🎉 Big news! Nielsen is now the FIRST MRC-accredited solution for live-streaming measurement! The Media Rating Council approved integrating live-streaming data into our National TV service and renewed our National Panel accreditation. More details: http://nlsn.co/6045SVJBh
Nielsen
Desarrollo de software
New York, NY 1.186.495 seguidores
Powering a better media future for all people
Sobre nosotros
Nielsen Holdings plc (NYSE: NLSN) es una compañía global de medición y análisis de datos que provee la visión más completa y confiable de consumidores y mercados en el mundo. Nuestro enfoque une datos de Nielsen con información de otras fuentes para ayudar a nuestros clientes alrededor del planeta en el entendimiento de lo que sucede ahora y lo que pasará en el futuro, y cómo actuar correctamente con dicho conocimiento. Por más de 90 años, Nielsen ha proporcionado información y análisis basados en rigor científico e innovación, y ha desarrollado continuamente nuevas formas de responder las preguntas más relevantes sobre las industrias de los medios, publicidad, comercio detallista y productos de consumo inmediato (FMCG). Como una de las 500 empresas más importantes de S&P, Nielsen tiene operaciones en más de 100 países, cubriendo el 90% de la población del mundo. Para más información visite www.nielsen.com/mx
- Sitio web
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http://nlsn.co/6006JMfty
Enlace externo para Nielsen
- Sector
- Desarrollo de software
- Tamaño de la empresa
- Más de 10.001 empleados
- Sede
- New York, NY
- Tipo
- Empresa pública
- Especialidades
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media y Measurement
Ubicaciones
Empleados en Nielsen
Actualizaciones
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Our Top Ten Streaming List is here 🎬! Netflix’s Love is Blind swoons into the top spot with over 1.2 billion minutes viewed, closely followed by Outer Banks, which launched the first half of its fourth season. Check out the full list: http://nlsn.co/6043S2qif
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📣 Sign up for Nielsen's exclusive Audience Insider Summit in NYC! Marketers, this summit holds the key to your 2025 success, offering you insights to help you navigate the evolving media landscape. http://nlsn.co/6043Sx01Z
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New from Nielsen & Edison Research! 📊 Just released: Q3 2024 insights on how Americans are spending their audio time across radio, podcasts, and streaming. Discover what’s trending and what it means for advertisers. http://nlsn.co/6047SxLlW
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🍿 From family movie nights to group watch parties, co-viewing is booming—47% of linear and CTV content is viewed with others. Wondering what that means for advertisers? Get the latest insights http://nlsn.co/6045SYBZ1
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Excited to share how Nielsen’s daily optimization helped Samsonite in reaching a 141 million digital audience for their #TESTEDLIKESAMSONITE advertising campaign in India at a 25% reduction in campaign costs. Want to ensure your campaign performance? Learn more about the strategies that drove this success here: https://bit.ly/3YIkGQm
Optimizing in-flight digital ad campaigns
nielsen.com
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🥤For soft drink brands, understanding how shoppers spend time across the total television landscape can unlock key advanced audience insights. Download Nielsen’s new On-Target report, to enhance your strategy with cross-media insight http://nlsn.co/6043Schjc
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Looking ahead to 2025, prioritizing the right ad formats is crucial for success. Let us know your focus area and explore trends to inform your strategy in Nielsen’s Advertising Media Spend Report. Read the Report here: http://nlsn.co/6046quhpM
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NEW 📺: Over 42 million people watched televised coverage of the 2024 Presidential Election results. Viewers tuned in across 18 different networks that aired coverage. Read more http://nlsn.co/6044So2p6
Over 42 Million Viewers Tune In to Watch 2024 Presidential Election Coverage | Nielsen
nielsen.com
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“The industry is moving beyond basic demographics to more sophisticated targeting.” Mainak Mazumdar, Chief Research and Analytics Officer at Fox Corporation, emphasizes the importance of advanced audience targeting in today’s media environment. Learn how Nielsen’s Big Data + Panel approach is driving this evolution. Full conversation here: http://nlsn.co/6041qRx0D
Advanced audience targeting to unlock granular viewer insights | Nielsen
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NLSN
NYSE
20 minutos de retraso
27,98 US$
- Apertura
- 27,98
- Mínimo
- 27,97
- Máximo
- 28
Datos de Refinitiv
Consulta más información enFinanciación
Nielsen
1 ronda en total
Ver más información en Crunchbase
Última ronda
Deuda tras OPV
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650.000.000,00 US$