends could be a part of what's driving the increased specificity (and therefore average length) of search queries that Google is noticing. As consumers spend more time researching, their queries get more detailed therefore increasing the search query length. Our question: Will we see this trend fuelled by the rise of AI powered Search Answer Engines like Perplexity?

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Hyperpersonalization is currently a hot topic in corporate marketing. It combines artificial intelligence with customer and product data to create individual and personalized customer experiences across different channels. In our blog, we show you how you can use personalization in channel design to create digital wow moments and successfully turn prospective customers into loyal customers of your brand. 🔗 https://arva.to/8vwCk Topics of the blog article: 🔹 What is Hyperpersonalization? 🔹 What is the importance of Hyperpersonalization in Channel Design? 🔹 Hyperpersonalization to strengthen Customer Loyalty 🔹 Three best practices in the field of Generative AI for an efficient workflow 🔹 Conclusion: Success factors for effective Hyperpersonalization #ConnectingCustomersandCommerce #DigitalCommerce #Hyperpersonalization #Ecommerce #blog

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𝗛𝘂𝗺𝗮𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 + 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 🚀 At I Need Leads, we bring the best of both worlds to the table: Human marketing expertise paired with cutting-edge technology! 🤖✨ With AGENT AI Chat Bot as your lead-qualification and engagement powerhouse, your business will experience seamless client interactions, smarter lead generation, and round-the-clock customer support. Our tailored strategies, combined with AI-driven chatbots, ensure that every lead is nurtured and appointments get booked automatically! No opportunity missed, no follow-up left undone. 🔥 Let's make marketing smarter and more efficient! 𝗕𝗼𝗼𝗸 𝗮 𝗙𝗥𝗘𝗘 𝗗𝗘𝗠𝗢 𝘁𝗼𝗱𝗮𝘆! Chatbot Demo 👉https://lnkd.in/e8S3mTTX Marketing Demo 👉https://lnkd.in/g3f-KxqY 💼📈 #MarketingMagic #AIChatbot #BusinessGrowth #LeadGeneration #INeedLeads #AgentAiChatbot

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