Congratulations Faisal Toukan, Sarah Toukan and the amazing team at portfolio company Ziina زينة for raising a $22 million Series A from Altos Ventures!
“In June 2021, Ziina, fresh from completing YC’s first cohort that year and securing a $7.5 million seed, launched its fintech app to 20,000 retail customers, allowing them to send and receive money.
Three years later, the Dubai-based startup, which now counts 50,000 retail and business customers byafter expanding its offerings to meet the needs of micro, small, and medium-sized businesses in the UAE, has netted $22 million in Series A funding led by Altos Ventures.
Indeed, such sizable follow-on funding despite the global funding slowdown underscores investors’ confidence in the fintech company’s growth — the company claims 34% month-over-month growth in customers for the last year, and says its revenues have increased ten-fold over the same period.
Co-founder and CEO Faisal Toukan told TechCrunch that three factors made Ziina particularly exciting to investors. They include the rapidly expanding SME segment in the UAE, its focus on product-led growth, and its recently acquired central bank license.
Ziina originated as a peer-to-peer (P2P) payment app for splitting bills, such as for group trips or rent. While the app gained traction with retail customers in the UAE, some who ran businesses sought to use the digital wallet to send and receive payments, too, according to Toukan.
In response, Ziina organically expanded its platform into two segments: Ziina Personal for splitting bills among friends and Ziina Business for collecting payments. The first business feature allowed users to send payment links and get paid through Apple Pay, Google Pay, Mastercard and Visa.
As demand from businesses increased, Ziina developed more products for them: a payment gateway (checkout) integrated with platforms like WooCommerce and Shopify for online payments, point-of-sale (POS) solutions for in-person payments using QR codes, and payments via social media. In addition to these features, Ziina added CRM functions so businesses can track customer details and interactions.
The YC-backed startup continues to offer its P2P service, but it’s clear why most of its product focus is now on small businesses. The startup targets an underserved market of 560,000 SMEs in the UAE, which account for over 94% of all companies and contribute about 60% of the country’s GDP.
The Series A round also included participation from Activant Capital, Avenir Growth, FinTech Collective, FJ Labs, Jabbar Internet Group, Middle East Venture Partners (MEVP) and Y Combinator. This brings Ziina’s total venture raised to over $30 million since its inception in 2020.”
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