Sally Bos

Generative AI dominates the most recent Gartner Hype Cycle™ for Digital Marketing. And it’s putting marketing leaders’ roadmaps on a new trajectory even as rising costs and privacy concerns loom. See all three technology shifts at the forefront of the Hype Cycle. Gartner for Marketing & Communications | #GartnerMKTG #DigitalMarketing #AI

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Unlock the power of cross-channel marketing in 2024! Discover insights and recommendations for B2C marketers navigating this dynamic landscape. Stay ahead of the curve with innovative strategies that harness the potential of multiple channels for maximum impact. https://lnkd.in/ggpZEXWB #CrossChannelMarketing #B2C #MarketingStrategy #DigitalMarketing #CustomerEngagement #DataDriven #Innovation

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Your outdated search tools are 🥱 Conversational search could be your game-changer. Think smarter, more intuitive knowledge discovery. See how it works in this KMWorld article: https://okt.to/nLUS6J #knowledgemanagement #conversationalsearch #conversationalAI

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Not sure if your first half marketing made an impact? Don’t guess, let us help you reach your intended audience. Go to #boldmarkingandcommumications to learn how and set up an appointment.

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Reflections and Predictions: Closing 2024 and Looking Ahead to 2025 As we near the end of the year, it’s a natural time to reflect on the past and anticipate what lies ahead. This tradition of reflection and forecasting is one I’ve contributed to over the years, and now I’d like to share my thoughts about 2024 and what 2025 might hold. The phrase that echoed throughout 2024, especially among building owners and operators, was “survive till ’25.” Well, we’ve made it, and now it’s time to prepare for the opportunities and challenges ahead. But before stepping into 2025, let’s revisit a few key themes from 2024 that stood out to me. These aren’t exhaustive, but they are the ones I feel are most worth highlighting. As we step into 2025, several trends and challenges will shape the built environment. Read more: https://lnkd.in/eEGncvz6 #smartbuildings #intelligentbuildings #buildingautomation #builtenvironment #niagara #niagaraframework

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Marketing is not a cost center—it’s a growth driver. To unlock its potential, think like an economist or investment banker. This mindset will help you drive growth and secure a strategic seat at the table. I’m thrilled to be leading a session at #OnComf2024 on “The Evolving Role of the CMO: Integrating Marketing with Business Strategy to Drive Growth.” Key topics include: 1) CMO vs. Chief Market Officer: Honoring my tribe @Empowered CMO and the revolution led by Kate Bullis, Latané Conant (she/her), and Christine / Chris Heckart among others. 2) Shifting from a cost to a growth mindset: With ~70% of the buyer's journey happening before prospects engage with sellers, why is sales seen as the growth engine while marketing is labeled a cost center? Something needs to change. 3) Driving GTM efficiency: How to get a seat at the table to drive GTM operational efficiency by speaking the language of the COO and CFO. We’ll also dive into branding attribution, product releases (one of my favorite growth levers!), and much more. ANY OTHER INTERESTING TOPICS THAT SHOULD BE DISCUSSED ???? Looking forward to the session and sharing insights with all of you! #CMO #MarketingStrategy #GrowthMindset #DigitalTransformation

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Come and see Verint's Povana K. together with BankDhofar's Ammar Askari discussing the challenges of AI and creating a CX culture. You don't want to miss this!

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🚨 Time’s Ticking! Are you ready for a smooth transition to the future of CX? Join us on the 7th for our upcoming webinar, "Time’s Ticking: Migrating Seamlessly from Nuance CX Solutions to Teneo AI." In this session, we’ll explore: ✅ Key steps to migrate without service interruptions ✅ Proven strategies for enhancing CX with Teneo AI’s advanced capabilities ✅ Real-world success stories to showcase the benefits of seamless migration If you're in customer experience, digital transformation, or IT, you won’t want to miss this opportunity to see how Teneo AI can future-proof your operations. 📅 Save your spot now! Let's talk about how easy a better CX can be! #CX #DigitalTransformation #AI #CustomerExperience #Webinar #TeneoAI #Migration #NuanceCX #ContactCenterSolutions #FutureOfCX #AIpoweredCX #agenticAI

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Great way to start the week #growthculture #alwayslearning Just finished the course “AI Challenges and Opportunities for Leadership” by Conor Grennan! Check it out: https://lnkd.in/dXC-BeaB #organizationalleadership #artificialintelligenceforbusiness.

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In this edition of MindFuel Magazine we glimpse into the applications of #AI and adoption within businesses. Download your copy to find out how IFS.ai can help transform your business. 💡

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The real challenge for marketers in 2024 isn’t constrained budgets or lean teams, it's the utilization of existing resources. Grab a copy of our latest report and gather insights from the most effective marketing teams.

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This Sirocco Group article takes a closer look at how to craft a high-performing B2B marketing team. We’ll start by exploring the essential roles that form the foundation for demand generation and growth, then move into how your team can scale with specialised positions as your company evolves. Along the way, we’ll address challenges you may face, highlight strategies for collaboration, and share insights to help future-proof your marketing efforts. As always, I'm looking forward to your thoughts and questions 💁 https://lnkd.in/duhrNene #B2BMarketing #DigitalMarketing #GrowthMarketing #SiroccoGroup

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Great session this morning with 6sense and listening to Saima Rashid around attribution and marketing analytics..thanks for your knowledge share…definitely left with actions and renewed inspiration. It’s great seeing more Marketing Analytics topics being covered more than ever before.. #datageek #insight #marketinganalyrics

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Disinvestments expected in 2025: 🔘 Legacy infrastructure and data center technologies 🔘 Human augmentation 🔘 Next-generation computing technology In details during this Gartner webinar https://lnkd.in/d7JDHCBd

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Case study: production of a video on a CSR-related topic. ♻️ https://bit.ly/3vxlpJS Peek behind the scenes and get some insights! 🌟 #csr #csractivities #sustainability #esg  #brandcommunication #videoproduction

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